The document discusses how semantic navigation can help improve search experiences on websites. It notes that search engines often struggle with vague keywords and must balance precision and recall. Semantic data can help drive site navigation, identify entities to use as search facets, smooth differences in categories and tags, and understand user context. Using semantic navigation can improve SEO, time spent on sites, and conversion rates. It provides an example of one company that saw a 22% increase in search usage, 25% more time spent, and greater drilling down after implementing semantic navigation technologies.

1. Semantic Navigation Marten den Haring EVP, Nstein Products

2. Website search & browse experience is broken It’s difficult for search engines to retrieve content with vague keywords Search engines must tradeoff between precision and recall It’s hard to tune and optimize search technology The search experience is often anonymous and lacks context It’s difficult to create and maintain taxonomies to organize information Slide 2

3. ≠ the answer

4. Semantic data helps Drive site browsing and navigation structure Identify and extract entities to use as search facets Smooth out differences in categories and tags Find patterns and trends in your content Broaden a query to include synonyms, related topics Understand user context and intent Slide 4

6. Improves SEO Improves time spent Improves conversion rates

7. 7 …everywhere…

8. ingest annotate store deliver WWW <widgets/> rss/xml

13. Upgrading OPENTEXT.COM

14. before…

15. …after

16. 22% increase in search usage Fewer searches per unique visit 25% increase in time spent Greater drilldown in search environment

17. $3K monthly $10K set-up 1 million documents per instance Unlimited queries Add-ons 200GB bandwidth 60GB storage*

18. Live in < 5 days

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