Securing Outreach Expertise for Your Conservation District
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Breakout Session Slides Securing Outreach Expertise for Your CD – Want help with CD outreach from a partner or vendor, but not sure where to start? Kara Kaelber discussed tips – including questions to ask in an RFP/solicitation and ideas for funding – to get the expertise you need. Tuesday, February 13 2:20 - 3:00 p.m.
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Securing Outreach Expertise for Your Conservation District
- 2. 4 R’s of Nutrient Management THE RIGHT…
- 3. 4 R’s of Securing Outreach Expertise THE RIGHT…
- 4. RIGHT PARTNER / VENDOR • Speak the same language • Understand audience • Empathy for CD
- 5. • Describe experience working with agriculture and natural resources (and experience of lead staff assigned to project) Provide examples • How will you help our CD track or demonstrate the return on investment for this project? • With your knowledge of CDs in mind, what unique challenges and opportunities do you see for this project? ASK IN RFP AND/OR INTERVIEW:
- 6. RIGHT SOLUTIONS • Tool to achieve annual / long- range work plan and objectives • Meet audience where they are
- 7. BEFORE
- 8. AFTER
- 9. AFTER BEFORE
- 11. RIGHT SCALE • Scaled approach that leverages CD strengths and partners
- 12. “AMAZING WHEAT” VIDEO & PARTNERSHIP
- 13. “We offer free natural resource curricula so local students of all ages have opportunities to learn and grow.” “CI” (COMMUNITY INTELLIGENCE)-GENERATED MESSAGING
- 14. RIGHT RESULTS • Set yourself up to track manageable metrics • Leverage partners with similar goals/audiences
- 15. SHARE STORIES WITH PARTNERS / PLATFORMS THAT ALREADY REACH YOUR TARGET AUDIENCE
- 16. Test / track: • Web accessibility • What pages are most popular and when • Pages where visitors spend the most time • Links / buttons with most clicks • Site speed / load time CD WEBSITES
- 17. Let’s Connect! IT’S OUR JOB TO MAKE PEOPLE CARE Kara Kaelber kara-kaelber@franklincd.org 509-416-0440 bentoncd.org | franklincd.org Kara Rowe & Laura Meyer lmeyer@krcreativestrategies.com 206-658-5065 | krcreativestrategies.com
Editor's Notes
- KARA K: Intro (1 MIN)
- LAURA M: Session theme (2 MIN)
- LAURA M: Session theme (2 MIN), cont.
- Example: KARA K & KARA R: What it looks/feels like when it works; relationship between Benton, Franklin and KRCS (4 MIN)
- Tips: KARA R: 2-3 questions to ask in your RFP/interview to procure right vendor (3 MIN)
- LAURA: Products should be a tool to help meet objectives from CD work plans and based on what tool will best reach target audience (2 MIN)
- LAURA: Example from Maryland, (2 MIN)
- LAURA: Example from Maryland, (2 MIN), cont.
- LAURA: Example from Ohio, (1 MIN)
- KARA K: Example, Water Stargrass challenge and why video provided solution (3 MIN)
- KARA R: Outreach vendor or partner should be willing/able to offer range of scaled approaches based on your budget and creative solutions that leverage your strengths and your partners (3 MIN)
- KARA R &/OR KARA K: Example, Amazing Wheat Video partnerships (3 MIN)
- LAURA: Example, Unique value survey/messaging (3 MIN)
- KARA R: Vendor should be able to help you with manageable process to track results. If capacity allows, can be more in depth. But they should be able to help you with simple, effective result tracking options. (e.g., less calls from folks with questions/confusion), provide quarterly reports. (3 MIN)
- LAURA: Example, CD/SCC partnership with WA Grown to reach urban/suburban audiences (2 MIN)
- KARA K: Redesigned Franklin and Benton CD Websites (3 MIN) Ran web accessibility checker to ensure site meets accessibility standards (one of CDs’ goals). Set up to track and easily display helpful metrics
- KARA R: Closing & Questions (5 MINUTES, 2:55-3)