Delegate pack for the 'Doing Business in Australia' event on 28 July 2014.

1. Doing Business in Australia 2014
Monday, 28th
July 2014 @ Inovo, Glasgow
Agenda
08.00 Arrival, registration and buffet breakfast
08.30 Welcome and introduction
Julian Taylor, Scottish Development International (SDI)
08.35 Australia as a business opportunity
John Brown, National Australia Group
08.50 Doing Business in Australia
• Cultural Considerations
• Routes to Market
David Cross, Global Energy Group
09.10 Case studies panel session
Moderator: Julian Taylor, SDI
Case study participants: Steven King, Emtelle
Iain Weir, Ian Macleod Distillers
09.40 Coffee break
09.50 Government initiatives & Market Opportunities
David Crook, Australian Trade Commission
10.05 Business opportunities in Queensland Australia, including the Gold Coast 2018
Ken Smith, Trade & Investment Queensland
10.20 Q&A Panel session
Moderator: Julian Taylor, SDI
Panellists: Australian Trade Commission, National Australia Group,
Government of Western Australia, Case Study Companies,
MacRoberts LLP, SDI Int. Trade Adviser, Qatar Airways
11.00 End of event

2. Speaker Biographies in order of appearance
Event Facilitator:
Julian Taylor, Executive Director – Asia Pacific
Scottish Development International, Shanghai - China
As a member of Scottish Enterprise's Executive Leadership Team, Julian Taylor
has full operational responsibility for Scottish Development International's delivery
throughout the Asia Pacific region. This includes both trade and investment
responsibilities, assisting Scottish businesses secure trade deals and become
established in Asia and helping companies throughout Asia make strategic
investment decisions in Scotland.
He is based in Shanghai, with team members in Delhi, Mumbai, Hyderabad,
Singapore, Taiwan, South Korea, Japan, Perth, Sydney, Hong Kong, Shenzhen and Beijing.
Julian has over 20 years of experience in international economic development, having had a variety of
roles in Scottish Enterprise and other organisations. Most recently, this included the role of Executive
Director for Strategy as Economics. He is a member of Glasgow University’s Adam Smith Business
School Strategic Advisory Board.
About Scottish Enterprise / Scottish Development International
Scottish Enterprise is Scotland's main economic development agency and aims to deliver a significant,
lasting effect on the Scottish economy. Our role is to help identify and exploit the best opportunities for
economic growth. We support ambitious Scottish companies to compete within the global marketplace
and help build Scotland’s globally competitive sectors. We also work with a range of partners in the
public and private sectors to attract new investment to Scotland and to help create a world-class
business environment.
Scottish Development International (SDI) works to attract inward investment and knowledge to Scotland
to help the economy grow. It also helps Scottish based companies to trade overseas and promotes
Scotland as a good place to live, work and do business. It is a partnership between the Scottish
Government, Scottish Enterprise and Highlands and Islands Enterprise and its work is guided by the
Scottish Government’s strategy for economic development in Scotland.
www.scottish-enterprise.com/international
Talk to an export adviser 0800 019 1953

3. John Brown, Head of International Trade Finance
National Australia Group
Passionate about all things import and export, John has over twenty five years of
experience in Trade Finance and Treasury. John has developed a wide range of
contacts across industry and commerce both within the UK and overseas having
undertaken extensive overseas travel to Asia, Australia, North & South America.
John joined National Australia Group in June 2011 from Barclays Capital.
About National Australia Group
Established in 1838 and part of the National Australia Bank, Clydesdale Bank, believe in making a
difference through supporting localities in a way that is meaningful to our employees, our customers and
our communities, creating long-term value and supporting sustainable change. With dedicated specialist
teams with industry experience and knowledge, we can help add real value when developing the growth
plans of businesses.
David Cross, Operating Director GlobalSCS, a Division of Global
Energy Group Asia Pacific Pty Ltd.
Energy Projects Manager Australia,
Scottish Development International, (Part time)
David moved to Perth, Western Australia in 2012 and is presently managing Global
SCS’s business in Australia & the wider Asia Pacific Region. He has worked in QHSE
in varying capacities for 15 years and was Business Unit Manager for Global SCS in
Aberdeen for four years before moving out to Perth. Holds certificates in IQA, IRCA,
NEBOSH, IOSH, CIPS, CITB, City & Guilds and is currently studying an Msc in QA
Management. David is married with 2 sons and keen to connect Scottish businesses
with opportunities in WA, and Australia as a whole.
About Global SCS
Global SCS offer managed Quality & Inspection Services controlled through our bespoke, best in class
software system to the international energy industries. This unique 24/7 platform can ensure access to
customer inspection processes, cost allocation and tracking reports anywhere in the world in a real time
environment. SCS believe that in order to achieve best in class, time after time we need to be innovative.
We work tirelessly with our clients to ensure the most appropriate suppliers are carefully selected.
Offering highly transferable skills and services with commitment to deliver, we support project scopes
ranging from LNG/Petrochemical / Marine / Nuclear to Renewables assisting buyers to alleviate risk in
the planning, ordering, manufacturing and delivery stages of major projects.

4. Steven King, Director
Emtelle
Steven King is the Chief Commercial Officer responsible for all sales and marketing activities for the
Emtelle Group. Steve has worked for Emtelle Group since 1992 when the business consisted of one
manufacturing plant in Jedburgh with turnover of £10 million.
About Emtelle
The Emtelle Group is privately owned with sales exceeded £100million in 2013. Its European plants are
located in Scotland and Denmark and they manufacture and sell duct systems for telecommunications,
power and intelligent transport systems. In 2011, the Emtelle Group acquired a business in India making
micro drip irrigation systems, a technology transfer is underway for telecommunications products in
SAARC. Emtelle Group has sales offices in United Kingdom, Denmark, Holland, Germany, India,
Malaysia and Australia and exports to 64 countries worldwide.
Iain Weir, Director of Marketing
Ian Macleod Distillers
Iain graduated with a Bachelor of Commerce Honours (Business Studies) degree
from Edinburgh University in 1994 before joining Adobe Software Systems (Europe)
as Business Development and Localisation Executive (Central and Eastern Europe
and Africa – CEEA). In 1999, Iain moved to Ian Macleod Distillers as UK Marketing
Manager and in 2000 was promoted to Key Accounts Sales Manager. In 2003, Iain
became Head of Marketing and was then appointed Director of Marketing in 2006.
Iain is now responsible for all global brand development.
About Ian Macleod Distillers
Leonard J Russell Snr, our company's founder, was a firm believer in the value of independence.
Beholden to no single distiller, he bought only those whiskies which met his own and his customers'
exacting standards. Both clearly had good taste, because more than 80 years down the line, Ian
Macleod Distillers has built up an enviable portfolio of premium quality spirits and is proud brand
proprietor of Glengoyne, Tamdhu, Isle of Skye and Smokehead Scotch whiskies to name but a few. The
world’s 10th largest Scotch Whisky Company, we currently produce and sell over 15 million bottles of
spirits every year. A major supplier to the Buyer's Own Brand market, with a reputation for innovative
thinking, Ian Macleod Distillers has also supplied own-label spirits to some of Europe's largest
supermarket groups for over 40 years. With continued investment in our bottling plant, Broxburn Bottlers,
in warehousing and most importantly of all, our unrivalled stocks of Scotch whisky, Ian Macleod Distillers
is in a stronger position than ever to meet the increasing demand for its products from around the world.

5. David Crook, Senior Trade and Investment Commissioner
Australian Trade Commission
David Crook commenced as Australia’s Senior Trade and Investment Commissi
in London in August 2012. This position includes responsibility for the United
Kingdom, Ireland and Israel.
David's previous roles at Austrade have included Consul General and Senior Trade
Commissioner in Atlanta, with responsibility for the south
Corporate Secretary; Chief Information Officer; and Trade Adviser to Deputy Prime
Minister the Hon Tim Fischer MP.
David holds Masters degrees in Business Administration and Commerce, is a Fellow of CPA Australia
and a member of the Australian Institute of Company Directors. David has completed four marathons,
including Manchester in 2013 and Liverpool in 2014.
About Australian Trade Commission
The primary roles of the Australian Trade Commission (Austrade) in London are to: at
into Australia in targeted industry sectors; promote Australia’s international education capabilities and;
assist Australian companies seeking to enter the UK market, through referrals to local specialist
business advisors.
Ken Smith, Trade & Investment Commissioner Europe and
Trade & Investment Queensland
Ken was appointed the Queensland Government’s trade
representative in July 2011 and is based in London. The office is
UK, Europe, CIS and Sub-Saharan African markets. Prior to this appointment as
Agent General, Ken was Director General of Premier and Cabinet or head of the
Service in Queensland.
Ken has also served as Coordinator General and Dir
of Infrastructure. In this role he was responsible for project assessment and approval
of major projects from both private and public sector proponents.
over more than 2 decades, Ken has taken a lead role in many fundamental reforms.
His six years as Director-General of Education and Employment and Training was highlighted by the
landmark Education and Training Reforms for the Future which drove the implementation of fundamental
changes to early, middle and senior phases of schooling.
2001 and is a Fellow of the Australian College of Educators, Australian College of Educational Leaders,
and held Adjunct Professorial positions at a number of U
Senior Trade and Investment Commissioner
David Crook commenced as Australia’s Senior Trade and Investment Commissioner
This position includes responsibility for the United
David's previous roles at Austrade have included Consul General and Senior Trade
Commissioner in Atlanta, with responsibility for the south-east of the United States;
Corporate Secretary; Chief Information Officer; and Trade Adviser to Deputy Prime
David holds Masters degrees in Business Administration and Commerce, is a Fellow of CPA Australia
the Australian Institute of Company Directors. David has completed four marathons,
including Manchester in 2013 and Liverpool in 2014.
The primary roles of the Australian Trade Commission (Austrade) in London are to: at
into Australia in targeted industry sectors; promote Australia’s international education capabilities and;
assist Australian companies seeking to enter the UK market, through referrals to local specialist
Commissioner Europe and Sub-Saharan Africa, Agent General
Ken was appointed the Queensland Government’s trade and investment
representative in July 2011 and is based in London. The office is responsible for the
Saharan African markets. Prior to this appointment as
Director General of Premier and Cabinet or head of the Civil
Ken has also served as Coordinator General and Director General of the Department
of Infrastructure. In this role he was responsible for project assessment and approval
of major projects from both private and public sector proponents. As a senior civil servant in Queensland
as taken a lead role in many fundamental reforms.
General of Education and Employment and Training was highlighted by the
landmark Education and Training Reforms for the Future which drove the implementation of fundamental
changes to early, middle and senior phases of schooling. Ken was awarded the Centenary Medal in
2001 and is a Fellow of the Australian College of Educators, Australian College of Educational Leaders,
and held Adjunct Professorial positions at a number of Universities in Brisbane and Sydney.
oner
This position includes responsibility for the United
David's previous roles at Austrade have included Consul General and Senior Trade
ast of the United States;
Corporate Secretary; Chief Information Officer; and Trade Adviser to Deputy Prime
David holds Masters degrees in Business Administration and Commerce, is a Fellow of CPA Australia
the Australian Institute of Company Directors. David has completed four marathons,
The primary roles of the Australian Trade Commission (Austrade) in London are to: attract investment
into Australia in targeted industry sectors; promote Australia’s international education capabilities and;
assist Australian companies seeking to enter the UK market, through referrals to local specialist
Saharan Africa, Agent General
and investment
responsible for the
Saharan African markets. Prior to this appointment as
Civil
ector General of the Department
of Infrastructure. In this role he was responsible for project assessment and approval
As a senior civil servant in Queensland
as taken a lead role in many fundamental reforms.
General of Education and Employment and Training was highlighted by the
landmark Education and Training Reforms for the Future which drove the implementation of fundamental
Ken was awarded the Centenary Medal in
2001 and is a Fellow of the Australian College of Educators, Australian College of Educational Leaders,
niversities in Brisbane and Sydney.

6. About Trade & Investment
Trade & Investment Queensland offers a range of free and confidential services to make your investment
decision as simple as possible:
• Information and services about Queensland’s competitive and comparative advantages as an
investment location.
• Facilitation of site visits and interaction with local service providers.
• Liaison with state and local government development agencies when projects enter a development
process.
We maintain a close ongoing relationship with companies after they have established in Queensland.
Stuart Russell, Senior Trade and Investment Manager
Government of Western Australia, European office in London
Born in the UK, Stuart spent some of his formative years in Australia before returning
to the UK and joining the Government’s London office. His primary role is to promote
Western Australia’s profile in UK/Europe with particular emphasis on investment
attraction and business development.
About Western Australia
With Western Australia already considered to be the engine of the Australian
economy, the State accounts for about 45% of Australia’s merchandise exports while the burgeoning
mineral and oil and gas resources sector is helping to drive the development of associated support
industries and businesses across both the manufacturing and services sectors. Major infrastructure
project developments are either underway or planned for development, much of which is directly related
to the mineral resources sector though there is a significant level of construction activity underway and
planned for Perth, the State capital, which is in direct response to the economic growth Western
Australia has enjoyed over recent years.
Western Australia is very receptive to inward investment by companies and businesses establishing in
the State to service the demands of the Australian domestic market. Equally, given our time zone parity
and proximity to South East Asia and the Indian Ocean markets, Western Australia is ideally suited as a
location for businesses looking to use the State to project their profile in these regions.

7. Jenna Donaldson, Account Manager, Leisure and Specialist Sales Scotland
Qatar Airways
Jenna manages a portfolio of key agents, covering all aspects of sales, working with
meetings and events (outbound and inbound), securing large groups (for festivals
and events such as the commonwealth games), gaining initial corporate specialist
contacts and developing new business connections. Jenna is establishing strong
relationships with major players, reliable and mutual partnerships. Jenna’s position
will be representing a great challenge for achieving Qatar Airways expanding success
in both Leisure and Specialist Sales in Scotland.
About Qatar Airways
Qatar Airways is the national carrier of the State of Qatar. Currently undergoing rapid expansion, Qatar
Airways is one of the fastest growing airlines operating one of the youngest fleets in the world and the
award-winning five-star airline. Now in its 17th year of operations, Qatar Airways has a modern fleet of
134 aircraft flying to 143 key business and leisure destinations across six continents.
The new Edinburgh service commenced 28th May flying 5 times a week, Monday, Wednesday, Friday,
Saturday and Sunday. Departing Edinburgh 14.45 and arriving at 13.15. This new Scottish addition to
the Qatar Airways route map is the airline’s 141st global destination and will significantly reduce journey
times for those travelling from Edinburgh to locations around the world. With smooth and frequent
connection times in Doha’s brand new Hamad International Airport, passengers flying from Edinburgh
will now be able to arrive at their final destination, whether it be Doha in the Middle East or further afield,
without the need for any domestic transfers within the UK.
Also in October 2013, Qatar Airways joined the Oneworld Alliance, becoming the first Gulf carrier to join
a global airline alliance, enabling its customers to benefit from almost 1,000 airports in more than 150
countries, with 14,000 daily departures.

8. Euan Duncan, Partner
MacRoberts LLP
Euan has been working and advising on intellectual property matters for many years.
He regularly advises on all areas of the law relating to IP technology and media, both
digital and non digital, contentious and non contentious. His primary focus is helping
businesses identify, protect, commercialise and drive value from their intellectual
property nationally and internationally.
Euan is a director of the Scottish Society for Computers and Law and a member of the
SCL Media Board. He is also a member of TIPLO (the Intellectual Property Lawyers
Organisation).
Euan is an active trustee of the Edinburgh Art Festival. He is also a director of Business Forum Scotland
and regularly chairs events assisting the development of high growth Scottish companies.
About MacRoberts LLP
MacRoberts LLP is a full-service commercial law firm, with 45 partners working from offices
in Edinburgh, Glasgow and Dundee. We are committed to delivering the very best service to our clients,
who include public and private companies, banks and other financial institutions, government and other
public sector bodies and private individuals.