1. Sensation is the stimulation of sensory receptors and transmission of sensory information to the central nervous system, which is a mechanical process. Perception is the active process of organizing and interpreting sensations to represent the world, involving experience, expectations, and motivations. 2. The woman described has normal sensation but impaired perception, as she can recognize people based on characteristics other than faces due to a condition called prosopagnosia. 3. Perception involves more than just sensation and is influenced by psychological factors.

1. Sensation and Perception

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3. What are Sensation and Perception?
• “I have perfect vision” –Heather Sellers has problem with her
perception. She cannot recognize faces-prosopagnosia (face
blindness)
“In college, on a date at the Spaghetti Station, I returned from the
bathroom and plunked myself down in the wrong booth, facing the
wrong man. I remained unaware he was not my date even as my date
(a stranger to me) accosted Wrong Booth Guy, and then stormed out
of the Station. I can’t distinguish actors in movies and on TV. I do not
recognize myself in photos or video. I can’t recognize my stepsons in
the soccer pick-up line; I failed to determine which husband was mine
at a party, in the mall, at the market”
This curious mix of “perfect” vision and face blindness illustrates the distinction between
sensation and perception.

4. 1. What are Sensation and Perception?
• Her Sensation-the stimulation of sensory
receptors and transmission of sensory
information to the central nervous system, is
normal.
• Her Perception- the process by which sensations
are organized and interpreted to form an inner
representation of the world, is almost normal.
• She recognizes people from their hair, etc., but
not face

5. 2. Absolute Threshold
• Weakest amount of a stimulus that can be
distinguished from no stimulus at all
– Detected 50% of the time

6. 2. Absolute Threshold
• Weakest amount of a stimulus that can be
distinguished from no stimulus at all
– Detected 50% of the time

7. 3. Difference Threshold
• Minimum difference in magnitude of two stimuli required
to tell them apart
– Detected 50% of the time
• Weber’s constant
– Standard of difference
- Light – 2% of intensity
- Weight – 2% of weight
- Sound – one-third of 1% change in pitch (frequency)
-Taste – 20% difference in saltiness

8. 4. Influences on Perception
• Stimulus characteristics and psychological factors
interact to influence whether a stimulus is
detected.
– Psychological factors such as learning,
motivation, and psychological states (attention)
– Perceptual set- what we expect to perceive
- Rosenhan et al., (1973)
– Attention (Inattentional blindness)
– Social perception

9. 5. Transduction & Adaptation
• Sensory receptors-
detect and respond to
one type of sensory
stimuli- light, smell,
etc.
• Transduction-the
sensory receptors
convert the sensory
stimulation into neural
impulses.
• After a time, the
sensory receptors
grow accustomed to
constant, unchanging
levels of stimulus-
sights, smell, etc.- we
notice it less & less-
adaptation

10. 6. Vision
Light
• Spectrum of electromagnetic energy
– Vary in wavelength
• Human eyes can perceive only a very thin
band of electromagnetic waves, known as
the visible spectrum (400 – 700nanometers)
• Within visible light, color is determined by
wavelength

11. The Visible Spectrum

12. The Eye
• Light enters through a narrow opening
– Cornea – transparent eye cover
– Iris – muscle; colored part of the eye
– Pupil – opening in the iris
• Sensitive to light and emotion

13. PLAY
VIDEO
Transmission of Light Through the Eye

14. 8. The Eye
• Light Sensitive Surface
– Retina
• Photoreceptors
–Rods, Cones, Bipolar and ganglion cells
• Optic Nerve
– Axons of ganglion neurons form optic nerve
– Conducts sensory input to brain (occipital lobe)

15. PLAY
VIDEO
Anatomy of the Eye
After clicking ‘Play Video’
use your mouse to manipulate this active figure.

16. 9. Rods and Cones
• Cones
– Most densely packed in center of retina (fovea)
– Provide color vision, fine details
• Rods
– Provide vision in black and white
– More sensitive to dim light than cones

17. 10. Visual Acuity
• Greatest in the fovea
• Blind spot (demonstration/handouts)
– Point in retina where ganglion cells converge
• Nearsightedness, image in front of retina
• Farsightedness-behind
• Presbyopia

18. 11. Light Adaptation
• Dark adaptation
– Process of adjusting to lower lighting
• Cones reach maximum adaptation in about
10 minutes
• Rods continue to adapt up to 45 minutes
• Adaptation to bright light
– Process occurs within a minute or so

20. Perceptual Dimensions of Color
• Afterimage
– Persistent sensations of color are followed by
perception of the complementary color when
the first color is removed

21. 12. Theories of Color
• Trichromatic Theory
– Three types of cones
• Sensitive to red,
green, or blue
• Opponent-Process
Theory
– Three types of color
receptors
• Red-green, blue-
yellow, and light-
dark

22. 13.Color Blindness
• Trichromat
– Normal color vision
• Monochromat
– Totally color blind
• Dichromat
– Partial color blindness
– Discriminate between two colors (red & green, or blue &yellow)
– More common in males (sex linked trait)

23. Plates from a Test for Color Blindness

24. Visual Perception
Lecture 7

25. 1. Visual Perception
• Process used to organize sensory impressions
caused by the light that strikes our eyes
• Sensation is a mechanical process
• Perception is an active process
– Involves experience, expectations and
motivations

26. 1. Visual Perception
• Process used to organize sensory impressions
caused by the light that strikes our eyes
• Sensation is a mechanical process
• Perception is an active process
– Involves experience, expectations and
motivations

27. 1. Visual Perception
• Process used to organize sensory impressions
caused by the light that strikes our eyes
• Sensation is a mechanical process
• Perception is an active process
– Involves experience, expectations and
motivations

28. 2. Perceptual Organization
• Figure – Ground Perception
– Ambiguous, unstable figures, we shift back & forth

29. Gestalt Rules for Perceptual Organization

30. 3. Gestalt Rules for Perceptual Organization
• Common Fate
– Elements moving together are grouped together
(runners)
• Closure
– Fit bits of information into familiar patterns;
– Perception of a complete figure, even when there are
gaps in sensory information
• Proximity
– Nearness of objects
• Similarity
– Similarity of objects
• Continuity
– Series of points having unity

31. 4. Perception of Motion
(mini class discussion)
• Visual perception of motion is based on change
of position relative to other objects
• Illusions of movement
– Stroboscopic motion (class discussion, how do
we know that a train moves?)

32. 5. Depth Perception
• Monocular Cues
– Perspective
– Clearness
– Overlapping
– Shadows
– Texture gradient
– Motion parallax
• Binocular Cues
– Retinal disparity
– Convergence

33. 6. Perceptual Constancies
• Acquired through experience; creates stability
– Size Constancy (video)
– Color Constancy
– Brightness Constancy
– Shape Constancy

34. PLAY
VIDEO
Size Constancy

35. 7. Visual Illusions
• Hering-Hemlholtz Illusion
– Perceive drawing as three-dimensional
• Müller-Lyer Illusion
– Interpret length of lines based on experience

36. Hearing

37. 8. Sound
• Sound waves require a medium; air or water
• Sound waves compress and expand molecules of
the medium, creating vibrations
– A single cycle of compression and expansion
is one wave of sound
• Human ear is sensitive to sound waves with
frequencies of 20 to 20,000 cycles per second

38. 9. Pitch and Loudness
• Pitch
– Frequency (# of cycles per second)
– Expressed in hertz (Hz)
– Pitch of women’s voice is higher than men’s
• Loudness
– Height (amplitude) of sound waves
– Expressed in decibels (dB)

39. Sound Waves of Various Frequencies
and Amplitudes

40. Decibel Ratings of Familiar Sounds

41. 10.The Ear
• Shaped and structured to
– capture sound waves,
– vibrate in sympathy with them, and
– transmit auditory information to the brain
 Three parts: outer, middle & inner ear.

42. The Human Ear

43. 11.Parts of the Ear
• Outer Ear
– Funnels sound waves to the eardrum
• Middle Ear
– Eardrum, hammer, anvil and stirrup
– Acts as an amplifier
– Oval window – Round window-balances the
pressure

44. 12. Parts of the Ear
• Inner Ear
– Cochlea (3 chambers-two membrane)
• Basilar membrane
• Organ of Corti- commend post- 25,000 hair cells
• Auditory nerve- temporal lobes of cerebral cortex

45. 13. Locating Sounds
• Loudness and sequence in which sounds reach
the ear provide cues
– May turn head to clarify information
– Try at home: “Virtual Barber Shop” (requires
headphones to be appreciated fully).
– Check it out at
http://youtube.com/watch?v=IUDTlvagjJA

46. 14. Perception of Loudness and Pitch
• Related to number of receptor neurons on the
organ of Corti
– Sounds are perceived as louder when more
sensory neurons fire

47. 15. Perception of Loudness and Pitch
• Place theory
– Pitch is sensed according to place that vibrates
• Frequency theory
– Pitch perceived on stimulation of impulses that
match the frequency of the sound
• Both theories work together

48. 16. Deafness
• Conductive deafness
– Damage to middle ear
– Hearing aids can help
• Sensorineural deafness
– Damage to inner ear or auditory nerve
– Cochlear implants may help with damage to
inner ear, but not auditory nerve

49. The Chemical Senses:
Smell and Taste

50. Smell
• Odors trigger receptor neurons in olfactory
membrane
– Odors are sample molecules of substances in
the air
• Sensory information about odors is sent to the
brain through the olfactory nerve
• Odor contributes to flavor of foods

51. Taste
• Taste is sensed through taste cells
– Receptor neurons on taste buds
• Four primary taste qualities
– Sweet, sour, salty and bitter
– Umami (fifth basic taste) – savory
• Flavor of food depends on odor, texture,
temperature and taste
• Individuals have taste sensitivities

52. The Skin Senses

53. Touch and Pressure
• Sensory receptors in skin fire when skin surface
is touched
– Active touching
• Some areas of the body are more sensitive
– Nerve endings are more densely packed
– More sensory cortex is devoted to perception
of sensations

54. Temperature
• Receptors are located just beneath the skin
– Skin temperature increases – receptors for
warmth fire
– Skin temperature decreases – receptors for
cold fire
• Sensations for temperature are relative

55. Pain
• Nociceptors in skin are stimulated
– Pain is usually sharpest where nerve endings
are densely packed
– Pain can be felt deep within body
– No nerve endings for pain in the brain

56. Pain
• Prostaglandins
– Facilitate transmission of pain message
– Heighten circulation to injured area
(inflammation)
– Pain-relieving drugs inhibit production of
prostaglandins
– Emotional response and response to stress
affect degree of pain

57. Phantom Limb Pain
• 2 out of 3 combat veterans with amputated limbs
report phantom limb pain
– May involve activation of nerves in the stump
of missing limb
– May also involve reorganization of motor and
somatosensory cortex

58. Gate Theory of Pain
• Nervous system can only process a limited
amount of stimulation
– Rubbing the pained area competes for neural
attention
– Closes the “gate” on pain messages to the
brain

59. Acupuncture
• Ancient Chinese method of pain control
– Research shows it stimulates nerves to the
hypothalamus releasing endorphins
– Endorphins are similar in structure and effect
to morphine

60. Kinesthesis and the
Vestibular Sense

61. Kinesthesis
• Sense that informs you about the position and
motion of your body
– Sensory information is sent to the brain from
sensory organs in joints, tendons and muscles

62. Vestibular System
• Housed mainly in semicircular canals in your ears
• Monitor your body’s motion and position in
relation to gravity

63. ESP: Is There Perception
Without Sensation?
Video

64. Extrasensory Perception - ESP
• Perception through means other than sensory
organs
– Precognition
– Psychokinesis
– Telepathy
– Clairvoyance

65. Existence of ESP
• Ganzfield Procedure
– Method for studying the existence of ESP
• No reliable evidence for existence of ESP

66. Beyond the Book

67. Video Connections: The Ames Room
• Based on what you learn from the video about
the Ames Room, how do visual artists use
illusions to create a sense of depth in two-
dimensional paintings?

68. PLAY
VIDEO
The Ames Room

69. Video Connections: The Ames Room
• Have you ever been surprised at how large the
moon looks on the horizon, “resting” atop
buildings or trees in the distance? How do you
explain why it looks larger under these
circumstances than when it is high in the sky?
• Can we rely on our past experience of rooms to
make sense of the Ames Room? Why or why
not?

70. Virtual Reality
• Perception of events that are fed directly into the
sense via electronic technology
• Computer generated images used to overcome
phobias
• Cybersex