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Summary of Senior Project performed for Novita Bistro & Lounge. Includes marketing plan, swot analysis, cost-benefit analysis, and recommendations to improve customer traffic to the business.
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We specialize in providing innovative solutions and execution to enhance brand presence and drive business development. With a dedicated team of experts and a successful track record of over 700 projects for more than 120 leading brands, we are committed to delivering excellent results for our clients. We pledge to boost the success of your business and collaborate with you to build and promote your brand strongly.
SPI Agency Presentation
Sunrise Promotions is a sales promotions agency that has specialized in customer and employee acquisition and retention since 1995. They develop marketing solutions and campaigns to deliver measurable ROI for clients. Their services include warehousing and fulfillment, program management, measurement and tracking, ROI analysis, promotional marketing, creative development, and legal and print production. They help clients generate traffic, build loyal customer bases, acquire and retain employees, and increase brand awareness through various promotional methods like interactive web and on-site promotions, custom character marketing, sports licensing, digital rewards, loyalty programs, creative coupon programs, and dimensional direct mail campaigns.
2011 nysra show seminar deck so 5 tips to build your email list 3 1-2011
2011 International Restaurant & Food Show Fishbowl seminar deck- 5 Tips to Build Your Email List
Tuesday, March 1, 2011
Menna's joint final project
The document proposes a "Free Franchise" program for Menna's Joint employees. It would allow employees who have worked at Menna's for 2+ years to start their own Menna's franchise upon graduation. The program would be promoted through social media like Facebook, Twitter, Instagram and a blog to raise awareness and engage customers. Key goals are to increase brand awareness, recruit qualified franchise candidates, and expand the number of Menna's locations. A $25,000 budget is allocated for the social media marketing campaign.
Menna's joint project
The document proposes a "Free Franchise" program for Menna's Joint employees. It would allow employees who have worked at Menna's for 2+ years to start their own Menna's franchise upon graduation. The program would be promoted through social media like Facebook, Twitter, Instagram and a blog to raise awareness and engage customers. Key goals are to increase brand awareness, recruit qualified franchise candidates, and expand the number of Menna's locations. A $25,000 budget is allocated for the social media marketing campaign.
Social Media Summer School - Session 4 (take your social media to next level ...
Learn about social media campaigns. Why run a social media campaign? How to run a successful social media campaign. Tools to make the job easier.
Scott 2011 frla 9.11-email
Scott Shaw presentation on "Email Marketing for Restaurants- Attract, Engage & Thrive" at the 2011 Florida Restaurant & Lodging Association Show.
HubSpot Media Partner Program [INBOUND 14]
This document discusses HubSpot's media partner program. It begins by outlining the changing media landscape and how HubSpot can help media companies adapt. Specifically, HubSpot enables media companies to increase audience engagement, improve advertiser ROI, attract new advertisers, and create new revenue streams through an inbound methodology. The document then provides examples of successful inbound media campaigns run by KTAR radio and Dental Products Report. It concludes by describing HubSpot's media matchmaking program which brings together media companies and HubSpot agency partners to jointly run inbound advertising campaigns.
2015 Idea Bank Presentation
This document discusses how media companies can generate revenue and leads for advertisers through digital promotions. It provides examples of successful sponsored contests run by radio stations that produced measurable results for advertisers, such as generating leads, driving foot traffic, and growing social media engagement. The document also outlines best practices for media companies, including performing a needs analysis for advertisers, crafting the right promotion to meet advertisers' goals, optimizing campaigns, and sharing results.
Evaluation of a Display Adverting Campaign
Udacity ran a digital display advertising campaign with three parts to target different phases of the customer journey: awareness, interest, and desire. The awareness campaign using affinity audience targeting performed the best, generating the most clicks and enrollments. The interest and desire campaigns did not perform as well, with low click-through and conversion rates. Recommendations include improving ad creative, testing variations, and optimizing targeting settings to increase engagement during future campaigns.
Sales funnel for developers
This document promotes providing lead generation products and services to help businesses grow their customer base and revenue. It outlines various offerings such as call tracking, social media management, local directory listings, contextual advertising, retargeting, pay-per-click campaigns, pay-per-call marketing, and merchant services. These products are presented as additional revenue sources for both the customer businesses and web developers by allowing developers to sell and fulfill the products for their customers. Developers can earn one-time commissions and monthly residual income sharing the profits. The goal is for developers to broaden their service offerings, deepen customer relationships, and generate over $1500 in potential revenue per customer along with recurring monthly income.
How Effective is Your Marketing?
Assessing marketing campaigns and communications can seem daunting. Determining a few important questions and then creating measurement tactics to get the answers is the key to success. What is it that you want a campaign to achieve? If you don’t know what outcomes you are aiming for, you won’t know what kind of campaign to build. In order to look ahead and set outcomes, you have to look at past performance to set benchmarks and baselines of where you have been. Learn how to set metrics, measure outcomes, and build meaningful reports in this session. Leave knowing that you can develop clear objectives, determine good baselines and benchmarks and build a campaign to meet your desired outcomes.
Working in a Niche Industry: How to Tackle the Acquisition of Mainstream Affi...
Lovehoney is the largest global online retailer of sex toys and aims to grow its affiliate program to capture growth in the $36 billion sexual wellness market. To succeed with affiliates as a niche brand, Lovehoney focuses on building relationships with affiliates, acquiring new customers, and planning marketing strategies in advance. Key tactics include attending affiliate events, engaging affiliates regularly, targeting affiliates that drive new customers, and utilizing customer data and attribution to target campaigns effectively.
Master your marketing PNC talk 19 September 2013
This document summarizes a presentation on aligning marketing, sales, and business strategies for success. It discusses aligning goals across marketing and business, defining different types of products, understanding customer needs, determining customer value, branding challenges, and gaining referrals and apostles. Key points include identifying top customers, developing a strategic networking plan, thanking and rewarding top clients to encourage retention, and following customers across online conversations. The overall message is on integrating strategies across departments to exceed customer expectations and drive business success.
Final presentation sink
Biggby Coffee is a Midwest-based coffee retailer founded in 1995 with locations in several states. It aims to differentiate itself from large competitors like Starbucks through a targeted social media strategy focusing on building personal relationships with customers aged 18-40. This includes expanding Biggby's social media presence on platforms like Twitter, Pinterest, and Google+, as well as developing its mobile website and location-based apps. Performance will be evaluated using analytics tools and a $100,000 proposed budget will be allocated mainly to staffing and a year-long Google Adwords campaign.
entrsmall business & epreneurship development U5.pdf
This document discusses marketing strategies for small businesses. It begins by explaining that marketing strategies serve as the foundation for marketing plans and objectives. It then discusses challenges small businesses face with limited budgets and resources for marketing. Various small business marketing strategies are outlined, such as boosting brand awareness, targeting customers, and building a community. Effective strategies mentioned include direct selling, internet marketing, and paid media advertising. The four P's of marketing - product, place, price, and promotion - are also discussed. The document then goes into more detail about specific digital marketing strategies small businesses can use, such as banner ads, paid search on Google, organic search, and inbound marketing.
Digital Marketing Strategy
Developing the digital Strategy
Developing the right campaigns and winning offers
Brainstorming content marketing by segments
Distributing the content to attract an audience (SEO, paid traffic, social media)
Marketing through email
Annual digital budget
Marketing KPIs
Similar to Senior Project Powerpoint (20)
2011 nysra show seminar deck so 5 tips to build your email list 3 1-2011
2011 nysra show seminar deck so 5 tips to build your email list 3 1-2011
Social Media Summer School - Session 4 (take your social media to next level ...
Social Media Summer School - Session 4 (take your social media to next level ...
Working in a Niche Industry: How to Tackle the Acquisition of Mainstream Affi...
Working in a Niche Industry: How to Tackle the Acquisition of Mainstream Affi...
entrsmall business & epreneurship development U5.pdf
entrsmall business & epreneurship development U5.pdf
Senior Project Powerpoint
- 1. NovitaBistro & Lounge FINAL Presentation By MJVG Consulting Giuliano Farina, Veena Mistry, Mark Modzelewski, and Joshua Sorrentino
- 11. Located in Metuchen, New Jersey
- 12. Previously known as Cornerstone Café & Bistro
- 13. Altered from a sports bar atmosphere into a fine dining lounge
- 17. Looking to attract a new type of customer
- 18. Resources not being utilized to their fullest potential
- 19. Opportunities:
- 20. Continue to take advantage of its current customer base
- 21. Expand into surrounding areas
- 23. Locate a supportive sponsor
- 24. What the sponsor wants accomplished
- 25. Decided to improve brand recognition
- 26. Divided tasks among team members
- 28. MJVG Consulting
- 32. Where was the work done:
- 33. Devry University
- 34. Novita Bistro and Lounge
- 36. Ages 25 – 64
- 37. Middlesex County
- 39. Alessio’s, The Metuchen Inn, Main Street Tratto’ria
- 40. Threats posed
- 41. Similarities and differences
- 43. Objectives:
- 44. Increase brand recognition
- 45. Make consumers aware of what Novita has to offer
- 46. “Food is our passion and sharing it with our guests is our joy”
- 47. Increase revenue
- 48. Descriptions:
- 49. Marketing Plan: market, industry, and competitor analysis
- 50. IBP Campaign: establish promotional strategies
- 52. Increase customer awareness
- 53. Change beliefs and attitudes of customers
- 54. Convert one time users to repeat customers
- 55. Increase sales
- 56. Copy Strategy:
- 57. “Food is our passion and sharing it with our guests is our joy.”
- 58. UVP:
- 59. Deliver a new, enjoyable dining experience to have a great meal followed by a relaxing cocktail.
- 62. Reach: New and Existing customers
- 63. USP: “Food is our passion and sharing it with our guests is our joy.”
- 66. $425 per half page ad
- 67. Frequency:
- 68. Distributed 8 – 9 times per year; September – April
- 69. Cost:
- 70. $3,825.00 (Falls into sponsor’s budget)
- 71. Reach:
- 74. USP: The offer of a discount, as well as the experience of attending Novita Bistro & Lounge.
- 77. Frequency:
- 78. Seasonal (at least 2 times per year)
- 79. Cost:
- 80. $100.00 (For 2 times a year)
- 81. Reach:
- 82. Middlesex County and Metro Park
- 87. Frequency:
- 90. Preferred customers throughout Middlesex County
- 93. USP: “Giving back to the community and show that Novita is a good neighbor.”
- 96. Once a year, at least a month before event
- 97. Cost:
- 99. Reach:
- 100. Metuchen
- 102. Increase Website Awareness
- 104. Increase Website Content
- 105. Reach: New and Existing customers
- 106. USP: Making it easy for customers to stay up to date regarding Novita’s events and occasions
- 108. Interviewed Sponsor
- 109. Analyzed Current Website
- 110. Analyzed Competitor Websites
- 111. Noted Pros and Cons of Each Website
- 114. Selected Web Hosting Company
- 115. Created Site Map
- 116. Designed Page Layout
- 118. Created Web Site
- 119. Tested Website
- 120. Created User Manual
- 122. www.novitanj.net
- 123. Website Host:
- 124. Homestead.com
- 125. Website Cost:
- 126. Website, Domain, Email & Traffic : $49.99/Month
- 127. Features Included:
- 128. Unlimited Number of Pages
- 129. Unlimited Number of Sites
- 130. Local Listing in Search Engines
- 131. $30/month credit towards search engine advertising credit
- 134. Increased revenues
- 135. Increased customer base
- 138. Ideal Frequencies: Total Costs = $8,915.00
- 139. Obtainable Frequencies: Total Costs = $7,120.00
- 140. Cost Savings:
- 143. Cost Benefit Analysis Results Breakeven Point = Year 0 Net Present Value= $29,905 Return on Investment = 69.7%
- 145. Periodically review and update IBP strategies
- 146. Maintain Website:
- 148. Significant opportunity to expand customer base and increase revenue