Research Funding Days - Utrecht University - Crowdfunding 2015

1. Crowdfunding
Merel Keuper, Douw&Koren

2. Crowdfunding
A large number of people (the crowd) fund
small amounts of money to accumulate
into an investment large enough to
finance a project.
• Project
• Target amount
• Deadline

9. Why do we participate?

10. 10
social
revolution
intrinsic
fun
extrinsic
ROI
do it with each other
likeability

11. Why crowdfund?

13. What makes a good campaign?

15. Success factors: Why & Project

16. Success factors: Community

17. What makes a good campaign?
Crowdfunding
& Science

18. Case: Crowdsourcing Discovery

19. Case: Modern Policing and Coping with Death and Violence

21.
Case: Immunity Project

23. Challenges:
How to
make your
campaign
visionary
and
relatable?
How to make
projects
understanda-
ble and
concrete?
Do you
possess or
have access
to an
involved
community?

24.
Will crowdfunding replace
traditional funding sources?
No (not yet).

25. idea
execute
results
execute
Full circle co-creation?
• Funding parts or supplements
of existing studies

26. Want to know how crowdfunding
fits your research project?
info@douwenkoren.nl
@douwenkoren

27. Byrnes
JEK,
Ranganathan
J,
Walker
BLE,
Faulkes
Z
(2014).
To
Crowdfund
Research,
Scien4sts
Must
Build
an
Audience
for
Their
Work.
PLoS
ONE
9(12):
e110329.
doi:
10.1371/journal.pone.0110329
New
Media
&
Society
Special
Issue:
Crowdfunding:
A
New
Media
&
Society
Special
Issue
February
2015;
Vol.
17,
No.
2