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Deconstruyendo Google - Edición 2016

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Donde está yendo Google? De verdad es solo Panda y Penguin?
Ha llegado el momento que los SEOs sean más ambicioso y que miren a lo que el Search Marketing va a ser de aquí a pocos años.
Machine Learning, Semantica, Personalización, Contexto y Señales de Usuarios: estas son las tres claves del Google del futuro.

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Deconstruyendo Google - Edición 2016

  1. 1. @gfiorelli1 #SEOnthebeach Gianluca Fiorelli – IloveSEO.net Theinbounder.com
  2. 2. @gfiorelli1 #SEOnthebeach
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  9. 9. @gfiorelli1 Inside Search Blog Office Hours Videos Virtual & not Talks Patentes Adquisiciones Incorporaciones Rumores Propaganda Fandom #SEOnthebeach
  10. 10. @gfiorelli1 @gfiorelli1 #SEOnthebeach
  11. 11. @gfiorelli1 2013 2014 2015 2016 Phantom Payday Loan KGraph Expansion HUMMINGBIRD PIGEON HTTPS Panda 4.1 Penguin 3.0 Mobilegeddon Quality Update RANKBRAIN AdWords Shake Up #SEOnthebeach
  12. 12. @gfiorelli1 2013 2014 2015 2016 KGraph Expansion HUMMINGBIRD PIGEON Quality Update RANKBRAIN Wavii Behav.io DNNresearch Synonyms/Co- Occuring Terms Patent Teaching Machines to Read Patent Dark Blue Lab – Vision Factory Jetpac Reasonable Surfer Patent Update Watch Time Based Ranking Patent DeepMind CTR Feedback on SERPs Patent Using Concepts Patent Schema 3.0 SintaxNet Google Assistant #SEOnthebeach
  13. 13. @gfiorelli1 #SEOnthebeachhttp://itseo.org/GoogleMLRNG “Machine learning is a core, transformative way by which we’re rethinking how we’re doing everything.“ Sundar Pichai
  14. 14. @gfiorelli1 #SEOnthebeach
  15. 15. @gfiorelli1 SEÑALES USUARIOS (SEMIOTICA) CONTEXTO SEMANTICA MACHINE LEARNING #SEOnthebeach
  16. 16. Crawling Parsing Indexing Search @gfiorelli1 #SEOnthebeach
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  20. 20. @gfiorelli1 S E A R C H #SEOnthebeach
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  71. 71. @gfiorelli1 Watch times can also be calculated for and used to rank other types of content based on an amount of time a user spends watching the content #SEOnthebeach
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  85. 85. @gfiorelli1 #SEOnthebeach Gianluca Fiorelli – IloveSEO.net Theinbounder.com

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