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Bluesmobile Research Toronto 2011
- 1. Title
- 2. STUDY: Online Perceptual Study MARKET: National STATION: TheBluesMobile.com RESEARCHER: Sara Schueller & Michele Tharp DATE: September 2010 12345 W. Alameda Pkwy. Suite 225 Denver, CO 80228 (303) 922-5600 (303) 922-1589 fax www.paragonmediastrategies.com 12345 W. Alameda Pkwy. Suite 325 Denver, CO 80228 (303) 922-5600 (303) 922-1589 fax www.paragonmediastrategies.com 2
- 3. METHODOLOGY An online study of members of TheBluesMobile.com was conducted in September 2010 An email invitation was sent to all 4,956 members of the website 770 members continued on to take the survey 584 members completed the full interview Interviews were completed between September 15th and September 22nd, 2010
- 4. DEMOGRAPHICS US Statistics: US Census Bureau, 2009 American Community Survey
- 5. DEMOGRAPHICS US Statistics: US Census Bureau, 2009 American Community Survey
- 6. MEMBERSHIP
- 8. TIME SPENT ONLINE Total US: How Often Online Daily 74% Several times per week 18% Less often/never 8% Source: Pew Internet & American Life Project May 2010
- 9. MOBILE INTERNET ACCESS Total US Smart Phone penetration = 22% Source: comScore August 2010 Among those 13+
- 10. TIME WITH MOBILE DEVICE Total US: How Often Connect to Internet Through Mobile Device Several times a day 43% About once a day 12% 3-5 days per week 8% 1-2 days per week or less 24% Never 12% Source: Pew Internet & American Life Project May 2010
- 11. INTERNET ACTIVITIES BY CONNECTION Percent of respondents who use the internet for each activity in a typical week
- 12. INTERNET ACTIVITIES BY CONNECTION Percent of respondents who use the internet for each activity in a typical week – compared to total population US Statistics: Pew Internet & American Life Project May 2010
- 13. TIME SPENT USING ONLINE TOOLS About how often do you use each of the following social networking sites and online tools?
- 15. OTHER MUSIC SITES In addition to TheBluesMobile.com, which music websites do you visit?
- 16. OTHER BLUES SITES In addition to TheBluesMobile.com, which other BLUES music websites do you visit?
- 17. INTERNET RADIO Which internet radio stations do you listen to?
- 18. AD ACCEPTABILITY
- 20. ONLINE CONTENT PURCHASING
- 21. INTEREST IN PAID CONTENT
- 22. SONG DOWNLOADING
- 23. NUMBER OF BLUES PURCHASES
- 24. MORE BLUES PURCHASES What, if anything, would lead you to purchase MORE blues music?
- 25. LIVE EVENTS
- 26. FAVORITE BLUES ARTISTS Please name your top 10 favorite BLUES music artists.
- 27. FAVORITE BLUES ARTISTS Please name your top 10 favorite BLUES music artists.