The target audience for rock music is male, aged 16-27, middle class, white, social, and students. The secondary target audience is female aged 16-25 from lower to middle class and white with very active social lives as students. The document provides evidence that the main rock audience is between 16-25, likely in education, socially active, and able to afford rock music as part of their social scene and lifestyle as students. It also shows that some rock bands like Arctic Monkeys have widespread popularity with over 300 million video views and performing at the 2012 Olympics.