The document presents a marketing strategy focused on creating a people-driven brand through brand evangelists who embody the company's values and promote it without expecting compensation. It outlines steps for cultivating these relationships, such as soliciting feedback and leveraging technology for engagement. The approach leads to accelerated word-of-mouth, increased internal morale, and a strong, relevant brand presence.

1. Tribal Brand How to Market from the Inside Out Presented by Justin Foster

2. The Simple Idea: Create a people-driven brand.

4. Create brand “evangelists” How?

6. Who is your customer? Employees Investors, Board members, supporters Active customers In-active customers Influencers (the media, community leaders)

7. Brand Core: If my company was a religion, the one thing you must believe is ________.

8. Traits of Evangelists Share your values. Feel like part of your brand. Don’t expect compensation. Driven to promote you. Proactive in giving you feedback.

9. The Steps Ask for feedback Have “first-name” relationships Be unexpected Tell their stories Reciprocate

10. The Tools Contact management system (example: iContact) Web-based survey method (example: surveymonkey) Thank you cards Flip camera Blog Social media

11. Not just a philosophy. It is a system. Remember!

12. The Results Accelerated word-of-mouth. Greater internal morale. Spend less money on buying attention. Relevant , strong brand. 1000 Year Brand™ phenomena

13. Open Forum Clarification on terminology or definitions? New technology and tools? Marketing trends? More stories?

14. Phone: 208-841-3497 E-mail: [email_address] Web: thetricycle.com Twitter: @brandmilitia Facebook: /justinfoster Blog: justinfoster.posterous.com Find Me.