SlideShare a Scribd company logo
1 of 13
Download to read offline
Mckinsey it's all about the customer journey Sep 2010
Mckinsey it's all about the customer journey Sep 2010
Mckinsey it's all about the customer journey Sep 2010
Mckinsey it's all about the customer journey Sep 2010
Mckinsey it's all about the customer journey Sep 2010
Mckinsey it's all about the customer journey Sep 2010
Mckinsey it's all about the customer journey Sep 2010
Mckinsey it's all about the customer journey Sep 2010
Mckinsey it's all about the customer journey Sep 2010
Mckinsey it's all about the customer journey Sep 2010
Mckinsey it's all about the customer journey Sep 2010
Mckinsey it's all about the customer journey Sep 2010
Mckinsey it's all about the customer journey Sep 2010

More Related Content

Viewers also liked

Experience Radar 2013: Lessons from the US grocery industry
Experience Radar 2013: Lessons from the US grocery industryExperience Radar 2013: Lessons from the US grocery industry
Experience Radar 2013: Lessons from the US grocery industrySertus, LLC
 
Driving Innovation Through The Private Brand Organization
Driving Innovation Through The Private Brand OrganizationDriving Innovation Through The Private Brand Organization
Driving Innovation Through The Private Brand OrganizationSertus, LLC
 
Project Stakeholder Management [read-only] [compatibility mode]
Project Stakeholder Management [read-only] [compatibility mode]Project Stakeholder Management [read-only] [compatibility mode]
Project Stakeholder Management [read-only] [compatibility mode]Astute Trainers and Consultants
 
How to do Stakeholder Analysis
How to do Stakeholder AnalysisHow to do Stakeholder Analysis
How to do Stakeholder AnalysisAberdeen CES
 
An Introduction To Stakeholder Theory
An Introduction To Stakeholder TheoryAn Introduction To Stakeholder Theory
An Introduction To Stakeholder Theorynturnbull
 
Project Stakeholder Management - PMBOK 5
Project Stakeholder Management - PMBOK 5Project Stakeholder Management - PMBOK 5
Project Stakeholder Management - PMBOK 5pankajsh10
 
Customer experience 360: Brand experience report
Customer experience 360: Brand experience reportCustomer experience 360: Brand experience report
Customer experience 360: Brand experience reportJack Morton Worldwide
 

Viewers also liked (13)

Industry-4-0-RC
Industry-4-0-RCIndustry-4-0-RC
Industry-4-0-RC
 
Experience Radar 2013: Lessons from the US grocery industry
Experience Radar 2013: Lessons from the US grocery industryExperience Radar 2013: Lessons from the US grocery industry
Experience Radar 2013: Lessons from the US grocery industry
 
Driving Innovation Through The Private Brand Organization
Driving Innovation Through The Private Brand OrganizationDriving Innovation Through The Private Brand Organization
Driving Innovation Through The Private Brand Organization
 
Project Stakeholder Management [read-only] [compatibility mode]
Project Stakeholder Management [read-only] [compatibility mode]Project Stakeholder Management [read-only] [compatibility mode]
Project Stakeholder Management [read-only] [compatibility mode]
 
Digital consumer: Five major trends
Digital consumer: Five major trendsDigital consumer: Five major trends
Digital consumer: Five major trends
 
It's All About the Customer Journey
It's All About the Customer JourneyIt's All About the Customer Journey
It's All About the Customer Journey
 
How to do Stakeholder Analysis
How to do Stakeholder AnalysisHow to do Stakeholder Analysis
How to do Stakeholder Analysis
 
SCARF Augmented Stakeholder Analysis
SCARF Augmented Stakeholder Analysis SCARF Augmented Stakeholder Analysis
SCARF Augmented Stakeholder Analysis
 
PMP_Project Stakeholder Management
PMP_Project Stakeholder ManagementPMP_Project Stakeholder Management
PMP_Project Stakeholder Management
 
Driving growth in B2B through digital
Driving growth in B2B through digitalDriving growth in B2B through digital
Driving growth in B2B through digital
 
An Introduction To Stakeholder Theory
An Introduction To Stakeholder TheoryAn Introduction To Stakeholder Theory
An Introduction To Stakeholder Theory
 
Project Stakeholder Management - PMBOK 5
Project Stakeholder Management - PMBOK 5Project Stakeholder Management - PMBOK 5
Project Stakeholder Management - PMBOK 5
 
Customer experience 360: Brand experience report
Customer experience 360: Brand experience reportCustomer experience 360: Brand experience report
Customer experience 360: Brand experience report
 

More from Brian Crotty

ANA programmatic-financial-fog 22-5-17
ANA programmatic-financial-fog 22-5-17ANA programmatic-financial-fog 22-5-17
ANA programmatic-financial-fog 22-5-17Brian Crotty
 
Babelfish articles oct 16 mar 17 28-3-17 redux
Babelfish articles oct 16 mar 17 28-3-17 reduxBabelfish articles oct 16 mar 17 28-3-17 redux
Babelfish articles oct 16 mar 17 28-3-17 reduxBrian Crotty
 
Ebit - Buscape- #34 webshoppers english 2016
Ebit - Buscape- #34 webshoppers english 2016Ebit - Buscape- #34 webshoppers english 2016
Ebit - Buscape- #34 webshoppers english 2016Brian Crotty
 
MMA global mobile trends report 2016
MMA global mobile trends report 2016MMA global mobile trends report 2016
MMA global mobile trends report 2016Brian Crotty
 
Winterberry group the state of consumer data onboarding november 2016
Winterberry group   the state of consumer data onboarding november 2016Winterberry group   the state of consumer data onboarding november 2016
Winterberry group the state of consumer data onboarding november 2016Brian Crotty
 
Delloite tech trends 2016
Delloite  tech trends 2016Delloite  tech trends 2016
Delloite tech trends 2016Brian Crotty
 
MEC CES 2017-key-takeaways-and-trends-final
MEC CES 2017-key-takeaways-and-trends-finalMEC CES 2017-key-takeaways-and-trends-final
MEC CES 2017-key-takeaways-and-trends-finalBrian Crotty
 
Mindshare trends 2017
Mindshare trends 2017Mindshare trends 2017
Mindshare trends 2017Brian Crotty
 
Kantar-millward-brown Media and-digital-predictions 2017
Kantar-millward-brown Media and-digital-predictions 2017Kantar-millward-brown Media and-digital-predictions 2017
Kantar-millward-brown Media and-digital-predictions 2017Brian Crotty
 
Edelman-digital trends 2017
Edelman-digital trends 2017Edelman-digital trends 2017
Edelman-digital trends 2017Brian Crotty
 
Carats top 10 trends 2016
Carats top 10 trends 2016Carats top 10 trends 2016
Carats top 10 trends 2016Brian Crotty
 
Babelfish Articles Jan-Sep 2016 12-09-16 final
Babelfish Articles Jan-Sep 2016  12-09-16 finalBabelfish Articles Jan-Sep 2016  12-09-16 final
Babelfish Articles Jan-Sep 2016 12-09-16 finalBrian Crotty
 
Comscore Global+future+in+focus por2
Comscore Global+future+in+focus por2Comscore Global+future+in+focus por2
Comscore Global+future+in+focus por2Brian Crotty
 
eBit Web shoppers 32a edição
eBit Web shoppers 32a ediçãoeBit Web shoppers 32a edição
eBit Web shoppers 32a ediçãoBrian Crotty
 
JWT The future-100-­-trends-and-change-to-watch-in-2016
JWT The future-100-­-trends-and-change-to-watch-in-2016JWT The future-100-­-trends-and-change-to-watch-in-2016
JWT The future-100-­-trends-and-change-to-watch-in-2016Brian Crotty
 
Babelfish Articles July-Dec 2015 10-12-15
Babelfish Articles July-Dec 2015 10-12-15Babelfish Articles July-Dec 2015 10-12-15
Babelfish Articles July-Dec 2015 10-12-15Brian Crotty
 
Babelfish Articles #12 Jan-June 2015
Babelfish Articles #12 Jan-June 2015Babelfish Articles #12 Jan-June 2015
Babelfish Articles #12 Jan-June 2015Brian Crotty
 
Nielsen / IAB - Digital video-and-tv-advertising-viewing-budget-share-shift-a...
Nielsen / IAB - Digital video-and-tv-advertising-viewing-budget-share-shift-a...Nielsen / IAB - Digital video-and-tv-advertising-viewing-budget-share-shift-a...
Nielsen / IAB - Digital video-and-tv-advertising-viewing-budget-share-shift-a...Brian Crotty
 
Winterberry & USA IAB - Marketing data white paper Jan 2015
Winterberry & USA IAB - Marketing data white paper Jan 2015Winterberry & USA IAB - Marketing data white paper Jan 2015
Winterberry & USA IAB - Marketing data white paper Jan 2015Brian Crotty
 

More from Brian Crotty (20)

ANA programmatic-financial-fog 22-5-17
ANA programmatic-financial-fog 22-5-17ANA programmatic-financial-fog 22-5-17
ANA programmatic-financial-fog 22-5-17
 
Babelfish articles oct 16 mar 17 28-3-17 redux
Babelfish articles oct 16 mar 17 28-3-17 reduxBabelfish articles oct 16 mar 17 28-3-17 redux
Babelfish articles oct 16 mar 17 28-3-17 redux
 
Ebit - Buscape- #34 webshoppers english 2016
Ebit - Buscape- #34 webshoppers english 2016Ebit - Buscape- #34 webshoppers english 2016
Ebit - Buscape- #34 webshoppers english 2016
 
MMA global mobile trends report 2016
MMA global mobile trends report 2016MMA global mobile trends report 2016
MMA global mobile trends report 2016
 
Fjord trends 2017
Fjord trends 2017Fjord trends 2017
Fjord trends 2017
 
Winterberry group the state of consumer data onboarding november 2016
Winterberry group   the state of consumer data onboarding november 2016Winterberry group   the state of consumer data onboarding november 2016
Winterberry group the state of consumer data onboarding november 2016
 
Delloite tech trends 2016
Delloite  tech trends 2016Delloite  tech trends 2016
Delloite tech trends 2016
 
MEC CES 2017-key-takeaways-and-trends-final
MEC CES 2017-key-takeaways-and-trends-finalMEC CES 2017-key-takeaways-and-trends-final
MEC CES 2017-key-takeaways-and-trends-final
 
Mindshare trends 2017
Mindshare trends 2017Mindshare trends 2017
Mindshare trends 2017
 
Kantar-millward-brown Media and-digital-predictions 2017
Kantar-millward-brown Media and-digital-predictions 2017Kantar-millward-brown Media and-digital-predictions 2017
Kantar-millward-brown Media and-digital-predictions 2017
 
Edelman-digital trends 2017
Edelman-digital trends 2017Edelman-digital trends 2017
Edelman-digital trends 2017
 
Carats top 10 trends 2016
Carats top 10 trends 2016Carats top 10 trends 2016
Carats top 10 trends 2016
 
Babelfish Articles Jan-Sep 2016 12-09-16 final
Babelfish Articles Jan-Sep 2016  12-09-16 finalBabelfish Articles Jan-Sep 2016  12-09-16 final
Babelfish Articles Jan-Sep 2016 12-09-16 final
 
Comscore Global+future+in+focus por2
Comscore Global+future+in+focus por2Comscore Global+future+in+focus por2
Comscore Global+future+in+focus por2
 
eBit Web shoppers 32a edição
eBit Web shoppers 32a ediçãoeBit Web shoppers 32a edição
eBit Web shoppers 32a edição
 
JWT The future-100-­-trends-and-change-to-watch-in-2016
JWT The future-100-­-trends-and-change-to-watch-in-2016JWT The future-100-­-trends-and-change-to-watch-in-2016
JWT The future-100-­-trends-and-change-to-watch-in-2016
 
Babelfish Articles July-Dec 2015 10-12-15
Babelfish Articles July-Dec 2015 10-12-15Babelfish Articles July-Dec 2015 10-12-15
Babelfish Articles July-Dec 2015 10-12-15
 
Babelfish Articles #12 Jan-June 2015
Babelfish Articles #12 Jan-June 2015Babelfish Articles #12 Jan-June 2015
Babelfish Articles #12 Jan-June 2015
 
Nielsen / IAB - Digital video-and-tv-advertising-viewing-budget-share-shift-a...
Nielsen / IAB - Digital video-and-tv-advertising-viewing-budget-share-shift-a...Nielsen / IAB - Digital video-and-tv-advertising-viewing-budget-share-shift-a...
Nielsen / IAB - Digital video-and-tv-advertising-viewing-budget-share-shift-a...
 
Winterberry & USA IAB - Marketing data white paper Jan 2015
Winterberry & USA IAB - Marketing data white paper Jan 2015Winterberry & USA IAB - Marketing data white paper Jan 2015
Winterberry & USA IAB - Marketing data white paper Jan 2015
 

Recently uploaded

Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDigital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDemandbase
 
9654467111 Call Girls In Mahipalpur Women Seeking Men
9654467111 Call Girls In Mahipalpur Women Seeking Men9654467111 Call Girls In Mahipalpur Women Seeking Men
9654467111 Call Girls In Mahipalpur Women Seeking MenSapana Sha
 
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service OnlineCALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Onlineanilsa9823
 
How To Utilize Calculated Properties in your HubSpot Setup
How To Utilize Calculated Properties in your HubSpot SetupHow To Utilize Calculated Properties in your HubSpot Setup
How To Utilize Calculated Properties in your HubSpot Setupssuser4571da
 
April 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting GroupApril 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting GroupVbout.com
 
GreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web RevolutionGreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web RevolutionWilliam Barnes
 
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Search Engine Journal
 
Call Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRCall Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRSapana Sha
 
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessAggregage
 
The Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship DeckThe Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship DeckToluwanimi Balogun
 
Uncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsUncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsVWO
 
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceAvoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceDamien ROBERT
 
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...Benjamin Szturmaj
 
Cost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesCost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesPushON Ltd
 
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Richard Ingilby
 
The Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO CopywritingThe Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO CopywritingJuan Pineda
 

Recently uploaded (20)

Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDigital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
 
9654467111 Call Girls In Mahipalpur Women Seeking Men
9654467111 Call Girls In Mahipalpur Women Seeking Men9654467111 Call Girls In Mahipalpur Women Seeking Men
9654467111 Call Girls In Mahipalpur Women Seeking Men
 
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service OnlineCALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
 
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
 
How To Utilize Calculated Properties in your HubSpot Setup
How To Utilize Calculated Properties in your HubSpot SetupHow To Utilize Calculated Properties in your HubSpot Setup
How To Utilize Calculated Properties in your HubSpot Setup
 
April 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting GroupApril 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting Group
 
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
 
GreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web RevolutionGreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web Revolution
 
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
 
Call Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRCall Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCR
 
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail Success
 
The Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship DeckThe Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship Deck
 
Uncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsUncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 Reports
 
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceAvoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
 
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
 
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
 
Cost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesCost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surges
 
The Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison KaltmanThe Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison Kaltman
 
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
 
The Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO CopywritingThe Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO Copywriting