This document provides an overview of a presentation on market strategy and product positioning. It discusses identifying customer needs through segmentation, developing a unique selling proposition (USP) to differentiate a product, and formulating a positioning statement. Examples are given of well-known USPs and how understanding customer insights can strengthen positioning. The workshop aims to help participants define positioning for their own products or services through group exercises analyzing target segments and developing marketing plans.
UBC Phar400 Business Plan Essentials-20Sept2013Gerry Spitzner
Presented to 4th year Pharmacy students at UBC Pharmaceutical Sciences in the Phar400 Pharmacy Business Management course.
As part of the curriculum students are required to work in teams to create a new sustainable professional clinical service supported by a business plan. At the end of the semester the teams present in a "pitch" to classmates and a panel of judges. Winners are determined by their peers.
In this second presentation of the semester we take an in depth look at the business plan to help students get started on their year end project. Also include tools for them to organize the various activities of Finance, Marketing and Operations essential to a solid business plan.
Learning objectives:
>Steps to creating a business plan
>Define business concept and unique value proposition
>Establishing goals
>Identifying your market
>Determine sales strategies
>Management systems
>Develop financials
Every sales manager knows that 80% of business comes from 20% of customers... than why is your company not on the right spot... is it so easy to lock-in a customer or to ward-off the competitors efforts to snatch away your key customers
Business Concept Proposal Powerpoint Presentation SlidesSlideTeam
“You can download this product from SlideTeam.net”
To excel in the business industry, it is important to strategize new concepts and theories. Many organizations brainstorm ideas to accomplish their objectives and lead in the market. Without a proper business concept or model, it is difficult to reach out to the destination and desired audience. Business enthusiasts generally analyze their plan carefully and execute it with full safety & measures. For the project to be accessible, many organizations require assistance from benefactors who provide them better business services. Make your client’s program financially and economically sustainable by using our topic-specific Business Concept Proposal PowerPoint Presentation Slides. You can explain how you collaboratively work with your clients and help them in achieving their business targets. Provide your clients with the main ideas that will be explained further in the business plan. With the help of this outwardly engaging business concept proposal presentation template, you can describe the benefits your clients will get after associating with your company and its services. You can also highlight the SWOT analysis method your company follows to attain the client's goal. Take advantage of our business model proposal PowerPoint theme to state the ways your experts use to compete with the client’s rival. These ways include the threats of new entrants, bargaining power of buyers, threat of substitute or services, and bargaining power of suppliers. Design a roadmap for your client that consists of idea generation, concept testing, product development, market testing, product launch, and evaluation of results. This information will create a positive impression on your client and you can stand a chance to win the deal. Elaborate on the methods that outweigh the cost of investment and later increase the rate of competitiveness. Make the best-fit product line for your client and gain their confidence by downloading our easy-to-customize business concept proposal PowerPoint presentation template. https://bit.ly/2ZchTUS
Steven Wardell, Presentation to MIT Enterprise Forum, Go To Market Strategy 2...Steven Wardell
On November 18, 2013, Steven Wardell, VP of Marketing at Activate Networks gave a 3-hour presentation and workshop to the MIT Enterprise Forum on The Art of Developing Your Go To Market Strategy to an audience of technology entrepreneurs at the Tang Center at MIT in Cambridge.
UBC Phar400 Business Plan Essentials-20Sept2013Gerry Spitzner
Presented to 4th year Pharmacy students at UBC Pharmaceutical Sciences in the Phar400 Pharmacy Business Management course.
As part of the curriculum students are required to work in teams to create a new sustainable professional clinical service supported by a business plan. At the end of the semester the teams present in a "pitch" to classmates and a panel of judges. Winners are determined by their peers.
In this second presentation of the semester we take an in depth look at the business plan to help students get started on their year end project. Also include tools for them to organize the various activities of Finance, Marketing and Operations essential to a solid business plan.
Learning objectives:
>Steps to creating a business plan
>Define business concept and unique value proposition
>Establishing goals
>Identifying your market
>Determine sales strategies
>Management systems
>Develop financials
Every sales manager knows that 80% of business comes from 20% of customers... than why is your company not on the right spot... is it so easy to lock-in a customer or to ward-off the competitors efforts to snatch away your key customers
Business Concept Proposal Powerpoint Presentation SlidesSlideTeam
“You can download this product from SlideTeam.net”
To excel in the business industry, it is important to strategize new concepts and theories. Many organizations brainstorm ideas to accomplish their objectives and lead in the market. Without a proper business concept or model, it is difficult to reach out to the destination and desired audience. Business enthusiasts generally analyze their plan carefully and execute it with full safety & measures. For the project to be accessible, many organizations require assistance from benefactors who provide them better business services. Make your client’s program financially and economically sustainable by using our topic-specific Business Concept Proposal PowerPoint Presentation Slides. You can explain how you collaboratively work with your clients and help them in achieving their business targets. Provide your clients with the main ideas that will be explained further in the business plan. With the help of this outwardly engaging business concept proposal presentation template, you can describe the benefits your clients will get after associating with your company and its services. You can also highlight the SWOT analysis method your company follows to attain the client's goal. Take advantage of our business model proposal PowerPoint theme to state the ways your experts use to compete with the client’s rival. These ways include the threats of new entrants, bargaining power of buyers, threat of substitute or services, and bargaining power of suppliers. Design a roadmap for your client that consists of idea generation, concept testing, product development, market testing, product launch, and evaluation of results. This information will create a positive impression on your client and you can stand a chance to win the deal. Elaborate on the methods that outweigh the cost of investment and later increase the rate of competitiveness. Make the best-fit product line for your client and gain their confidence by downloading our easy-to-customize business concept proposal PowerPoint presentation template. https://bit.ly/2ZchTUS
Steven Wardell, Presentation to MIT Enterprise Forum, Go To Market Strategy 2...Steven Wardell
On November 18, 2013, Steven Wardell, VP of Marketing at Activate Networks gave a 3-hour presentation and workshop to the MIT Enterprise Forum on The Art of Developing Your Go To Market Strategy to an audience of technology entrepreneurs at the Tang Center at MIT in Cambridge.
Example Presentation Of Product PowerPoint Presentation SlidesSlideTeam
Explore our Example Presentation of Product PowerPoint Presentation Slides. Incorporate these PPT slides to evaluate new product ideas strategies and market trends. The new product introduction compete deck comprises of content ready templates such as product ideas screening, understanding customer needs, understanding customer needs, external and internal sources of new product ideas, product roadmap, category analysis, product lifecycle, tools and techniques, BCG matrix, empathy map kano model, market analysis, product market mapping, competitive strategies, market attractiveness, development and manufacturing plans, marketing launch plan, budgeting template, repositioning strategy, building brand preference, marketing and launch cost analysis, product feasibility review, product quality check, launch monitoring dashboard and more. All slides are easy to customize. Users can add or delete content if needed. Demonstrate new product development strategy with this product Introduction PowerPoint visuals. Download NPI Presentation to successfully introduce and market your latest product or service.
A presentation dedicated to the BIG 4 of getting uptick and success in Foodservice Selling.
- Selling Strategies
- On Premise Marketing
- Swanky Design
- Powerful Unified Branding
This presentation is geared toward C-Stores, Branders who wish to sell more food at retail, Supermarkets & Restaurant Chains
Business Idea Proposal Powerpoint Presentation SlidesSlideTeam
"You can download this product from SlideTeam.net"
When it comes to winning the trust and the loyalty of the prospective client a business proposal is an entrepreneur’s magical wand which never fails to exercise its power. It helps the entrepreneurs pitch his business, product, and service in an invigorating way. Also, vendors, suppliers or any of your clients need a proposal in order to decide whether they want to work with your company or not. Here is a business idea proposal template aesthetically and institutively designed to help you increase the power of this tool manifold. This PPT slideshow can help you in presenting your business idea skillfully so that your prospective client gets impressed and assigns his project to you. Every business is formed to solve a particular problem and this problem solving- endeavor of yours can be presented using this Business Idea Proposal PowerPoint Presentation. Present your product overview here which might consist of product strategy, competitive advantage, technical feasibility, etc. You can also include various other points like investment opportunity, market opportunity, SWOT analysis, etc in this proposal PowerPoint presentation slides. Further elaboration of the future benefits like product development, intellectual property, press mentions, etc. is also very easy with this template. With fully editable content and format, this business idea proposal template is suitable for everybody whoever requires a proposal to present in front of his clients. Therefore empower your team and reduce their workload of creating a business proposal from the very scratch using this professionally designed business idea proposal template presentation slides. It will be an absolute delight for your audience to watch and thus help you expand and grow. https://bit.ly/3iSu28c
Business Idea Proposal PowerPoint Presentation Slides SlideTeam
If your company needs to submit a Business Idea Proposal PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response.
Business Idea Funding Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Business Idea Funding Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/36gbw1W
Crafting a Winning Product Innovation Strategy | Eninracseoeninrac
Elevate Your Product Innovation Strategy. We specialize in systematically identifying unmet customer needs and targeting growth opportunities in your market.
Redefining Growth Through Engagement DesignAlchemy Crew
This presentation has for purpose to provide Tech leaders, Investors, Established innovators with an overview on The Proposition Circle's approach to redefining and delivering unique customer engagements in highly disrupted and competitive markets.
Hydroponics Business Plan Example | UpmetricsECorp
The Hydroponics business plan outlines a sustainable method of soil-less agriculture, focusing on nutrient-rich water solutions for plant growth. It encompasses a detailed strategy for cultivation, resource management, and market positioning, aiming for efficient, year-round crop production.
Based on our experience working on B2B market research in Thailand, we often see companies promoting their brands by focusing on their strengths but fail to recognize how they truly create value for their customers. A market leader may continue to develop their products, therefore, making them more and more expensive and thus failing to increase their market size. A small player may scale their product down too much and make it suitable only among niched customers.
So, we have created a guidebook to help develop marketing strategies, especially for B2B companies to create strong value propositions. Our guidebook is like a quick summary of the tasks you should go through when you have to rebrand your product or challenge a status quo to grow your business.
Are you prepared for international franchising? Phi Van Nguyen
This is a presentation given at the International Franchise Summit in Kuala Lumpur organized on March 07 and 08, 2015 by Phi Nguyen - Business Development Director of World Franchise Associates. Phi has touched on a critical subject of building a solid foundation for franchisors to be able to succeed in international franchising.
Business Playbook Powerpoint Presentation SlidesSlideTeam
In this highly competitive market, every business enthusiast wants to promote a business that leads them to a more profitable direction. For this, they need a complete guide that covers all the processes, policies, and operating procedures of the business. Introducing our content ready Business Playbook PowerPoint Presentation Slides that is filled with all the documented policies and guiding tools that will scale your business to the next level. With the aid of this eye-catching business playbook PPT layout, you can explain the benefits and features of your products to grab the attention of the target audience. Take the assistance of our business playbook presentation template and elaborate on all the business-related information that makes it easy for your employees to understand. You can also use this business paybook PPT slide to provide a glimpse of the crucial manufacturing activities through the production process flowchart. Run your business smoothly and efficiently by downloading our ready-to-use business playbook PowerPoint presentation template. https://bit.ly/3zXafeG
Starting your own business can be one of the most challenging and rewarding things you will ever do. But where do you start?
Here’s a quick introduction to the various elements you’ll need to consider.
Company Fundraising PowerPoint Presentation SlidesSlideTeam
Company Fundraising PowerPoint Presentation Slides is a specially-designed pitch deck for entrepreneurs from all industry verticals. Use this PPT slideshow to take you one step closer to successfully raising venture capital. Our private equity fundraising PowerPoint template developers are well-versed in design psychology. All the design elements are included to garner a positive review. Turn potential investors into stakeholders with the help of this comprehensive investor pitch deck PPT theme. Our business fundraising PowerPoint complete deck includes all the information that interests your investors. Convey a crisp company introduction followed by the business problem and the solution. Elucidate value proposition, product roadmap, and milestones achieved. This VC fundraising PPT layout assists you in representing the business model, revenue streams, revenue model, and expense model. Explain investors about business strategies like go-to-market strategy, and marketing strategy. Portray usage, allocation, and goals of funds. Download corporate fundraising PowerPoint presentation to discuss the shareholding pattern, exit strategy, and break-even analysis. Our Company Fundraising PowerPoint Presentation Slides are explicit and effective. They combine clarity and concise expression. https://bit.ly/2IYDxn1
Don't leave your sales force behind gooding communications groupElizabeth Gooding
Printers are investing in new technology, which is good news for the industry. For printers to gain the most from their new investment they must plan for the impact on sales processes, compensation plan and the need for enhanced marketing support for B2B sales.
Idea Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Idea Proposal PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/39oDJns
Idea Proposal Powerpoint Presentation SlidesSlideTeam
Highlight your strategic business techniques by taking the help of our ready-made Idea Proposal PowerPoint Presentation Slides. The assistance in the fulfillment of the funds for making the project successful can be discussed with your customers here. You can explain to your consumers how your firm can align with your client’s programs to make them economically sustainable by using appropriate innovative technologies. Mention the strategic objectives your company aims to achieve and give a clear vision to the customer by incorporating this idea presentation agreement PPT template. The topics discussed in this idea contract PowerPoint visuals include product overview, market opportunity, investment opportunities, SWOT analysis, Porter’s five forces model and selecting the target audience. Furthermore, you can explain the product roadmap, market map, future benefits to investors, cost-benefit analysis of marketing strategies, budget allocation, etc. You can elucidate the product strategy, competitive advantage, technical feasibility, and product profitability to summarize the client by utilizing this business idea proposal PowerPoint visual. Porter’s Five Forces model can be explained by focusing on points like the bargaining power of buyers, the threat of substitute products or services, bargaining power of suppliers, and the threat of new entrants. Additionally, with the help of our professionally designed business idea, you can describe the parameters on which your company selects the target audience. Incorporate our product introduction agreement PPT slideshow to elaborate on the roadmap of the complete procedure of idea implementation starting from idea generation to the evaluation of results. Download this product idea agreement PowerPoint slideshow and showcase your marketing strategies in selling your brand idea. https://bit.ly/3vkASGZ
Example Presentation Of Product PowerPoint Presentation SlidesSlideTeam
Explore our Example Presentation of Product PowerPoint Presentation Slides. Incorporate these PPT slides to evaluate new product ideas strategies and market trends. The new product introduction compete deck comprises of content ready templates such as product ideas screening, understanding customer needs, understanding customer needs, external and internal sources of new product ideas, product roadmap, category analysis, product lifecycle, tools and techniques, BCG matrix, empathy map kano model, market analysis, product market mapping, competitive strategies, market attractiveness, development and manufacturing plans, marketing launch plan, budgeting template, repositioning strategy, building brand preference, marketing and launch cost analysis, product feasibility review, product quality check, launch monitoring dashboard and more. All slides are easy to customize. Users can add or delete content if needed. Demonstrate new product development strategy with this product Introduction PowerPoint visuals. Download NPI Presentation to successfully introduce and market your latest product or service.
A presentation dedicated to the BIG 4 of getting uptick and success in Foodservice Selling.
- Selling Strategies
- On Premise Marketing
- Swanky Design
- Powerful Unified Branding
This presentation is geared toward C-Stores, Branders who wish to sell more food at retail, Supermarkets & Restaurant Chains
Business Idea Proposal Powerpoint Presentation SlidesSlideTeam
"You can download this product from SlideTeam.net"
When it comes to winning the trust and the loyalty of the prospective client a business proposal is an entrepreneur’s magical wand which never fails to exercise its power. It helps the entrepreneurs pitch his business, product, and service in an invigorating way. Also, vendors, suppliers or any of your clients need a proposal in order to decide whether they want to work with your company or not. Here is a business idea proposal template aesthetically and institutively designed to help you increase the power of this tool manifold. This PPT slideshow can help you in presenting your business idea skillfully so that your prospective client gets impressed and assigns his project to you. Every business is formed to solve a particular problem and this problem solving- endeavor of yours can be presented using this Business Idea Proposal PowerPoint Presentation. Present your product overview here which might consist of product strategy, competitive advantage, technical feasibility, etc. You can also include various other points like investment opportunity, market opportunity, SWOT analysis, etc in this proposal PowerPoint presentation slides. Further elaboration of the future benefits like product development, intellectual property, press mentions, etc. is also very easy with this template. With fully editable content and format, this business idea proposal template is suitable for everybody whoever requires a proposal to present in front of his clients. Therefore empower your team and reduce their workload of creating a business proposal from the very scratch using this professionally designed business idea proposal template presentation slides. It will be an absolute delight for your audience to watch and thus help you expand and grow. https://bit.ly/3iSu28c
Business Idea Proposal PowerPoint Presentation Slides SlideTeam
If your company needs to submit a Business Idea Proposal PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response.
Business Idea Funding Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Business Idea Funding Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/36gbw1W
Crafting a Winning Product Innovation Strategy | Eninracseoeninrac
Elevate Your Product Innovation Strategy. We specialize in systematically identifying unmet customer needs and targeting growth opportunities in your market.
Redefining Growth Through Engagement DesignAlchemy Crew
This presentation has for purpose to provide Tech leaders, Investors, Established innovators with an overview on The Proposition Circle's approach to redefining and delivering unique customer engagements in highly disrupted and competitive markets.
Hydroponics Business Plan Example | UpmetricsECorp
The Hydroponics business plan outlines a sustainable method of soil-less agriculture, focusing on nutrient-rich water solutions for plant growth. It encompasses a detailed strategy for cultivation, resource management, and market positioning, aiming for efficient, year-round crop production.
Based on our experience working on B2B market research in Thailand, we often see companies promoting their brands by focusing on their strengths but fail to recognize how they truly create value for their customers. A market leader may continue to develop their products, therefore, making them more and more expensive and thus failing to increase their market size. A small player may scale their product down too much and make it suitable only among niched customers.
So, we have created a guidebook to help develop marketing strategies, especially for B2B companies to create strong value propositions. Our guidebook is like a quick summary of the tasks you should go through when you have to rebrand your product or challenge a status quo to grow your business.
Are you prepared for international franchising? Phi Van Nguyen
This is a presentation given at the International Franchise Summit in Kuala Lumpur organized on March 07 and 08, 2015 by Phi Nguyen - Business Development Director of World Franchise Associates. Phi has touched on a critical subject of building a solid foundation for franchisors to be able to succeed in international franchising.
Business Playbook Powerpoint Presentation SlidesSlideTeam
In this highly competitive market, every business enthusiast wants to promote a business that leads them to a more profitable direction. For this, they need a complete guide that covers all the processes, policies, and operating procedures of the business. Introducing our content ready Business Playbook PowerPoint Presentation Slides that is filled with all the documented policies and guiding tools that will scale your business to the next level. With the aid of this eye-catching business playbook PPT layout, you can explain the benefits and features of your products to grab the attention of the target audience. Take the assistance of our business playbook presentation template and elaborate on all the business-related information that makes it easy for your employees to understand. You can also use this business paybook PPT slide to provide a glimpse of the crucial manufacturing activities through the production process flowchart. Run your business smoothly and efficiently by downloading our ready-to-use business playbook PowerPoint presentation template. https://bit.ly/3zXafeG
Starting your own business can be one of the most challenging and rewarding things you will ever do. But where do you start?
Here’s a quick introduction to the various elements you’ll need to consider.
Company Fundraising PowerPoint Presentation SlidesSlideTeam
Company Fundraising PowerPoint Presentation Slides is a specially-designed pitch deck for entrepreneurs from all industry verticals. Use this PPT slideshow to take you one step closer to successfully raising venture capital. Our private equity fundraising PowerPoint template developers are well-versed in design psychology. All the design elements are included to garner a positive review. Turn potential investors into stakeholders with the help of this comprehensive investor pitch deck PPT theme. Our business fundraising PowerPoint complete deck includes all the information that interests your investors. Convey a crisp company introduction followed by the business problem and the solution. Elucidate value proposition, product roadmap, and milestones achieved. This VC fundraising PPT layout assists you in representing the business model, revenue streams, revenue model, and expense model. Explain investors about business strategies like go-to-market strategy, and marketing strategy. Portray usage, allocation, and goals of funds. Download corporate fundraising PowerPoint presentation to discuss the shareholding pattern, exit strategy, and break-even analysis. Our Company Fundraising PowerPoint Presentation Slides are explicit and effective. They combine clarity and concise expression. https://bit.ly/2IYDxn1
Don't leave your sales force behind gooding communications groupElizabeth Gooding
Printers are investing in new technology, which is good news for the industry. For printers to gain the most from their new investment they must plan for the impact on sales processes, compensation plan and the need for enhanced marketing support for B2B sales.
Idea Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Idea Proposal PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/39oDJns
Idea Proposal Powerpoint Presentation SlidesSlideTeam
Highlight your strategic business techniques by taking the help of our ready-made Idea Proposal PowerPoint Presentation Slides. The assistance in the fulfillment of the funds for making the project successful can be discussed with your customers here. You can explain to your consumers how your firm can align with your client’s programs to make them economically sustainable by using appropriate innovative technologies. Mention the strategic objectives your company aims to achieve and give a clear vision to the customer by incorporating this idea presentation agreement PPT template. The topics discussed in this idea contract PowerPoint visuals include product overview, market opportunity, investment opportunities, SWOT analysis, Porter’s five forces model and selecting the target audience. Furthermore, you can explain the product roadmap, market map, future benefits to investors, cost-benefit analysis of marketing strategies, budget allocation, etc. You can elucidate the product strategy, competitive advantage, technical feasibility, and product profitability to summarize the client by utilizing this business idea proposal PowerPoint visual. Porter’s Five Forces model can be explained by focusing on points like the bargaining power of buyers, the threat of substitute products or services, bargaining power of suppliers, and the threat of new entrants. Additionally, with the help of our professionally designed business idea, you can describe the parameters on which your company selects the target audience. Incorporate our product introduction agreement PPT slideshow to elaborate on the roadmap of the complete procedure of idea implementation starting from idea generation to the evaluation of results. Download this product idea agreement PowerPoint slideshow and showcase your marketing strategies in selling your brand idea. https://bit.ly/3vkASGZ
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
33. Marketing Guru Dan Kennedy says…
PRODUCT POSITIONING
• A USP answers the question “Why should I choose to do
business with you, over all the other choices I have,
which included the choice of doing nothing at all?”
37. Are we sure we know it all?
DAILY4TWO STORY
Deep understanding of consumer needs, wants and desires…
Product Idea addressing the identified needs
Distinct positioning
Consumer value-based pricing
Solid business case
?
?
44. Define the positioning statement for your
product/service
WORKSHOP OBJECTIVE AND EXPECTED OUTCOME
1 Define your consumer segment
2 Validate your product idea based on your target consumer segment
3 Define your product USP
4 formulate your value proposition and define your product positioning
5 Start developing a marketing and commercialization plan of your
product idea
45. How to organise yourselves in the team
• Work on the two first exercise (Mood boards and COB) as a whole team, to
anchor the understanding, definition and values of your target segment in
the whole team.
• After that, divide your team into 2 sub-groups working each in paralell on
the following items:
• GROUP 1: USP definition and positioning statement formulation
• GROUP 2: Initial marketing and communication plan
PRODUCT POSITIONING WORKSHOP