Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
In February 2009, Vignette conducted a survey of 200 marketing executives on the subject of Social Media. The organizations surveyed know they need to utilize Social Media on their Web sites, but most are unsure how to implement a strategy.
This presentation by Gerardo Dada, senior director of product marketing for Vignette, explores a summary of trends captured in the survey as well as a step-by-step guide to implementing a successful Social Media strategy in your organization. The presentation also includes discussion on the state of Social Media today, what Web 2.0 means for your business and key strategies for successfully implementing Social Media in your organization.
Many large companies recognize the importance of social media tools but lack the vision on how to use them in conjunction with long-term initiatives and measure their effectiveness, according to a survey conducted by Vignette Corporation (NASDAQ: VIGN) in partnership with the Marketing Leadership Roundtable and the Corporate Executive Board. The results will be discussed in a June 10 Webcast presented by Vignette.
The survey collected almost 200 responses from companies with median revenue of $333 million. Fifty percent of the respondents work at companies that have 1,000 employees or more and 62 percent come from B2B organizations.
Presentation given at the 2012 IASA Annual Conference on the use of social data in the insurance industry. Snapshot survey results and review of case examples.
In February 2009, Vignette conducted a survey of 200 marketing executives on the subject of Social Media. The organizations surveyed know they need to utilize Social Media on their Web sites, but most are unsure how to implement a strategy.
This presentation by Gerardo Dada, senior director of product marketing for Vignette, explores a summary of trends captured in the survey as well as a step-by-step guide to implementing a successful Social Media strategy in your organization. The presentation also includes discussion on the state of Social Media today, what Web 2.0 means for your business and key strategies for successfully implementing Social Media in your organization.
Many large companies recognize the importance of social media tools but lack the vision on how to use them in conjunction with long-term initiatives and measure their effectiveness, according to a survey conducted by Vignette Corporation (NASDAQ: VIGN) in partnership with the Marketing Leadership Roundtable and the Corporate Executive Board. The results will be discussed in a June 10 Webcast presented by Vignette.
The survey collected almost 200 responses from companies with median revenue of $333 million. Fifty percent of the respondents work at companies that have 1,000 employees or more and 62 percent come from B2B organizations.
Presentation given at the 2012 IASA Annual Conference on the use of social data in the insurance industry. Snapshot survey results and review of case examples.
Presentation made by Sociagility's Niall Cook to the Chartered Institute of Marketing's Levitt Group of senior marketers on Friday 16 March 2012 in London.
For more information about Enterprise 2.0: How social software will change the future of work, please go to http://www.enterprise2dot0.com.
This presentation explores the attitudes of U.S. online consumers toward advertising in general and how their attitudes differ based on the medium, in particular on social networking services. Social networking services offer marketers a unique channel to interact with consumers and engage them with their brand. However, most advertisers are missing this opportunity because they are employing the wrong approach. This presentation presents IDC primary research on U.S. consumer behaviors on social networking services, their attitudes toward advertising on these sites, and the implications for how marketers and advertisers can utilize social media to connect with customers.
Deck used in the opening keynote presentation I gave to the "Global Social Media Summit: The Authentic Social Enterprise" of the Arthur W. Page Society in London on October 3, 2012.
Event info: http://www.awpagesociety.com/events/globalsmsummit2012/
Discussion: #PageGlobal2012
The next conference unites leading brands, well-established companies and the start-up community with the movers and shakers of the internet, technology, advertising and media industry. next10 will take place on May 11 & 12 in Berlin, Germany. With 30 hours programme, more than 100 international speakers and about 2,000 participants it is one of the leading digital conferences in Europe.
Despite its attractive promise, the social media industry is struggling to secure the budgets it thinks it deserves. Building upon recognised planning principles, this presentation highlights where these arguments are being won and lost and the future of social media in business.
Today Social Media is witnessing a rise in customer participation leading to an equivalent rise in social media applications for customer service. Therefore, organizations need an actionable framework that can respond efficiently and proactively to customer requests and unmet needs.
This presentation focuses on the following
Listening to the entire universe - Why is it important and how should it be approached?
Understanding and measuring customer experience through social media – the possibilities today
Enabling ongoing social media engagement for improving customer experience
Business owners are becoming increasingly aware of the importance of social media to build their brand, engage with customers and generate sales. But without a clear strategy you may end up wasting precious time on the wrong activities.
This presentation will help you think about how to build a successful social media strategy and will discuss:
- Practical ways to integrate social media into areas of your company and align it to your business goals
- How to create a structured process of implementing social media into a campaign using real world examples
- Obstacles you may encounter along the way
Glidden Perfect Match Campaign - 2013 National Student Advertising CompetitionSara Shumpert
The challenge for the 2013 NSAC was to help build awareness and consideration for the Glidden paint brand within U.S. Walmart stores. Developed an integrated and multi-platform marketing effort for three different customer segments. Worked with a team to develop a creative platform, with heavy emphasis on social, public, and digital promotions.
Benefits of Talent Banks and Optimal Match Up SystemREPEX
Of course, organizations need to reduce turnover as well as to balance training of employees who do not have the required skills with turnover.
To do so, orgnizations should use talents banks enabling optimal match between employees' skills with those sought, taking into consideration the environment of each position.
Presentation made by Sociagility's Niall Cook to the Chartered Institute of Marketing's Levitt Group of senior marketers on Friday 16 March 2012 in London.
For more information about Enterprise 2.0: How social software will change the future of work, please go to http://www.enterprise2dot0.com.
This presentation explores the attitudes of U.S. online consumers toward advertising in general and how their attitudes differ based on the medium, in particular on social networking services. Social networking services offer marketers a unique channel to interact with consumers and engage them with their brand. However, most advertisers are missing this opportunity because they are employing the wrong approach. This presentation presents IDC primary research on U.S. consumer behaviors on social networking services, their attitudes toward advertising on these sites, and the implications for how marketers and advertisers can utilize social media to connect with customers.
Deck used in the opening keynote presentation I gave to the "Global Social Media Summit: The Authentic Social Enterprise" of the Arthur W. Page Society in London on October 3, 2012.
Event info: http://www.awpagesociety.com/events/globalsmsummit2012/
Discussion: #PageGlobal2012
The next conference unites leading brands, well-established companies and the start-up community with the movers and shakers of the internet, technology, advertising and media industry. next10 will take place on May 11 & 12 in Berlin, Germany. With 30 hours programme, more than 100 international speakers and about 2,000 participants it is one of the leading digital conferences in Europe.
Despite its attractive promise, the social media industry is struggling to secure the budgets it thinks it deserves. Building upon recognised planning principles, this presentation highlights where these arguments are being won and lost and the future of social media in business.
Today Social Media is witnessing a rise in customer participation leading to an equivalent rise in social media applications for customer service. Therefore, organizations need an actionable framework that can respond efficiently and proactively to customer requests and unmet needs.
This presentation focuses on the following
Listening to the entire universe - Why is it important and how should it be approached?
Understanding and measuring customer experience through social media – the possibilities today
Enabling ongoing social media engagement for improving customer experience
Business owners are becoming increasingly aware of the importance of social media to build their brand, engage with customers and generate sales. But without a clear strategy you may end up wasting precious time on the wrong activities.
This presentation will help you think about how to build a successful social media strategy and will discuss:
- Practical ways to integrate social media into areas of your company and align it to your business goals
- How to create a structured process of implementing social media into a campaign using real world examples
- Obstacles you may encounter along the way
Glidden Perfect Match Campaign - 2013 National Student Advertising CompetitionSara Shumpert
The challenge for the 2013 NSAC was to help build awareness and consideration for the Glidden paint brand within U.S. Walmart stores. Developed an integrated and multi-platform marketing effort for three different customer segments. Worked with a team to develop a creative platform, with heavy emphasis on social, public, and digital promotions.
Benefits of Talent Banks and Optimal Match Up SystemREPEX
Of course, organizations need to reduce turnover as well as to balance training of employees who do not have the required skills with turnover.
To do so, orgnizations should use talents banks enabling optimal match between employees' skills with those sought, taking into consideration the environment of each position.
Matching People & Products - WooCommerce Conference Presentation Slides by Ro...Robert Elliott
Matching People & Products - Intelligent Recommendations for WooCommerce by Graphflow - WooCommerce Conference Presentation Slides by Robert Elliott @greenafrican
Connecting People, Places, Things, and Ideas Using Social Media: A PrimerSt. Petersburg College
Social Media is not new; however, it is literally everywhere today and it is connecting people, places, things, and ideas. And libraries, for centuries, have acted as conduits to help their communities obtain high-quality information while providing a social space for their users to consume, repurpose, and share content. In this interactive session learn how to enhance library resources and services that exist both online and in physical library spaces by using a variety of social media tools including blogging, mobile technologies (QR codes), microblogging, gaming, social networking, and more. This session will continue on after today so that we can see firsthand some of the new and innovative techniques that others have used to help make their library and its resources more visible while subsequently providing fresh and lasting connections with library users.
We’re an interactive consultancy and technology firm matching the most experienced people in the industry to the most challenging business and technical problems our clients are facing.
This is the presentation I delivered at the women in financial services event held by IBM in Toronto. The audience included women from our Canadian financial services clients as well as IBMers who serve those clients.
Analyzing Your Key Metrics: 7 Areas You Must Examine for PPC Account SuccessKissmetrics on SlideShare
Cassie Oumedian is the Sr. Digital Specialist at Hanapin Marketing with over 7 years of PPC experience working on some of the world's largest brands. At Hanapin, she helps Enterprise, Small and Medium size businesses analyze their PPC accounts to help identify gaps and opportunities within their digital PPC strategy.
Higher quality ads can lead to lower prices and better ad positions. The components of Quality Score (expected CTR, ad relevance, and landing page experience) are determined every time your keyword matches a customer's search. What is Quality Score?
How is Quality Score calculated? Click Thru Rate Landing Page Relevance Ad Text Relevance Keyword Relevance Historical Performance Device
Why is Quality Score Important? Ad Rank = QS + Max CpC + Ad Extensions
What Does and Doesn’t Matter Regarding Quality Score? Se ling the (Quality) Score Using Quality Score to Guide Optimizations
Bing Quality Score New updates released in Feb include Market Estimate QS when not enough data is available.
Facebook Relevance Score Relevance score is calculated based on the positive and negative feedback an ad receives from its target audience. The higher an ad’s relevance score is, the less it will cost to be delivered. Sounds familiar….
Search impression share: The impressions you’ve received on the Search Network divided by the estimated number of impressions you were eligible to receive. Search Lost IS (budget): The percentage of time that your ads weren't shown on the Search Network due to insufficient budget..
Impression Share From my experience a total search impression share of 75% + would be considered good as this means your account is showing up for majority of auctions available. This is factoring in a balance of all the match types.
What Happens When An Accounts Has Lots of Broad Match?
Are negative keywords blocking relevant traffic in your account?
Ad Extensions Ad Extensions are a Big Deal!
How to tell if your display campaigns are broken? Start by reviewing Display Placement Reports to see if your ads are showing up on relevant sites.
If placements are not driving actual conversions or assisted conversions, be sure to exclude placements to increase efficiency.
If you notice mobile apps are driving irrelevant traffic, you can exclude them by adding the above placement exclusion to weed out inefficient traffic.
How Do Search Partners Perform for your account? After reviewing the data, you can then determine if you need to expand search partners, or maybe exclude them all together to help increase efficiency.
Adjust mobile bid modifiers to help optimize for optimal conversions and CPA/ROAS.
Bing mobile and TABLET bid adjustments Bing offers Tablet bids adjustments from -20% up to +300% to help optimize tablet performance
2015 KISSmetrics Guide KISSmetrics Demo h p://kiss.ly/growth h p://kiss.ly/demo
The Proven System that Successfully Matches the right Candidate to the Right JobHarvey James
At last! A system that changes the recruitment game. Systematically benchmark the job and match the right candidates with much higher success than traditional recruitment methods.
Contact Enterprise Coach at 1300 787 527 or www.enterprisecoach.com.au to find out how you can solve your recruitment problems today.
Forget the cluttered template sites that overcharge for outdated templates. Get everything you need for your next presentation from our 101 PowerPoint templates.
Visit www.inscale.com/101slides
We've done the research for you! Our 101 PowerPoint templates comes from more than 15 years of experience in the presentation industry.
This presentation of Textkernel was shown at HR Tech Europe.
Textkernel develops multilingual recruitment technology to optimise the process of matching people and jobs.
Textkernel presents multilingual cv parsing, semantic search and intelligent match software.
For more information visit www.textkernel.com
This is an independent study, commissioned by Adobe, that looks at social media marketing measurement across Europe.
Learn how Adobe can help you tie social media marketing to real business results: http://www.omniture.com/go/39875
Free research report based on a survey among 400 senior managers in UK and USA. Goal was to measure the level of social media integration and the effects social media integration has.
The report gives details about social media adoption, social media integration, barriers to adoption and much more.
VFM Leonardo has just released the results of its first Hotel E-Business Survey which provides a revealing look at what hotel e-business professionals are spending their online marketing budgets on. The survey unveiled some fascinating trends. Interestingly, the features that many e-business professionals are currently using do not align with those that they believe to be most effective.
64% of respondents believe that “hotel tours (combinations of guided spin, zoom imagery, videos or animation)” are very effective yet only 41% have deployed this tactic.
At a glance, the most effective rich media merchandising and social media tactics include:
* User ratings and rankings: 67%
* Hotel tours (combinations guided spin, zoom imagery, videos or animation): 66%
* User comments and reviews: 64%
* Videos for merchandising, advertising and demonstration: 60%
* 360 degree spins/panoramas: 49%
Social Networking while at Work - July 2010Symantec
Symantec surveyed 350 people about their social networking habits while at work.
Among the funnier results, we learned that 1 in 10 employees takes their cell phone with them to the bathroom to check social media. Some respondents would even forego a bathroom break, rather than give up their social media!
Fifty-two percent of respondents said that a company’s presence on social media positively impacts their opinion of the company and 32 percent of respondents would think twice about working for a company that banned them from accessing a social network at work.
Digiday Mobile with Nielsen: Measuring the Effectiveness of Advertising withi...Digiday
Mobile apps have overtaken browsing on the desktop Web, and consumers are spending nearly two times more time in mobile apps than on the Web. It’s now critical for marketers to have relevant metrics on the branding impact of their mobile in-app marketing campaigns. Learn about Nielsen’s solutions for quick and cost-effective mobile brand advertising effectiveness measurement and optimization to help advertisers maximize their mobile ROI and understand how to best take advantage of this growing medium.
Presenter: Jeff Smith, svp, solution marketing and account activation, Nielsen
According to new survey data from Constant Contact®, Inc., the challenge of attracting new supporters is keeping 64% of nonprofits up at night. While the Constant Contact 2012 Nonprofit Pulse Survey revealed nonprofit concerns related to cash flow and staff levels, it also revealed that 58 percent find social media marketing an effective marketing tool that can be deployed to address these concerns.
Effectively Leveraging Social Media as a Support ChannelTatyana Kanzaveli
Presentation done by John Ragsdale at the meetup for Bay Area Executives:
http://www.meetup.com/BayAreaExecutives/
Social media are fast-tracking to becoming important channels for customer support. In fact, our data shows that 57% of technology companies have a customer discussion forum, and 36% already embrace Twitter as a method for starting conversations with customers. Join us for an interactive lunch presentation to hear John Ragsdale, VP of technology research at Technology Services Industry Association (TSIA), share the advantages and risks of embracing social media for support, as well as data from TSIA’s social media survey.
Similar to Senior Executive Social Networking Survey ( November 2009) (20)
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
More from Automotive Social Media Marketing Reputation Management (20)
Welcome to ASP Cranes, your trusted partner for crane solutions in Raipur, Chhattisgarh! With years of experience and a commitment to excellence, we offer a comprehensive range of crane services tailored to meet your lifting and material handling needs.
At ASP Cranes, we understand the importance of reliable and efficient crane operations in various industries, from construction and manufacturing to logistics and infrastructure development. That's why we strive to deliver top-notch solutions that enhance productivity, safety, and cost-effectiveness for our clients.
Our services include:
Crane Rental: Whether you need a crawler crane for heavy lifting or a hydraulic crane for versatile operations, we have a diverse fleet of well-maintained cranes available for rent. Our rental options are flexible and can be customized to suit your project requirements.
Crane Sales: Looking to invest in a crane for your business? We offer a wide selection of new and used cranes from leading manufacturers, ensuring you find the perfect equipment to match your needs and budget.
Crane Maintenance and Repair: To ensure optimal performance and safety, regular maintenance and timely repairs are essential for cranes. Our team of skilled technicians provides comprehensive maintenance and repair services to keep your equipment running smoothly and minimize downtime.
Crane Operator Training: Proper training is crucial for safe and efficient crane operation. We offer specialized training programs conducted by certified instructors to equip operators with the skills and knowledge they need to handle cranes effectively.
Custom Solutions: We understand that every project is unique, which is why we offer custom crane solutions tailored to your specific requirements. Whether you need modifications, attachments, or specialized equipment, we can design and implement solutions that meet your needs.
At ASP Cranes, customer satisfaction is our top priority. We are dedicated to delivering reliable, cost-effective, and innovative crane solutions that exceed expectations. Contact us today to learn more about our services and how we can support your project in Raipur, Chhattisgarh, and beyond. Let ASP Cranes be your trusted partner for all your crane needs!
Ever been troubled by the blinking sign and didn’t know what to do?
Here’s a handy guide to dashboard symbols so that you’ll never be confused again!
Save them for later and save the trouble!
Things to remember while upgrading the brakes of your carjennifermiller8137
Upgrading the brakes of your car? Keep these things in mind before doing so. Additionally, start using an OBD 2 GPS tracker so that you never miss a vehicle maintenance appointment. On top of this, a car GPS tracker will also let you master good driving habits that will let you increase the operational life of your car’s brakes.
What Are The Immediate Steps To Take When The VW Temperature Light Starts Fla...Import Motorworks
Learn how to respond when the red temperature light flashes in your VW with this presentation. From checking coolant levels to seeking professional help, follow these steps promptly to prevent engine damage and ensure safety on the road.
Learn why monitoring your Mercedes' Exhaust Back Pressure (EBP) sensor is crucial. Understand its role in engine performance and emission reduction. Discover five warning signs of EBP sensor failure, from loss of power to increased emissions. Take action promptly to avoid costly repairs and maintain your Mercedes' reliability and efficiency.
How To Fix The Key Not Detected Issue In Mercedes CarsIntegrity Motorcar
Experiencing a "Key Not Detected" problem in your Mercedes? Don’t take it for granted. Go through this presentation to find out the exact nature of the issue you are dealing with. Have your vehicle checked by a certified professional if necessary.
𝘼𝙣𝙩𝙞𝙦𝙪𝙚 𝙋𝙡𝙖𝙨𝙩𝙞𝙘 𝙏𝙧𝙖𝙙𝙚𝙧𝙨 𝙞𝙨 𝙫𝙚𝙧𝙮 𝙛𝙖𝙢𝙤𝙪𝙨 𝙛𝙤𝙧 𝙢𝙖𝙣𝙪𝙛𝙖𝙘𝙩𝙪𝙧𝙞𝙣𝙜 𝙩𝙝𝙚𝙞𝙧 𝙥𝙧𝙤𝙙𝙪𝙘𝙩𝙨. 𝙒𝙚 𝙝𝙖𝙫𝙚 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙥𝙡𝙖𝙨𝙩𝙞𝙘 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙪𝙨𝙚𝙙 𝙞𝙣 𝙖𝙪𝙩𝙤𝙢𝙤𝙩𝙞𝙫𝙚 𝙖𝙣𝙙 𝙖𝙪𝙩𝙤 𝙥𝙖𝙧𝙩𝙨 𝙖𝙣𝙙 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙛𝙖𝙢𝙤𝙪𝙨 𝙘𝙤𝙢𝙥𝙖𝙣𝙞𝙚𝙨 𝙗𝙪𝙮 𝙩𝙝𝙚 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙛𝙧𝙤𝙢 𝙪𝙨.
Over the 10 years, we have gained a strong foothold in the market due to our range's high quality, competitive prices, and time-lined delivery schedules.
Comprehensive program for Agricultural Finance, the Automotive Sector, and Empowerment . We will define the full scope and provide a detailed two-week plan for identifying strategic partners in each area within Limpopo, including target areas.:
1. Agricultural : Supporting Primary and Secondary Agriculture
• Scope: Provide support solutions to enhance agricultural productivity and sustainability.
• Target Areas: Polokwane, Tzaneen, Thohoyandou, Makhado, and Giyani.
2. Automotive Sector: Partnerships with Mechanics and Panel Beater Shops
• Scope: Develop collaborations with automotive service providers to improve service quality and business operations.
• Target Areas: Polokwane, Lephalale, Mokopane, Phalaborwa, and Bela-Bela.
3. Empowerment : Focusing on Women Empowerment
• Scope: Provide business support support and training to women-owned businesses, promoting economic inclusion.
• Target Areas: Polokwane, Thohoyandou, Musina, Burgersfort, and Louis Trichardt.
We will also prioritize Industrial Economic Zone areas and their priorities.
Sign up on https://profilesmes.online/welcome/
To be eligible:
1. You must have a registered business and operate in Limpopo
2. Generate revenue
3. Sectors : Agriculture ( primary and secondary) and Automative
Women and Youth are encouraged to apply even if you don't fall in those sectors.
What Could Cause The Headlights On Your Porsche 911 To Stop WorkingLancer Service
Discover why your Porsche 911 headlights might flicker out unexpectedly. From aging bulbs to electrical gremlins and moisture mishaps, we're delving into the reasons behind the blackout. Stay tuned to illuminate the road ahead and ensure your lights shine bright for safer journeys.
Your VW's camshaft position sensor is crucial for engine performance. Signs of failure include engine misfires, difficulty starting, stalling at low speeds, reduced fuel efficiency, and the check engine light. Prompt inspection and replacement can prevent further damage and keep your VW running smoothly.
2. Executive message
We hear a steady drum of discussion about the impact of online social networking as a growing way for companies
to reach consumers. Well-known companies, such as Ford and Best Buy, use several online social networking services,
maintain large monitoring staffs and attract millions of followers.
But it’s not yet clear exactly how social networking will change business to business communications, so Margolis &
Company and Young Presidents’ Organization asked leaders and decision makers for their thoughts and plans
regarding online social networking in a business to business context. We created the Senior Executive Social Networking
Survey to shed light on the question.
From September to October 2009, we interviewed 100 CEOs and Senior Executives about their viewpoints and
investment plans for social networking in the B2B space, interviewing 85 YPO members and 15 other business leaders in
the Americas, Europe, Middle East, Africa and Asia/Pacific. YPO is an international education and networking organization
with members in more than 100 countries.
This is clearly a time of transition and explosive growth, and the contrasts between the “old era” and the “new era”
are striking. A recent story in The Wall Street Journal went so far as to say that email’s “run as king of communication
is over” and that social networking services will command a significant share of the new world.
Justin Kistner, Webtrends’ head of social media marketing, explains that social networking pieces still must adhere to
proper ethics, fact gathering and story telling, but that the distribution model in the new world removes the “middle
man.” The industrial media brands we have trusted are clearly under enormous pressure to remain a force, while their
star reporters individually brand themselves in the new social networking venues. Social networking levels the playing
field for growing small and medium-sized enterprises.
Most companies understand we’re experiencing a paradigm shift. This is the Wild West and the protocols are being
established by the week. Interestingly, one senior executive we interviewed from a FORTUNE 50 company who
enthused about the importance of social networking in his company’s customer management also revealed that most of
the same company’s networks blocked rank and file staffers’ access to social media.
The Senior Executive Social Networking Survey results reflect contrasts in policy and approach. More than eight
out of ten of the leaders responded that a traditional newspaper or magazine piece still was preferable to a piece
in a prominent blog. At the same time 80 percent of the companies plan to allocate more resources to develop
social networking strategies over the next two years. We believe that social networking will enhance speed and
augment relationships with customers and clients. However, online networking will never be a substitute for real
human interaction.
On behalf of YPO members and Margolis & Company, we hope that our readers find this survey useful for future
planning and discussion. We wish to thank all the leaders that participated and for TNS for validating and co-processing
the results. We look forward to hearing your perspective.
Dan Margolis Simon Preston
President & Managing Partner YPO-WPO International Chairman 2009-2010
Margolis & Company YPO Pennine and YPO Greater Europe Chapter
dan@margoliscompany.com press@ypo.org
Twitter@danmargolis www.ypo.org
2
4. “ We monitor Twitter, Facebook,YouTube
and Google so anytime someone references
‘Boingo’ we review it in real time and respond
as appropriate.This is a fantastic way to
understand what people are saying about
the company and manage a poor customer
experience and turn it into a win. Customers
are blown away when they tweet and we
Q1 Continued
immediately respond to solve the issue.
”
— David Hagan, President and CEO, Boingo Wireless
Q1 Which social media services do you use for business purposes?
75%
62%
42%
37%
16%
3%
0% 20% 40% 60% 80%
Other None
4
5. Social media services used for business purposes by sector
Q1 Continued
Consumer Financial
67% 80%
73% 50%
43% 20%
50% 30%
0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100%
Professional services Technology
94% 74%
56% 57%
56% 35%
39% 35%
0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100%
5
6. Social media services used for business purposes by sector
Q1 Continued
100%
80%
60%
40%
20%
0%
Other
Total Consumer = 30
Consumer Financial = 10
Financial Services Healthcare = 1
Professional Services
Industrial = 6
Technology
Other Professional Services = 18
Technology = 23
Other = 12
6
7. Number of social media services used for business purposes by sector
Q1 Continued
2.32
2.67
2.58
2.47
2.13
1.9
1.0 1.5 2.0 2.5 3.0
Total Consumer = 30
Professional Services Financial = 10
Other Healthcare = 1
Consumer
Industrial = 6
Technology
Financial Services Professional Services = 18
Technology = 23
Other = 12
7
8. “ Social media provides the opportunity
to reach consumers directly and at a more
individual level, versus mass advertising.
”
— Margaret Hardin, President & COO, Munchkin
Q2 Which is more valuable — a story written about your company in a prominent newspaper
or business magazine or a story about your company on a prominent blog?
2%
16%
Blog
Newspaper / magazine
N/A
82%
Consumer = 30
Financial = 10
Healthcare = 1
Industrial = 6
Professional Services = 18
Technology = 23
Other = 12
8
9. “ We are regulated by The Financial
Industry Regulatory Authority (FINRA)
and are very concerned that regulators
will penalize us for using social
networking sites.
”
— Douglas Rodgers, CEO, FOCUS,
Investment Bankers
Q3
Are you more likely to respond more quickly to a question or inquiry from a known
business contact you receive through social networking messaging (e.g Facebook, LinkedIn
or Twitter) versus your regular business email?
2%
20% I respond faster to known sources
From social networking messages
From regular business email
N/A
78%
Consumer = 30
Financial = 10
Healthcare = 1
Industrial = 6
Professional Services = 18
Technology = 23
Other = 12
9
11. “ Social media will impact all industries,
not just ours. Social networks are the
closest thing to ESP that CEOs can use to
determine what his or her customers are
saying about their company and/or brand.
I have a great deal of experience in social
media and feel that the transformation has
begun - those that don’t embrace it will
be left behind.
”
— Rajeev Kapur, Chairman and CEO, Greenwala
Q4 Should your company invest more resources (time, money or both) for social media
management in the next year or two?
4% More resources / 80%
19%
Much more resources
20% None or much less /
Somewhat less 4%
Same amount of resources
as current
More resources
Much more resources
None or much less
61% 0% Somewhat less
Consumer = 30
Financial = 10
Healthcare = 1
Industrial = 6
Professional Services = 18
Technology = 23
Other = 12
11
12. Future investment in social media management by sector
Q4 Continued
100%
_91%
_83% _13%
80% _80% _80%
_76% _17% _75%
_8%
_20%
_33%
60%
_19%
_67%
_78%
40%
_67%
_60%
_43%
20%
_61%
0%
Total Consumer Financial Professional Technology Other
Services Services
More resources Consumer = 30
Much more resources Financial = 10
Healthcare = 1
Industrial = 6
Professional Services = 18
Technology = 23
Other = 12
12
13. “ The phrase ‘social networks’ is much
more relevant than ‘social media.’ Social
media are simply tools which vastly improve
the functioning of pre-existing and new
social networks.
”
— Dave Maney, Chairman, Headwaters Incorporated
Q5 How hard is it to manage business correspondence that is sent through social media sites?
16% Very easy / Easy 21%
Very difficult / Difficult 37%
5%
42% 5% Easy
Very easy
Very difficult
Difficult
32% Manageable but occasionally difficult
13
14. “ We’ve been getting a lot of questions
about social networking.We are intrigued
how it may help our firm and our portfolio
of companies and how it can be used for
branding, marketing and greater awareness
of products and services.
”
— Michel Glouchevitch, Partner, Riordan, Lewis & Haden
Q6 How much has the use of authorized social media for business opportunities increased in your
company over the past year?
5%
20%
21% Use has dropped significantly
Use has dropped a little (1%)
Use is the same as a year ago
Use is increasing
Use is very much increasing
53%
14
15. Future investment in social media management by sector
Q6 Continued
100%
_95%
_17%
80%
_75%
_73%
_70% _70%
_78% _17%
_20% _63%
60% _20% _26%
_23%
_58%
40% _44%
_50%
_53% _40%
20%
0%
Total Consumer Financial Professional Technology Other
Services Services
Use is increasing
Use is very much increasing
15
16. “ Social media will improve relationships
with customers, the profiling and
knowledge of customers’ needs and trends,
help drive innovation and R&D for new
solutions, and improve customer care and
company reputation.
”
— Juan Carlos Fouz, CEO, IZO SYSTEM
Q7 Social networking plays an important role in deepening your business relationships with
colleagues, clients and potential clients. Please select the response most accurate for your
business and company.
10% Very strongly
66% 16% Strongly
Agree
40% Agree
28% Somewhat
34%
Disagree 6% Very strongly
0% 10% 20% 30% 40%
16
17. Deepening business relationships through social networking by sector
Q7 Continued
100%
_89%
_17%
80% _79%
_9%
_66% _66%
_10% _22% _8%
60%
_56% _26% _8%
_50%
_13%
_16%
_20%
40% _50%
_10%
_50%
_44%
_33%
_40% _30%
20%
0%
Total Consumer Financial Professional Technology Other
Services Services
Agree
Strongly agree
Very strongly agree
17
18. “ It’s like being at a cocktail party and
we just get to stand aside and listen.
Social media allows us to be more aware
of what people are saying to each other
about our company and address the issues
and concerns.
”
— Executive, FORTUNE 50 company
Q8 Do you expect social media to play a bigger role in next two years in deepening your business
relationships and increasing your access to new information?
10% 15%
Same as today
26% 11% 20% more
50% more
100% more
More than 100% compared to today
38%
18
19. “ We believe the largest single value is
creating a loyal following of peers who are
interested in our technical blogs we are
working to create. Our biggest challenge is
creating meaningful content.
”
— Scott Irwin, President, Aktion Associates
Q9 Do you have a social media strategy for your company? If yes, please rank the following in order
of importance, with “1” being most important and “5” being the least important.
46% 17% 8% 7% 12% 10%
Marketing
11% 27% 21% 14% 16% 11%
Email
8% 18% 21% 26% 16% 11%
Innovations
8% 15% 22% 21% 23% 11%
Customer
Support
9% 5% 15% 10% 47% 14%
Others
0% 20% 40% 60% 80% 100%
Most important 2 3 4 5 Least important N/A
19
20. “ Social media is an investment
of image so that fact and perception of fact
can coincide and thus reinforce the brand.
When East works with West, and South with
North, it will help understanding of cultural
norms and reduce pre-conceived notions
by further bringing people together.
”
— Robert Wong, Founding Partner and CEO,
Robert Wong Executive Consulting
Q10 How much do you use social media for communicating with friends, colleagues and business contacts
for purely social correspondence, versus how much for business related communication?
16%
28% 4% Only social
Mostly social
10% Equally social and business
Mostly business
Business only
42%
20
22. “ Social media will increase customer
service awareness and consumer approval
of products, as well as highlight features
and benefits and/or shortcomings
and deficiencies.
”
— Allen Furrer, President, Ascend Wireless
Q11 Does your company limit employee access to social media services and sites while at work?
21% The organization strongly encourages employees to maintain
social networking accounts and usage during business hours
51% Most sites are permitted
with few limitations
9% Some sites are blocked and hours of use are somewhat limited
12% Most sites are blocked or use is limited to non-business hours only
7% Social media sites are blocked by network services
0% 10% 20% 30% 40% 50% 60%
22
23. Limitations on access to social media by sector
Q11 Continued
100%
_70% _50%
80% _70%
_51%
_47%
60%
_25%
40%
_39%
_21% _25%
_23%
20% _20%
_9%
0% _-10% _-6% _-25%
_-9% _-7% _-17%
_-7% _-6%
_-12% _-4%
-20% _-17%
_-7%
_-25%
-40%
-60%
Total Consumer Financial Professional Technology Other
Services Services
Social media sites are blocked by network services
Most sites are blocked or use is limited to non-business Consumer = 30
hours only Financial = 10
Some sites are blocked and hours of use are Healthcare = 1
somewhat limited Industrial = 6
Most sites are permitted and there are few limitations Professional Services = 18
Technology = 23
The organization strongly encourages employees to maintain
Other = 12
social networking accounts and usage during business hours
23
24. “ In the professional services space,
where there is not a single brand, but
two important brands — the company
brand and the individual brand of
the professional, the challenge or the
opportunity is to effectively manage
these brands together. And social media
enables this.
”
— Gray Hollett,VP of Marketing,
Boyden World Corporation
Q12 How often do social media and related topics surface in discussions with your executive team?
21%
29% Never
Occasionally
Sometimes
Often
26% 15% Very often
9%
24
25. Social media topics in discussions with executive teams by sector
Q12 Continued
60% _27%
50% _17%
_15%
_42%
40% _17%
_30%
_33% _33%
30% _29%
_22%
20%
10%
0%
Total Consumer Financial Professional Technology Other
Services Services
Often Consumer = 30
Very often Financial = 10
Healthcare = 1
Industrial = 6
Professional Services = 18
Technology = 23
Other = 12
25
27. “ Social media helps us get the word out
on our new products... putting a human
face on our company.
”
— Chuck Tanner, Wholesale Interiors
Construction of attitudinal segments - Indicators (I)
Number of social media services used for business purposes
Personal attitude Q2 Which is more valuable – a story written about your company in a prominent newspaper or
towards social business magazine or a story about your company on a prominent blog?
networks
Q3 Are you more likely to respond more quickly to a question or inquiry from a known business
contact you receive through social networking messaging (e.g. Facebook, LinkedIn, Twitter) versus
your regular business email?
Q4 Should your company invest more resources for social media management in the next year
or two?
Q6 How much has the use of authorized social media for business opportunities increased in your
company over the past year?
Ways of using Q7 “Social networking plays an important role in deepening your business relationships with
social networks colleagues, clients and potential clients.” Please select the response most accurate for your
business and company.
Q8 Do you expect social media to play a bigger role in next two years in deepening your business
relationships and increasing your access to new information?
Q10 How much do you use social media for communicating with friends, colleagues and business
contacts for purely social correspondence, versus how much for business related communication?
Institutional Q11 Does your company limit employee access to social media services and sites while at work?
restrictions Q12 How often do social media and related topics surface in discussions with your executive team?
27
28. “ In Brazil, business is more personable.
It’s important to maintain eye contact.
Brazilians want to hear you, see you
and feel you, so social media is not a
substitute for that real connection, but
rather a complement to it.
— Robert Wong
”
Construction of attitudinal segments - Indicators (II)
• All indicators included in each attitudinal segment regarding three dimensions are recorded in scales
• The closer to change towards using social networks for business, the higher the scale
• Sum of all indicators in every attitudinal segment goes from “0” to “100”
• Scale is split into three categories:
Personal attitude Ways of using Institutional
towards social social networks restrictions
networks
0 - 40% Rejectors Leisure Restricted
41 - 70% Followers Let the business in Unrestricted
71 - 100% Leaders of change Market developers Encouraged
Construction of attitudinal segments - Indicators (III)
• After constructing three attitudinal segments (personal attitude towards social networks, ways of using
social networks and institutional restrictions) all of them are combined to define a final segmentation.
• The results of the three dimensions are converted into five categories:
Promoters
Believers
Led
Reticent
Resistant
28
29. Analysis by segment
Number of social media services used for business purposes
Personal attitude Institutional restrictions
towards social networks
15%
Leaders
of change
36%
40%
Unrestricted
55% Encouraged
Followers
30%
Rejectors
24%
Restricted
Social network uses
16%
Market
developers
26%
Leisure
58%
Let the business in
29
30. Analysis by segment: attitudinal segments
16%
22% Promoters — Making changes happen
Believers — Enthusiastic but not
proactive towards changes
Led — Fitting to expected
23% changes in the future
Reticent — Slower to change
from traditional habits
31% Resistant — Unlikely to adopt social
8%
networks as a tool for business
30
31. Number of social media services used for business purposes
100% _23% _13% _6% _6% _30% _25%
_50%
_50%
80% _8%
_8%
_17%
_31% _35%
_17%
60%
_23%
_33%
_17%
40% _30%
_22%
_17% _22%
_28%
20%
_17% _17%
_16%
_13%
_10%
0%
Total Consumer Financial Professional Technology Other
Services Services
Promoters
Believers
Led
Reticent
Resistant
31
32. Final thoughts
The data shows that while only 20 percent of the participating leaders use social networking primarily for
commercial purposes, most executives believe social media in a business to business context will achieve
significant growth in the next two years. The slight resistance executives expressed about social networking
derives more from old habits than any fundamental philosophical rejection of social networking or the new
media’s services.
We asked the participating leaders to respond in a business context, though a number of the respondents
based their projections on a consumer model. We conclude that this is because the business to business
model is so new.
The effectiveness of the “promoters” will be important to define the growth rate in the business sector. From
the survey, the professional services sector, and to some extent the consumer sector, are the most likely to
promote the use in commercial activity and business communication. Consumer sector executives already
show predisposition for social media, especially in their personal lives. Social media will only further merge our
business and personal lives, according to several top national business reporters we interviewed.
Social networking will also force marketers to become succinct and targeted in their communications to
elevate their brands. With increased consumer expectations that marketing messages will become briefer and
briefer, we must ensure we do not misread basic outcomes by minimizing necessary information too much. As
we accelerate down the social networking highway, we expect there will be a modest correction to again
further appreciate in-depth content.
One conclusion is certain: In the new world with tens of thousands of interesting choices, relevance and
relationships will remain crucial.
We welcome your input and we’re eager to continue the conversation.
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33. About the survey
For the survey preparation, Margolis & Company and YPO developed the questions and TNS validated the
methodology. The executive interviews were by invitation only and were conducted online and by telephone through
a structured questionnaire. Margolis & Company analyzed each interview and TNS co-processed the data.
Special thanks are due to Birgit Johnston, Lisa Spangenberg, Sheldon Renan and Steve Gumplo for their contributions to
the survey. We also wish to thank Urbana Creative for its perspective and support.
About Margolis & Company
Founded in 2005, Margolis & Company specializes in business to business public relations and thought leadership. The
firm, based in Santa Monica, California, focuses on national and international positioning in the professional/financial
services, entertainment/sports and government/non-profit sectors.
Margolis & Company’s track record is tied to more than 15 years of building deep relationships with thousands of
top-level national and international media contacts, corporate executives, government officials and community leaders.
Decision - makers know the firm is committed to client issues and services that make a difference and are worthy of
their attention. For more information, visit www.margoliscompany.com.
About YPO
YPO (Young Presidents’ Organization) is a not-for-profit, global network of young chief executives connected around
the shared mission of becoming Better Leaders Through Education and Idea Exchange TM. Founded in 1950,YPO today
provides 17,000 peers and their families in 100 countries with access to unique experiences, world-class resources,
alliances with top learning institutions, and specialized networks that help them enhance their business, community and
personal leadership. For more information, www.ypo.org.
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