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Matching People & Products 
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Robert Elliott - @greenafrican
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WooFlix Browse Search Cart Jack Smith 
Editor’s Daily Deal: 
Alcatraz 
Save more than 50% on bundle 
$19 $9 Buy Bundle was 
FREE shipping on orders over $35 
Expires 30th Nov 
now 
Recommendations Just for Jack:
Recommendation UX 
“Recommendations 
Just for You” 
• Personal & powerful 
• Known customer (profile or cookie) 
• Contextual filter (category, price etc.) 
• Personalized email
Recommendation UX 
“People Who Bought This 
Also Bought These”
WooPlay Browse Search Cart 1 
Jack Smith 
$39 Fifa 2015 (Xbox One) special 
In Stock | EA Sports | Rated-G 
FIFA 15 has been remade from top to bottom with 
beautiful graphics, amazing physics and unparalleled control. 
was 
$39 now 
$45 Add to Cart 
FREE shipping on orders over $35 
30 Day Returns 
People Who Bought This Also Bought: 
Add to Cart Add to Cart Add to Cart Add to Cart Add to Cart
WooRide Jack Smith 
Home > Cart 
Checkout 
Item Description Amount 
Santa Cruz - Nomad (XX1) 
Continue Shopping Total $8299 
People Who Bought the Nomad Also Bought: 
$8299 
- A curated mix of SRAM XX1 components. 
- Rockshox Pike RCT3 160 Fork 
- XX1 Derailleur 
- Sram Guide Brakes 
- Raceface SIXc Cranks 
Add to Cart 
FREE shipping on orders over $35 
30 Day Returns 
Add to Cart Add to Cart Add to Cart Add to Cart Add to Cart
Recommendation UX 
“People Who Bought This 
Also Bought These” 
• Not customer specific 
• Cross-sell vs up-sell 
• Contextual filter (list, price etc.) 
• Essential for small-medium stores
eCommerce Recommendations
Engagement 
$
Relevance 
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Matching People & Products 
The User’s Experience of Recommendations 
Robert Elliott - @greenafrican

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Matching People & Products - WooCommerce Conference Presentation Slides by Robert Elliott @greenafrican

  • 1. Matching People & Products The User’s Experience of Recommendations Robert Elliott - @greenafrican
  • 2.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. More Worserer Options Complexity Betterer
  • 10. More Engagement Betterer Worserer Options
  • 12. Recommendation UX Recommendations Just for You People Who Bought This Also Bought These
  • 13. WooFlix Browse Search Cart Jack Smith Editor’s Daily Deal: Alcatraz Save more than 50% on bundle $19 $9 Buy Bundle was FREE shipping on orders over $35 Expires 30th Nov now Recommendations Just for Jack:
  • 14. Recommendation UX “Recommendations Just for You” • Personal & powerful • Known customer (profile or cookie) • Contextual filter (category, price etc.) • Personalized email
  • 15. Recommendation UX “People Who Bought This Also Bought These”
  • 16. WooPlay Browse Search Cart 1 Jack Smith $39 Fifa 2015 (Xbox One) special In Stock | EA Sports | Rated-G FIFA 15 has been remade from top to bottom with beautiful graphics, amazing physics and unparalleled control. was $39 now $45 Add to Cart FREE shipping on orders over $35 30 Day Returns People Who Bought This Also Bought: Add to Cart Add to Cart Add to Cart Add to Cart Add to Cart
  • 17. WooRide Jack Smith Home > Cart Checkout Item Description Amount Santa Cruz - Nomad (XX1) Continue Shopping Total $8299 People Who Bought the Nomad Also Bought: $8299 - A curated mix of SRAM XX1 components. - Rockshox Pike RCT3 160 Fork - XX1 Derailleur - Sram Guide Brakes - Raceface SIXc Cranks Add to Cart FREE shipping on orders over $35 30 Day Returns Add to Cart Add to Cart Add to Cart Add to Cart Add to Cart
  • 18. Recommendation UX “People Who Bought This Also Bought These” • Not customer specific • Cross-sell vs up-sell • Contextual filter (list, price etc.) • Essential for small-medium stores
  • 22. Relevance Engagement $ More Betterer
  • 23. Matching People & Products The User’s Experience of Recommendations Robert Elliott - @greenafrican