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Market research
- 1. Market research results Purposeof my research was to analyse my target audience to what they would be interested in my magazine. I used a survey to question my audience this is primary research this research provides me with quantative data this allows me to create charts to bring my results to a conclusion. Gender 7 6 5 4 Male 3 Female 2 This graph shows the results of my gender question on my survey. My results state that majority of my target audience are males this will influence my magazine to be more masculine. 1 0 Male Female Age 13-16 17-21 21-24 25-28 29-32 32+ The pie chart represents the age of the audience I surveyed. Half of the recipients of my survey are ranged for the age 17-21 the second majority was 13-16.I will try and subject my magazine for 13-21 year olds to focus on the majority.
- 2. Genre 8 R&B 6 Soul 4 Blues 2 Rock 0 Pop Hip hop Classical This graphshows the results of my Genre survey question. The results show that the majority of my target audience prefer the rock genre this will influence my magazine style heavily with what it fonts and layout are like. This chart represents the prefered way people listen to music as seen on the chart the Mobile phone Ipod most popular answers are mobile Walkman record player phone and Pc/laptop this could Pc/laptop mac influence my magazine to give Tape player CD player away more free products related to pcs and mobile phones such as digital downloads of a song. Prefer way to listen to music how do you aquire majority of your music 7 6 5 4 3 2 1 0 Download from the internet Stream off the internet Buy from local music store Buy from supermarkets From the results of my survey I know that the majority of my target audience download their music from the internet. From this I could include some internet related articles in my magazine such as top 10 downloaded songs of the week.
- 3. how much wouldyou pay for a music magazine? (maximum) £0.99 £1.99 £2.99 My results state that a greater number of my target audience prefer a magazine to cost from £1.99 t0 £2.99 because this question was maximum I would use the price £1.99 to satisfy more of my audience. £3.99 £4.99 £5+ How often do you read a music magazine? From the results the larger portion of the people I surveyed never read a magazine along with the results on how much they are Daily Weekly willing to pay I will make my Monthly decision to release my magazine Yearly weekly so I can increase sales and Never people who never read a magazine have a greater choice of magazines. What music magazines have you read? Q NME Kerrang Vibe This chart shows the results of my question ‘what music magazines have you read?’. The results from the survey show that my audience is more familiar with ‘Q’ and ‘Kerrang’ this means my magazine will be more influenced by the rock style of magazines and this will determine my layout design and image over text choice.
- 4. Would you prefer morelive Gig content or interviews with bands/artists? Live Gig content Interviews with bands/artists Where do you seek new music? 8 7 6 5 4 3 2 1 0 Youtube Magazines Internet in general Music channels Local press Here we see that most of the people I surveyed would prefer to read more interviews with bands/artists. From this I know to include more of this content to please my audience. The final question my survey asked ‘where do you seek new music?’ from these results I know to include articles on new artists found on internet sites such as youtube and twitter.