Semiotics Final

1. The document traces the history and development of the concept of semiotics from ancient Greek and classical writers to modern scholars. 2. It discusses how classical writers like Aristotle viewed signs as evidence of something absent or hidden, while medieval scholars like Augustine distinguished between natural signs and conventional linguistic signs. 3. Modern semioticians like Saussure and Peirce revolutionized the field by proposing new models of signs - Saussure introduced the dyadic model of signifier and signified, while Peirce proposed the triadic model involving the interpretant in addition to the sign and object.