The document discusses the shift from traditional one-way marketing and advertising to a new model driven by social networks and user-generated content. Brands are now forced to respect this new social order and submit to the opinions and discussions of online communities. The rise of social media has seen the consumer entity change to an "e-community" where people's online social networks and peer opinions hold more influence than brands and experts.
A thought piece presented by the Digital Lab and prepared by Sarah Jane Blackman and Pierre-Jean Choquelle of Proximity Paris dissecting the phenomenon of modern-day digital social expression and the Super...
The August edition of the DERT (Digital Entertainment, Rights & Technology) team's trend report, giving a snapshot of the hottest consumer, technology, brand and entertainment trends.
Relationships and experiences are no longer virtual but due to the Social World they have become Real. Circles of Relationship (ask google +) have become tighter and one’s manifestation in the Social World is no longer a login ID but it is the portrayal of oneself. In fact, we stand at a turning point where the virtual world is no longer an extension of the brick and mortar world, but entities from the virtual world will soon be occupying physical space of the real world.
A thought piece presented by the Digital Lab and prepared by Sarah Jane Blackman and Pierre-Jean Choquelle of Proximity Paris dissecting the phenomenon of modern-day digital social expression and the Super...
The August edition of the DERT (Digital Entertainment, Rights & Technology) team's trend report, giving a snapshot of the hottest consumer, technology, brand and entertainment trends.
Relationships and experiences are no longer virtual but due to the Social World they have become Real. Circles of Relationship (ask google +) have become tighter and one’s manifestation in the Social World is no longer a login ID but it is the portrayal of oneself. In fact, we stand at a turning point where the virtual world is no longer an extension of the brick and mortar world, but entities from the virtual world will soon be occupying physical space of the real world.
The power of consumers to control and distribute media content, shape future brands and adapt offerings into their spheres of influence. Consumers are the new face of media companies.
Companies that are pursuing social commerce regard it as a distinct channel underpinned by a significant new aspect of consumer behavior. This new channel represents the merger of e-commerce and social media, as transactions are actually performed within the platform rather than at the retailer’s e-commerce site. While social commerce is still nascent, there are some notable examples of companies that are innovating in this area.
Waking up in the Post Social Media EraNick Decrock
Social Media has put the marketing world upside down. It changed the way consumers think, act and buy. Now it's time to get social outside social media, because people expect us to. Be aware of the social consumer ...
Slideshare summary of my presentation at the Click Asia Summit 2012 in Mumbai, India.
LONG LIVE MEDIA! 10 Picks for Most Socially Connected Mainstream Media OutletsCommPRO.biz
You heard the cries that traditional media was dying, that newspapers were doomed and that “real” journalism was no longer practiced—thanks to the fact that anyone with a blog and webcam could pass themselves off as a reporter. But by now, you know the doomsayers were wrong.
Sure, we’ve certainly seen changes—but they’ve been exciting, promising and even needed. And sure, some traditional mainstream outlets still aren’t keeping up, but others are standing out in their use of social media. These nimble adapters are not only learning to survive in the new media era—they’re thriving in it, and some are even leading the charge when it comes to breaking ground in innovative uses of social media techniques to gather, report, publish and distribute the news.
These are the mainstream media outlets featured here (with some surprises added in along the way), to whom we say long live media!
Part 1 = What are social media about ?
PART 2 = To integrate social networks brands need to build “social brand experiences”
PART 3 = Example of a « social brand experience » = the ford story
Created by Annie Heckenberger and Alex Hillman for the "Virtual Marketing/Real Dollars" session at the InterActivity 2009 Children's Museum conference.
Create your electronic footprint - Presentation given during IBM Super Women Group Yearly meeting. (over 500 IBM women attendees) Raleigh, NC - June 2009
A presentation I gave at Kreative magazine's Digital PR conference - Budapest 26 November 2008.
A sort-of written version of this is available here: http://tinyurl.com/bwxh3j
Are You Designing for engagement or interaction?Patrizia Bertini
Do you want to influence actions or do you want to involve emotionally?
How do you decide if you need to focus on interaction or engagement?
And what are the differences between engagement and interaction?
PRESENTED ON 12TH OCT 2016 @ MEXDESIGN16
Basics of Social Media / Social Marketing.
basics of building communities, brand advocates, brand ambassadors, when social meets mobile, location based services, contextual marketing, let's get started right now
Talking at IBRC's Social Media Futures Congress as the opening comment on on "what is the future of #socialmedia?" My thoughts: I'm not sure, anyone who says they know for sure - doesn't know. But... what I do know, is that social and content will become one. It kinda already has.
The power of consumers to control and distribute media content, shape future brands and adapt offerings into their spheres of influence. Consumers are the new face of media companies.
Companies that are pursuing social commerce regard it as a distinct channel underpinned by a significant new aspect of consumer behavior. This new channel represents the merger of e-commerce and social media, as transactions are actually performed within the platform rather than at the retailer’s e-commerce site. While social commerce is still nascent, there are some notable examples of companies that are innovating in this area.
Waking up in the Post Social Media EraNick Decrock
Social Media has put the marketing world upside down. It changed the way consumers think, act and buy. Now it's time to get social outside social media, because people expect us to. Be aware of the social consumer ...
Slideshare summary of my presentation at the Click Asia Summit 2012 in Mumbai, India.
LONG LIVE MEDIA! 10 Picks for Most Socially Connected Mainstream Media OutletsCommPRO.biz
You heard the cries that traditional media was dying, that newspapers were doomed and that “real” journalism was no longer practiced—thanks to the fact that anyone with a blog and webcam could pass themselves off as a reporter. But by now, you know the doomsayers were wrong.
Sure, we’ve certainly seen changes—but they’ve been exciting, promising and even needed. And sure, some traditional mainstream outlets still aren’t keeping up, but others are standing out in their use of social media. These nimble adapters are not only learning to survive in the new media era—they’re thriving in it, and some are even leading the charge when it comes to breaking ground in innovative uses of social media techniques to gather, report, publish and distribute the news.
These are the mainstream media outlets featured here (with some surprises added in along the way), to whom we say long live media!
Part 1 = What are social media about ?
PART 2 = To integrate social networks brands need to build “social brand experiences”
PART 3 = Example of a « social brand experience » = the ford story
Created by Annie Heckenberger and Alex Hillman for the "Virtual Marketing/Real Dollars" session at the InterActivity 2009 Children's Museum conference.
Create your electronic footprint - Presentation given during IBM Super Women Group Yearly meeting. (over 500 IBM women attendees) Raleigh, NC - June 2009
A presentation I gave at Kreative magazine's Digital PR conference - Budapest 26 November 2008.
A sort-of written version of this is available here: http://tinyurl.com/bwxh3j
Are You Designing for engagement or interaction?Patrizia Bertini
Do you want to influence actions or do you want to involve emotionally?
How do you decide if you need to focus on interaction or engagement?
And what are the differences between engagement and interaction?
PRESENTED ON 12TH OCT 2016 @ MEXDESIGN16
Basics of Social Media / Social Marketing.
basics of building communities, brand advocates, brand ambassadors, when social meets mobile, location based services, contextual marketing, let's get started right now
Talking at IBRC's Social Media Futures Congress as the opening comment on on "what is the future of #socialmedia?" My thoughts: I'm not sure, anyone who says they know for sure - doesn't know. But... what I do know, is that social and content will become one. It kinda already has.
The Library as a gamechanger in times of social crisisLiz McGettigan
TURNING WHISPERS INTO ROARS – THE LIBRARY - THE GAMECHANGER IN TIMES OF SOCIAL CRISIS
As the threat from Covid-19 increased, library services across the world rapidly realigned, this period saw a dramatic transition to online-only provision of library services, operations, access to collections, and audience engagement at an unprecedented speed. This DIGITAL PIVOT provided a shift for us from collections to connections to supporting our communities, their learning, the caring and new programming. It is a unique moment in time for us to explore opportunities and experiences during this period of extraordinary and rapid service realignment. Now is the time to capitalise on how libraries have supported their communities, to build on the success and promotion that the digital pivot provides. The opportunities this has presented for the library’s audience to shift, grow and change, bringing more people into contact with the library, in different ways, and for different purposes.
Connecting and Communicating in the New Media Landscape – all the tools you need to succeed in the world of Twitter, Facebook, Linked in and more.
Also visit: http://masstrafficleads.com
The future of integrated campaigns: the art of transmedia planningtitofavino
Looking at how the media landscape has changed and how we can harness it to develop successful integrated campaigns that connect and engage with the audience in a new and more involving way.
Presentation a BGIedu (Bainbridge Graduate Institute) alumni workshop "Introduction to the Social Web". Topics included Shared Language, Definitions of Social Web, Social Networking, Social Media, Web 2.0, Blogs, etc.
5ème édition de l'étude "Wave" d'Universal McCann, sur les réseaux sociaux 2010.
Cette cinquième vague s'intéresse à la place des marques dans cet univers et sur leur "socialisation".
Désormais étendue à 53 marchés et 37600 sondés, l'étude souligne - en préambule - que 47% des membres de réseaux sociaux ont rejoint des communautés de marques... sur un total de 1,5 milliard de visites par jour sur ces sites communautaires. Elle révèle une vraie demande des internautes pour des marques dans cet univers, mais à des conditions bien précises. Et cela, de manière assez égale, selon les pays. Enfin, on découvre (ou se voit confirmer) quels supports numériques pâtissent de cette folle envolée de Facebook and co.
Similar to Future of Social Media: Insanity 3.0 or logic of becoming (20)
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
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Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
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Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
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“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
“To be integrated is to feel secure, to feel connected.” The views and experi...
Future of Social Media: Insanity 3.0 or logic of becoming
1.
2.
3. Unilateral and intrusive marketing blender as we have seen in recent decades gave way to a
new communication between brands and consumers: "shut up and buy" no longer works
This is the spill-over effect
4. As companies perception is put in question, A
reverse perception ignites: the digital world
is not as virtual as we once believed.
Emerging social networks, content-driven and
written by consumers force today’s brand to submit
and respect to this new social order;
5. Marketing + Evolution + C2C = SEING THE UNSEEN
THE RE-eVOLUTION
3.0:
From presumption to Exponentialism
6. The social media revolution:
Distributors are becoming new
“virtual manufacturers”
7. Many companies have spent
the best part of the last
decades JUST re-engineering
business processes
9. Often, progress slides in reverse
because linear states of minds
held communication
exponentialism hostage in a
Unilateral Black & white
Orphanage devoid of eVolv.
13. From Democracy to
Sociocracy 3.0: the
reverse perception:
Emerging social networks,
content-driven and written by
consumers force today’s
brands to shift and respect
this new social Re-valuation
or face socio ramification.
15. The new social re-valuation yields to a new reform:
The fading of the consumer entity and the birth of new
entity called e-community 3.0 No longer do we address to
the world as me world but as our community.
As unilateral way succumbs to the community, brands
have no other options but to surrender or be blocked
16. Our community is a culture
• is delocalized;
• is dematerialized (virtual library, self implication, interaction);
• is analogous (a parallel life: Avatar, Second Life etc.) ;
• is creative and collaborative;
• is nomadic (Smartphone, iphone Laptop, Netbook etc.) ;
• is exhibitionist (a world where I’m the hero, the my digital life king );
• is personalized (my site, my blog, my photo, my mp3, my vlog);
• is a community (multi players online gaming, casual);
• is competitive (a constant auto-evaluation/valuation and reevaluation)
17. Our culture is
by default
sharing
we can buzz you or bust you.
It’s up to you
20. We’re the NEW influencers
With the very recent emerging social warriors 3.0 , consumer has
changed dramatically. The community is now self expressive.
Community now speaks to brands. But part of this one to one
community is Intra-communication. The community now
TRUSTS more their peer’s opinions than that of the ‘’expert’’
or a celebrity.
21. 1- Access to non expert content;
2- Access to self-validated content;
3- Community content exchange;
4- Personalized content design;
5- Collaborative access and content
participation ;
6-Content disambiguation is IN
22. The buzz era 3.0:
end of traditional
clichés
The only limit is YOU
23. One challenge faces the brand today:
In addition to adapting to these new forms of
communication and the new message emission discharges,
brand to solicit new ways to channel us, or at least follow
what is said.
24. Regardless of consequences, when two community
members are discussing a brand in private, they buzz it by
exposing it to other communities in the megacosm
The user-generated content develops and amplifies all
messages, both positive and negative. This is the new BUZZ
of the XXI : a community generated e-W.O.M: the new
Intelligent marketing radicalism 3.0
25. We are a community, we breath a social dopamine.
Soul Data is our new high velocity fuel, it’s our net
worth and We choose who to share it with.
26. • We are primarily egocentric ;
• We’re foremost a community;
• We’re a community of exhibitionists;
• We’re a medium of integration ;
• We’re a vector of modernity ;
• We’re the new democracy;
• How many friends do you have on FB? u dig?
27. We are two realities, more fluid,
more fragmented and more
aggregated than you think
28. We now pay more to express
ourselves, and less to consume,
advertising in our social-medias
had become irrelevant to us.
29. Assumption is TOXIC to brand success
Your brand now belongs to us, and we’re changing it via
(our networks, forums, conversation, blogs, reviews ...)
GET SOCIAL : save your brand from falling, save your
breath, BUZZ it right, or be busted
30. Social media 3.0 by default
means being open, follow the
rule be open, be salient or we
disengage…
32. Forget AI, dig deep in our HI (Human
Intelligence) lifespan repertoires to understand
our behavior, to get close to us and to engage
us.
We looked fondly back at your website but thanks
but no thanks. We’ve congregated elsewhere.
33. Websites have become just launching tarmacs and too many
have become traps land mines. We no longer need to visit or
revisit. We just don’t trust them
They are important, as one who speaks to the importance,
but we have no reason to find ourselves in front of anyone
to hear them speak. We can also read, listen and vlog ...
35. Web sites become apps of participation
& citizenship. No longer do we need to
know but need to get involved in a
Democratic Engagement
36. The creation of socio-
technical platforms
that combine specific
features with actors
and exchange
of acts.
37. The new technologies would overcome the
one-to-many syntax and characters of the
once-dominant mass media in favor of
unmediated connections among the new
global citizens 3.0.
38. We’re reviving a dormant public sphere by
creating new networked spaces for
participation and de-territorialized domains
for deliberation.
39. The model you believed to be stabilized is collapsing. It will
perhaps be e-shops, localized points of material reality, but
for everything else, for all that is digitized, the entry point
located will no longer have a meaning.
The information will be everywhere, in a state of fluidity and
ubiquity. Much like links, Human links to be reorganized
dynamically, bi-directionally, much like the signals into our
two brains.
40. We'll push Soul Data into the global flow.
To some, resolving the pipeline will suffice, others will send
their blogs to satellites into geo-stationary orbit, other short
messages micro-blogging, just links, smiles, impressions,
while others will ship spacecraft to explore the infinite, large
text and perhaps deeper.
Time thrusters has come.
45. ‘’ Inspire conversation, do not deliver mass non-
semantic and homeless content. We live in the
second world now.
We no longer listen nor see myopic and folkloric
self-serving advertising, we’ve evolved, if you
haven’t… save your tap dance to someone who
cares ‘’
The Prosumers 3.0
46. • Inspire to motivate, do not promote mechanics and
assembly lines;
• Build Empathy not focus on dead-end reach;
• Move from advertising to Utilitarianism ;
• Add eco-value, you’re not in the movie business
47. • Influence attitudes and behaviors
• Make your brand back-to-the-front not
a means-to-an-end;
• Engage us in conversation, make us part of
your conversation;
48. • Think conversation not reach;
• Develop reach, don’t buy reach, you can’t buy
people’s love;
• Out-shouting competition is unsustainable;
• We stopped paying for delivering irritation;
49. • Amplify our voices through interaction;
• What you say about your brand is irrelevant;
• We can tell a better story of your brand than
you can, our C2C is more credible and
creditable
50. Our credibility is built on authenticity, your
role is to amplify our stories, our purpose,
our identity. Be in our energy field or be
outfielded