The document discusses seller onboarding and profiling processes on Flipkart marketplace. It describes how sellers are classified into buckets like fast lane, normal lane, and no catalog during initial profiling calls based on their online experience and catalog readiness. It provides questions to ask sellers, explanations of different buckets, and checklists to complete the profiling and onboarding process.

1. Listing

2. Objective
By the end of the module you will be able to
➢ Web layout and common attribute explanation
➢ Seller dashboard
➢ Template overview
➢ Sample templates
➢ Concept of Itemization

3. Web layout and common attribute explanation
FSN:
It stands for Flipkart Serial Number; it's a unique model number for internal tracking
and records of a product. This is how we track products. It can be found usually in the
URL.

4. Title WS Subtitle

5. ID Attribute
It's a unique identifier for a product. The collection of id attributes makes a product
unique from another product. It helps the system to Identify the SKU.Mandatory Id
attributes across all product lines: Brand, Model Name
ID attributes would vary as per the category
ID Attribute

6. Seller Dashboard
The Seller Dashboard is a platform where the seller can upload and download the
catalog template as well as the pricing and stock files. Each Seller will have a unique
user name and password to access the Dash Board. Below is the Home page of the
Seller Dash Board.

7. Overview of the listing process
There involved three different procedures in listing seller products in Flipkart which
has been explained below.
• Download Template
• Approve Verified Listings
• Update Price and Stock

8. Listing Life Cycle
8
Seller Downloads the
Catalogue File
Seller Fills the Attribute
& Uploads the Catalogue File
QC downloads & processes
and (2-3 Biz Days)
Seller Downloads the file and verifies the passed SKU
and marks it approved and uploads the file
Seller Downloads the Stock file
and fills it and uploads the Stock file
SKU goes
LIVE!!
Finally!!
Processing
Awaiting Approval
Approved
Note : File s should Not be
renamed . Only latest
File will be accepted by the Console
Failed
SKUs
QC Uploads the File
Seller Corrects
the errors

9. How to download the template
• On the Left hand side of the Homepage Seller Dash Board, Different Category
Templates will be available for the seller for which the seller is registered for.
• Explanation regarding Super-category/Category/Vertical is mentioned below.

10. How to download the template cont.
Templates for different Categories will be
available for the sellers to download

11. How to download the template cont.
Sellers can download the template for the
vertical which is required

12. Sample template
It’s an excel spreadsheet based on the super category in which sheets are divided
category-wise to fill product data which once uploaded will reflect as product page.
Template Name
Summary Sheet Index

13. Color Coding in Template
13
Grey: Values to be filled by Flipkart
Purple: Flipkart link generated by
Console
Seller to paste URLs to map
existing FSNs
Blue: Mandatory Attribute
Green: Good To Have Attribute

14. • Summary Sheet : This sheet gives the complete details on how to fill a catalog and Our
guidelines. It also explains the below listed
• Column Heads : This is the 1st row which tells what the row should contain eg : Flipkart
Serial Number (FSN), in the column head the values after Seller SKU-ID is called as
attributes.
14
Column Heads
Sample Template

15. 15
This row defines
the type of values
to be filled in that
Column
Sample Template

16. 16
Dummy Value:
This row
shows an
example as to
what type of
values that
can be filled in
the respective
Column.
Sample Template

17. 17
Description of the
values to be filled
in the column and
what type of
values that can be
filled will be
explained here.
Sample Template

18. 18
Flipkart Serial Number: This is generated once the product is approved and
uploaded.
Sample Template

19. 19
QC Status : This Passed Or Failed based on the QC (Quality Check).
QC Failed Reason: This will be filled only if the listing is failed and it will explain
as to why the listing has been rejected.
Sample Template

20. 20
Flipkart Product Link: This is generated only if the product is passed and it shows
the link to the product which is listed on the site. If the seller wants to list an
existing product he can also paste the Flipkart link here.
Sample Template

21. 21
Product Data Status: This is data has to be filled by the seller. It can only be filled
as Approved
Approved: If the seller is satisfied with the data reflecting on the website.
Sample Template

22. 22
Here the seller has disapproved since the Image is not visible on the product
page as show below.
Sample Template

23. 23
Sample Template

24. 24
Seller SKU-
ID. This is
used to
keep track
of
individual
product.
Seller SKU-ID -Helps the seller to track their product, Therefore the Seller
SKU-ID has to be unique for each listing and is restricted to 64 characters
including spaces.
Sample Template

25. In the Index Page of each Clothing Template, the hyperlinked Verticals and the allowed
values for Each vertical will be mentioned and while filling the catalog, sellers needs to
pick up the values from the list of allowed values if it is defined.
25
Common Attributes
In each template’s Index Sheet, there will be Common Attributes Allowed values which will be
common across the template for the mentioned attributes. One Example is mentioned below.
Color, Occasion
and Pattern are
the Common
Attributes in
this case
Sample Template

26. Itemization
The same product available in different colors, sizes, capacity and so on is linked
together using itemization on the website. Eg: a mobile available in 2 colors (black &
white) or a laptop available in 2 different system memory options (2 GB RAM & 4 GB
RAM). Itemization helps us to show the customer the different options he has on the
same product on a single web page.
Itemization

27. Color and size grouping
Itemization helps the customer to choose the alternative products:
Different coloured product of same size or vice-versa.

29. Summary
Now we understand
 Web layout and common attribute explanation
 Seller dashboard
 Template overview
 Sample templates
 Concept of Itemization

30. Profiling

31. Objective:-
• Overview of Profiling
• Advantages of profiling
• Process Description
• Questions to be asked during profiling
• Bucketing
• Fast lane
• Normal Lane
• No Catalog
• Welcome call no response
• Pausing seller
• Post bucketing checklist
• Category/brand approval

32. Overview of Profiling
The profiling call/Welcome call is the first call made to sellers during In Registration
stage to follow up on their registration process & to further assist them understand
the commercials & other doubts that they may have. The main purpose of this
process is to classify the opportunities into buckets depending on seller type.

33. Advantages of profiling
• To welcome the sellers onboard and make them feel valued
• To check if all the documents are updated if not we ask them to update the same
• To know the quality of the seller, if he has the catalog ready or he needs lots of
assistance
• To check his online presence.
• To decide how soon the seller can go live.

34. Process Description
The consultant needs to call the seller to update him on the further process post
registration with the basic aim of classifying the seller into 4 buckets. If the seller does
not respond the seller should be Moved to WC no response bucket post 2 attempts of
trying to reach the seller for 2 days .( Please ensure these calls are made in a interval
of at least 1 hour).

35. Questions to be asked during profiling
1. What product vertical would you be selling?
2. Do you have any online experience/ are you present on any other online portals?
3. Do you have your own website?
4. Images as per guidelines?
5. Would you be building the catalog on your own or you would be needing catalog
assistance from our side
6. Check the Listing number field, if populated please change the Bucket to “Fast
Lane”
7. Discuss the commercials to find if the seller has seen the same and agrees to it.
8. KYC documents to be provided by the seller
“ If the answers to the questions 2, 3 and 4 are Yes please mark the bucket as : “Fast
lane” or else “Normal Lane”

36. Bucketing
Buckets Name Online presence Catalog readiness (As
per image guidelines)
Website link
Fast lane Y Y Y
Normal lane Y/N Y Y/N
No catalog Y/N N Y/N
WC no Response NA NA NA

37. FAST LANE
• Does the seller sell on any other website( online presence) – Yes
• Can the seller provide web link of his products (Website link) - Link to product, if
the product link are as per guideline – Yes
• Does the seller want to sell a product already being sold on flipkart -Yes (enter
flipkart as website link) – Yes
The purpose of moving sellers to fast lane is to make them live without on call or
classroom training considering these sellers are capable of completing their listings
without any intensive training due to their presence on other e-commerce
platforms.

38. Snapshot of Fast Lane(Salesforce Tool)

39. Normal Lane
• Does the seller sells on any other website? – No/Yes
• Can the seller provide web link of his product? – No/Yes
• Catalog Readiness – Yes
These sellers do not have online presence .They will be scheduled for
webinars,tutorial,ask to list but if they still have no clarity we shall resort to
providing them on call training. Call to be made to these sellers within 24 hrs. to see
the video tutorials .

40. Snapshot of Normal Lane(Salesforce Tool)

41. No Catalog
• Does the seller sell on any other website – No
• Can the seller provide web link of his products – No
• Catalogue readiness – No
Under this no catalog bucket we have two subtypes
• Catalog not ready
• Catalog support required
If the seller does not have a catalogue available the catalogue support process will
be followed. If the sellers are from the following given cities the consultant can pitch
for free catalogue support for the first 30 SKUs

42. No Catalog
• Check if the seller from the below given cities :
Delhi
Mumbai
Bangalore
Coimbatore
Jaipur
Kolkata
Ludhiana
Ahmedabad
Chennai
Surat
Hyderabad
Lucknow
Kanpur
Agra
If yes inform the seller that flipkart provides free catalogue for first 30
products that the seller wishes to sell.
Inform the seller he will need to deliver his product to Catalog partners location
within 1 week of receiving a call from Catalog partner (Physical product readiness -
Yes or No)If seller accepts the offer Pause the seller with reason catalog support
required.

43. Snapshot of No Catalog-catalog not ready Salesforce
Tool

44. Snapshot of No Catalog-catalog support required
Salesforce Tool

45. Welcome call No Response
3 attempts to be made to reach out to a seller. In case a seller does not respond and 3
follow up activities has already been made he should be moved to NR bucket.

46. Snapshot of Welcome call- No response Salesforce
Tool

47. Pausing sellers
During the welcome call opportunities have to be paused for the below reasons. The
consultant needs to select the given pause reason and enter an eta as per the pause
process.
1. No VAT​- The opportunity is paused in case a seller does not have VAT or has
applied for one. In case of Vat not available pause the seller for 2 months and in
case of Vat applied pause the seller with an eta shared by him. Vat not available-
and belong to Delhi/Mumbai/Bangalore.
2. No catalogue In case the seller does not have a catalogue pause him with the
reason No catalogue. Mark for catalogue support in case he is from CP cities. If not
pause the seller with an eta as shared by him.
a. Catalog not ready -​In case the seller is getting a catalogue made on his own
pause him with reason “Catalogue not ready” and pause with an eta.
3. Vertical not open -​Pause the seller for a year in case the vertical being sold by him
is currently not open on Flipkart marketplace.

48. Post Bucketing
Check the following:-
• Bank Verification support to the seller.
Sir have you completed your bank account verification?
Verification steps :
• A sample amount is transferred to your bank account within 2 days of entering
bank details.
• You will see a verify link. Kindly check the sample amount transferred from Flipkart
account. Amount ranging from 1 to 5 rs.
• FYI the link expires after 3 wrong attempts
• Click on verify and enter the sample amount to complete verification.
• Support with document upload (TIN/PAN/KYC)
Sir kindly upload your VAT/PAN documents at the earliest
Sir would you be Interested in attending Flipkart Onboarding training through our
third party associates (Yes/No).(Only for Normal lane sellers)

49. Post Bucketing
Help the seller with filing Category approval/Brand approval (form filing).
Steps
• Ask the seller to click on “Add a listings in bulk” (For new product) & “Add a
listing” (for a product already being sold on flipkart ).
• Enter the name of the category and select the vertical he wants to sell.
• Click on the vertical. Select search for Brand approval

50. Category/Brand approval

51. General Brand approval questionnaire format
• Brand name
• Brand alternative name
• Brand description
• Brand logo
• Subcategories that the seller wants to sell
• Are you a brand manufacturer
• Where do you sell your product - Shop,online,distributor,wholeseller
• Is it your own brand, if yes do you have a trade mark certificate?
• Do you have any other authorization documents e.g. Brand authorization letter,
registered ™ .™ application
• Location of service centers as per Tier 1,2,3 .
• Does your product have an EAN/UPC no.
• Do you have primary packaging for your products? (Packaging is mandatory for
Shoes and Sandals)

53. Summary
• Overview of Profiling
• Advantages of profiling
• Process Description
• Questions to be asked during profiling
• Bucketing
• Fast lane
• Normal Lane
• No Catalog
• Welcome call no response
• Pausing seller
• Post bucketing checklist
• Category/brand approval