NGUYEN Hoang Quan Ieseg School of Management Master 2017 How to use Hootsutite, Klut and Bitly to maximize social media channels. This is the application to my personal business case.

1. SOCIAL MEDIA MARKETING
FINAL PROJECT
NGUYEN Hoang Quan

2. Gmail
FIRST STAGE – Create accounts
Twitter
Instagram
Personal LinkedIn
Facebook Pages
In this project, I focus on using
Facebook page and Instagram which
replaced for Twitter.

3. Bitly
FIRST STAGE – Sign up to Bitly, Klout & Hootsuite
Hootsuite - connect to Facebook, Instagram, Twitter, and LinkedIn
Klout - connect to Facebook, Instagram, Twitter, and LinkedIn

4. Adobe Lightroom 5
FIRST STAGE – Photo edit software

5. SECOND STAGE – INSTAGRAM
1. Set up profile:
- Link to Instagram: http://bit.ly/quanphoto1
- Bio includes bitly link to Facebook fan-page
- 24 posts: 16 normal post (because Instagram doesn’t
have repost, 8 posts with mention @ ; and posts with
bitly link to facebook fan page and twitter page (just the
text link, because the hyperlink doesn’t allow on normal
account)
- All the pictures are taken by my-self.
- 47 followers

6. SECOND STAGE – INSTAGRAM
2. Posts on Instagram: 1-2-3 (original content)

7. SECOND STAGE – INSTAGRAM
2. Posts on Instagram: 4-5-6 (original content)

8. SECOND STAGE – INSTAGRAM
2. Posts on Instagram: 7-8 (original content)

9. SECOND STAGE – INSTAGRAM
2. Posts on Instagram: 9-10-11 (with mention @)

10. SECOND STAGE – INSTAGRAM
2. Posts on Instagram: 12-13-14 (with mention @)

11. SECOND STAGE – INSTAGRAM
2. Posts on Instagram: 15-16 (with mention @)

12. SECOND STAGE – INSTAGRAM
2. Post on Instagram:
17 (original content)
18-19 (2 shortened URLs to
Facebook page and twitter)

13. SECOND STAGE – INSTAGRAM
2. Post on Instagram: 20-21-22 (original content)

14. SECOND STAGE – INSTAGRAM
2. Post on Instagram: 23-24 (original content)

15. SECOND STAGE – LINKEDIN
1. Reach all star status

16. SECOND STAGE – LINKEDIN
2. Creating two posts
A lot of group
members want to
create their own
business. I see the
potential of
consulting business
to help them in Asia
in the future.

17. SECOND STAGE – LINKEDIN
3. Create 4 Ad variations
Campaign 1: 2 ad variations
Attract enrollment for MBA program of CFVG in 2018
Open application from April 2018

18. SECOND STAGE – LINKEDIN
3. Create 4 Ad variations
Campaign 2: 2 ad variations
Attract enrollment for MBA program of CFVG in 2018
Open application from April 2018

19. SECOND STAGE – LINKEDIN
3. Create 4 Ad variations
Campaign 2: 2 ad variations
Attract enrollment for Leadership development program of Burger King in 2018
Open application for European student from now to the end of December 2017

20. SECOND STAGE – LINKEDIN
3. Create 4 Ad variations
Campaign 2: 2 ad variations
Attract enrollment for Leadership development program of Burger King in 2018
Open application for European student from now to the end of December 2017

21. SECOND STAGE – FACEBOOK PAGE
1. Setup Page – Create event, post

22. SECOND STAGE – FACEBOOK PAGE
1. Setup Page – Promote, get likes

23. SECOND STAGE – FACEBOOK PAGE
2. Ad Campaign 2.1 Campaign 1
- Objective: increase awareness for the portrait
photography services
- Location: Paris
- Ad no. 1: target audiences are women

24. SECOND STAGE – FACEBOOK PAGE
2. Ad Campaign 2.1 Campaign 1
- Objective: increase awareness for the portrait
photography services
- Location: Paris
- Ad no. 2: target audiences are men

25. SECOND STAGE – FACEBOOK PAGE
2. Ad Campaign 2.1 Campaign 2
- Objective: increase reach for the wedding
photography services
- Location: Paris
- Ad no. 1: pre wedding photography

26. SECOND STAGE – FACEBOOK PAGE
2. Ad Campaign 2.1 Campaign 2
- Objective: increase awareness for the pre-wedding
photography services
- Location: Paris
- Using Split Test Variable for 2 ads

27. SECOND STAGE – FACEBOOK PAGE
2. Ad Campaign 2.1 Campaign 2
- Objective: increase awareness for the pre-wedding
photography services
- Location: Paris
- Using Split Test Variable for 2 ads

28. SECOND STAGE – ANALYTICS TOOLS
1. KLOUT REPORT

29. SECOND STAGE – ANALYTICS TOOLS
1. KLOUT REPORT- RECOMMENDATION FOR IMPORVENMENT
- Interact more with the network:
- I liked all of the posts of students posted in MS LinkedIn group the
traffic from Linked account for 66% total.
- Increase likes, comment and repost on Facebook page and Instagram
- Connect with influencer: I will follow more influent photographer,
product photos that related or inspired by their work, then interact with
them to have share the content.
- Focus more on content: On Instagram, I received higher engagement
with post that have better photographer (girls photo, for example) or
meaningful status.  invest on the content of the post with more richer
media like photo, GIF or video.

30. SECOND STAGE – ANALYTICS TOOLS
Destination Bitly link
Facebook page http://bit.ly/quanphoto
Twitter http://bit.ly/quanphoto2
Instagram http://bit.ly/quanphoto1
LinkedIn http://bit.ly/quanCV
Personal FB http://bit.ly/quan-me
2. BITLY REPORT

31. SECOND STAGE – ANALYTICS TOOLS
2. BITLY REPORT

32. SECOND STAGE – ANALYTICS TOOLS
2. BITLY REPORT

33. SECOND STAGE – ANALYTICS TOOLS
2. BITLY REPORT

34. SECOND STAGE – ANALYTICS TOOLS
2. BITLY REPORT – Analysis the effective reach
- Most of the reach come from directly way through email, SMS.
- Most of the audience come from Vietnam, follow by people in France.
- Facebook fan page have the highest reach, it’s true because the
shorten link was post on all others channels such as on Instagram bio
and Twitter Bio.
- All of the link’s click number follow the long tail theory that they have
most click at the early period.
- High engagement time: at noon around 12pm in France (UTC+1) is the
highest engagement time.

35. SECOND STAGE – ANALYTICS TOOLS
2. BITLY REPORT - RECOMMENDATION
- Content still be very important: good content drive people to click through the link. I
need to focus on the concept and show the different of my photo products.
- Effective posting time: need to consider about the time zones. The best for my
practice is post on the noon around 12pm in France (UTC +1) to have high reach from
Vietnam (UTC+7).
- Test and improvement: need to test for longer period (1 month) to see the best
practice.
- Get support from influencer: start from our friends that know us that feel free to
share and post about us. The wedding magazine will be a good influencer.
- Segmentation: might be mass advertising is not good for small business. I should
create campaign that target niche market. For example, Wedding photo package, the
target will be engaged couple, live in Paris, having interest in photography and travel.

36. THE END.
NGUYEN Hoang Quan