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Semantic SEO for the People 
By Gianluca Fiorelli 
Join us on Twitter at #Mozinar 
Questions or problems? Email community@moz.com
Mobile may 
overtake desktop 
for Google 
searches within a 
year 
(SMXW 2014)
Crawling Parsing Indexing Search
Crawling Parsing Indexing Search
Crawling Parsing Indexing
Goal: identyfing the type of 
information, sort and forward it to 
the more suitable recipient 
Parsing Indexing
Links 
Words 
Meta Information 
Link Graph 
Indexer
Goal: identifing archived resources 
associated with a word or phrase 
Parsing Indexing
Not new
Read this post by Vanessa Fox, published on Search Engine Land 1 year before Hummingbird was 
launched: http://itseo.org/vafox
http://itseo.org/brevetto
http://itseo.org/sentities
http://itseo.org/QueryData by Bill Slawski
http://moz.com/blog/7-advanced-seo-concepts
http://itseo.org/natnahai
http://itseo.org/sameAs
Adventure 
Cultural 
Gastronomic 
Responsible 
Dental 
Wellness 
Mass 
Stag Party
Adventure 
Accessible Overland Jungle Urban Extreme Sports
Avoid hierachical 
overload
http://moz.com/blog/topical-hubs-whiteboard-friday
Adventure
https://developers.google.com/freebase/
http://www.alchemyapi.com/
http://bottlenose.com/
http://www.visualdataweb.org/relfinder/relfinder.php
http://moz.com/blog/7-advanced-seo-concepts
http://moz.com/blog/7-advanced-seo-concepts
Structured data alone 
is not enough
http://itseo.org/a-aranged
http://schema-creator.org/
http://www.microdatagenerator.com/
Aaron Bradley 
http://www.seoskeptic.com/json-ld-google-knowledge-graph-schema-org-seo/
Email: gianluca@iloveseo.net 
Twitter: gfiorelli1 
Website: www.iloveseo.net 
Find this recorded #Mozinar and slide deck at http://moz.com/webinars very soon!

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