Stop spending money on ads that don’t work! Finding the best performing ads are critical to crafting successful campaigns. AdAlysis founder, Brad Geddes, discusses in detail the importance of A/B testing and examines the leading ad testing solutions on the market. Ryan Saurer from Boost Media looks at testing ad creative and Sandra and Stewart from the Acquisio Trading Desk look at testing display ads.
5 Things We Learned From Testing Ad Creative Across Paid Social ChannelsTinuiti
A recent Nielsen survey found that 47% of a brand’s sales lift from advertising came from the creative. With Facebook’s push towards automation, creative poses the largest opportunity for performance and growth. Whether it’s best practice ad copy or image and video design, finding the creative combination that works best for the goal at hand will help improve campaign and media spend efficiency. Hear from our experts as we unpack what we’ve learned from regularly testing, measuring, and refreshing client’s creative like e.l.f., Bare Necessities and Ownable to drive incremental performance. Learn how to gather data to optimize and inform your creative strategy across your social campaigns.
The slides from my inaugural creative brief writing workshop. Theory and practice. Attendees had to complete a brief prior to the session, and their work was used to illustrate best brief writing practice. More sessions to follow.
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
ChatGPT is a variant of GPT-3 that can be used for various educational purposes such as language learning, creative writing, researching concepts, getting help with programming and group projects. However, it also has limitations such as potential for plagiarism, reflecting biases in its training data, and providing inaccurate information. The document recommends fact checking information from ChatGPT and using it alongside other tools.
Studio del Web Marketing di Asos.
Progetto presentato all'esame di Strumenti e Applicazioni Web presso l'Università degli Studi di Milano - Facoltà di Teoria e Tecnologia della Comunicazione
This document provides information and tips about using YouTube for video marketing. It discusses how YouTube marketing helped grow the author's blog by reaching more people. Some key tips for effective YouTube marketing include crafting attention-grabbing titles with relevant keywords, providing valuable educational content, including your URL in the video and description, using branding elements like logos, and embedding videos on your own website to increase views and engagement.
B2B Sales & Marketing Strategy for Tech Companies -- by Jonathan DonadoJonathan Donado
Sales and marketing presentation for B2B Tech Companies. This presentation highlights the need to move away from the traditional sales process to a new process driven by continuous interaction and communication with prospect clients through a digital marketing strategy.
The world today is "digital" and companies need to adapt their strategies to target and capture clients through digital marketing. This marketing strategy is a combination of "Owned Media", "Earned Media" and "Paid Media".
Presentation by Jonathan Donado
Connect with me on:
- Twitter: @donadosays
- Linkedin: https://www.linkedin.com/in/jonathandonado/
B2B / Marketing / Strategy / Sales / Entrepreneur / Startups / Entrepreneurship
Breaking Into AI/ML Product Management by Facebook Product LeaderProduct School
Main takeaways:
- Finding available resources to begin building your AI/ML skillset
- Leveraging your current strengths as a Product Manager
- Embrace the challenges and don’t be afraid to try and fail
5 Things We Learned From Testing Ad Creative Across Paid Social ChannelsTinuiti
A recent Nielsen survey found that 47% of a brand’s sales lift from advertising came from the creative. With Facebook’s push towards automation, creative poses the largest opportunity for performance and growth. Whether it’s best practice ad copy or image and video design, finding the creative combination that works best for the goal at hand will help improve campaign and media spend efficiency. Hear from our experts as we unpack what we’ve learned from regularly testing, measuring, and refreshing client’s creative like e.l.f., Bare Necessities and Ownable to drive incremental performance. Learn how to gather data to optimize and inform your creative strategy across your social campaigns.
The slides from my inaugural creative brief writing workshop. Theory and practice. Attendees had to complete a brief prior to the session, and their work was used to illustrate best brief writing practice. More sessions to follow.
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
ChatGPT is a variant of GPT-3 that can be used for various educational purposes such as language learning, creative writing, researching concepts, getting help with programming and group projects. However, it also has limitations such as potential for plagiarism, reflecting biases in its training data, and providing inaccurate information. The document recommends fact checking information from ChatGPT and using it alongside other tools.
Studio del Web Marketing di Asos.
Progetto presentato all'esame di Strumenti e Applicazioni Web presso l'Università degli Studi di Milano - Facoltà di Teoria e Tecnologia della Comunicazione
This document provides information and tips about using YouTube for video marketing. It discusses how YouTube marketing helped grow the author's blog by reaching more people. Some key tips for effective YouTube marketing include crafting attention-grabbing titles with relevant keywords, providing valuable educational content, including your URL in the video and description, using branding elements like logos, and embedding videos on your own website to increase views and engagement.
B2B Sales & Marketing Strategy for Tech Companies -- by Jonathan DonadoJonathan Donado
Sales and marketing presentation for B2B Tech Companies. This presentation highlights the need to move away from the traditional sales process to a new process driven by continuous interaction and communication with prospect clients through a digital marketing strategy.
The world today is "digital" and companies need to adapt their strategies to target and capture clients through digital marketing. This marketing strategy is a combination of "Owned Media", "Earned Media" and "Paid Media".
Presentation by Jonathan Donado
Connect with me on:
- Twitter: @donadosays
- Linkedin: https://www.linkedin.com/in/jonathandonado/
B2B / Marketing / Strategy / Sales / Entrepreneur / Startups / Entrepreneurship
Breaking Into AI/ML Product Management by Facebook Product LeaderProduct School
Main takeaways:
- Finding available resources to begin building your AI/ML skillset
- Leveraging your current strengths as a Product Manager
- Embrace the challenges and don’t be afraid to try and fail
Digital Marketing Trends 2023- Shereen BadrShereen Badr
We’re nearing the End of 2022 – that means preparing for your 2023 marketing game plan. Digital marketing topics gaining headlines include video content overtaking traditional web content, rising privacy concerns, and sales funnel marketing morphing. I’ve assembled the digital marketing trends for 2023 from a variety of trusted research sources
Be a social CEO. Share your stories on Linkedin.Slides That Rock
The document encourages CEOs to be more active on social media by sharing stories about their company, colleagues, and customers, like Richard Branson and Andy Barratt do. It argues that having an active CEO presence online helps humanize the brand and builds connections with customers, which can translate to increased sales. The document suggests CEOs commit to sharing three stories on topics related to their company, colleagues, and customers to start becoming a more "social CEO".
This document provides an overview of ChatGPT presented by Cori Hendon and Gary Nakanelua. It explains what ChatGPT is to different audiences, demonstrates its abilities such as answering questions and generating code/text, and discusses its limitations as an AI system trained for conversation rather than correctness. Examples show ChatGPT answering prompts, with a discussion of challenges like providing incorrect information and its inability to perform tasks like playing chess.
Customer to Product Idea Iteration by Amazon's Product ManagerProduct School
In this talk, Akshay Kerur from Amazon explored working backwards from the concept/customer to an initial product idea.
Main takeaways:
1. Why it's so important to put your product on paper.
2. Questions you need to know and answer about a product prior to any engineering commitment.
3. Ratifying your product idea through proper customer and internal stakeholder identification.
This document discusses ChatGPT, an AI model developed by OpenAI that can carry on human-like conversations. It was trained on over 8 million web pages. The document argues that ChatGPT has the potential to revolutionize human-machine interactions by allowing more natural communication. However, some are concerned about potential misuse, but with proper regulation it could be used responsibly. Examples of current uses include virtual assistants and customer service agents.
ChatGPT 101 - Vancouver ChatGPT ExpertsAli Tavanayan
This document discusses using ChatGPT to plan a meetup session. It provides an agenda for exploring ChatGPT's capabilities, including finding a title, writing marketing copies, social posts, an email sequence, and presentation slides. Attendees are invited to share their experiences interacting with ChatGPT. The next event is announced as focusing on using ChatGPT for email marketing.
ChatGPT What It Is and How Writers Can Use It.pdfAdsy
Have you heard of ChatGPT? This smart model seems to change the way we work in the content marketing field.
We've investigated what this AI tool can do regarding content writing and ready to share the results.
Check this presentation to learn how this chatbot can assist you with content creation.
ChatGPT is a conversational AI model developed by OpenAI that is capable of generating human-like text responses. It is trained on a large dataset of human conversations which allows it to have natural, coherent conversations on a wide range of topics. Key features include generating long-form paragraphs, handling diverse inputs, and maintaining context across multiple conversation turns. While not designed for SEO, ChatGPT could potentially be used to generate website content, but may not optimize for search engines and could harm a site's rankings.
Prioritization Method for Every Case by fmr Atlassian Principal PMProduct School
This document discusses prioritization methods for product management. It provides examples of prioritizing features for a restaurant website, online furniture store, and kitchen remodeling project. For each case, it assigns the features to different prioritization buckets like "must-have" and "could-have". It also discusses challenges with prioritization like lack of data and stakeholder alignment. The document recommends using an importance vs difficulty matrix method which allows for group discussion to better understand priorities and reduce risks when data is limited. It emphasizes that the goal of prioritization is understanding and alignment rather than using a single method.
Aula 4 - O Marketing de Mídias Sociais e Conteúdo - Disciplina Planejamento ...Pedro Cordier
Um plano de marketing sempre leva em consideração as mídias adequadas para divulgar uma marca, produto ou serviço.
No ambiente digital, também precisamos avaliar quais mídias podem alavancar os objetivos determinados no planejamento.
Nesse novo ambiente, as redes sociais passam a ter um importante papel para gerar a aproximação necessária do público-alvo, já que boa parte dos usuários de internet também faz uso de, pelo menos, uma delas.
O conteúdo também é importante tanto no marketing de mídias sociais como na base do marketing de busca.
Objetivo da Aula:
1. Apresentar as principais estratégias de SMM (Social Media Marketing) e SMO (Social Media Optmization).
2. Mostrar a importância do marketing de conteúdo no ambiente digital.
A B2B SaaS marketing leader with over 10 years of experience in growth-stage product companies, Mohita Nagpal is currently the VP of Marketing at Hiver. She started her career in print journalism and transitioned to marketing when she joined Wingify as a Content Specialist. She is a full-stack marketer with experience in demand generation, PPC, branding, and product marketing. She loves building content-driven inbound engines to fuel the Sales-Marketing funnel and is a strong proponent of making B2B marketing more human.
How to unlock the secrets of effortless keyword research with ChatGPT.pptxDaniel Smullen
A guide on how to do keyword research using ChatGPT. Comparison of ChtGPT keyword research versus standard keyword research, the pros and cons, as well as some really great keyword research prompts to try within ChatGPT.
This document discusses best practices for email marketing campaigns. It recommends testing subject lines and content, using personalization, calls to action, and branding consistently. Measurement metrics like open and click through rates are important to track. HTML email design should be simple, avoid long scrolling, and work without images. Building emails strictly in HTML4 without CSS ensures compatibility across email clients.
TikTok Facebook Stories Instagram Stories Social Media Success Feb 2022Jonny Ross
This document discusses using TikTok, Facebook Stories, and Instagram Stories for business marketing. It provides an overview of each platform and their key user demographics and engagement stats. Examples are given of campaigns run by Fortnite, the NBA, Minimalist Baker, and Buffer that utilized trends, challenges, recipes, and quizzes. Best practices outlined include using interactive features, directing audiences to websites, and creating paid ads that catch attention. The document advocates using simple, authentic, and engaging content tailored to each platform's audience.
Aula 3 - O Marketing de Busca e Suas Ferramentas - Disciplina Planejamento E...Pedro Cordier
1. O documento apresenta as estratégias e ferramentas de marketing de busca (SEM), incluindo otimização para mecanismos de busca (SEO) e links patrocinados.
2. As principais estratégias discutidas são a importância do conteúdo e palavras-chave para indexação nos mecanismos de busca, e a personalização de resultados de busca baseada no comportamento do usuário.
3. Ferramentas como o Google AdWords são apresentadas como meios de veicular links patrocinados e direcionar anúnci
Marketing automation software allows companies to:
1. Generate leads through SEO, content marketing, and social media.
2. Build relationships with decision makers at their own pace and level of interest.
3. Qualify leads and route them to sales.
Impact of Poor Basic Skills: The Employer PerspectiveIpsos UK
Trinh Tu, Research Director, Ipsos MORI Social Research Institute delivered this presentation on the Impact of poor skills: Employer perspective at 'Improving basic skills: An international perspective on a UK dilemma'; an Academic Conference sponsored by the Department of Business, Innovation & Skills (BIS) and Ipsos MORI’s Social Research Institute held on 14 January 2015.
Testing various marketing strategies and creative elements is essential for direct marketing success. Testing allows marketers to determine the most effective approaches for their target audiences. Some key points:
- Marketers develop tests to compare different mailing lists, offers, copy styles, creative concepts, timing, and contact strategies.
- Tests must be carefully controlled, keeping all elements the same except the one being tested, to accurately measure responses.
- Results are tracked using codes or identifiers to see which variations perform best on criteria like response rates and order sizes.
- The highest performing variation becomes the "control" for future campaigns, while other tests inform future testing to maximize ROI and customer lifetime value. Ongoing testing is needed
This document outlines Brad Geddes' framework for testing Google ads. It recommends beginning with multi-ad group testing to answer broad questions across ad segments. Key insights from this testing should inform single ad group A/B testing of top-performing ad groups. Mobile testing and image ad testing are also discussed. The framework stresses an ongoing cycle of big question identification, broad testing, analysis, and repeated focused testing.
Digital Marketing Trends 2023- Shereen BadrShereen Badr
We’re nearing the End of 2022 – that means preparing for your 2023 marketing game plan. Digital marketing topics gaining headlines include video content overtaking traditional web content, rising privacy concerns, and sales funnel marketing morphing. I’ve assembled the digital marketing trends for 2023 from a variety of trusted research sources
Be a social CEO. Share your stories on Linkedin.Slides That Rock
The document encourages CEOs to be more active on social media by sharing stories about their company, colleagues, and customers, like Richard Branson and Andy Barratt do. It argues that having an active CEO presence online helps humanize the brand and builds connections with customers, which can translate to increased sales. The document suggests CEOs commit to sharing three stories on topics related to their company, colleagues, and customers to start becoming a more "social CEO".
This document provides an overview of ChatGPT presented by Cori Hendon and Gary Nakanelua. It explains what ChatGPT is to different audiences, demonstrates its abilities such as answering questions and generating code/text, and discusses its limitations as an AI system trained for conversation rather than correctness. Examples show ChatGPT answering prompts, with a discussion of challenges like providing incorrect information and its inability to perform tasks like playing chess.
Customer to Product Idea Iteration by Amazon's Product ManagerProduct School
In this talk, Akshay Kerur from Amazon explored working backwards from the concept/customer to an initial product idea.
Main takeaways:
1. Why it's so important to put your product on paper.
2. Questions you need to know and answer about a product prior to any engineering commitment.
3. Ratifying your product idea through proper customer and internal stakeholder identification.
This document discusses ChatGPT, an AI model developed by OpenAI that can carry on human-like conversations. It was trained on over 8 million web pages. The document argues that ChatGPT has the potential to revolutionize human-machine interactions by allowing more natural communication. However, some are concerned about potential misuse, but with proper regulation it could be used responsibly. Examples of current uses include virtual assistants and customer service agents.
ChatGPT 101 - Vancouver ChatGPT ExpertsAli Tavanayan
This document discusses using ChatGPT to plan a meetup session. It provides an agenda for exploring ChatGPT's capabilities, including finding a title, writing marketing copies, social posts, an email sequence, and presentation slides. Attendees are invited to share their experiences interacting with ChatGPT. The next event is announced as focusing on using ChatGPT for email marketing.
ChatGPT What It Is and How Writers Can Use It.pdfAdsy
Have you heard of ChatGPT? This smart model seems to change the way we work in the content marketing field.
We've investigated what this AI tool can do regarding content writing and ready to share the results.
Check this presentation to learn how this chatbot can assist you with content creation.
ChatGPT is a conversational AI model developed by OpenAI that is capable of generating human-like text responses. It is trained on a large dataset of human conversations which allows it to have natural, coherent conversations on a wide range of topics. Key features include generating long-form paragraphs, handling diverse inputs, and maintaining context across multiple conversation turns. While not designed for SEO, ChatGPT could potentially be used to generate website content, but may not optimize for search engines and could harm a site's rankings.
Prioritization Method for Every Case by fmr Atlassian Principal PMProduct School
This document discusses prioritization methods for product management. It provides examples of prioritizing features for a restaurant website, online furniture store, and kitchen remodeling project. For each case, it assigns the features to different prioritization buckets like "must-have" and "could-have". It also discusses challenges with prioritization like lack of data and stakeholder alignment. The document recommends using an importance vs difficulty matrix method which allows for group discussion to better understand priorities and reduce risks when data is limited. It emphasizes that the goal of prioritization is understanding and alignment rather than using a single method.
Aula 4 - O Marketing de Mídias Sociais e Conteúdo - Disciplina Planejamento ...Pedro Cordier
Um plano de marketing sempre leva em consideração as mídias adequadas para divulgar uma marca, produto ou serviço.
No ambiente digital, também precisamos avaliar quais mídias podem alavancar os objetivos determinados no planejamento.
Nesse novo ambiente, as redes sociais passam a ter um importante papel para gerar a aproximação necessária do público-alvo, já que boa parte dos usuários de internet também faz uso de, pelo menos, uma delas.
O conteúdo também é importante tanto no marketing de mídias sociais como na base do marketing de busca.
Objetivo da Aula:
1. Apresentar as principais estratégias de SMM (Social Media Marketing) e SMO (Social Media Optmization).
2. Mostrar a importância do marketing de conteúdo no ambiente digital.
A B2B SaaS marketing leader with over 10 years of experience in growth-stage product companies, Mohita Nagpal is currently the VP of Marketing at Hiver. She started her career in print journalism and transitioned to marketing when she joined Wingify as a Content Specialist. She is a full-stack marketer with experience in demand generation, PPC, branding, and product marketing. She loves building content-driven inbound engines to fuel the Sales-Marketing funnel and is a strong proponent of making B2B marketing more human.
How to unlock the secrets of effortless keyword research with ChatGPT.pptxDaniel Smullen
A guide on how to do keyword research using ChatGPT. Comparison of ChtGPT keyword research versus standard keyword research, the pros and cons, as well as some really great keyword research prompts to try within ChatGPT.
This document discusses best practices for email marketing campaigns. It recommends testing subject lines and content, using personalization, calls to action, and branding consistently. Measurement metrics like open and click through rates are important to track. HTML email design should be simple, avoid long scrolling, and work without images. Building emails strictly in HTML4 without CSS ensures compatibility across email clients.
TikTok Facebook Stories Instagram Stories Social Media Success Feb 2022Jonny Ross
This document discusses using TikTok, Facebook Stories, and Instagram Stories for business marketing. It provides an overview of each platform and their key user demographics and engagement stats. Examples are given of campaigns run by Fortnite, the NBA, Minimalist Baker, and Buffer that utilized trends, challenges, recipes, and quizzes. Best practices outlined include using interactive features, directing audiences to websites, and creating paid ads that catch attention. The document advocates using simple, authentic, and engaging content tailored to each platform's audience.
Aula 3 - O Marketing de Busca e Suas Ferramentas - Disciplina Planejamento E...Pedro Cordier
1. O documento apresenta as estratégias e ferramentas de marketing de busca (SEM), incluindo otimização para mecanismos de busca (SEO) e links patrocinados.
2. As principais estratégias discutidas são a importância do conteúdo e palavras-chave para indexação nos mecanismos de busca, e a personalização de resultados de busca baseada no comportamento do usuário.
3. Ferramentas como o Google AdWords são apresentadas como meios de veicular links patrocinados e direcionar anúnci
Marketing automation software allows companies to:
1. Generate leads through SEO, content marketing, and social media.
2. Build relationships with decision makers at their own pace and level of interest.
3. Qualify leads and route them to sales.
Impact of Poor Basic Skills: The Employer PerspectiveIpsos UK
Trinh Tu, Research Director, Ipsos MORI Social Research Institute delivered this presentation on the Impact of poor skills: Employer perspective at 'Improving basic skills: An international perspective on a UK dilemma'; an Academic Conference sponsored by the Department of Business, Innovation & Skills (BIS) and Ipsos MORI’s Social Research Institute held on 14 January 2015.
Testing various marketing strategies and creative elements is essential for direct marketing success. Testing allows marketers to determine the most effective approaches for their target audiences. Some key points:
- Marketers develop tests to compare different mailing lists, offers, copy styles, creative concepts, timing, and contact strategies.
- Tests must be carefully controlled, keeping all elements the same except the one being tested, to accurately measure responses.
- Results are tracked using codes or identifiers to see which variations perform best on criteria like response rates and order sizes.
- The highest performing variation becomes the "control" for future campaigns, while other tests inform future testing to maximize ROI and customer lifetime value. Ongoing testing is needed
This document outlines Brad Geddes' framework for testing Google ads. It recommends beginning with multi-ad group testing to answer broad questions across ad segments. Key insights from this testing should inform single ad group A/B testing of top-performing ad groups. Mobile testing and image ad testing are also discussed. The framework stresses an ongoing cycle of big question identification, broad testing, analysis, and repeated focused testing.
I have studied Direct Response Copywriting, applied it to successful direct mail programs, and created this presentation to teach others in seminars how to do it themself. I am now providing it here to help people throughout the world.
Linda J. Maynard
LJM Marketing
Shift to the right side of your brain - 6th World Congress on Software Qualit...SYSQA BV
Mastering one way of testing isn’t enough to be a professional tester nowadays. You need to have knowledge and experience with different ways of testing to test well in every situation. In the presentation Jan Jaap will present different ways of testing like global scripting, session based testing, bug hunts, test tours and pure exploratory testing. All have proven to be useful in agile projects.
In projects where different ways of testing are used drafting a test strategy is different compared to a project where only one way is used. Jan Jaap will explain how a test strategy is made in a project where different ways of testing are used. The things to take into consideration in an agile project will also be explained.
This talk gives you an insight in the different ways of testing you have to master to optimize your test effort.
Main Statement:
Scripted testing is for agile projects too rigid to be used in agile. Testers need to learn different ways of testing to be able to optimize the way of testing in an agile project.
Key Learnings:
Scripted testing, the way of testing most of us learned and used in the past, doesn’t work in agile projects. It’s too rigid
Professional testers need to master different ways of testing to be able to test well in an agile project.
The pros and cons of different ways of testing in agile projects.
The document describes a pre-campaign testing model to evaluate the effectiveness of advertising campaigns. The model measures both tactical goals like attention and cognitive/emotional response, as well as strategic goals like impact on brand attitude. It uses an experimental design with test and control groups, and an online survey with projective techniques. The survey measures recognition, perceptions, imagery and purchase intent before and after ad exposure to assess the ad's impact. Results are analyzed across multiple dimensions and compared to benchmarks.
ANALISI TWITTER IN ITALIA MILIONI DITWEET ANALIZZATIIvano Esposito
2013 214 MILIONI DITWEET ANALIZZATI 2015 (01-04) 92,6 MILIONI DITWEET ANALIZZATI 2014 250 MILIONI DITWEET ANALIZZATI
Percentuali dei tweet contenenti un hashtag sul totale dei tweet analizzati
Percentuali dei tweet contenenti un RT sul totale dei tweet analizzati
Percentuali dei tweet contenenti una @mention sul totale dei tweet analizzati
Percentuali dei tweet contenenti un link sul totale dei tweet analizzati
Percentuali dei tweet geolocalizzati sul totale dei tweet analizzati
Individuazione attraverso API delle 10 location da cui provengono i tweet
53,9M 52,4M 47M 19M 11,3M 6M 4,5M 4,3M 3,8M 3,4M Individuazione attraverso API di Twitter delle 10 app più utilizzate
10. @Youtube @Matteorenzi @Repubblicait @Beppe_grillo @Pbersani @Mengonimarco @Corriereit @Tweetcomici @Nonsapeviche @Amorosoof @Matteorenzi @Youtube @Repubblicait @Dimarzio @Skysport @Corriereit @Beppe_grillo @Real_liam_payne @Juventusfc @Mengonimarco 2013 2014 ?
11. • I Trends sono anomalie del sistema, determinate da: • Aumenti improvvisi dell’uso di un termine (nuovo) • Da parte di un buon numero di persone diverse • In un lasso di tempo ristretto • Ogni giorno su Twitter ci sono oltre 100 Trends diversi • I Trends non sono gli argomenti più discussi del giorno • Per capire quali sono gli argomenti più discussi bisogna usare software di data mining
12. Macro categorie Categorizzazione dei 100 hashtag più utilizzati del 2014
13. Micro categorie Categorizzazione dei 100 hashtag più utilizzati del 2014
14. Italianmtvawars Superjunior Thevoice Berlusconi M5s Laragazzadifuocoroma Sanremo2013 Pd Serviziopubblico Tvoi 2013 Renzi M5s Amici13 News Italianmtvawards Tvoi Mtvema Roma Sanremo2014 Emabiggestfans1d 2014 Individuazione dei 10 hashtag più utilizzati per ogni anno
15. Renzi M5s Pd Berlusconi Vinciamonoi News Lavoro TFR Expo2015 Quota96scuola Roma Italia Milano Napoli Buongiorno Amici13 Italianmtvawards Tvoi Mtvema Sanremo2014 Mondiali2014 Calcio Forzaazzurri Juventus Italiauruguay Justinbieber Onedirection Superjunior 1d4u Taylorswift Individuazione dei 5 hashtag più utilizzati del 2014 per ogni categoria
16. Individuazione dei 5 hashtag più utilizzati per ogni mese
17. Individuazione dei 5 hashtag più utilizzati per ogni mese
18. Individuazione della polarità dei messaggi attraverso motore semantico per confronto positivi/negativi http://goo.gl/DLfjXL
19. • Gli utenti di Twitter sono entrati in una fase di maturità, evidenziata da un uso consapevole delle grammatiche dello strumento • Per le aziende entrare nei TT conta poco. E’ necessario produrre contenuti di valore che si leghino agli hashtag del momento più coerenti con ciò che si vuole comunicare • Non bisogna necessariamente guardare i mega trend, ma scoprire i «micro momenti» condivisi online dalle persone • Per far ciò bisog
This document provides tips for communicating strategy effectively within an organization. It recommends speaking about strategies in terms of profitability, agreeing on goals and timelines, and ensuring all teams understand key performance indicators. It also suggests developing a regular communication schedule through meetings and reports. Getting buy-in involves doing research, addressing questions clearly, and explaining the end benefits. Prioritizing focuses on opportunities with the highest impact and least effort. Delivering bad news involves turning it into a positive by sending details, quantifying costs, outlining response and expected recovery timeline.
This document outlines five key steps for an effective direct response marketing strategy: 1) Provide a compelling reason for the target audience to respond, 2) Deliver a strong call to action, 3) Implement a direct response media strategy using the appropriate channels, 4) Track and measure responses and costs to determine effectiveness, and 5) Continually test different copy, media, and strategies to optimize performance based on the results.
Learn from industry leaders John Lee of Clix Marketing and Lee Goldberg of Vector Media as the two discuss best practice techniques in building campaigns from the ground up.
Reporting is the bread and butter of the Acquisio Search platform. Join Matt Van Wagner from Find Me Faster as he explains how to use reporting for diagnostics, drilling into causes of problems clients report. Acquisio experts then share best practices on how the platform has helped clients dramatically improve their reporting quality and speed, including Acquisio’s Head of Client Services, David Sullivan and Sales Engineer, Gerry Routledge.
This document provides information about display advertising strategies for small and medium-sized businesses. It discusses when to use retargeting versus prospecting campaigns and describes various retargeting and prospecting tactics that can be used. It also summarizes the capabilities of the Acquisio Trading Desk, including its access to exchanges, ad sizes and formats, and integration with platforms like Facebook, YouTube, and mobile apps. Case studies demonstrate how combining retargeting and prospecting can improve campaign performance.
Selling display display to your smb clients finalAcquisio
Display isn’t just for large brands. Without display in an SMB’s media offering, they are missing out on a huge potential revenue stream. Maria Coletta, Director of ATD, runs through the reasons to run display campaigns alongside PPC for small local businesses.
Inventory aware campaigns in the automotive industry finalAcquisio
Advertising only the products that are in stock can be a real challenge. Learn to overcome these challenges, keeping your campaigns up to date with your inventory with both your search and display campaigns. Acquisio partners discuss the importance of automation with inventory-feed campaigns to increase efficiency and improve performance.
Acquisio 2015 Advancements in Machine LearningAcquisio
Efficiency and accuracy is the name of the game when it comes to maximizing your clicks and conversions in a digital world. Solutions to optimize bids and budgets have been rapidly moving towards algorithmic and machine-based solutions. Chief Scientist at Acquisio, Bryan Minor, dives into the data and reveals the secrets to Acquisio’s industry leading bid and budget algorithms that can predict and adapt to changing market conditions in near real time.
In this webinar, expanding on Acquisio’s recent Guide to the Best Marketing Automation Solutions, follow some of the leading voices in digital marketing as they discuss the best automation solutions in ad testing, creative and reporting.
This document provides an overview and agenda for an attribution training session. The training covers:
1. Dispelling myths about attribution models and approaches.
2. Explaining the benefits of attribution, challenges of attribution, and how attribution is easier with a group approach.
3. Outlining a rough roadmap for implementing attribution, from low-effort short-term goals to more complex long-term goals.
The training aims to help participants better understand media attribution, optimize marketing spend, and improve data-driven decision making.
As a digitally-minded advertising agency, Tocquigny frequently helps clients select, deploy and optimize marketing automation platforms to drive, nurture and convert leads. After mastering the basics of this increasingly important element of the marketing mix and identifying your business needs around marketing automation in Part 1 of The Marketing Automation Manual, Part 2 will get you ready to market. Of course, we would be happy to provide expert guidance along the way. Visit www.tocquigny.com for more information.
Extreme optimization harnessing the power of humans & machinesAcquisio
Who’s better at optimization: man or machine? Clix Marketing’s John Lee, Aaron Levy from Elite SEM and Acquisio’s James Stewart will discuss tools, rules and algorithms for optimizing bids and budgets to deliver the best campaign performance.
The document discusses the need for organizations to change in order to improve quality, control costs, and ensure on-time delivery. It states that failing in these three areas can result in loss of competitiveness. Successful companies analyze how to deal with changing customer demands, competitors, technologies, and market dynamics, which requires reviewing and updating products, services, and quality. The document also provides an overview of Six Sigma, including its history and methodology of Define, Measure, Analyze, Improve, and Control (DMAIC). Key aspects of Six Sigma projects such as identifying Critical-to-Quality characteristics and creating a project charter are also summarized.
Microsoft Advertising Growth Solutions Bootcamp - Afternoon SessionMSFTAdvertising
This document discusses using growth solutions like Dynamic Search Ads (DSAs), syndication, and broad match modifiers (BMM) to increase volume when return on investment (ROI) is positive. It provides tips for implementing DSAs, including setting up campaigns and ad groups, using automated bidding and bid modifiers, considering page feeds, and monitoring reports. It also addresses concerns with syndicated search partners and provides best practices for implementation including analyzing domain performance and excluding underperforming sites. Finally, it discusses taking a balanced approach to broad match by carefully managing controls instead of using it unrestrained or avoiding it completely.
Lær hvordan du sammensætter et intelligent e-commerce setup, og få indblik i hvordan du skal håndtere komplekse kunderejser gennem measurement og attribution. Lær også hvilke teknologier du med fordel kan bruge til at automatisere din e-commerce marketing.
Digital marketing for Future Focused BusinessesLaura Hampton
Impression's Liam Wade, Petar Jovetic, Edd Wilson and Mikey Emery provide their insights for advanced digital marketers. As presented at an event co-hosted by Google.
Calver Branding Google ads PPC ProposalPush Monster
This document provides an overview of Push PPC's digital advertising services and strategy development process. It discusses their focus on PPC, experience since 2007, values, partnerships, and awards. The agenda includes reviewing landing pages, their strategy process, packages/prices, an overview of Push, a PPC audit, and new opportunities. It then details their approach to developing customized multi-channel strategies, including search, shopping, display, and video advertising. Push aims to help clients stay ahead through their use of tools, scripts, betas, and focus on ongoing optimization.
Data, Content & Automation at the center of your Digital Performance Marketing Activations . Your Digital Master class starts with an introduction to the Digital Marketing Landscape focusing on the prominence of embracing digital performance as a key marketing media in order to get the closest possible to your business goals. We will also cover how a coherent and efficient digital strategy can be thought to perfectly complement your global business strategy. Planning and operating digital campaigns will also be an important component of this master class followed by some key guidelines related to data and content automation. How do you define the effectiveness of your digital marketing efforts without measurement and reporting? We will end the session by answering this question and discussing some case studies along with various tips & tricks to keep you innovative and ahead of your competition.
Adetem b2 b marketing mix with siriusdecisions 2015 the pulse european demand...Hervé Gonay
GÉNÉRATION DE LEADS EN B2B : QUEL MARKETING MIX METTRE EN OEUVRE ? Le club B2B de l'Adetem a organisé le 20 Janvier 2016 un atelier sur le meilleur Marketing mix pour la Génération de Leads en B2B. Pour lancer les débats, SiriusDecisions a présenté cette étude de 2015 sur l’efficacité des tactiques de création de la demande en Europe. Nous y apprendrons :
• en quoi l’usage des tactiques a changé
• quels sont les tactiques jugées les plus efficaces par les Marketers B2B européens.
Sirius Decision a enqueté aupres de 470 directeurs de la création de la demande sur le marché européen, en particulier le Royaume Uni, la France, l’Italie, l’Allemagne, l’Espagne et la Hollande. Nous avons demandé a chaque participant d’identifier le mix marketing qu’ils utilisent pour générer des “Inquiries” (un lead dans son état le plus basique), et les faire évoluer a travers les 3 étapes du parcours d’achat: Education, solution et sélection.
Les résultats nous ont montré un changement significatif des tactiques de Marketing Mix comme :
• les white papers,
• les essais en ligne,
• les demandes de devis
• les bannieres en ligne,
• les séminaires,
• le marketing aupres des associations,
• l’acquisition de listes de contact.
La réunion a été animée par :
Hervé GONAY, Directeur Général de GETPLUS et Co-Président du Club B2B de l'Adetem
In paid search, the majority of campaign processes can be automated with software, scripts, and apps. But which processes are better trusted to machines, and which processes require skilled human analysis for high ROI? Find out here.
Replay here: http://www.roirevolution.com/promos/replay-webinar-mastering-PPC-automation.php
The Always-On Approach: How to Continually Improve Your Streaming Advertising...Tinuiti
Take the guesswork out of driving results from your Streaming campaigns, and discover how the always-on approach can deliver the metrics needed for a full picture across your entire campaign.
In this webinar, our experts at Tinuiti and our Streaming agency, Bliss Point Media, with guest global market research company, Forrester, explore Streaming advertising marketing trends and the importance of incrementality testing in driving sales.
This document provides an overview of Abstrakt, an agency that offers business growth solutions through digital, social, direct, and traditional marketing channels. It highlights Abstrakt's awards, divisions, nationwide client base, and philosophy of partnering with businesses to outcompete rivals and grow sales. The document then summarizes Abstrakt's solutions for websites, SEO, media buying, social media management, and more. It provides examples of their digital strategy process and types of analyses and reporting for clients.
Similar to Creating an ad testing framework final (20)
Advertising Success For Any Size Business with AcquisioAcquisio
This document introduces Acquisio, an advertising management platform that uses machine learning to optimize campaigns across publishers at scale. It manages thousands of accounts with automation tools. Acquisio's platform provides unmatched budget precision with predictive algorithms that analyze and react in real-time. It boasts increased conversions and reduced costs for clients across industries. Promote is also introduced, Acquisio's fully-automated Google Ads solution for local businesses starting at $199/month.
See how Acquisio uses Machine Learning to improve SEM performance for agencies and advertisers serving clients, large and small.
Credit: presentation given at SMX West, San Jose. March 2017.
2016 the year of machine learning 12.16.2015Acquisio
Think you know everything about PPC? Don’t miss out on this exclusive webinar driving you to think about PPC like you never have before. Bryan Minor, Acquisio’s chief scientist will dive into the power of machine learning and game changing statistics on our industry.
Get more leads: How diversifying ad spend is better for businessAcquisio
Sensis faced challenges reaching the entire Australian search market through Google alone. They diversified their ad spend by setting up campaigns on Bing Ads using Acquisio's Ad Cloner to automatically port over 8,000 existing Google campaigns. This saved significant manual labor. After launching the cloned campaigns on Bing, Sensis used Acquisio's bid optimization tool to regulate spend and improve performance. Since adding Bing, Sensis has seen an 18% increase in clicks and a 16% reduction in average cost-per-click, demonstrating the benefits of diversifying ad spend across multiple search engines.
Choosing the Right Trading Desk for Your Display Programmatic BuyingAcquisio
This is the first year in the history of advertising where display has surpassed spending on search in the US, and for agencies leaving display out of their marketing mix, there’s no better time than now to find the right trading desk to help you run and manage your clients display advertising.
With so many display buying services and vendors out there, it can be overwhelming to find exactly what fits your needs. Whether your agency is just getting started in display or if you’re looking for a new more transparent display management solution, here are the questions you should ask in order to understand exactly what you’ll be getting from an agency trading desk.
A post apocalyptic assessment of mobilegeddon finalAcquisio
With the rapid growth of mobile, mobile is often the very first screen and initial interaction for searchers. Representative Joe Stephens from gold sponsor, Yahoo, leads the discussion regarding the importance of having a strong mobile strategy, and experts Danny Hen of Camilyo and Aaron Levy of Elite SEM emphasize the importance of optimizing for mobile and working through the algorithm changes that now prioritize mobile more than ever.
Join Bryan Minor, Acquisio's Chief Scientist and Danny Friscia, Senior Account Manager from Hanapin Marketing to discuss the Technical Revolution of Digital Marketing.
While most of us spend our days toiling away in the deepest details of paid search campaigns, scientists of paid search are running experiments, testing regression models and analyzing larger trends to unlock the fundamental secrets of paid search auctions, attribution, economics and search behaviors. Distinguished marketing scientist, Bryan Minor presents their latest discoveries, insights and knowledge.
Danny Friscia from Hanapin Marketing will be providing insight on Acquisio tools from an Account Manager's point of view. Prepare for tips and tricks on how these tools can increase efficiency, as well as make your job easier.
Pricing engine acquisio local sem webinar-finalAcquisio
As publishers and local search providers struggle to find ways to create improved margins, they have found an important ally in technology. New tech is helping automate much of the work humans have been performing like proposal management, CRM connectivity, publisher account provisioning and setup, keyword research, budget and bid management, ad creation, call tracking, client reporting and so much more. Join us for an overview of the state of automation today, some examples of companies who maximize their use of automation and the results they have obtained, as well as a discussion on the role of machines and humans in local search.
Technical Revolution of Digital Marketing Acquisio
While most of us spend our days toiling away in the deepest details of paid search campaigns, scientists of paid search are running experiments, testing regression models and analyzing larger trends to unlock the fundamental secrets of paid search auctions, attribution, economics and search behaviors. Distinguished marketing scientist, Bryan Minor, presents his latest discoveries, insights and knowledge.
Slide notes:
Slide 2
1. Constantly using the best current information to adjust current Bid.
2. Produces superior precision to native AdWords daily budget control.
Slide 3
Compared to a canon with fire and wait model.
Slide 5
This is CPC per day for the Budget Group on x axis, and Clicks/day for BG on y axis
Slide 6
True for clicks or conversions, all campaigns in Budget Group with same goal, either maximize clicks or conversions.
Slide 7
Ellipse points are B, Hexagon are C, with time stamp numbers sequencing up on each.
Slide 8
Easily seen that with BBM (big dot centroid) is more clicks at a cheaper CPC.
Slide 9-12
Yellow date is the first dates with BBM.
Slide 13
Yellow are all cases where obey CPC constraint, Red they are disobeying. Middle graph good statistical significance, right graph poor statistical significance.
Slide 14
Budget Survival is the percentage of the day the Budget Group is running. Red are below 80%, yellow higher. Right graph has good statistical significance, Left graph has very poor.
Slide 15
Budget Spend = (Spend/(Planned spend)) for Budget Group. Yellow are good cases, red poor. Right graph has good statistical significance, Left has poor.
Slide 16
86% of money spent well obeying the constraints, while 14% does not.
Retargeting & Prospecting: What's your strategy for the holiday season?Acquisio
With the holiday season around the corner, be one step ahead and plan your Retargeting and Branding campaigns NOW. If you struggle with display, RTB, and/or believe that the Google Display Network is all you need for display, we will shatter those notions and arm you with powerful tools GDN does not want you knowing about. What's your strategy and why? We will help unlock the answers to those everpresent questions.
Check out Maria Coletta presentation, Acquisio Trading Desk Manager, on as she will discuss how, when and why to use Retargeting strategies to maximize quality conversions and ROAS. She will also speak about when and why to use New User Prospecting strategies with effectiveness and success.
You will learn:
- Defining key prospecting and retargeting strategies
- When to specifically use Prospecting and Retargeting strategies successfully
- How to manage and optimize retargeting campaigns to exceed your CPA and ROAS goals
Automating some of your PPC workload not only makes it easier on you, but puts those mundane and tedious tasks in their place. You've probably already done some automation with your account(s), but chances are, you haven't discovered all of these automation tricks!
Marc Poirier from Acquisio and Jeff Baum from Hanapin Marketing will list out 9 hacks to customize your automation, save you time, and boost your efficiency.
Get expert-level PPC tips like:
- Streamlining your optimization efforts with scripts.
- Cutting down on the labor of ad testing for more focus on writing and deploying ads.
- Using automated rules to save you time and manage your account more efficiently.
Steering Automated Ship: How to Avoid Bidding PitfallsAcquisio
This document provides a summary of a webinar on PPC automation. It discusses various types of automation including IFTTT, scripts, alerts and algorithms. It highlights the benefits of budget and bid management automation using Acquisio's BBM solution. The webinar includes a case study showing how BBM improved results for an education client by decreasing CPCs and increasing conversions while controlling budget spending. Live polls gather information on attendee's experience levels and current bidding solutions. Q&A time is provided at the end for additional questions.
Webinar: A Case for Automated Bid & Budget ManagementAcquisio
This webinar covered bid management solutions like the Acquisio Bid and Budget Management (BBM) platform. BBM uses algorithms to optimize bidding and spending across campaigns in near real-time, aiming to reduce costs like CPC and CPA while increasing clicks and conversions. Case studies showed BBM decreasing CPC by 12.8% on average while increasing clicks by 30% and conversions by 450% for a for-profit school client. The webinar concluded with a poll asking attendees if they were interested in a free solutions blueprint, Acquisio platform demo, or more BBM information.
An Introduction to Native Ads by Acquisio and Yahoo!Acquisio
This webinar covered native advertising opportunities on various online platforms like social media sites, search engines, and publishers' sites.
It began with introductions of the speakers and their backgrounds. It then defined what native ads are and explained how they differ from traditional display ads by blending into the design and content of the platform.
Various examples of native ad formats on social media sites and "biddable media" were shown, including promoted tweets, sponsored updates, and sponsored content. Pros and cons of native ads for advertisers and agencies were discussed. The webinar also covered tracking conversions, scaling management of native campaigns, and an upcoming webinar focused on native ads.
Webinar optimize ppc performance by managing budgets and bids with acquisio b...Acquisio
This webinar discussed how Acquisio's Bid and Budget Management (BBM) algorithms can optimize PPC performance by managing budgets and bids. BBM runs optimization cycles every 30 minutes, intelligently sharing budgets across campaigns while adjusting bids automatically. Case studies showed BBM increasing spend by 14-16% on average for agencies by controlling budgets more accurately, doubling clicks at half the average CPC, and improving budget attainment from 85% to nearly 100%. The presenter concluded BBM improves control over PPC spending, reduces costs and increases returns, helping agencies spend all client budgets while improving results.
B2B Marketers: Are your PPC Leads Falling Through the CracksAcquisio
This document summarizes a webinar about finding more quality leads for pay-per-click (PPC) advertising. The webinar discussed finding more search leads through long tail keywords and comparison pages. It also covered using display networks like Google Display Network (GDN) and Facebook advertising to expand reach. The presenters emphasized connecting marketing technology like Marketo to PPC to better qualify leads and measure performance through the sales funnel. Live polls gauged the audience's experience with PPC, account management, display advertising, and marketing automation tools.
Webinar how to increase conversions and lower cpa on the google display networkAcquisio
The webinar presentation provided an overview of AdMetrica's Google Display Network optimization program. It discussed key challenges with GDN campaigns, and how AdMetrica's algorithm optimizes campaigns by acting on 5 variables - keyword selection, ad placements, ad formats, bidding, and budget optimization. Case studies were presented showing how AdMetrica helped clients improve their GDN campaigns by increasing conversions while reducing costs per acquisition.
Webinar: How to increase your conversions and lower your cpa on GDNAcquisio
This document discusses how AdMetrica uses algorithms and machine learning to optimize Google Display Network campaigns to increase conversions and lower cost-per-acquisition. It describes how AdMetrica analyzes five key variables - keyword lists, ad placement, bid pricing, budgets, and ad selection - making over 100,000 decisions daily to improve performance. Case studies show how clients achieved a 30% reduction in CPA and significant increases in conversions through AdMetrica's optimization techniques.
Webinar: Improve Campaign Results with Multi-Channel Funnels and Acquisio Att...Acquisio
While tracking page hits has become a mandatory practice, determining the path someone takes to land on a specific page can be challenging at best. However, if you can uncover this information, you can determine which marketing channels are most effective and fully leverage them.
To facilitate this, Google has developed an Attribution Modeling tool. Part of Google Analytics Premium, the tool provides valuable insight and analytics by breaking down and comparing the effectiveness of your key marketing channels, such as paid and organic search, email, affiliate marketing, display ads, mobile placements, and more.
To show you how it works, we will be hosting a webinar on August 30. Presented by James Thompson, President of Clix Marketing, and Marc Poirier, CMO & Co-Founder of Acquisio, this webinar will cover the following:
- Google’s Attribution Modeling concept
- The benefits of using Attribution Modeling
- Case studies on clients using this product
- Best practices
The webinar will also explain the value of combining Google’s Attribution Modeling tool with a platform like Acquisio, to receive additional insight towards your media channels, as well as the true value of display and Facebook advertising.
If you are looking to enhance your digital marketing efforts, enable better budget allocation across channels and increase your marketing ROI, this webinar is not to be missed.
How to increase conversions and lower CPA for Google Display Network using Ad...Acquisio
The webinar discussed how AdMetrica uses algorithms and machine learning to optimize Google Display Network campaigns for clients to increase conversions and lower cost-per-acquisition. AdMetrica's technology makes over 100,000 decisions per day across five variables - keyword lists, ad placement, bidding, budgets, and ad selection - to more effectively target the right audiences. Case studies showed how AdMetrica decreased CPAs by 30% or more for clients in online dating and e-commerce. The presentation explained AdMetrica's automated approach to bid optimization and how it captures spikes in conversions and lower costs that correspond to fluctuations in general search volume.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
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So why does creative matter? And why do you care?
In a typical paid search account, you have your keywords, your bids, and your creative. We call these the 3 pillars of optimization. You choose your keywords based on your product or service, and strategize based on the number of search queries for that keyword. Typically your bid managers, such as Acquisio, will take care of segmenting your audience and reaching the right people at the right price. However, the final pillar, creative, is left to chance. We often spend so much time focusing on keywords and bids, that we forget about the actual messaging for the consumer. We are delivering messaging that is not right for the audience nor is it segmented to market to our customers.
Instead, this is what we want to attain – a highly optimized part of our search account that delivers messaging to our customers that actually resonates with them. Ad copy is the last mile of the marketing cloud and we should give it the attention it deserves.
This is your typical account. There are dozens if not hundreds of ad groups in your account.
The long tail of your account is the majority of your ad groups. They probably make up about 10% of your revenue.
This is the short tail of your account. It accounts for fewer ad groups, but makes up about 90% of the revenue in your account. By focusing on this portion of your account and ignoring the long tail, you might potentially be leaving money on the table.
The main opportunity for you here is to focus on the long tail of the account to squeeze out incremental revenue across these ad groups. By constantly testing and optimizing your creative, you are gaining the competitive advantage by focusing on the ad groups that others are not, and generating ROI on your entire account.
Ryan – frame this in the mind of an agency. For example, if your client makes $500M per year on paid search, they are missing out on $50M. This is a potential opportunity for you to use creative optimization to your advantage and generate extra revenue for your client. BTW – the blue in the middle signifies a “healthy” account, where you are optimizing across all ad groups.
So that brings us to testing your ads. Now that we have discussed the state of the industry, we can talk about how to test my ad creative and gain the competitive edge and generate up to 20% or more revenue on your paid search campaigns.
A strong testing culture facilitates decisions based off of actual data rather than a “gut” feeling. While you can still take into account qualitative data, metrics reinforce these decisions. An example of a strong testing culture is Google – (speak to your experience there)
The advent of increasingly sophisticated technology enables companies to track, measure and quantify virtually every aspect of their operations, giving rise to a culture of data-driven decision making. The greater the volume of data available, increasingly granular decisions can be made based on this information. Just as scientists rely on evidence to prove or disprove their theories, data-driven marketers rely on data to inform their decisions. The most successful companies realize that no detail is too small to be overlooked within a testing culture. Everything can be quantified, and evangelists of the testing culture know that basing business decisions on hard data is the only way to succeed in an increasingly volatile business environment.
So that brings us to testing your ads. Now that we have discussed the state of the industry, we can talk about how to test my ad creative and gain the competitive edge and generate up to 20% or more revenue on your paid search campaigns.
A strong testing culture facilitates decisions based off of actual data rather than a “gut” feeling. While you can still take into account qualitative data, metrics reinforce these decisions. An example of a strong testing culture is Google – (speak to your experience there)
The advent of increasingly sophisticated technology enables companies to track, measure and quantify virtually every aspect of their operations, giving rise to a culture of data-driven decision making. The greater the volume of data available, increasingly granular decisions can be made based on this information. Just as scientists rely on evidence to prove or disprove their theories, data-driven marketers rely on data to inform their decisions. The most successful companies realize that no detail is too small to be overlooked within a testing culture. Everything can be quantified, and evangelists of the testing culture know that basing business decisions on hard data is the only way to succeed in an increasingly volatile business environment.
So that brings us to testing your ads. Now that we have discussed the state of the industry, we can talk about how to test my ad creative and gain the competitive edge and generate up to 20% or more revenue on your paid search campaigns.
A strong testing culture facilitates decisions based off of actual data rather than a “gut” feeling. While you can still take into account qualitative data, metrics reinforce these decisions. An example of a strong testing culture is Google – (speak to your experience there)
The advent of increasingly sophisticated technology enables companies to track, measure and quantify virtually every aspect of their operations, giving rise to a culture of data-driven decision making. The greater the volume of data available, increasingly granular decisions can be made based on this information. Just as scientists rely on evidence to prove or disprove their theories, data-driven marketers rely on data to inform their decisions. The most successful companies realize that no detail is too small to be overlooked within a testing culture. Everything can be quantified, and evangelists of the testing culture know that basing business decisions on hard data is the only way to succeed in an increasingly volatile business environment.
Rinse and repeat constantly to achieve the best results
So how do we create a testing framework around the ad elements that we want to test? Let’s first examine the creative elements that you want to be optimizing in your paid search ads.
There are 10 creative elements to test in your paid search ads.
The first element is specifics: this could be the SKU, different pricing, number of styles, anything that might draw the search user to the ad. Secondly, key difference within the ad matter. Ads are moving targets, so you need to make sure you are differentiating your messaging from one ad to the next (speak to ad fatigue here). The third element is the benefits of the product or service. Perry Marshall, author of “The Ultimate Guide to Google AdWords” and the world’s most frequently quoted AdWords expert, recommends that ad copy should emphasize the benefits first. This is because, according to Perry, consumers don’t want to buy products or services – they want to solve problems. By highlighting the benefits of your product first, you can appeal to users’ emotions and offer them a way to solve their problem. When creating your ads, take into account features and benefits so that it can help you identify opportunities to highlight your products or service in a way that appeals to prospective customers, and craft a compelling call to action that will make them want to click your ad. Many advertisers overlook the importance of this stage in their eagerness to launch a campaign, but the more time you take to create strong PPC ads, the greater your CTR will be.
The fourth is keyword alignment. Make sure your keywords align with your product or service, and are consistent with your landing page content. This requires a high level understanding of your consumers’ needs and wants. Fifth is the CTA. Prompting your potential customers to do something is essential – but so is differentiating your ads from the competition. One way to do this is by including unconventional calls to action. Too often, advertisers “ask for the sale” by using boring, unimaginative calls to action such as “buy now.” However, calls to action like this are all too familiar to consumers and rarely have the desired effect. Instead of using dry, bland sales talk, experiment with unusual calls to action that will capture your prospects’ attention and get them to click.
• Highlight testimonials (“Read the rave reviews we got!”)• Be highly specific about cost savings (“Lower your costs by...”)• Make prospects use their imagination (“Imagine your wedding in...”)
• Show off satisfied customers (“Jim Rice trusted us – see who else did”) • Include a bonus offer (“Plus Free Friendly Travel Advice!”)
• Appeal to their impatience (“Get an Answer Right Now”)
Special offers can offset seasonality issues. For example, a solid promotion around Christmas decorations in the summertime can generate extra revenue that you thought would be impossible to attain during this time. Seventh, risk mitigation can be tested, and not even if you own a business with high liability (ex: 30-Day Money Back Guarantee). Eighth you want to test synonyms within an ad to make sure that you’re not overusing cliché words or phrases. Punctuation is also an interesting element to test – we have seen exclamation points work really well with some of our clients’ ads. Lastly, the display URL should be tested to account for microsites or for tier 2 or tier 3 locations.
Once you test one ad, you can then scale testing across all of your ad groups.
So how do you test ads at scale? Boost has a unique methodology that ensures stability across all ad groups. The good news is that this can be replicated with your own writers.
You can write an ad, and submit that ad to a “contest” where you try and challenge that ad with your own writing. Therefore, you can only beat yourself one time – once 90% confidence is achieved you can declare a winner. Then you can see the incremental value achieved from each ad.
At Boost we use word bubbles to determine the word or words that is optimizing your creative. Lexical analysis allows you to visualize which words are having incremental impact on your CTR.
Like many marketing agencies, iProspect often finds itself under pressure to quickly produce hundreds or even thousands of ad creative ideas to support client promotions. But the reality is that it’s nearly impossible to churn out this volume of creative at high quality while managing all other aspects of multiple client engagements. This is especially true in an agency setting where in-house copywriting teams often gravitate to long-form, illustrious ads rather than short ad creative. Yet to be effective, promotional copy requires the same level of attention as longer-form ads.
With Boost, this agency was able to have an endless stream of fresh ad creative for its client without putting a strain on agency resources. This agency was able to win more new Search business with an automated platform that could optimize ad creative. For their other retail client, this agency delivered a 399% increase on ROAS, which opened up the door for new business with that client.
Thanks for listening to my presentation. Don’t forget to download our whitepaper on the bit.ly here, which offers great tips for testing and optimization beyond what you saw here. You can come see me after the Q&A or contact me via email.
Q&A
Like most forms of digital advertising, display advertising allows us to make constant changes as we gain insight from the performance of the campaign. Yet, there’s a difference with display you can get more granular. The basics are – monitor, test, analyze, adjust
You can run 2 different ads and then compare the results, but you could do the same kind of testing to evaluate the ad exchanges, size of creative, sites, etc.
These are the key areas we focus on:
Our reporting makes all variables appear independent for ease of use. In reality, some variables in our reporting are highly correlated (site + supply vendor). NEED to keep this in mind
A very important lever for optimizing display campaigns is the frequency that our ads are being exposed to unique individuals and for how long after an event.
Need to find the right combination between the number of ads shown per user and the recency (window of opportunity) - recency describes the opportunity window for marketers to connect to the customers.
Look for patterns between early morning hours, working hours, and early evening
We can bid higher on the most recent (and most valuable) cookies and bid lower as the cookie's life goes on, efficiently spending the budget as best as possible. Other companies bid evenly on all cookies, thereby not paying the optimum price for each individual cookie.
Finding more networks or publishers similar to the existing inventory that is working for us, and conversely, removing the networks and publishers that are not working for us is a crucial process
Below the fold placement is not something to fear. There’s a lot of very high quality BTF inventory. Strong performance on placements below the fold points to an engaged reader
mobile and tablet inventory – it’s much more likely to drive clicks than PC inventory
Mac users tend to be younger, more tech savvy and could be more affluent users
Small Changes, Big Differences – Anything can dramatically affect test results, so avoid making too many adjustments at once
Make sure your platform or Managed Service has granular bidding capabilities
Something that you could see as an insignificant change can dramatically affect your test results. Avoid making too many adjustments at once
Don’t underestimate the effects of small adjustments.
It’s not easy to manage cross-channel and cross-device campaigns. It takes a performance marketing expert to do so. Unless you’re one of those learn-the-hard-way kind of types, benefit from a fully managed service like ours.
Managing display campaigns it’s not as simple as it appears