Social media applications allow users to create profiles and connect with others who share common interests. Popular social networking sites like Facebook and LinkedIn enable users to share updates, photos, and information about themselves and connect with friends and colleagues. Businesses are also utilizing social media to engage with customers and promote their brand.
2. Overview
Social media applications inform, educate, and
entertain people through online media
A social networking application allows users to create
profiles for sharing information about themselves and
designate as friends or contacts users with whom
they share a common interest
– Facebook
– LinkedIn
– MySpace
– Twitter
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4. Common Features of Social
Networking Applications
Status messages display a current location, activity,
or thought
Friends and contacts are those with whom you share
a common interest
– Second-level contacts
– Extended contacts
Your profile contains personal information
– Name, E-mail address, Gender, Age, Location, Photograph
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5. Common Features of Social
Networking Applications
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6. Common Features of Social
Networking Applications
Social networking sites can access your e-mail
address book and find people who you already
know
Facebook and LinkedIn can suggest people
whom you might know because you share
common friends or profile information
You can search for certain groups of people
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7. Connecting with Friends on
Facebook
In December 2009, Facebook reported that
more than 30 million people had signed up
– The number of Facebook users has more than
doubled in 2009
Your profile on Facebook contains a variety of
pages and tabs where you can share
information with your friends
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9. Connecting with Friends on
Facebook
Facebook’s Wall tab
displays a blog-style
page on which you can
update your status
message
Other tabs include
Photos, Boxes, and
Notes
Your News Feed is a log
of several actions you
might take
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10. Connecting with Friends on
Facebook
Facebook has
thousands of
applications that are
available to users
Facebook partnered
with third-party
developers to develop
applications
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11. Connecting with Friends on
Facebook
The Application Directory page displays featured
applications, applications organized by category,
recommended applications, and information about
applications
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13. Connecting with Friends on
Facebook
Social networks have a
privacy policy that describes
how they will use your
personal information
Facebook allows you to
specify privacy settings for
your personal information
Applications can gather
information from your profile
Profiles can be indexed so
that they are searchable
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14. Connecting with Friends on
Facebook
An effective way to organize your friends and
control what they can access is to create a
Friend List
– Group friends based on relationship
– You can assign specific privacy policies to each list
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17. Business and Professional
Networking with LinkedIn
LinedIn connects people with professional colleagues
More than 33 million members in 2009
LinkedIn profiles display:
– Current and previous work experience
– Education
– Web site or blog
– Recommendations
– Interests
– Honors and awards
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19. Business and Professional
Networking with LinkedIn
Professional networks on LinkedIn can be
helpful when you are seeking employment
You can search for a job using the Jobs link
on the top navigation bar and entering your
search terms
Search results display your contacts that know
the person who posted the job
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21. Business and Professional
Networking with LinkedIn
LinkedIn’s people search capability also helps
you to identify people who share the same
professional interests
You can contact people of interest with InMail,
LinkedIn’s e-mail service
Most companies use LinkedIn as a recruiting
tool for finding prospective employees
– Companies can review an applicant’s credentials
and reviews prior to a job interview
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22. Business and Professional
Networking with LinkedIn
Most social networks are free, but some
charge a fee for additional services
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23. Connecting People with Special
Interests
Special-purpose social networks connect
targeted groups of people with similar interests
or situations
– People who enjoy similar activities
– People who support the same charitable causes or
organizations
– People who share the same common goals
Bloggers and Web site owners can build an
online community around their Web sites
– Go2Web20
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25. Connecting People with Special
Interests
Using Meetup, people
can find nearby activity
partners who share
common interests
Displays listings of
happenings around the
world
Users first create a
profile, and then
browse, join, or create
groups
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26. Connecting People with Special
Interests
On the PatientsLikeMe
Web site, patients with
life-changing conditions
reach out to other in
similar situations
– Seek support
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27. Connecting People with Special
Interests
SlideShare is an online
community and
repository for people to
share PowerPoint
presentations and other
documents
– Great source of
information for topics of
interest
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28. Connecting People with Special
Interests
Social activists and nonprofit organizations
have found the value in social networking for
increasing awareness
Facebook’s Causes application provides
members who support a cause with tools to
share information
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30. Connecting People with Special
Interests
Social networking sites for charities
– Network for Good
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31. Connecting People with Special
Interests
Ning is a Web-based application allowing
members to create custom social networks for
online communities for niche markets
– Provides technology infrastructure
– Offers blogs, wikis, event calendars, and RSS
feeds
– More than 6 million frequent visitors
– More than 240,000 active social networks
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34. Connecting People with Special
Interests
The Long Tail can be applied to the social
networking world
– Most popular communities interest the most
people
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35. Twitter
Twitter allows people to keep in touch with each other
by exchanging short messages of 140 characters or
less
Online application for creating a social network
Tweeting is the process of sending a message on
Twitter
Retweets are forwards of a message that you sent
Shortened URLs point users to a Web site containing
more than 140 characters
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39. Twitter
TweetDeck is a Twitter
client application that
organizes tweets into
columns based on who
sent them, the type of
tweet, or the results of a
keyword or hashtag
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40. Twitter
WeFollow is one of
several directories of
Twitter users
Add yourself to
WeFollow if you want to
be found on Twitter
more easily
Twitter network can be a
beneficial source of
information
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42. Twitter
URL shorteners are Web applications that
encode a long URL in order to create a
shorter, equivalent URL
– Shortening service
– Often with 18 to 25 characters
– Requires a visit to an intermediate Web server
• Service may track statistics
– Beneficial when you do not want to include a long
URL
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45. Twitter
Many Twitter clients and phone applications
include image-posting capabilities
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46. Business Uses of Social
Networking
The Conversation Prism shows the vast
choices available in social media and their
applications to business
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47. Business Uses of Social
Networking
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48. Business Uses of Social
Networking
Fan pages on Facebook are marketing tools
with which companies can:
– Share information
– Promote products
– Offer special deals or coupons to customers
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49. Business Uses of Social
Networking
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50. Business Uses of Social
Networking
Companies can create social networking sites to
build relationships with employees and customers
– IBM employees use the Blue Pages network
– My Starbucks Idea
Customer Relationship Management (CRM)
describes a set of tools that companies employ to
manage customers
– Social CRM is an extension allowing organizations to
monitor conversations on various social networks
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51. Business Uses of Social
Networking
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52. Business Uses of Social
Networking
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53. Summary
Social networks provide tools for connecting people both
personally and professionally
– Facebook
– LinkedIn
Ning enables people with specific interests to share
information
Businesses can use social networks within their organizations
Social CRM software assists in finding, tracking, and
responding to issues that arise from social networking sites
such as Facebook or Twitter
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