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Search Engine
Optimization
By: Rachit Joshi
JavaTpoint.com
What is Search Engine Optimization
Search Engine Optimization (SEO) is the process of the improving the
quality and quantity of traffic to a website or web page from search
engine .
Search Engine Optimization aims to improve the visibility of a website in
a search engines, like Google, by creating relevant content and providing
a good user experience. Search Engine Optimization unpaid traffic, also
known as “natural”, or organic results.
How Search Engine
Optimization Works
Search Engines are used by the
people when they have the query and
are searching on the internet. Search
engines rely on algorithms to find web
pages and decide which ones to rank
for any given keyword.
There are three steps to how search
engines work: crawling, which is the
discovery stage; indexing, which is the
filing stage; and ranking, which is the
retrieval stage.
Step 1: Crawling
The first step is crawling. Search
engines send out web crawlers to find
out new pages and record information
about them. We sometimes call these
web crawlers ‘spiders’ or ‘robots’. Their
purpose is to discover new web pages
that exist, and we also check the
content on pages they’ve previously
visited to see whether they've changed
or been updated.
Search engines crawl web pages by
following links they’ve already
discovered. If you have a blog post
and it's linked from your homepage,
when a search engine crawls your
homepage, it will then look for another
link to follow and may follow the link to
your new blog post.
Step 2: Indexing
The Second step is indexing.
Indexing is when a search engine
decides that we are going to use
the content that it has crawled. If
a crawled web page is deemed
worthy by a search engine, it will
be added to its index.
This index is used at the final
ranking stage. When a web page
or piece of content is indexed, it is
filed and stored in a database
where it can later be retrieved.
Most web pages that offer unique
and valuable content are placed
into the index.
Step 3: Ranking
The third step is really the most important step, and that is ranking. Ranking can
only happen after the crawling and indexing steps are complete. So once a
search engine has crawled and indexed your site, your site can be ranked.
There are more than 200 ranking signals that search engines use to sort and
rank content, and they all fit under the three pillars of SEO: technical
optimization, on-page optimization, and off-page optimization. Some examples of
signals that search engines use to rank web pages are:
Keyword presence in title tag – Whether the keyword or a synonym was
mentioned on the page and within the title tag
Loading speed of web page – Whether the web page loads quickly and is mobile-
friendly
Website reputation – Whether the web page and website is considered reputable
for the topic being searched for
Conclusion
To conclude we can say that Search Engine Optimization is very
important part of the Digital Marketing. Search Engine Optimization
always helps you to rank higher in the search engine.

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Rachit JavaTpoint.pptx

  • 2. What is Search Engine Optimization Search Engine Optimization (SEO) is the process of the improving the quality and quantity of traffic to a website or web page from search engine . Search Engine Optimization aims to improve the visibility of a website in a search engines, like Google, by creating relevant content and providing a good user experience. Search Engine Optimization unpaid traffic, also known as “natural”, or organic results.
  • 3. How Search Engine Optimization Works Search Engines are used by the people when they have the query and are searching on the internet. Search engines rely on algorithms to find web pages and decide which ones to rank for any given keyword. There are three steps to how search engines work: crawling, which is the discovery stage; indexing, which is the filing stage; and ranking, which is the retrieval stage.
  • 4. Step 1: Crawling The first step is crawling. Search engines send out web crawlers to find out new pages and record information about them. We sometimes call these web crawlers ‘spiders’ or ‘robots’. Their purpose is to discover new web pages that exist, and we also check the content on pages they’ve previously visited to see whether they've changed or been updated. Search engines crawl web pages by following links they’ve already discovered. If you have a blog post and it's linked from your homepage, when a search engine crawls your homepage, it will then look for another link to follow and may follow the link to your new blog post.
  • 5. Step 2: Indexing The Second step is indexing. Indexing is when a search engine decides that we are going to use the content that it has crawled. If a crawled web page is deemed worthy by a search engine, it will be added to its index. This index is used at the final ranking stage. When a web page or piece of content is indexed, it is filed and stored in a database where it can later be retrieved. Most web pages that offer unique and valuable content are placed into the index.
  • 6. Step 3: Ranking The third step is really the most important step, and that is ranking. Ranking can only happen after the crawling and indexing steps are complete. So once a search engine has crawled and indexed your site, your site can be ranked. There are more than 200 ranking signals that search engines use to sort and rank content, and they all fit under the three pillars of SEO: technical optimization, on-page optimization, and off-page optimization. Some examples of signals that search engines use to rank web pages are: Keyword presence in title tag – Whether the keyword or a synonym was mentioned on the page and within the title tag Loading speed of web page – Whether the web page loads quickly and is mobile- friendly Website reputation – Whether the web page and website is considered reputable for the topic being searched for
  • 7. Conclusion To conclude we can say that Search Engine Optimization is very important part of the Digital Marketing. Search Engine Optimization always helps you to rank higher in the search engine.