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Selling Point of NME
By Kyle McGurk
Selling Points
With words like
‘unseen’, it makes the
viewer believe they
have something new
and exciting. This, in
itself, enables them to
sell more as further
interest Is gained
The use of bright
Colour could act
As a selling point
as it grabs the
Attention of a viewer
Resulting in
purchase
Words like inside give the
viewer a small taste of the
information but suggest to get
the good stuff, further reading
is required. A good SP

More often
than not, NME
give away free
CD’s and so
forth. This also
acts as a
selling point
Targets
• The targeted audience for this magazine, in particular the issue I have
looked at, I believe to be the younger generation. The main image
indicates this as they have used a young male and emphasised his age in,
what I believe, to be a way of relating to a younger audience. As well as
this, NME use bright colours for the characteristics of the magazine which,
typically, would appeal to a younger audience more than it would an older
audience.

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Selling Point Of NME

  • 1. Selling Point of NME By Kyle McGurk
  • 2. Selling Points With words like ‘unseen’, it makes the viewer believe they have something new and exciting. This, in itself, enables them to sell more as further interest Is gained The use of bright Colour could act As a selling point as it grabs the Attention of a viewer Resulting in purchase Words like inside give the viewer a small taste of the information but suggest to get the good stuff, further reading is required. A good SP More often than not, NME give away free CD’s and so forth. This also acts as a selling point
  • 3. Targets • The targeted audience for this magazine, in particular the issue I have looked at, I believe to be the younger generation. The main image indicates this as they have used a young male and emphasised his age in, what I believe, to be a way of relating to a younger audience. As well as this, NME use bright colours for the characteristics of the magazine which, typically, would appeal to a younger audience more than it would an older audience.