Apple maintained its position as the leading device manufacturer on our platform in 2012 (Chart A). Apple’s impression share increased to 31% of the Top 15 Manufacturers impressions on the Millennial Media platform, up from 26% last year (Chart B). Apple introduced a number of new products in 2012, including the iPhone 5 and a new operating system, iOS 6.
Samsung was again the number two device manufacturer on our platform in 2012 (Chart A). Samsung’s impression share grew year-over-year to represent 22% of total impressions on our platform, compared to 17% in 2011 (Chart B). Samsung continued to release new devices, both smartphones and tablets, in their globally popular Galaxy line. The adoption of these new devices contributed to their overall increase in impression share on our platform.
Amazon was the eleventh largest device manufacturer on our platform, which showed big growth to move into the Top 15 Manufacturers in 2012 (Chart A). Amazon released their Kindle Fire tablet in late 2011. The popularity of that device grew throughout 2012, and has continued to be the third largest tablet on our platform each quarter. In Q3 2012, Amazon released a newer version of this device, the Kindle Fire HD, which may continue both device and manufacturer growth into 2013.
Acer moved into the Top 15 Manufacturers on our platform for the first time (Chart A). Acer’s line of Iconia tablets were consistently in
the Top 5 Tablets on our platform throughout the year.
The latest in our annual Megatrends report series - Mobile Megatrends 2012 focuses on 9 major trends, showing how the software world is impacting the mobile business. Researched and compiled by VisionMobile.
Want more in-depth insights? Contact us at trends@visionmobile.com to set up a 1-day workshop with VisionMobile analysts
Milennial Media MIX report december 2010 via MarketingCharts:
http://www.marketingcharts.com/direct/android-claims-1-smartphone-platform-position-15695/
Register to download here:
http://www.millennialmedia.com/research/mobilemix/sign-up-for-mobilemix/
This is a presentation I delivered to a group of university marketers at a 2010 conference. Some stats are a little dated, but still some good concepts.
The latest in our annual Megatrends report series - Mobile Megatrends 2012 focuses on 9 major trends, showing how the software world is impacting the mobile business. Researched and compiled by VisionMobile.
Want more in-depth insights? Contact us at trends@visionmobile.com to set up a 1-day workshop with VisionMobile analysts
Milennial Media MIX report december 2010 via MarketingCharts:
http://www.marketingcharts.com/direct/android-claims-1-smartphone-platform-position-15695/
Register to download here:
http://www.millennialmedia.com/research/mobilemix/sign-up-for-mobilemix/
This is a presentation I delivered to a group of university marketers at a 2010 conference. Some stats are a little dated, but still some good concepts.
Want an app for your business? Here's how we can help...Jason Cameron
Want a mobile app for your business?
Views this slideshow to see what we've done for our customers.
If you'd like to talk more, just email me at jasoncameron@appitized.com or jason@youneedamobileapp.com
The presentation slide that I presented on Creatology (creative and technology) seminar, University of Indonesia, Dec 17, 2011.
I used some materials from my previous presentations, but with some updated data.
Developer Economics 2012 is available for free download at www.DeveloperEconomics.com. This report focuses on five main areas: The redefinition of mobile ecosystems, Developer segmentation, Revenues vs. costs in the mobile economy, App marketing and distribution and Regional supply vs. demand of apps.
Evento Disru.pt em Castelo Branco
Workshop Mobile Thinking - leccionado por Jorge Frazão, tutor da EDIT. / Porto.
Neste workshop serão abordados os seguintes temas:
- O mundo mobile nos dias de hoje e a sua importância;
- As principais funcionalidades e vantagens;
- Negócios Mobile com sucesso;
- Plataformas disponíveis (iOS, Android, Windows Phone, Híbridos);
- Desenvolvimento Mobile;
- As principais metodologias de geração de dinheiro através de aplicações mobile.
"Mobile Innovation Economics", Andreas Constantinou, VisionMobile @ Tallinn 2...MobileMonday Estonia
"Mobile Innovation Economics", Andreas Constantinou, VisionMobile @ Tallinn 21.11.11
More info at: http://www.momoestonia.com/2011/11/monday-2111-tallinn-full-of-great.html
With over 500 million active devices and another 1.3 million activated every day, Android is a global force to be reckoned with. And this isn’t 2009′s Android. The Android of today is beautiful, fuels a consistent experience across devices, and powers a fleet of devices that buyers are scrambling for.
Explore how the new generation of Android – and the new generation of Android users – is changing the mobile landscape.
Developer Economics 2011 is definitive report on mobile developers, apps and brands going mobile.
In this second annual report, we explore both what drives developer mindshare, and how brands are fast-forwarding into the world of mobile.
Free download at www.DeveloperEconomics.com
Created by VisionMobile, sponsored by BlueVia
The AppStore Business Model: A Survey With Case StudiesiStartApp
This presentation is delivered by iStartApp in collaboration with the University of Florence. It provides a summary of Niccolò Feroci’s Bachelor Thesis Work on "Mobile AppMarketing: Actors and Products".
This content is made available for the general public. We hope it can provide useful information for further studies on this vast and fast-moving market.
Please reference as:
Feroci N., Guercini S., "The AppStore Business Model: A Survey With Case Studies",Internship Final Presentation at iStartApp, Florence, Italy, 2012.
Contacts:
web: http://www.istartapp.com
email: info@istartapp.com
facebook: www.facebook.com/istartapp
twitter: iStartApp
A presentation by Stijn Schuermans at WAN-IFRA 2012 (October 30 2012 @ Frankfurt). Mobile ecosystems and the new role of media publishers in the app economy
Want an app for your business? Here's how we can help...Jason Cameron
Want a mobile app for your business?
Views this slideshow to see what we've done for our customers.
If you'd like to talk more, just email me at jasoncameron@appitized.com or jason@youneedamobileapp.com
The presentation slide that I presented on Creatology (creative and technology) seminar, University of Indonesia, Dec 17, 2011.
I used some materials from my previous presentations, but with some updated data.
Developer Economics 2012 is available for free download at www.DeveloperEconomics.com. This report focuses on five main areas: The redefinition of mobile ecosystems, Developer segmentation, Revenues vs. costs in the mobile economy, App marketing and distribution and Regional supply vs. demand of apps.
Evento Disru.pt em Castelo Branco
Workshop Mobile Thinking - leccionado por Jorge Frazão, tutor da EDIT. / Porto.
Neste workshop serão abordados os seguintes temas:
- O mundo mobile nos dias de hoje e a sua importância;
- As principais funcionalidades e vantagens;
- Negócios Mobile com sucesso;
- Plataformas disponíveis (iOS, Android, Windows Phone, Híbridos);
- Desenvolvimento Mobile;
- As principais metodologias de geração de dinheiro através de aplicações mobile.
"Mobile Innovation Economics", Andreas Constantinou, VisionMobile @ Tallinn 2...MobileMonday Estonia
"Mobile Innovation Economics", Andreas Constantinou, VisionMobile @ Tallinn 21.11.11
More info at: http://www.momoestonia.com/2011/11/monday-2111-tallinn-full-of-great.html
With over 500 million active devices and another 1.3 million activated every day, Android is a global force to be reckoned with. And this isn’t 2009′s Android. The Android of today is beautiful, fuels a consistent experience across devices, and powers a fleet of devices that buyers are scrambling for.
Explore how the new generation of Android – and the new generation of Android users – is changing the mobile landscape.
Developer Economics 2011 is definitive report on mobile developers, apps and brands going mobile.
In this second annual report, we explore both what drives developer mindshare, and how brands are fast-forwarding into the world of mobile.
Free download at www.DeveloperEconomics.com
Created by VisionMobile, sponsored by BlueVia
The AppStore Business Model: A Survey With Case StudiesiStartApp
This presentation is delivered by iStartApp in collaboration with the University of Florence. It provides a summary of Niccolò Feroci’s Bachelor Thesis Work on "Mobile AppMarketing: Actors and Products".
This content is made available for the general public. We hope it can provide useful information for further studies on this vast and fast-moving market.
Please reference as:
Feroci N., Guercini S., "The AppStore Business Model: A Survey With Case Studies",Internship Final Presentation at iStartApp, Florence, Italy, 2012.
Contacts:
web: http://www.istartapp.com
email: info@istartapp.com
facebook: www.facebook.com/istartapp
twitter: iStartApp
A presentation by Stijn Schuermans at WAN-IFRA 2012 (October 30 2012 @ Frankfurt). Mobile ecosystems and the new role of media publishers in the app economy
Compet grid between Apple, HTC and Samsung...
Content is not 100% correct due to some difficulties in finding information and litmited time :)
Copy Rights: Internet sources of 3 brands
Accenture Mobility MWC 2012 - Bubble over barcelona - lars kampLars Kamp
A perspective on the major trends shaping mobility in the coming decade. A video of the talk is on YouTube:
http://www.youtube.com/watch?v=plbFgus5puY&feature=youtu.be
Who Will Win the Mobile Industry War: Keynote by Richard Firminger, General Manager EMEA of Flurry Analytics at the NOAH 2012 Conference in London, Old Billingsgate on the 6th of November 2012.
Keynote - Who Will Win the Mobile Industry War by Richard Firminger, General Manager EMEA of Flurry Analytics at the NOAH 2012 Conference in London, Old Billingsgate on the 6th of November 2012.
India Tablets Market Report - By Convergence CatalystJayanth Kolla
The report looks at global trends, applications and use cases for tablets, the current state of market, challenges and the outlook for the Indian tablet market supported by key insights, data points and analysis. It also highlights the potential and opportunity in India which could serve as a strategic tool for category players.
This report is available for free download at our website - www (dot) convergencecatalyst (dot) com
The online advertising industry is currently based on two dominant
business models: the pay-per-impression model and the pay-per-click model.
With the growth of sponsored search during the last few years, there has been a
move toward the pay-per-click model as it decreases the risk to small advertisers.
An alternative model, discussed but not widely used in the advertising industry,
is pay-per-conversion, or more generally, pay-per-action. In this paper, we dis-
cuss various challenges involved in designing mechanisms for the pay-per-action
model, and approaches to tackle some of them.
As digital marketers, you’re faced with a daunting threefold challenge
when it comes to your email program: how to make your emails
more relevant to people exposed to as many as 30,000 commercial
messages a day1, how to drive more revenue, and how to do so while
stretching your precious resources further than ever.
Enter automated (“triggered”) email programs, which are typically
the highest-performing approach for email marketers — and often
the equivalent of printing money, though thankfully without having to
actually enter into the illegal counterfeiting business.
Unlike traditional broadcast campaigns, in which the marketer
decides when to send a message, triggered emails involve setting
up business rules that require a criterion (or multiple criteria) be met
before a message is sent. In other words, the buyer is the driving force
behind the timing of the email, with his or her behaviors, interests or
demographics automatically triggering the message send.
While more than 50% of mobile phone users in the U.S are smartphone
users according to comScore, most phones sporting a 4G antenna are
pricier than their 3G counterparts. Examining smartphone Web usage
across North America, Chitika Insights found that 4G phones contribute
to about 30% of the total traffic from all North American smartphones.
Within the 4G group, users of newer phones, specifically released after
July 2012, generated 53% of continental 4G smartphone traffic.
New research, undertaken by
leading cloud contact centre vendor
NewVoiceMedia, provides a snapshot
of attitudes to customer service in the
UK. Offering a compelling view of the
consequences of poor customer service,
the results reveal that an estimated
£12 billion is lost by UK companies each
year following an inadequate customer
experience.
The environment in which today's
brands connect and build loyalty with
their customers and program Members are
markedly different than the environment that
existed even a few short years ago. In fact, it
is markedly different than it was even just a
year ago. The pace at which today’s marketing
landscape is changing is remarkable – there
is a chronic torrent of macro trends exerting
their influences on the market. Economic,
social, technological, and political factors
are affecting brand loyalty and programs,
Members’ interactions with programs, how
Members perceive programs, as well as
the role that programs play in the lives
of consumers.
Social CEOs are gaining traction. Weber Shandwick’s 2012 audit of the online engagement activities of the world’s top CEOs (Socializing Your CEO II) found that CEO sociability increased from 36% to 66% between 2010 and 2012.
Email is quickly becoming the preferred method of communication for businesses across the
world, regardless of industry. Email is faster and less expensive than traditional mail, and many
customers choose to receive messages from the companies they do business with through the
email channel.
Today, customers move constantly between the online and offline worlds, using a range of devices
— such as smartphones and tablets — that didn’t exist a few short years ago. Thousands of
applications and dozens of social media platforms collect and transmit an unprecedented amount of
structured and unstructured data1, and API changes are a fact of life. The volatility of social data and
the pace of change mean that tried-and-true measurement methods are no longer enough. Social
data is different. The old rules don’t apply.
AMA_Corporate Attitudes and Adoption Trends of Multi-Channel and Omni-Channel...Scott Valentine, MBA, CSPO
Recognizing the need for insights into multi-channel use and OCM adoption,
Platt Retail Institute (PRI), in cooperation with the American Marketing
Association (AMA), and with the generous support of hybris software, decided
to undertake a survey of a portion of the AMA audience in January 2013. In
general, the purpose for conducting this research was:
1. To understand current and future marketing channel usage. As most
firms use various methods to reach their customers, we desire to gain
insights into current and future utilization, budget allocation, and
perceived channel ROI.
2. As organizations are being driven to adopt a more integrated marketing
approach, we desire to learn whether OCM strategies are being
implemented, or if there are plans to implement them within the next
three years. Underlying factors that are driving these plans, as well as
budgets allocated to implement these programs, were also considered.
The study also identifies the most significant business challenges faced
when implementing an OCM strategy, as well as who is primarily
responsible for making the decision to implement an OCM solution.
Acxiom_LOYALTY IN TODAY’S MARKETPLACE DEMANDS BETTER CONNECTIONS WITH CUSTOMERSScott Valentine, MBA, CSPO
New research indicates when brands don’t
connect customer data with marketing
efforts, the results are inconsistent
engagement that leads to lost opportunities,
diminished results, eroded margins and
fleeting brand value…engendering a loyalty
divide. Consumers demand better, authentic
connections based on value and brands
must deliver. Savvy marketers blend data
from multiple sources to provide customer
engagement that is authentic, relevant and
consistent to the brand, nurturing comfort,
familiarity, safety and trust – thus increasing
loyalty with their customers.
Businesses face a multitude of challenges in today’s environment. The overall speed of business is constantly increasing. Decisions are made within minutes and channels are diversifying rapidly. Perhaps most importantly, face-to-face interaction has started to become a luxury, rather than a necessity or consequence of everyday behavior.
Consumers continued to become more technologically savvy in 2012. Tablets, smartphones and even traditional computers all worked in tandem to help customers shop. Today’s digital marketers must adapt and evolve their messages to speak to this customer across multiple channels or devices.
The Marketing Strategists from Bronto’s Professional Services team are on the front lines of digital marketing; they help clients drive sales by optimizing and evolving email, mobile and social programs. Each strategist looks into the future and shares his or her predictions for upcoming trends and the tools that will be essential in 2013.
The time for big brands to get strategic about marketing their apps is now. Mobile apps are no longer standalone entities for big brands. What we’re now seeing is brands integrating mobile apps into their business models and their overall marketing strategies -- to build closer customer relationships and drive business.
It’s no longer enough for brands to just have an app (or a suite of apps) and promote it through traditional channels. Now that brands recognize the impact mobile apps are having on business, their focus is shifting to employ a strategic marketing approach to their apps.
All this means that big brands are starting to treat their apps as more than just another channel – they’re treating them as a business. And they’re getting serious about marketing their apps, by putting the marketing resources behind them and incorporating apps as part of their ongoing strategy.
Top-tier brands like Coca Cola®, Sephora®, Wal-Mart®, and many more are all publically talking about the central role apps play in their marketing strategy. Here, we’ll describe what some of those brands are doing, how they’re doing it, and outline 10 strategic moves brands are employing to get more strategic about their mobile apps.
We are entering into a golden age of content and media. Today, media companies are
investing huge sums of money in non-traditional media delivery options, start-ups are
innovating and redefining how the content industry works, and consumers are demanding
and expecting access to virtually any content on any device at any time. This includes media
and entertainment content, but also corporate, social, marketing and personal media. The
tectonic shifts happening in the media and content world are going to irreversibly reshape
how companies and consumers create, display, view and consume content.
A leading global hotelier is using real-time marketing to enhance loyalty and increase the amount of money spent during each hotel visit. A major financial institution is using event-triggered transactional and real-time communications to increase product penetration and turn customer behaviors into profitable product investments. These are just two real-world examples of the impact of real-time marketing.
1. A COMPREHENSIVE LOOK BACK AT MOBILE DEVICE TRENDS
#MobileMix
Visit www.millennialmedia.com/mobile-intelligence/mobile-mix to sign up
2. millennial media’s
T HE MOBILE DE VI C E I NDE X
February 2013
Device & Manufacturer Data
Top 15 Manufacturers (all devices)
Ranked by Impressions
CHART A CHART B
2012 2011
RANK MANUFACTURERS 2012 RANK MANUFACTURERS 2011
1 Apple 31.20% 1 Apple 26.35%
2 Samsung 22.32% 2 Samsung 16.80%
3 BlackBerry (Research In Motion, Ltd. ) 11.50% 3 HTC 14.11%
4 HTC 8.03% 4 BlackBerry (Research In Motion, Ltd. ) 12.84%
5 Motorola 6.83% 5 Motorola 9.65%
6 LG 5.08% 6 LG 6.14%
7 HUAWEI 1.60% 7 HUAWEI 2.22%
8 ZTE 1.35% 8 Nokia 1.64%
9 SonyEricsson 1.27% 9 Sanyo 0.84%
10 Nokia 1.23% 10 Kyocera 0.74%
11 Amazon 1.08% 11 SonyEricsson 0.62%
12 Kyocera 0.40% 12 Private Label 0.51%
13 Pantech 0.33% 13 ZTE 0.40%
14 Sony 0.33% 14 Pantech 0.30%
15 Acer 0.33% 15 Sony 0.27%
Source: Millennial Media, 2011-2012.
Insights: CAMPAIGN HIGHLIGHT:
Apple maintained its position as the leading device manufacturer
BUICK
on our platform in 2012 (Chart A). Apple’s impression share
increased to 31% of the Top 15 Manufacturers impressions on the GOAL:
Millennial Media platform, up from 26% last year (Chart B). Apple Raise brand awareness among a
introduced a number of new products in 2012, including the iPhone tech-savvy, early-adopter audience by
5 and a new operating system, iOS 6.
being the first brand to advertise on
the new iPad mini.
Samsung was again the number two device manufacturer on our
platform in 2012 (Chart A). Samsung’s impression share grew
year-over-year to represent 22% of total impressions on our platform, STRATEGY:
compared to 17% in 2011 (Chart B). Samsung continued to release Buick, with their agency Carat,
new devices, both smartphones and tablets, in their globally purchased the entire iPad mini
popular Galaxy line. The adoption of these new devices contributed inventory on the Millennial Media
to their overall increase in impression share on our platform. platform for the first week after the
device’s release in order to target young, tech-savvy consumers. Buick has
Amazon was the eleventh largest device manufacturer on our a history of being a mobile innovator; the brand ran a similar campaign
platform, which showed big growth to move into the Top 15 with a similar goal when the Verizon iPhone first became available. As a
Manufacturers in 2012 (Chart A). Amazon released their Kindle Fire result, Buick succeeded in promoting their brand to their target audience,
tablet in late 2011. The popularity of that device grew throughout with an above average CTR from certain content channels.
2012, and has continued to be the third largest tablet on our
platform each quarter. In Q3 2012, Amazon released a newer version “Having Buick be the first brand that consumers saw on their new
of this device, the Kindle Fire HD, which may continue both device iPad mini was a tremendous opportunity for us to raise awareness
and manufacturer growth into 2013. with the tech-savvy, early adopter audience.”
~ Craig Bierley, Director, Advertising & Promotions Buick/GMC at General Motors
Acer moved into the Top 15 Manufacturers on our platform for the
first time (Chart A). Acer’s line of Iconia tablets were consistently in To download the full campaign summary, visit
the Top 5 Tablets on our platform throughout the year. www.millennialmedia.com/advertise/campaign-successes
Visit www.millennialmedia.com/mobile-intelligence/mobile-mix to sign up 2
3. millennial media’s
T HE MOBILE DE VI C E I NDE X
February 2013
Device & Manufacturer Data
Top 20 Mobile Phones
Ranked by Impressions
CHART C CHART D
2012 2011
RANK DEVICES 2012 RANK DEVICES 2011
1 Apple iPhone 15.59% 1 Apple iPhone 14.67%
2 Samsung Galaxy S 4.24% 2 Blackberry Curve 5.89%
3 BlackBerry Curve 3.91% 3 Motorola Droid 2.85%
4 Motorola Droid RAZR 2.01% 4 LG Optimus 2.79%
5 BlackBerry Torch 1.92% 5 Blackberry Bold 2.79%
6 BlackBerry Bold 1.88% 6 HTC Evo 2.61%
7 Samsung Galaxy 5 1.79% 7 Samsung Galaxy S 2.45%
8 LG Optimus 1.77% 8 Motorola Droid X 2.39%
9 HTC Desire 1.37% 9 HTC Desire 2.11%
10 Samsung Galaxy Ace 1.25% 10 Samsung Epic Galaxy S 1.81%
11 Samsung Droid Charge 1.12% 11 Blackberry Torch 1.69%
12 Samsung Vibrant Galaxy S 1.08% 12 HTC Droid Incredible 1.47%
13 HTC Evo 1.07% 13 HUAWEI Ascend 1.16%
14 BlackBerry Pearl 0.96% 14 HTC G2 Touch Hero 1.14%
15 HTC Droid Incredible 0.94% 15 Samsung Nexus S 1.09%
16 ZTE Score 0.87% 16 Samsung Freedom 1.01%
17 BlackBerry Bold Touch 0.82% 17 BlackBerry Pearl 0.82%
18 Samsung Within 0.72% 18 Samsung Fascinate 0.74%
19 Samsung Admire 0.72% 19 Motorola Milestone 0.69%
20 Samsung Fascinate 0.61% 20 BlackBerry Storm 0.67%
Source: Millennial Media, 2011-2012.
Insights: Top 5 Tablets
Ranked by Impressions
The Apple iPhone was again the top mobile phone on our platform CHART E
in 2012, accounting for 16% of impressions (Chart C) – a 72% increase
in impressions year-over-year from 2011 (Chart D). Apple released the 1 2 3
iPhone 5 in Q3 of 2012 which featured a thinner design with a larger
screen, and included Apple’s new operating system, iOS 6.
Samsung had eight phones in the Top 20 Mobile Phones list on the
Millennial Media platform in 2012 (Chart C), up from five phones last
year (Chart D). In 2012, these eight Samsung phones also accounted
for twice the impression share than in 2011, for a total of 12% (Chart
C). The Samsung Galaxy S line of smartphones grew 182% Apple iPad* Samsung Galaxy Tab* Amazon Kindle Fire*
year-over-year to move up five spots to the number two position on
our platform in 2012. 4 5
The tablets showing the most impressions on the Millennial Media
platform in 2012 are shown in Chart E. Despite dozens of new
entrants to the tablet market, the Apple iPad remained the number
one tablet on our platform in 2012, and in the mobile market. Acer Iconia Motorola Xoom
Throughout the year, the Amazon Kindle Fire remained the third
largest tablet that we saw impressions from on our platform. Amazon * Ranked in the top 20 among all mobile devices
also released the Amazon Kindle Fire HD in Q3 2012. Source: Millennial Media, 2012.
Visit www.millennialmedia.com/mobile-intelligence/mobile-mix to sign up 3
4. millennial media’s
T HE MOBILE DE VI C E I NDE X
February 2013
Device & OS Data
Connected Device Mix
Ranked by Impressions
CHART F CHART G
2012 2011
15%
20%
Smartphones
5% Feature Phones 17%
Non-Phone
75% Connected Devices 68%
Source: Millennial Media, 2011-2012.
Smartphone data does not include what could be considered Smartphones running proprietary Operating Systems, e.g. Samsung Instinct, LG Vu.
Insights:
OS Mix
Smartphones were the leading devices on our platform in 2012, Ranked by Impressions
increasing 7 percentage points to account for 75% of total CHART H CHART I
platform impressions (Charts F & G). All of the Top 20 Mobile
Phones on the Millennial Media platform this year were 2012 3% 1% 2% 1% 2011
smartphones (Chart C).
Non-Phone Connected Devices increased 5 percentage points 16% 16%
year-over-year to represent 20% of impressions on our platform
(Charts F & G). The growth of this category is largely attributed to 48% 47%
the increased adoption of tablet devices.
In 2012, the OS mix on our platform remained relatively
32% 33%
unchanged from 2011 (Charts H & I). The Android operating
system led the OS mix on our platform, representing 48% of
impressions (Chart H). While this was relatively flat year-over-year,
Android devices accounted for 14 of the Top 20 Mobile Phones
on our platform, up from 13 in 2011. Android
iOS
iOS was the second largest OS on our platform in 2012 with 32% BlackBerry OS
of the impression share, relatively flat year-over-year from 2011 Windows
(Charts H & I). Despite the slight change in overall percent share, Symbian
all iOS impressions came from just a few Apple products, which Source: Millennial Media, 2011-2012.
were market leaders in their categories.
Visit www.millennialmedia.com/mobile-intelligence/mobile-mix to sign up 4
5. millennial media’s
T H E MOBILE DE VI C E I NDE X
February 2013
Mobile Developer Trends
Tablet OS Mix
Ranked by Impressions
CHART J
1%
13%
5% Samsung
41% 45% Amazon
Android 5% Motorola
iOS
6% Acer
BlackBerry OS
58% Asus
Others
26%
Source: Millennial Media, 2012.
Insights: Top 10 Application Categories
Ranked by Impressions
The number of tablets from which we saw impressions on the CHART K
Millennial Media platform grew significantly in 2012, especially those
running on an Android OS. As the number of Android-based tablets 2012 2011
CATEGORIES
increased, the leading manufacturers from which we saw tablet 1 Games 1
impressions changed year-over-year (Chart J). Of the Android tablets
2 Music & Entertainment 2
we saw impressions from on our platform in 2012, Samsung was the
3 Mobile Social Media 3
leading manufacturer (45%). Amazon was the second leading
4 Communications 4
Android tablet manufacturer from which we saw impressions (26%),
5 Productivity & Tools 8
showing over 500% growth from the previous year.
6 Science & Technology –
7 Sports 6
Games were the number one application category on our platform
8 News 5
in 2012, maintaining the position from 2011 (Chart K). The position
9 Books & Reference –
of game applications on our platform mirrors that of app stores,
10 Weather 7
such as iTunes and Google Play; Games are the number one
application category in both of these app stores as well. Source: Millennial Media, 2011-2012.
Productivity & Tools applications moved to the number five position
on the Top Mobile Applications on the Millennial Media platform in
2012 (Chart K), up three spots from the previous year. As consumers’
time spent with mobile has increased, applications increasing the The January 2013 Special Mobile
functionality of the smartphone have shown growth. For example, Mix Report takes a closer look at
this can include utility applications such as flashlights, levels, and mobile game applications on the
calendar integration features. Millennial Media platform. We
highlight key trends for mobile
Outside of the Top 10, Dating applications showed large game applications, including
year-over-year growth. As adoption of online dating sites grows, how mobile users are engaging
mobile applications to support those interfaces are also growing so with these applications and on
users can keep in touch while away from their computer. Dating which devices.
applications showed the most growth during the summer months
of 2012, when Dating advertisers ran more campaigns to encourage
people to be more social. Visit www.millennialmedia.com/mobile-intelligence/mobile-mix
to download now.
Visit www.millennialmedia.com/mobile-intelligence/mobile-mix to sign up 5
6. millennial media’s
T H E MOBILE DE VI C E I NDE X
February 2013
New Device Introductions
2012 Device Introductions
CHART L
Nokia Lumia 900 Samsung Galaxy S3 Kindle Fire HD Samsung Galaxy Note II Apple iPhone 5 Nokia Lumia 920
JANUARY 2012 MAY 2012 SEPTEMBER 2012 SEPTEMBER 2012 SEPTEMBER 2012 NOVEMBER 2012
HTC One X Google Nexus 7 Windows Surface Tablet Apple iPad mini
APRIL 2012 JUNE 2012 OCTOBER 2012 NOVEMBER 2012
Source: Public news outlets, 2012.
Insights:
In 2012, dozens of new smartphone and tablet devices
entered the mobile market, in addition to new versions of
Like Pictures?
Check out the new Infographic page on our website.
existing devices. Chart L highlights a few of the key new
devices that were introduced into the mobile market in 2012.
In November 2012, the iPad mini entered the market as
Apple’s first 7-inch tablet. Within the first few weeks after
launch, impressions from the iPad mini on the Millennial Media
platform grew at an average daily rate of 28%, outpacing the
growth of the original Kindle Fire (19%) at its launch in
November 2011.
The Samsung Galaxy Note II was released in Q3 of 2012, an
upgrade to the original Galaxy Note, one of the first mobile
phones considered a smartphone/tablet hybrid, which some
term a “phablet.” The Galaxy Note is known for its larger, 5.3
inch screen and optional stylus. Impressions on the Millennial
Media platform from the Galaxy Note II grew at an average of
20% a month after its introduction in 2012. Many industry
analysts believe more of these “phablet” mobile devices will hit
the market in 2013. www.millennialmedia.com/mobile-intelligence/infographics
Visit www.millennialmedia.com/mobile-intelligence/mobile-mix to sign up 6