2. Fetch is a real-time, online marketplace that
helps local restaurants promote their
specials/discounts to customers in an efficient
and cost effective manner
Restaurants are empty 25% of the time and are
prepared to offer specials/discounts to fill seats
using limited-time offers happening at that
moment!
1
3. Fetch Exclusive Members
receive additional discounts
on deals and menu items
Fetch for Consumers
2
Fetch allows easy
access to
specials/discounts right
from the customer’s
phone
5. Fetch
Impulsivit
y
Spork
Groupo
n
Customers
Map of
Restaurants/Notification
Awareness of Specials
✔ ✔ ✔ ✖
Yelp/Urban Spoon Reviews ✔ ✖ ✖ ✖
Member Exclusive
Discount ✔ ✖ ✖ ✔
Fetch
Impulsivit
y
Spork
Groupo
n
Restaurant
s
Publish Deals Instantly ✔ ✖ ✔ ✖
Direct Transaction with the
Customer – Risk Free ✔ ✖ ✖ ✖
Social Media Sharing ✔ ✖ ✖ ✔
Competitor Analysis
4
Other Competitors
Assessed
6. 5
Market Strength & Validation
Facts:
8,100 < Restaurants in City of Toronto
$5.8 Billion/year industry
Average person in Toronto dines-out 13 times/month
Surveyed & Registered:
Willing to offer discounts/specials to fetch customers
Interested in real time deal publishing and social media sharing
Kibo Sushi, Rock lobster, Lesile Jones, Caplansky’s, Rashers, Amato Pizza, Mars
Food, La Jawab, Sinners Burger, Cucinetta Italian Café, Shops Sports Grill, Mac’s
Sushi, Qoola, Tin Tin Congee, Dormet Sharwama.
7. Business Model
6
Customers
Free Marketing & Increase in
Clients
Local Restaurants
Product
fetchzone.com
$1.49/Month
Member Fee
Additional Discounts on
Deals & Menu Items
Additional
Discounts on
Deals & Menu
Item
Honest and significantly better
deals then competitor
Member discounts quickly offset
the monthly fee
8. Customer Acquisition Strategy
(Pilot)
7
Markham
York
University
Leslieville
Restaurant Acquisition
• 60+ Restaurants by direct sales
Customer Acquisition
• Area specific Facebook Ads
• Paper flyers (Regional)
• Social Media Marketing
• Promotional sales
**Optimization required after validation
Pilot Targeted Regions
Estimated Acquiring Cost/Customer: $2.
9. $-
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
-3 2 7 12
Months
Total Revenue
Total Expense
Revenue Projection
8
Break-even
End of 3rd Year
Avg. Revenue/Month:
$150,000
Avg. Net Cash/Month:
$30,000
Cash will be reinvested in the company
Required: $20,000 (Mixture
of Crowd-funding/Loans)
Expense: Marketing (primarily on-
line), Payroll and Taxes
Revenue: Subscription Only
(Advertisement & Add-on’s will be
accounted later)
10. Timeline
9
Ideation
Validation &
Development
Scaling &
Tweaking
Establishing Growth
May June July August September
Upcoming Milestones:
• Launch Service to Customers
(August)
• Customer Acquisition Marketing
(August)
• Service fully Operational (September)
- Project
Planning
- Start of
Project
- App
Development
- Market
Validation
- Design
Finalization
- App Tweaking
- Restaurant Pilot
- Marketing
Strategies
- Restaurant Pilot
- Customer Pilot
- App Marketing
- Add More
Features
- Marketing
- Team
Expansion
11.
12.
13. Team Fetch
Umar Ghulam
Product Development
Zaara Syeda
Product
Development
Andrew
Lam
Business &
Sales
Abbas
Rangwala
Business & Finance
Jesse Feng
Marketing
John
Phyper
Mentor
Prerna
Kaul
Connector
