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1. DECEMBER, 2021
MONTHLY
TRENDS
REPORT

2. Brands are turning to platforms like
Cameo for quick-win influencer and
celebrity content. These short videos
can standalone on their own, or be
used in longer form content.
KEY UPDATES THIS MONTH
1
2 The rise of user generated
content (UGC) is a great way to
get your employees more active
on social, too!

3. A New Way to
Look at
Influencer
Marketing

4. Cameo is a growing platform that connects public figures,
celebrities, and influencers directly to their fanbase.
Recruiting Content
● Struggling to hire new talent? Invest in 1-2 Cameo videos and let the
celebrities do the talking!
Drive Event Registrations
● They might not be a speaker at your event, but they could help to promote
it! Name recognition goes a long way on social, and using popular figures
to drum up excitement for your event is a great way to stand out.
Company Culture
● As brands become more transparent about internal initiatives around key
topics such as DEI and CSR, choose figures on Cameo who are known
for their own commitment to diversity, inclusion, and social good to share
key updates.
Bring Star Power to Your
Influencer Program

5. Get Your
Employees
Talking with
UGC!

6. UCG is 8.7X more impactful than influencer marketing and
6.6X more influential than branded content in consumers’
eyes. Use this approach to get your employees talking – and
generate content at the same time!
Employee Takeovers
● Hand the reins over to an employee and let them take your audience
through a ‘day in the life’ of their role. This is great for recruiting
content, but also an easy way to resonate with people who are still
working from home.
Start a Snowball Effect with an Employee Thread
● Start an employee thread of expertise-sharing so that it’s still
employee engagement, but it can generate buzz from outside users
because it looks organic.
Branded Hashtag
● SAP’s #LifeatSAP campaign invites employees to easily share their
day-to-day activities while contributing to a highly visible, branded
conversation.
Use Your Employees for UGC

7. THANK YOU
Get in Touch with the Experts!
Reach out to your Account Lead or contact our team
at contact@social-tribe.com