Extreme optimization harnessing the power of humans & machines

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Who’s better at optimization: man or machine? Clix Marketing’s John Lee, Aaron Levy from Elite SEM and Acquisio’s James Stewart will discuss tools, rules and algorithms for optimizing bids and budgets to deliver the best campaign performance.

BRIGHT IDEAS
START HERE.
2015 SUMMIT MONTREAL | JULY
29+30
Extreme Optimization Harnessing the
power of Human and Machines

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©2015 All rights reserved 2ACQUISIO 2015 SUMMIT MONTREAL – JULY 29+30 #ACQsummit
MEET THE SPEAKERS
James Stewart
Account Specialist,
Acquisio
Aaron Levy
Account Executive,
Elite SEM
John Lee
Managing Partner,
Clix Marketing

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2015 SUMMIT MONTREAL | JULY
29+30
Man -VS- Machine
James Stewart

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BRIGHT IDEAS
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2015 SUMMIT MONTREAL | JULY
29+30
Extreme Optimization: Harnessing the Power of Humans & Machines
Yes, People Still Matter. No, We Aren’t Out of a Job.

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©2015 All rights reserved 68ACQUISIO 2015 SUMMIT MONTREAL – JULY 29+30 #ACQsummit @john_a_lee
• Managing Partner – Clix Marketing
• Digital Advertising Geek
• Emphasis on “Geek”
• Prior Sentences Served:
• Hanapin Marketing
• Wordstream
• Writer:
• Search Engine Watch, ClickZ, Clix Marketing
Blog, The SEM Post, Acquisio Blog, PPC Hero
• Speaker:
• SMX, SMX Social, SES / ClickZ Live, HeroConf,
State of Search, Acquisio User Summit

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Automation Is Often Polarizing

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Some People See the
End of the World (or
Their Job)…

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Others See
Opportunity…

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At The End of the Day, Everyone
Is Just Asking a Question…

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Where Do Humans Fit
In the World of Automation?
Extreme Optimization: Harnessing the Power of Humans & Machines

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Real World Decision Making
Determine a
Need
Application Implementation
Governance &
Quality Control
Rinse & Repeat

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©2015 All rights reserved 75ACQUISIO 2015 SUMMIT MONTREAL – JULY 29+30 #ACQsummit @john_a_lee
Automation Can Hurt
Just As Much As Help
Extreme Optimization: Harnessing the Power of Humans & Machines

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Automation Will
Fail Without a
Human’s…
Experience
Insight
Intuition
Guidance

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Humans + Automation =
Badassery
Extreme Optimization: Harnessing the Power of Humans & Machines

BRIGHT IDEAS
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Automation Is a
Natural Extension
of Human Strategy

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2015 SUMMIT MONTREAL | JULY
29+30
Thank you!
Question? @john_a_lee john@clixmarketing.com

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2015 SUMMIT MONTREAL | JULY
29+30
Thank you! Questions?

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ヘルスセクターにおけるサービスデザインの実践ケーススタディ

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The webinar discussed how AdMetrica uses algorithms and machine learning to optimize Google Display Network campaigns for clients to increase conversions and lower cost-per-acquisition. AdMetrica's technology makes over 100,000 decisions per day across five variables - keyword lists, ad placement, bidding, budgets, and ad selection - to more effectively target the right audiences. Case studies showed how AdMetrica decreased CPAs by 30% or more for clients in online dating and e-commerce. The presentation explained AdMetrica's automated approach to bid optimization and how it captures spikes in conversions and lower costs that correspond to fluctuations in general search volume.

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1. BRIGHT IDEAS START HERE. 2015 SUMMIT MONTREAL | JULY 29+30 Extreme Optimization Harnessing the power of Human and Machines

2. BRIGHT IDEAS START HERE. ©2015 All rights reserved 2ACQUISIO 2015 SUMMIT MONTREAL – JULY 29+30 #ACQsummit MEET THE SPEAKERS James Stewart Account Specialist, Acquisio Aaron Levy Account Executive, Elite SEM John Lee Managing Partner, Clix Marketing

3. BRIGHT IDEAS START HERE. 2015 SUMMIT MONTREAL | JULY 29+30 Man -VS- Machine James Stewart

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68. BRIGHT IDEAS START HERE. ©2015 All rights reserved 68ACQUISIO 2015 SUMMIT MONTREAL – JULY 29+30 #ACQsummit @john_a_lee • Managing Partner – Clix Marketing • Digital Advertising Geek • Emphasis on “Geek” • Prior Sentences Served: • Hanapin Marketing • Wordstream • Writer: • Search Engine Watch, ClickZ, Clix Marketing Blog, The SEM Post, Acquisio Blog, PPC Hero • Speaker: • SMX, SMX Social, SES / ClickZ Live, HeroConf, State of Search, Acquisio User Summit

73. BRIGHT IDEAS START HERE. ©2015 All rights reserved 73ACQUISIO 2015 SUMMIT MONTREAL – JULY 29+30 #ACQsummit @john_a_lee Where Do Humans Fit In the World of Automation? Extreme Optimization: Harnessing the Power of Humans & Machines

74. BRIGHT IDEAS START HERE. ©2015 All rights reserved 74ACQUISIO 2015 SUMMIT MONTREAL – JULY 29+30 #ACQsummit @john_a_lee Real World Decision Making Determine a Need Application Implementation Governance & Quality Control Rinse & Repeat

75. BRIGHT IDEAS START HERE. ©2015 All rights reserved 75ACQUISIO 2015 SUMMIT MONTREAL – JULY 29+30 #ACQsummit @john_a_lee Automation Can Hurt Just As Much As Help Extreme Optimization: Harnessing the Power of Humans & Machines

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80. BRIGHT IDEAS START HERE. 2015 SUMMIT MONTREAL | JULY 29+30 Thank you! Question? @john_a_lee john@clixmarketing.com

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