4. How might we reduce fruit and vegetable waste, and
provide consumers with a functional juice beverage for
different occasions?
Challenge:
5.
6. For the environmentally and health conscious
consumer that seeks a healthy, functional drink
FruitPrint is a low calorie juice beverage made from
surplus fruit.
7. Attributes
“Fruit Print” at the bottom
Coconut Water Base
Low Calorie
Energizing - Different Lines
Affordable
Multi Cultural Branding
Launch A Movement
11. ● Place: Health food stores, coffee shops, big box stores.
● Price: Accessible; made using surplus fruits, ability to price low.
● Audience: Environmental and health focused consumers ages 22-50
● Product line is multi-cultural and creates a movement.
Details
16. Awareness Campaign
● Social Media - Driven through minute videos
● Emphasis Waste Reduction - Food Waste Movement
● Local Farmer Markets and Whole Food Stores
21. Example Product
Carrot orange pulp = whole fruit print core
With Tumeric coconut water base
With a hint of pumpkin spice and cinnamon
Fall time seasonal offer
Indian Inspired
