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Jim cassidy presentation
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- 3. Agenda 1 Introduction 2 Our Digital Landscape 3 Defining the brief – The 4 Q’s 4 Project Life Cycle 5 Pitfalls 6 Questions
- 4. Jim Cassidy - Web Design Managing Director - Lucidity Digital - Web Applications - Mobile Web - SEM - Social Media strategy www.lucidity.ie e: jcassidy@lucidity.ie - Apps (Mobile & Facebook) p: 01 2934800 - Email Marketing
- 13. Pharmaceutical OTC / Consumer Grocery
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- 15. Web, Search, Social& Technology
- 16. Web, Search, Social& Technology
- 17. Web, Search, Social& Technology
- 18. Web, Search, Social& Technology
- 19. Web, Search, Social& Technology 375 Million Tablets Will Be Sold Globally In 2016 Forrester
- 20. The shifting sands...search? October2011 – September 2012
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- 22. The shifting sands....Social!! October2011 – September 2012
- 23. The shifting sands....Social!! July2012 – September 2012
- 24. The shifting sands....Social!! July2012 – September 2012
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- 26. The shifting sands...Mobile!!! January2012 – October 2012
- 27. The shifting sands...Mobile!!! MobileVs Desktop 2010 - 2012
- 28. A bit techie...Browsers BrowserVersions 2012
- 29. Defining the brief..People There are 2 project managers One on the client side One on the agency side
- 30. Defining the brief..People
- 31. Defining the brief..The 4 Q’s
- 32. Defining the brief..People Embrace your inner Geek :-)
- 33. Defining the brief..People Ensure everyone is at the table from the start
- 34. Defining the brief..The 4 Q’s Planning Planning Planning
- 35. Defining the brief..The 4 Q’s DISCOVERY DESIGN DEVELOPMENT DEPLOY
- 36. Defining the brief..The 4 Q’s 1.Who are you trying to reach? 2.What are you trying to say? 3.What do you want them to do? 4.How will you know it has worked?
- 37. Defining the brief..The 4 Q’s 1.Who are you trying to reach?
- 38. Defining the brief..The 4 Q’s 2.What are you trying to say? •IPHA •Brand Guidelines •Existing research •Localising global campaign
- 39. Defining the brief..The 4 Q’s 3.What do you want them to do? User has a clearly User is given information defined call to action on that will encourage them the sites homepage to continue Step 1 Step 2 Step 3 Step 4 User is presented with User has the opportunity uncluttered relevant to engage content.
- 40. Defining the brief..The 4 Q’s 4.How will you know it has worked?
- 41. Project Life Cycle DISCOVERY DESIGN DEVELOPEMENT DEPLOY
- 42. Project Life Cycle DISCOVERY Review& creation of a brief in a discovery session Development of a functional spec document Common pursuit of vision & goals
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- 44. Project Life Cycle FunctionalSpec - Project Overview - Site design - Information Architecture - Database Architecture & Storage -Use cases - Relevant documentation - Schedule
- 45. Project Life Cycle FunctionalSpec Web Customer Application API SQL DB Users
- 46. Project Life Cycle DESIGN -Wire Frames - Design – An iterative process
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- 48. Project Life Cycle DEVELOPEMENT Createthe HTML & CSS Development server Onsite optimisation & Content creation CMS integration Third party integration
- 49. Project Life Cycle DEVELOPEMENT Meta/Title Domain - www Search friendly URL Relevant content 301 redirects 404 page Sitemap XML sitemap Backlinks Site speed Canonical meta tag
- 50. Project Life Cycle DEPLOY - TETO & RERO - Usabilty Testing - Link Testing - Onsite optimisation - Cross browser testing - Analytics
- 51. Project Life Cycle DEPLOY Testearly, Test often Release early, Release often
- 52. Project Life Cycle DEPLOY FocusGroups? Don’t make them think? A/B & multivariate testing
- 53. Project Life Cycle DEPLOY- Browser testing
- 54. Project Life Cycle DEPLOY- Analytics • Analytics • A/B Multivariate • Conversion optimisation • Surveys • Feedback • Eye Tracking • Focus Groups
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- 58. Pitfalls 1 Ever changing requirements / Scope creep 2 Vague feedback 3 Communication breakdown 4 Approval process is too lengthy 5 Go Live date is changed 6 Design by committee 7 Slide 58 Site goes live – the job is complete
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- 61. Jim Cassidy P: 012934800 E: jcassidy@lucidity.ie W: www.lucidity.ie