The document discusses different models for understanding consumer psychology and marketing strategies. It explores framing sales approaches around emotional urgency versus circumstantial urgency. It also examines different ways that "extraordinary" can be defined in a marketing context, such as product developer, active marketer, experience showman, and sales strategist. Real estate and luxury living projects are promoted as case studies.

1. UURGENCIA
EMOCIONAL
Un modelo de ventas basado en
la psicología del consumidor
Presenta/
Carlos Muñoz 4S

2. Back 2
_basics

3. Back 2
_basics
FENÓMENO ANÁLISIS TEORÍA

4. VENDER
Back 2
_basics

5. Back 2
_basics
COMPRAR

6. 2FORMAS DE
COMPRAR
Un nuevo modelo para entender
la psicología del consumidor
Presenta/
Carlos Muñoz 4S

13. Switch—
How to Change
Things When Change
Is Hard.
13
—Dan Heath and Chip Heath

14. Urgencia
Circunstancial
vs
Urgencia
Emocional
14

15. PRODUCTO
EXTRAORDINARIO
!
+ .
!
EXPERIENCIA DE
COMPRA
EXTRAORDINARIA

16. Extraordinary.
Design thinking:
Product Developer
Pitch:
Active marketing
AD Man
Experience:
Showman
Sales
Strategist

17. EEXPERIENCIA
DE COMPRA
EXTRAORDINARIA
Operar comercialmente para
generar urgencia emocional
Presenta/
Carlos Muñoz 4S

20. Extraordinary
means
product
developer.

21. Precio—
Lo que quiero—
Valor—
Con lo que me
conformo—
Lo que hay—
Demanda del
pasado—

22. Precio—
Lo que quiero—
Valor—
Con lo que me
conformo—
Lo que hay—
Demanda del
futuro—

26. GRUPO 4S BRANDING CONCEPTO INICIAL
12

27. THE TRULY OPEN KITCHEN——

28. THE TRULY OPEN KITCHEN——

40. Extraordinary
means
product
developer.
Extraordinary
means product
developer.

41. -Ability to see
what others
don’t!
-Pain killer !
-Unicorn hunter
Extraordinary
means
product
developer.

42. Extraordinary
means active
marketing.

46. WHEN BUYERS KNOW
MORE THAN SELLERS…
! -SELLERS ARE NO LONGER
PROTECTORS OF
INFORMATION
! THEY ARE THE CURATORS

47. cm4s.wordpress.com

52. WHEN I WANT
SOMETHING
I JUST TAKE IT.

57. RELATIONSHIP
STATUS
–
Single
In a Relationship
Engaged
Married
It’s Complicated
In an Open Relationship

58. IN A RELATIONSHIP OPEN
SINGLE
IT’S COMPLICATED

60. Extraordinary
means
Extraordinary
product
means active
marketing.
developer.

61. Extraordinary
means active
marketing. !
Extraordinary
means
product
developer.
!
-Curator!
-Viral concept
generation!
- Social
listening

62. Extraordinary
means
experience
showman.

64. MY HOME——
MY BUILDING——
MY LIFE——
A NEW
DIMENSION
IN URBAN
LUXURY
LIVING

65. A NEW
DIMENSION
IN URBAN
LUXURY
LIVING

66. 05
SKYCUBE——
HAS IT ALL
OBJECT LIBRARY——
SKY LOUNGE —————-
PUB, GAME &
KARAOKE ROOM——-
NONSTOP GYM
———————
INFINITE POOL & SPA
————-
——————————————
PARTY LIVING ROOMS
& GUEST SUITES
————————

67. ®
APPS FOR MY
NEW LIFE. ———
THE NEW
DIMENSION
IN LUXURY
LIVING ——
!
———FRACTIONAL
BEACH PROPERTY
———————MIAMI
CONDO—
————THE YACHT
—————

70. CABO
NORTE
EL LUGAR QUE TRANSFORMARÁ
LA VIDA EN MÉRIDA
EL LUGAR QUE
TRANSFORMARÁ
LA VIDA EN
MÉRIDA

72. Extraordinary
Extraordinary
means
means
product
experience
developer.
showman.

73. -Memorable
experiences.!
-Concept
design. !
-Have a life
outside of your
product.
Extraordinary
means
product
developer.

74. Extraordinary
means sales
strategist.

76. Speed is the new black.

83. Old is the new new.

85. Extraordinary
means
Extraordinary
product
means sales
strategist.
developer.

86. Extraordinary
means
product
developer.
-Fast & Forever

87. Extraordinary.
Design thinking:
Product Developer
Pitch:
Active marketing
AD Man
Experience:
Showman
Sales
Strategist

88. Extraordinary
means
product
developer.
Extraordinary
means product
developer.

89. Extraordinary
means
Extraordinary
product
means active
marketing.
developer.

90. Extraordinary
Extraordinary
means
means
product
experience
developer.
showman.

91. Extraordinary
means
Extraordinary
product
means sales
strategist.
developer.

92. 4S GRUPO 4S
10
PLANEACIÓN PROPUESTA ESTRATÉGICA
WE HELP
DEVELOPERS
CONQUER
MARKETS
®
THROUGH
STRATEGY
——
SOMOS EXPERTOS EN
ESTRATEGIA COMERCIAL
PARA EL RAMO INMOBILIARIO

93. 4S
Marketing
Awards
WINNERS OF
THE NATIONALS 2014.
FIRST COMPANY OF THE RGVBA TO RECEIVE A
MARKETING AWARD
!
· Best International Marketing Campaign 2014
WINNERS OF
STAR AWARDS.
!
· Best Marketing 2013
· Best Experience 2013
.Best Showroom 2014
.Best print ad 2014

94. carlos@grupo4s.com