The document discusses different models for understanding consumer psychology and marketing strategies. It explores framing sales approaches around emotional urgency versus circumstantial urgency. It also discusses different types of marketing professionals like product developers, active marketers, experience showmen, and sales strategists. Luxury living and real estate development projects are also briefly mentioned.
Semana de Internacionalización, Alicante
Comunícate para vender las ideas en otros mercados
Ponente: Pablo Caño Sterck
Fecha: 29 de abril de 2015
@AlicanteGlobal
Marketing and Creativity - introducing vocabulary of 'Creativity and Innovation' and theory demonstrating the importance of creativity as an integral part of marketing.
El evento ELDI en Panamá fue el marco para la primer presentación de “El Futuro del Real Estate” el nuevo libro de Carlos Muñoz 4S que estará disponible digitalmente y de forma impresa a partir de Agosto del 2016.
Esta es la famosa presentación que Carlos Muñoz 4S presentó en su conferencia en el Encuentro Latinoamericano de Desarrolladores Inmobiliarios (ELDI 2015) en relación con la presentación de su nuevo libro.
Para estar más informado acerca del libro y los temas más interesantes sobre desarrollo inmobiliario entra a cm4s.wordpress.com
Semana de Internacionalización, Alicante
Comunícate para vender las ideas en otros mercados
Ponente: Pablo Caño Sterck
Fecha: 29 de abril de 2015
@AlicanteGlobal
Marketing and Creativity - introducing vocabulary of 'Creativity and Innovation' and theory demonstrating the importance of creativity as an integral part of marketing.
El evento ELDI en Panamá fue el marco para la primer presentación de “El Futuro del Real Estate” el nuevo libro de Carlos Muñoz 4S que estará disponible digitalmente y de forma impresa a partir de Agosto del 2016.
Esta es la famosa presentación que Carlos Muñoz 4S presentó en su conferencia en el Encuentro Latinoamericano de Desarrolladores Inmobiliarios (ELDI 2015) en relación con la presentación de su nuevo libro.
Para estar más informado acerca del libro y los temas más interesantes sobre desarrollo inmobiliario entra a cm4s.wordpress.com
Durante el Encuentro Latinoamericano de Desarrolladores Inmobiliarios varias de las mentes más grandiosas y sobresalientes en desarrollo inmobiliario y estrategias de mercadotecnia se reunieron.
Ignacio Torres, es una de esas grandes mentes que desarrollo el tema de mercadotecnia en desarrollo inmobiliario. Esta fue su presentación durante el evento.
Puedes ver más artículos en: cm4s.wordpress.com
Análisis estratégico y diagnóstico - Centro Comercial Andino.Camila Gaviria
Gestión de marca y análisis estratégico y diagnóstico para el Centro Comercial Andino. En este trabajo se pretende identificar las variables estratégicas, debilidades y fortalezas del Centro Comercial Andino frente a los demás centros comerciales de la zona.
Durante el Encuentro Latinoamericano de Desarrolladores Inmobiliarios varias de las mentes más grandiosas y sobresalientes en desarrollo inmobiliario y estrategias de mercadotecnia se reunieron.
Ignacio Torres, es una de esas grandes mentes que desarrollo el tema de mercadotecnia en desarrollo inmobiliario. Esta fue su presentación durante el evento.
Puedes ver más artículos en: cm4s.wordpress.com
Análisis estratégico y diagnóstico - Centro Comercial Andino.Camila Gaviria
Gestión de marca y análisis estratégico y diagnóstico para el Centro Comercial Andino. En este trabajo se pretende identificar las variables estratégicas, debilidades y fortalezas del Centro Comercial Andino frente a los demás centros comerciales de la zona.
As opting for an unbeaten path can give a unique charm to your life, likewise, Godin talks of taking risks in your business to make it stand out from the rest. In fact, ensuring safety is actually risking. Read the book summary prepared by Prof. Sameer Mathur.
What Is The Best Marketing Strategy For Your Brand? Inciterz
Developing a successful marketing plan is essential for every brand's success in the always-changing business environment. But with so many marketing options accessible today, picking the best strategy can be intimidating and difficult. This thorough manual reveals the essential ideas and doable actions to assist you in navigating the difficulties and choosing the ideal marketing plan customized to your brand.
My Secret Sauce by Cesar Prato AMA Chapter FIU Miami October 1st 2014Cesar Prato
Presentation made by Cesar Prato Churromania Marketing and Business Development Director to the American Marketing Association Florida International University Chapter Industry Night on October 1st 2014
Finding Charisma: The Secrets To Becoming Design OrientedKelsey Ruger
The phrase design-driven seems to be used a lot these days and companies everywhere are touting their “design-driven culture”. What does that mean? For a lot of companies it means having an awesome design team, simple user experiences or awe inspiring design. The reality is that these views couldn’t be further from the truth. Being design-driven means creating a culture that centers on people and drives a share understanding of what it takes to make your company truly lovable. In this session Kelsey Ruger will share insights on the steps you can take embrace design by systematically making it a part of your company’s culture. You’ll learn the critical components you will need to build and maintain a culture of design.
Content Marketing Strategy You Can Live By - SLCSEM Sept 2014David Malmborg
The was a #CMworld 2014 Recap presentation for SLCSEM in September 2014. Content from this deck was taken by Andrew Davis (@TLPDrew), Jason Miller (@JasonMillerCA) and Mathew Sweezey (@MSweezey). It was then wrapped together and philosophized by me.
(Talk I gave at the Brand Summit 2013 in San Francisco)
In today's world of digital infrastructure and empowered customers, becoming a true brand is even more key for sustainable growth and gaining market share as a company. In my past working for multiple clients and industries I have seen many organizations fail by trying to imitate a successful brand and what they thought was their success pattern. Your company is greater than the sum of its products. Don't be just another company - be a brand with purpose and stay relevant. I will talk about my current role at Specialized Bicycles, and our home in the Silicon Valley which means far more than a geo location - it's a spirit and mindset: Founded in 1974 by riders for riders, Specialized is one of the most innovative cycling companies in the world.
[All copyrights on images reserved to their respective owners]
kbs+ Ventures Fellows #3: Building a Business - Product/Marketingkbs+ Ventures
In this class we the discussed building a Minimal Viable Product (MVP) and explored validated learning, metrics, business models, and upstream collaboration with brands. For our “Real World Perspective”, kbs+ Ventures portfolio founder Josh Bowen joined us to share Crowdtwist's journey on building and scaling the business.
In this class we the discussed building a Minimal Viable Product (MVP) and explored validated learning, metrics, business models, and upstream collaboration with brands. For our “Real World Perspective”, kbs+ Ventures portfolio founder Josh Bowen joined us to share Crowdtwist's journey on building and scaling the business.
Marketing for Manufacturing with Wakefield Manufacturing ForumDave Pannell MCIM
Many manufacturing companies still rely on pre-Internet strategies to find new business, but with customers becoming unwilling to directly engage with a supplier until late on in their decision-making process, traditional opportunities to directly ‘sell’ have become limited.
These slides made up a three-hour 'marketing for manufacturers bootcamp' in conjunction with Wakefield Manufacturing Forum as part of Wakefield Business Week.
Slides 1-20
Business growth expert Mark Prince talks about why a manufacturer has to first create a point of difference and embrace how the world of business has changed. Young, agile companies are disrupting every industry and manufacturing is no different.
Slides 21-62
The Chartered Institute of Marketing's Ambassador for Manufacturing Dave Pannell looks at the changing behaviour of the industrial buyer and explores the culture clash between marketing and manufacturing. Dave then explains the strategies for marketing a manufacturing company, from company branding to marketing to your own team.
Slides 63-87
Sales guru Stewart Leahy then talks about digital marketing tactics, and how websites really generate referrals by being part of a wider strategy of digital marketing activity - including Google PPC, email marketing and remembering to pick up the phone!
Download the accompanying free guide Marketing for Manufacturers here:
http://tdmuk.com/marketing-for-manufacturers
Te esperamos en la siguiente edición del Encuentro Latinoamericano de Desarrolladores Inmobiliarios que se realizará en Panamá el 1 y 2 de junio de 2017.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
66. 05
SKYCUBE——
HAS IT ALL
OBJECT LIBRARY——
SKY LOUNGE —————-
PUB, GAME &
KARAOKE ROOM——-
NONSTOP GYM
———————
INFINITE POOL & SPA
————-
——————————————
PARTY LIVING ROOMS
& GUEST SUITES
————————
67. ®
APPS FOR MY
NEW LIFE. ———
THE NEW
DIMENSION
IN LUXURY
LIVING ——
!
———FRACTIONAL
BEACH PROPERTY
———————MIAMI
CONDO—
————THE YACHT
—————
68.
69.
70. CABO
NORTE
EL LUGAR QUE TRANSFORMARÁ
LA VIDA EN MÉRIDA
EL LUGAR QUE
TRANSFORMARÁ
LA VIDA EN
MÉRIDA
92. 4S GRUPO 4S
10
PLANEACIÓN PROPUESTA ESTRATÉGICA
WE HELP
DEVELOPERS
CONQUER
MARKETS
®
THROUGH
STRATEGY
——
SOMOS EXPERTOS EN
ESTRATEGIA COMERCIAL
PARA EL RAMO INMOBILIARIO
93. 4S
Marketing
Awards
WINNERS OF
THE NATIONALS 2014.
FIRST COMPANY OF THE RGVBA TO RECEIVE A
MARKETING AWARD
!
· Best International Marketing Campaign 2014
WINNERS OF
STAR AWARDS.
!
· Best Marketing 2013
· Best Experience 2013
.Best Showroom 2014
.Best print ad 2014