This document summarizes the business plan and operations of a vegan butcher shop called Very Good Butchers. Some key points: - Very Good Butchers produces plant-based meat alternatives and had over $850k in sales in their first year, growing through their butcher shop, farmers markets, e-commerce, and pop-ups. - They have a 3-pronged growth strategy of direct sales, wholesale distribution, and franchising their concept. They have significant interest worldwide in franchising. - Their products and business model have high growth potential in a fast-growing plant-based market. They seek to raise $500k to expand production and open a second retail location.

2. What is a Vegan Butcher Shop?

3. 10 Core Products and 5-10 Specialty/In Development
Plant Based Meat!

4. $3.74 Unit Cost $11.50 SRP
43% Margin68% Margin
32% COGS
Buy raw materials in bulk and invest in more efficient
equipment to lower the unit cost.

5. We want to make Veganism familiar,
approachable, and delicious!
Health Environmental Ethical
Benefits of a Vegan/Plant Based Diet

6. -Mitchell Scott
Co-Founder
Marketing/Biz Dev
James Davison-
Co-Founder
Chef/Bean Butcher
20 Awesome Employees!

7. Opening Day: Feb 25th 2017
● First Vegan Butcher Shop on West Coast of Canada ● Over 1000 people turned up!
● Had to shut down for a week to re-stock

8. $64k from 700 backers!!

9. September 2017: New Space: 5X Bigger, Expanded Menu and
Production

10. Wholesale :
Current: Limited by production.In
a handful of restaurants and
independent grocers.
Future: Expand to meet demand
then grow further
First Year- 850k in sales
3 Pronged Growth Strategy
Direct Sales:
Current: Butcher Shop,
Farmers Markets, E-commerce,
Pop-ups
Future: Open more butcher
shops, food truck, larger events.
Franchise:
Significant Interest
worldwide. Potential
to franchise the
concept as well as
supply product to
locations.
Waiting list of 100+ stores and restaurants

11. Monthly Meat Club
- Monthly Subscription Box
Product
- Over 1000 boxes shipped
across North America
- Little to no marketing, 2 viral
videos on big facebook
pages
- Can’t keep up with demand

12. ● Multiple Revenue
Streams
● High Growth
Potential

13. 16,5571,65921,600 131,000
Uniques Users
Active, Engaged Community

14. $15/hr minimum wage
Support local animal
shelters and sanctuaries
with special events,
donations, etc.
Support activism in many
shapes and forms
Community leader in
sustainability and
environmental
stewardship.
Giving back to the community and supporting
the Vegan/Plant Based Movement

15. Fast Growing Market
Search Term: Vegan Plant Based Food Sector (Grocery):
8.1% Growth vs .2% decline overall
Plant Based Protein:
5 billion $ market by 2020
Consumers:
1 in 3 purchase plant based meats 1 in 4 are cutting
down on meat consumption
Millenials:
60% consume plant based meats
British Columbia Population: 13% Vegetarian + 25% trying to eat less meat
● Many recent high profile
sales/acqusitions of plant
based companies.

16. Vegan Butcher Shops
2 6
Meat Alternative Producers
A Rising Tide Lifts All Boats

17. Our Advantages
Made with real, whole
foods
Local to
Vancouver/Victoria
market.
High quality, artisanal product at an accessible pricepoint.
Great Taste. Great
Nutritionals.
Organic, no
preservatives or
isolates used.

18. Short Term Goals Long Term Goals
● Establish Co-Packing relationship
● Open Vancouver location and production facility
● Food Truck and Events
● Expand Wholesale Distribution
● Hire Food Scientist
● Establish Franchise Model
● Build large scale production facility
● Expand to U.S.
● Expand to other product categories (cheese)
Huge potential for
innovation (pea protein,
casein free casings etc.)
Unique 3 pronged
business model and
growth strategy
Unique and highly in
demand product (WFPB
Seitan)

19. Build Production Facility and 2nd Retail
Location
#YVR +
Expand to meet demand and then continue
expansion across North America

20. Campaign Now Live
Seeking to raise $500,000
Via Convertible Note
Episode Airs November 29th

21. mitchell@verygoodbutchers.com
Get in touch!
@theverygoodbutchers
@theverygoodbutchers
@verygoodbutcher
www.verygoodbutchers.com
778-533-6659