The document discusses effective strategies for communicating data visually. It provides tips for using the right visuals, layouts, and language to ensure insights are communicated clearly and drive action. Examples are given of good and bad visualization practices, highlighting the importance of using visuals that tell a story and draw attention to the most important insights. The overall message is that data communication is about more than just reporting numbers; it requires focusing on the bottom line and making recommendations to persuade decisions.
SearchLove San Diego 2019 - Wil Reynolds - 10 Conversation Changing VisualsDistilled
Whether you are e-commerce, local, B2B, B2C, PPC or SEO, this presentation will go over 10 data visualizations that have helped our team change conversations with clients, prioritize workloads, get things done faster and win.
SearchLove San Diego 2019 - Lindsay Dayton LaShell - Don’t Let Facebook Get Y...Distilled
This document discusses strategies for effective Facebook marketing regardless of advertising budget. It recommends focusing on earned, rather than paid, strategies by understanding Facebook's priorities, your audience, and creating on-point content. Specific strategies include tracking metrics, engaging captured audiences, and leveraging features like organic targeting, notifications, and boosting posts. The document provides examples of content types and formats that have worked well.
Mozcon 2018 - Bigger data Requires Bigger ToolsWil Reynolds
Big data is all around us, but if we keep using excel, we're going to get stuck this presentation is a primer for digital marketers on what is possible when you join PPC, Analytics, SEO, & more data together.
SearchLeeds 2017 - Anna Lewis - Managing Director, Polka Dot Data - Nailing e...Branded3
The document discusses how web analytics can provide profitable insights for businesses. It describes how analytics can reveal information about customer shopping and checkout behaviors, product performance, high performing website content and more. The author advocates developing a measurement plan with key performance indicators and benchmarks to guide analysis of analytics data and continuous improvement of the website.
Mozcon 2017 - I'd rather be Ranked, Then RankedWil Reynolds
This document discusses how providing guidance to searchers, rather than just guides or rankings, can help websites and businesses better meet people's needs and wants. It encourages listening to and understanding searchers more fully through surveys, interviews, search query data analysis and optimizing pages based on user feedback. This hands-on approach of focusing on guidance over guides or rankings is suggested to provide better experiences for searchers and competitive advantages for businesses. Tools like keyword and related search data, people also ask questions, and search query reports are recommended resources for discovering what guidance people are seeking.
SearchLove London 2018 - Rebecca Brown - Winning PR Over with DataDistilled
Rebecca will be talking through how PR and SEO teams can work together to achieve brilliant results. By changing the way PRs see the SEO channel, and using data sets which are traditionally used by SEOs but often neglected by the PR industry we can add real value to both PR and SEO campaigns. The talk will be aimed at SEO professionals who are looking to collaborate with PR, and will provide tactical advice and ideas on how to bring about organisational change by changing the conversation between SEO and PR teams
Whether you are e-commerce, local, B2B, B2C, PPC or SEO, this presentation will go over 10 data visualizations that have helped our team change conversations with clients, prioritize workloads, get things done faster and win.
How to develop a winning SEO team: What Search Marketing can learn from Formu...Varn
The slides from Tom Vaughton's Brighton SEO talk Sept 2021.
SEO is a bit like Formula 1. It is a zero-sum game and needs competitive, creative and technical people to succeed. How you get a podium finish in F1 is controlled by the car’s engine, aerodynamics, support team, strategy, competitor knowledge and driver. In our SEO world, we are similarly impacted by multiple factors that will influence the rankings of a website. So in his talk, using the analogy of Formula 1, Tom will consider the areas to explore and develop when creating a winning SEO team.
SearchLove San Diego 2019 - Wil Reynolds - 10 Conversation Changing VisualsDistilled
Whether you are e-commerce, local, B2B, B2C, PPC or SEO, this presentation will go over 10 data visualizations that have helped our team change conversations with clients, prioritize workloads, get things done faster and win.
SearchLove San Diego 2019 - Lindsay Dayton LaShell - Don’t Let Facebook Get Y...Distilled
This document discusses strategies for effective Facebook marketing regardless of advertising budget. It recommends focusing on earned, rather than paid, strategies by understanding Facebook's priorities, your audience, and creating on-point content. Specific strategies include tracking metrics, engaging captured audiences, and leveraging features like organic targeting, notifications, and boosting posts. The document provides examples of content types and formats that have worked well.
Mozcon 2018 - Bigger data Requires Bigger ToolsWil Reynolds
Big data is all around us, but if we keep using excel, we're going to get stuck this presentation is a primer for digital marketers on what is possible when you join PPC, Analytics, SEO, & more data together.
SearchLeeds 2017 - Anna Lewis - Managing Director, Polka Dot Data - Nailing e...Branded3
The document discusses how web analytics can provide profitable insights for businesses. It describes how analytics can reveal information about customer shopping and checkout behaviors, product performance, high performing website content and more. The author advocates developing a measurement plan with key performance indicators and benchmarks to guide analysis of analytics data and continuous improvement of the website.
Mozcon 2017 - I'd rather be Ranked, Then RankedWil Reynolds
This document discusses how providing guidance to searchers, rather than just guides or rankings, can help websites and businesses better meet people's needs and wants. It encourages listening to and understanding searchers more fully through surveys, interviews, search query data analysis and optimizing pages based on user feedback. This hands-on approach of focusing on guidance over guides or rankings is suggested to provide better experiences for searchers and competitive advantages for businesses. Tools like keyword and related search data, people also ask questions, and search query reports are recommended resources for discovering what guidance people are seeking.
SearchLove London 2018 - Rebecca Brown - Winning PR Over with DataDistilled
Rebecca will be talking through how PR and SEO teams can work together to achieve brilliant results. By changing the way PRs see the SEO channel, and using data sets which are traditionally used by SEOs but often neglected by the PR industry we can add real value to both PR and SEO campaigns. The talk will be aimed at SEO professionals who are looking to collaborate with PR, and will provide tactical advice and ideas on how to bring about organisational change by changing the conversation between SEO and PR teams
Whether you are e-commerce, local, B2B, B2C, PPC or SEO, this presentation will go over 10 data visualizations that have helped our team change conversations with clients, prioritize workloads, get things done faster and win.
How to develop a winning SEO team: What Search Marketing can learn from Formu...Varn
The slides from Tom Vaughton's Brighton SEO talk Sept 2021.
SEO is a bit like Formula 1. It is a zero-sum game and needs competitive, creative and technical people to succeed. How you get a podium finish in F1 is controlled by the car’s engine, aerodynamics, support team, strategy, competitor knowledge and driver. In our SEO world, we are similarly impacted by multiple factors that will influence the rankings of a website. So in his talk, using the analogy of Formula 1, Tom will consider the areas to explore and develop when creating a winning SEO team.
Boost Your Content Reach and Engagement: Why, Where, When & HowSearch Engine Journal
Did you know that more than 60% of all content is never used, viewed, or downloaded? That's a huge missed opportunity.
Join Christopher Hart and Corinne Schmid of ScribbleLive as they share the fundamentals of content amplification and audience engagement.
Search campaign ROI: 5 pitfalls marketers should avoidMediahawk
It's not always obvious where your leads are coming from. Faye Thomassesn - Head of Marketing at Mediahawk - explains how you might be making common mistakes that are hampering your efforts to prove and improve your search marketing ROI.
Google is placing increasing emphasis on proximity in local search results, ranking businesses closest to the user's location higher. However, businesses can overcome proximity bias and expand their radius through strong local search signals like reviews, links, and content on their Google My Business profile. If a business only has resources for one local search tactic, most experts recommend focusing on reviews, as they continue growing in importance for local rankings. Looking ahead, Google may further prioritize businesses' behavioral factors and keep users within their ecosystem by sending less traffic to external websites.
Traffic vs conversions how seo & cro can work togetherChloe Fair
SEOs are focused on driving traffic to a website (to increase sales) and CROs are focused on driving conversions on a website (to increase sales) – the end goal is the same. Diving into the conversion funnel, this talk will show you how CRO and SEO techniques can be combined to drive relevant, converting traffic to landing pages, targeting a broad range of queries from high to low intent.
State of SEO: The Top Opportunities & Risks for the Next 12 MonthsSearch Engine Journal
Where should I be focusing my SEO strategy for the next year?
What emerging factors will help me get ahead of my competition?
What threats could hinder my success?
Knowing the answer to questions like these is the difference between growing your business and going out of business. You need reliable research and data to inform those decisions.
That's why we released our first State of SEO Report - and you can get a front row seat as we break down our industry SWOT analysis based on 2,800+ responses from SEO professionals worldwide.
Watch this special Search Engine Journal webinar to learn how SEO changes over the past year can guide strategy and what opportunities and threats you need to know about. You’ll walk away with ideas on:
Where to focus your efforts right now based on the most successful areas of digital marketing.
How to navigate the two biggest threats to SEO.
Ways to outpace your competitors using successful emerging factors.
Bonus: We’ll take a super quick look at client budgets for all our agencies out there.
Join Shelley Walsh, Special Projects Editor at Search Engine Journal, as she walks you through ways to spot new opportunities, stay ahead of your competition, and grow your business.
Case Study - Inbound Marketing - Lead Gen WebsiteCraig Halliday
The document describes the problems with an existing non-performing lead generation website including poor search engine results, low visitor counts and high bounce rates. It then outlines a new inbound marketing strategy to attract and convert more leads through search engine optimization, content creation, call-to-actions and landing pages connected to a CRM for lead management. The strategy also includes analytics tracking to measure results over the coming months and ensure the new website and processes are performing better than the previous setup.
Best Of SEJ Summit: Duane Forrester on the Future of Voice SearchSearch Engine Journal
With the rapid adoption of voice-powered digital assistants like Alexa, Siri, and Google Assistant, it is time to prepare for voice search for 2018 and beyond.
Join Duane Forrester of Yext as he tackle how voice search is revolutionizing the way customers search and consume content.
The document discusses B2B SEO strategies for 2017. It recommends that links and content remain important but content may become more important. It emphasizes setting up tracking to tie marketing activities like content, landing pages, and keywords to ROI. Finally, it promotes conducting live site audits to analyze SEO performance, identify issues, and recommend acceleration strategies.
The game of search across Amazon, Google and YouTubeSimilarweb
This presentation discusses search engine optimization across Amazon, Google, and YouTube. It analyzes keyword data and traffic trends to understand differences in search behaviors. Key findings include that mobile search is growing rapidly, especially on Amazon and Google, and that a market-specific strategy is needed since behaviors vary between countries. The presentation recommends aligning SEO strategies with user intent for each search engine and focusing on market-led, engine-led, and user-led approaches going forward.
STAT City Crawl: London - Duplicate content and topic issues in modern SEOEdd Wilson
The document discusses issues around duplicate content and topics in SEO. It advocates defining the best landing page for search engines to rank and reinventing how category pages are approached. The author wants to convince the reader that the industry needs to be braver with canonicalization, reinvent category pages, and better define ranking pages. It provides examples of topic modeling approaches for an underfloor heating keyword and a guide approach for a functional skills keyword that led to increased traffic and conversions.
Kirsty Hulse how to make your content marketing cheap, scalable and effecti...Hallam
As the internet becomes increasingly saturated with "great content", our target audiences are expecting more and more from our content efforts. Earning links, getting cut through and creating content that stands out is harder than ever. How can we execute effective content marketing campaigns, that are exciting and will generate results, without spending thousands on expensive execution? Kirsty will talk through practical tools and tips on how to create content that delivers results, without breaking the bank.
This document discusses considerations for B2B SEO. It notes that while fundamentals are the same as B2C SEO, B2B requires a different approach. It recommends understanding the complete customer purchase funnel, segmenting keyword research across the funnel stages, researching competitors' successful content and keywords, tracking leads through the funnel using tools like Google Tag Manager, and measuring genuine value through metrics like lifetime value of customers. The key takeaways are to understand customer research processes, their strategic needs, track activity at each stage, and measure true value.
LSA19: Driving Engagement Directly from the SERP Localogy
This document discusses how Location3, a digital marketing agency, helps clients drive engagement from Google search and maps. It provides statistics on how users interacted with local business listings in 2017 and 2018, such as an increase in directions requests and views of listings on maps. The rest of the document offers tips for businesses in areas like managing phone calls, clicks to websites, posts, booking services, Q&A, and reviews from their Google My Business listings.
Seo tutorial: Practical seo learning for beginners with tutorialPurpalyn
Here is a SEO step by step guide for beginners. This practical SEO tutorial and beginners guide will teach you the basics and fundamentals of SEO in a step by step and methodical manner.
View the slides from the SEJ ThinkTank webinar presentation with SEJ founder Loren Baker regarding dynamic Google SEO. Loren's presentation covers how your Google rankings change based on where a user is located when they search, how Google Graph can affect your ranking, and what you can do to optimize your ranking in an increasingly changing SEO world.
Best of SEJ Summit: The Future of AI: What Every Marketer Needs to Know TodaySearch Engine Journal
The document summarizes a presentation about how marketers can leverage artificial intelligence (AI) today. It discusses three main ways: 1) using intelligent visuals like optimizing images for visual search, 2) targeting intelligent audiences by identifying in-market customers, and 3) automating processes with intelligent automation. It also touches on the growing importance of conversational interactions through voice assistants and chatbots. The presentation provides checklists for marketers to optimize for visual search, audience targeting, automation, and conversational experiences.
SMX West 2017 PowerPoint Presentation | BrightLocal: 5 Trends Shaping the Fut...Myles Anderson
Discover what trends will help you rank higher in local search results. At the SMX West 2017 conference, Sherry Bonelli from BrightLocal discussed five trends that will shape the future of Local Search.
In the world of digital marketing, it’s essential to do quality work and generate leads at the same time. In every industry, there are plenty of opportunities to “pay to rank” for competitive keywords.
This is not in the sense of buying links or even search ads, but think of placing oneself on paid lists, review sites, and display ads that rank well for your primary keywords.
Learn actionable tips on how to execute a “pay for SEO” strategy that drives qualified leads and delivers results.
In this presentation, learn:
- How to “pay for SEO” and become more discoverable.
- The impact we’ve seen it have on businesses.
- What you can realistically expect when you try it out.
Does it Blend? How to Get the Most Out of Your Cross-Channel Marketing Data -...State of Search Conference
The document discusses how to leverage cross-channel marketing data to enhance paid search campaign performance. It provides examples of using sales data from other channels like email and offline sources to optimize paid social and paid search strategies by informing targeting, creative messaging, budgets and more. The document also discusses analyzing online user behavior data from search engine results pages and websites to gather insights for paid search keyword strategy, ad copy testing and content optimization opportunities. The goal is to take a multi-channel approach to paid search optimization by utilizing available data from all digital marketing channels.
It’s simple, the goal of lead gen marketing is to get leads. However, how often do these leads turn into sales? Are the leads even qualified? These questions and more are answered by the CRM. This presentation will explore how you can use the CRM to optimize campaigns and the sales process to stop wasting spend and valuable time on seemingly top-performing campaigns and focus on generating conversions that will turn into sales.
Boost Your Content Reach and Engagement: Why, Where, When & HowSearch Engine Journal
Did you know that more than 60% of all content is never used, viewed, or downloaded? That's a huge missed opportunity.
Join Christopher Hart and Corinne Schmid of ScribbleLive as they share the fundamentals of content amplification and audience engagement.
Search campaign ROI: 5 pitfalls marketers should avoidMediahawk
It's not always obvious where your leads are coming from. Faye Thomassesn - Head of Marketing at Mediahawk - explains how you might be making common mistakes that are hampering your efforts to prove and improve your search marketing ROI.
Google is placing increasing emphasis on proximity in local search results, ranking businesses closest to the user's location higher. However, businesses can overcome proximity bias and expand their radius through strong local search signals like reviews, links, and content on their Google My Business profile. If a business only has resources for one local search tactic, most experts recommend focusing on reviews, as they continue growing in importance for local rankings. Looking ahead, Google may further prioritize businesses' behavioral factors and keep users within their ecosystem by sending less traffic to external websites.
Traffic vs conversions how seo & cro can work togetherChloe Fair
SEOs are focused on driving traffic to a website (to increase sales) and CROs are focused on driving conversions on a website (to increase sales) – the end goal is the same. Diving into the conversion funnel, this talk will show you how CRO and SEO techniques can be combined to drive relevant, converting traffic to landing pages, targeting a broad range of queries from high to low intent.
State of SEO: The Top Opportunities & Risks for the Next 12 MonthsSearch Engine Journal
Where should I be focusing my SEO strategy for the next year?
What emerging factors will help me get ahead of my competition?
What threats could hinder my success?
Knowing the answer to questions like these is the difference between growing your business and going out of business. You need reliable research and data to inform those decisions.
That's why we released our first State of SEO Report - and you can get a front row seat as we break down our industry SWOT analysis based on 2,800+ responses from SEO professionals worldwide.
Watch this special Search Engine Journal webinar to learn how SEO changes over the past year can guide strategy and what opportunities and threats you need to know about. You’ll walk away with ideas on:
Where to focus your efforts right now based on the most successful areas of digital marketing.
How to navigate the two biggest threats to SEO.
Ways to outpace your competitors using successful emerging factors.
Bonus: We’ll take a super quick look at client budgets for all our agencies out there.
Join Shelley Walsh, Special Projects Editor at Search Engine Journal, as she walks you through ways to spot new opportunities, stay ahead of your competition, and grow your business.
Case Study - Inbound Marketing - Lead Gen WebsiteCraig Halliday
The document describes the problems with an existing non-performing lead generation website including poor search engine results, low visitor counts and high bounce rates. It then outlines a new inbound marketing strategy to attract and convert more leads through search engine optimization, content creation, call-to-actions and landing pages connected to a CRM for lead management. The strategy also includes analytics tracking to measure results over the coming months and ensure the new website and processes are performing better than the previous setup.
Best Of SEJ Summit: Duane Forrester on the Future of Voice SearchSearch Engine Journal
With the rapid adoption of voice-powered digital assistants like Alexa, Siri, and Google Assistant, it is time to prepare for voice search for 2018 and beyond.
Join Duane Forrester of Yext as he tackle how voice search is revolutionizing the way customers search and consume content.
The document discusses B2B SEO strategies for 2017. It recommends that links and content remain important but content may become more important. It emphasizes setting up tracking to tie marketing activities like content, landing pages, and keywords to ROI. Finally, it promotes conducting live site audits to analyze SEO performance, identify issues, and recommend acceleration strategies.
The game of search across Amazon, Google and YouTubeSimilarweb
This presentation discusses search engine optimization across Amazon, Google, and YouTube. It analyzes keyword data and traffic trends to understand differences in search behaviors. Key findings include that mobile search is growing rapidly, especially on Amazon and Google, and that a market-specific strategy is needed since behaviors vary between countries. The presentation recommends aligning SEO strategies with user intent for each search engine and focusing on market-led, engine-led, and user-led approaches going forward.
STAT City Crawl: London - Duplicate content and topic issues in modern SEOEdd Wilson
The document discusses issues around duplicate content and topics in SEO. It advocates defining the best landing page for search engines to rank and reinventing how category pages are approached. The author wants to convince the reader that the industry needs to be braver with canonicalization, reinvent category pages, and better define ranking pages. It provides examples of topic modeling approaches for an underfloor heating keyword and a guide approach for a functional skills keyword that led to increased traffic and conversions.
Kirsty Hulse how to make your content marketing cheap, scalable and effecti...Hallam
As the internet becomes increasingly saturated with "great content", our target audiences are expecting more and more from our content efforts. Earning links, getting cut through and creating content that stands out is harder than ever. How can we execute effective content marketing campaigns, that are exciting and will generate results, without spending thousands on expensive execution? Kirsty will talk through practical tools and tips on how to create content that delivers results, without breaking the bank.
This document discusses considerations for B2B SEO. It notes that while fundamentals are the same as B2C SEO, B2B requires a different approach. It recommends understanding the complete customer purchase funnel, segmenting keyword research across the funnel stages, researching competitors' successful content and keywords, tracking leads through the funnel using tools like Google Tag Manager, and measuring genuine value through metrics like lifetime value of customers. The key takeaways are to understand customer research processes, their strategic needs, track activity at each stage, and measure true value.
LSA19: Driving Engagement Directly from the SERP Localogy
This document discusses how Location3, a digital marketing agency, helps clients drive engagement from Google search and maps. It provides statistics on how users interacted with local business listings in 2017 and 2018, such as an increase in directions requests and views of listings on maps. The rest of the document offers tips for businesses in areas like managing phone calls, clicks to websites, posts, booking services, Q&A, and reviews from their Google My Business listings.
Seo tutorial: Practical seo learning for beginners with tutorialPurpalyn
Here is a SEO step by step guide for beginners. This practical SEO tutorial and beginners guide will teach you the basics and fundamentals of SEO in a step by step and methodical manner.
View the slides from the SEJ ThinkTank webinar presentation with SEJ founder Loren Baker regarding dynamic Google SEO. Loren's presentation covers how your Google rankings change based on where a user is located when they search, how Google Graph can affect your ranking, and what you can do to optimize your ranking in an increasingly changing SEO world.
Best of SEJ Summit: The Future of AI: What Every Marketer Needs to Know TodaySearch Engine Journal
The document summarizes a presentation about how marketers can leverage artificial intelligence (AI) today. It discusses three main ways: 1) using intelligent visuals like optimizing images for visual search, 2) targeting intelligent audiences by identifying in-market customers, and 3) automating processes with intelligent automation. It also touches on the growing importance of conversational interactions through voice assistants and chatbots. The presentation provides checklists for marketers to optimize for visual search, audience targeting, automation, and conversational experiences.
SMX West 2017 PowerPoint Presentation | BrightLocal: 5 Trends Shaping the Fut...Myles Anderson
Discover what trends will help you rank higher in local search results. At the SMX West 2017 conference, Sherry Bonelli from BrightLocal discussed five trends that will shape the future of Local Search.
In the world of digital marketing, it’s essential to do quality work and generate leads at the same time. In every industry, there are plenty of opportunities to “pay to rank” for competitive keywords.
This is not in the sense of buying links or even search ads, but think of placing oneself on paid lists, review sites, and display ads that rank well for your primary keywords.
Learn actionable tips on how to execute a “pay for SEO” strategy that drives qualified leads and delivers results.
In this presentation, learn:
- How to “pay for SEO” and become more discoverable.
- The impact we’ve seen it have on businesses.
- What you can realistically expect when you try it out.
Does it Blend? How to Get the Most Out of Your Cross-Channel Marketing Data -...State of Search Conference
The document discusses how to leverage cross-channel marketing data to enhance paid search campaign performance. It provides examples of using sales data from other channels like email and offline sources to optimize paid social and paid search strategies by informing targeting, creative messaging, budgets and more. The document also discusses analyzing online user behavior data from search engine results pages and websites to gather insights for paid search keyword strategy, ad copy testing and content optimization opportunities. The goal is to take a multi-channel approach to paid search optimization by utilizing available data from all digital marketing channels.
It’s simple, the goal of lead gen marketing is to get leads. However, how often do these leads turn into sales? Are the leads even qualified? These questions and more are answered by the CRM. This presentation will explore how you can use the CRM to optimize campaigns and the sales process to stop wasting spend and valuable time on seemingly top-performing campaigns and focus on generating conversions that will turn into sales.
The document discusses how to assemble data from various sources like Adwords, Google Analytics, and Google Search Console to gain audience insights. It provides examples of visualizations that can be created in Power BI and Tableau to analyze the data and answer business questions. Specific questions addressed include what pages should focus on conversions versus guiding visitors, which keywords are resonating by channel, and whether customers can still find the business without paid search. The document also discusses tools for working with large data sets like Power BI and Tableau.
10+ New Ways to Visualize Your Search DataWil Reynolds
This document summarizes a presentation about new ways to visualize search data. It discusses using data to find opportunities at the local level, understand ecommerce and Amazon impact, analyze mobile vs desktop performance, identify long tail keywords, discover competitors, prioritize content, and focus on speed and conversions. The goal is to have stronger client conversations and recommendations driven by data insights rather than best practices.
Avoiding Top Ten Data Syndrome - SearchLove BostonAmanda McGowan
The document discusses avoiding "Top Ten Data Syndrome", which is only looking at the top 10 pieces of data in a dataset and disregarding all other valuable data. It provides examples of how to look beyond top 10 referral sites, keywords, etc. and analyze referral paths and user behavior to find new opportunities. Looking deeper can uncover high converting customer personas, content gaps, and help improve the user experience.
The document discusses implementing pay transparency in organizations. It defines pay transparency as employees knowing why they make what they make and how they can make more. It advocates for pay transparency using five pillars: culture, education, processes, technology, and prioritization. The document argues that pay transparency improves employee trust, retention, and productivity for organizations.
Building a culture of measurement: PR Week Breakfast BriefingBuiltvisible
As the PR industry works towards building more robust measurement plans and reporting, Rebecca Brown and Tom Bennet took to the stage at PR Week's Breakfast Briefing to discuss two core principles intrinsic to building a culture of measurement; improving collaboration and changing perceptions.
Account-based marketing (ABM) is a game-changer, but it’s not uncommon for sales to push back against implementing it as a new strategy.
Salesloft Chief Marketing Officer (CMO), Sydney Sloan shows how aligning sales and marketing resources on targeting your top accounts work.
The document discusses customer development and validation techniques for startups. It emphasizes the importance of getting out of the building to learn directly from customers through interviews and other techniques. Good questions for interviews focus on problems from the customer's perspective rather than products, and aim to elicit stories and pain points. Validation ensures the right problems are understood and that customers will pay for the proposed solution. Customer development should overlap with and inform product development to achieve product-market fit.
Speaker: Mike Wilner, Startup Business Development, Amazon Web Services
Is raising venture capital right for you? Join this session to learn about the process that serial founders execute with fundraising. Discover how to prospect the right investors, make contact and frame a fundraising narrative, and generate a sense of urgency with investors to close your round as quickly as possible. Make sure you can fundraise like the most experienced founders to avoid dragging it out.
Webinar: Turn browsers to customers with product page improvementsBuiltvisible
You spend a lot of time and money getting people to convert through your website, if your product pages aren’t up to scratch you may be losing customers at the final point of conversion.
Using a combination of psychological, copywriting and SEO tips, we’ll show you proven ways to get more sales by optimising your product pages, giving your users what they need to make the leap from browser to customer.
SearchLove Boston 2015 | Amanda McGowan, 'How to Avoid "Top Ten Data" Syndrom...Distilled
All too often, many who analyze their site’s analytics evaluate only the most common reports and view just the top layer of data. This leads to an incomplete picture of your audience and their intentions, resulting in poorly planned search strategies. Worse yet, it results in an inaccurate measurement of your search efforts. In this session, Amanda will walk you through the most undervalued reports in Google Analytics, and show you how to dig deeper instead of just regurgitating your ‘top ten’ data. From on-site search to using referral data for an audience analysis, this session will show you how to unlock the analytics data you may be overlooking.
This document discusses techniques for improving product backlogs, including value stream mapping, persona modeling, and story mapping. It recommends mapping processes, conducting stakeholder interviews, creating fictional persona representations of user types, and mapping user stories and features across releases to support end-to-end user experiences. The goal is to help product owners organize backlogs, estimate work more effectively, and deliver demonstrable value at sprint reviews.
Product Intelligence by Justin Bauer and Shadi Rostami, Product and Engineeri...Amplitude
The document discusses how organizational silos can lead to an "execution gap" in delivering the best customer experience. Silos create challenges like lacking a single source of trustworthy data, inability to act on customer behavioral context across teams, and not having quick access to product insights on demand. This can be addressed through a system called "Product Intelligence" that includes governance of a single data source, on-demand analytics to provide insights, and automated personalization powered by behavioral context. Examples are given of companies like Peloton and Intuit that have succeeded by taking this approach.
Did A Renter Just Pass You By? Tips For Connecting With The Modern CustomerAppFolio
Renters today have different habits and expectations compared to the renters of even five and ten years ago. From how they hunt for apartments to their communication style and customer service expectations, it’s important to recognize these characteristics and learn how to best serve them.
The document discusses strategies for efficiently raising a seed round of funding. It begins by establishing ground rules for fundraising, such as dedicating one person to fundraising full-time and fundraising in parallel rather than sequentially. It also discusses crafting an effective fundraising narrative in 20 seconds or less that communicates what the company does, its most compelling feature, progress to date and future milestones. The document then covers prospecting an initial funnel of potential investors by working backwards from an ideal cap table structure.
2019 Mozcon - 20 years of experience I don't trust my Gut or GoogleWil Reynolds
This document discusses problems with current keyword research practices and the benefits of using large-scale data and analytics. It notes that traditional keyword data is often too small, siloed between different data sources, and prone to biases. This limits marketers' ability to identify opportunities and waste. The document promotes the idea that using a single, unified data platform can provide marketers insights by analyzing millions of keywords and queries across different sources on a daily basis to inform strategies and optimize performance.
Join us for this complimentary webinar as Marilyn Janas, Managing Partner at ValueSelling Associates, shares a checklist that will help you turn those challenges into opportunities that close—with time to spare in the quarter.
OpsStars Boston Keynote | Emergence of Revenue OpsLeanData
Dana Therrien – Practice Leader, Sales Operations Strategies
Senior business leaders who wish to drive revenue and growth must prioritize close alignment between sales and marketing. However, siloed processes, data and even technology can hamper growth efforts – while priorities, budgets and senior personalities often remain in conflict.
To drive common process adoption, some companies are championing a change that introduces the notion of Revenue Operations. Although the term has various interpretations and applications, Revenue Operations brings the operational work of sales, marketing and customer success together under one roof. Revenue Operations is about taking a more holistic, end-to-end approach to managing operations across an organization. However, such an organizational change has considerable implications for both marketing and sales operations functions.
In this session, Dana will share:
- Common issues driving the trend toward organizational integration
- An analysis of the related benefits and challenges such an organizational shift can bring
- Perspectives from a broad range of your peers in both sales and marketing operations
Similar to SearchLove San Diego 2019 - James Corr - How to Better Communicate with Data (20)
SearchLove London 2019 - Will Critchlow - Misunderstood Concepts at the Heart...Distilled
The basics of SEO are technical accessibility, relevance, quality, and authority. Or: can it be crawled, does it meet a keyword need, and is it trustworthy? In each of these areas, we need to build on solid foundational understanding, and find the areas where advanced understanding will give us an edge. Will’s recent research has shown common gaps in understanding, and highlighted interesting advanced topics. In this wide-ranging session, he guarantees you’ll learn something, and you’ll come away with training guidelines for the basics.
SearchLove London 2019 - Stacey MacNaught - Actioning Search Intent: What to ...Distilled
Search Intent analysis can give us a ton of really insightful data. But what do we do with it all? In this session, Stacey talks us through using data acquired through Search Intent to create revenue and traffic driving assets on your website. She'll share practical examples of using this data to win back previously lost rankings and generate more ££ through organic search.
International SEO is difficult at the best of times. Maintaining and, hopefully, growing organic search traffic through phased re-architecture and migration of multinational and multilingual organizations is even more complex. Together we’ll look at specific challenges and opportunities from recent complex project examples.
SearchLove London 2019 - Dr. Pete Meyers - Scaling Keyword Research: More Isn...Distilled
Traditional keyword research has been a numbers game, but as SEO evolves, more is no longer better. SEO in 2020 will require deep keyword insight, including understanding brand influence, search intent, synonyms, and content. Findings from enterprise case studies suggest better ways to approach keyword research at scale.
SearchLoveLondon 2019 - Faisal Anderson - Spying on Google: Using Log File An...Distilled
This document discusses how analyzing website log files can provide insights into how a site is crawled by Google and reveal opportunities to improve search engine optimization. It recommends asking hosting providers about log file access and server setup. Excel and log file analysis tools are presented as options for analyzing log files. Specific metrics that can be analyzed include the most and least crawled pages, crawl frequency by depth and internal links, low-value URLs wasting crawl budget, and server response errors by page that could impact site health.
SearchLove London 2019 - Rory Truesdale - Using the SERPs to Know Your AudienceDistilled
It’s easy to get swept away by monthly search volume and to forget that behind every search there is a person with a specific motivation and set of needs to fulfil. This talk will look at how you can use Google’s algorithmic rewriting of the SERPs to help you identify those motivations so you can effectively optimise for intent and query context to improve the ranking performance of your landing pages. This talk will also help you understand how you can use this information to create more tailored online experiences for your prospective customers and how the same workflows can be applied for more general business intelligence insights.
SearchLove London 2019 - Rand Fishkin - The Search Landscape in 2019Distilled
In this broad look at search trends and searcher data, Rand will explore the key changes affecting search marketers and those seeking to earn influence through Google. From zero-click searches, to tough choices on structured data, to the new ways Google is using information consensus and weighting particular types of authority, this presentation will make every marketer a more strategic thinker about search.
SearchLove London 2019 - Jes Scholtz - Giving Robots an All Access PassDistilled
The document discusses a bouncer trying to impress at their job. In a few short sentences, it touches on a bouncer attempting to appear authoritative and intimidating to patrons at a venue in order to effectively do their job of monitoring access and ensuring safety.
SearchLove London 2019 - Heather Physioc - Building a Discoverability PowerhouseDistilled
Search is a channel that can’t live in a silo. In order to be its most effective, search teams have to collaborate successfully across paid, organic, content and more. Get tips for integrating and collaborating from the hard knocks and learnings of merging an organic, paid and performance content team into one Discoverability group. Find out how we went from three teams of individual experts to one integrated Discoverability powerhouse, and learn from our mistakes and wins as you apply the principles in your own company.
SearchLove London 2019 - Andi Jarvis - The Science of PersuasionDistilled
Scientists have been studying how the brain works to try and unlock its secrets for hundreds of years. Since the emergence of marketing in the 1950s, many people have focused on how the brain affects our buying behaviour. In this presentation, Andi will breakdown the research and give you some tips that can improve your conversion rates.
SearchLove London 2019 - Luke Carthy - Finding Powerful CRO and UX Opportunit...Distilled
An SEO crawler is a staple tool in any SEO pro's toolkit, but have you ever considered using such a tool to seek out powerful CRO opportunities? Luke is an out and out ecommerce expert who'll be sharing tips and takeaways on how to leverage custom extraction with an SEO crawler to improve ecommerce conversion rates and enhance UX.
SearchLove London 2019 - Greg Gifford - Doc Brown's Plutonium-powered Local S...Distilled
With the assistance of Doc Brown, Greg's back from the future with a detailed playbook for Local SEO in 2020. If you're working with a business with a physical location or that serves customers in a particular geographic area, this presentation will outline exactly what you need to do if you want more visibility in local searches in 2020. Learn how Local SEO is different, how to write and optimize content, how to build local links, how to make a better first impression with Google My Business, and how to rock your customer reviews. You'll learn everything you need to know to help your business stand out from competitors and attract more customers in 2020.
SearchLove London 2019 - Sarah Gurbach - Using Qualitative Data to Make Human...Distilled
Sarah will be presenting a variety of ways that search marketers can acquire and analyze qualitative data to compliment ever-present quantitative data. These methods include customer interviews, on-site recordings, tools and polls and surveys. She'll be showing you how to process all this data and will provide real-life examples of how this has been used with previous clients.
SearchLove London 2019 - Marie Haynes - Practical Tips for Improving E-A-TDistilled
By now you have likely heard of Expertise, Authoritativeness and Trust and its importance in Google's algorithms. But how do we improve a site's E-A-T? This talk will give real life examples of sites that made changes to their E-A-T and saw traffic increases shortly afterwards. The goal is to send you away with a list of things you can accomplish to help improve in this area.
SearchLove Boston 2019 - Rand Fishkin - Building Influence in 2019Distilled
The document discusses major shifts impacting search, social media, content and advertising. It notes that search demand on Google has plateaued due to various factors like voice search cannibalizing queries and Google getting better at solving searches with one query. Alternatives like Facebook, Amazon and YouTube are also taking some market share. The document provides recommendations for marketers to focus on branded demand generation, control their brand with on-search engine optimization, leverage social media engagement streaks, and focus search engine optimization on longer tail keywords.
SearchLove Boston 2019 - Courtney Cox Wakefield - Voice Search and Instant An...Distilled
The introduction of voice answers and featured snippets requires significant time investment for SEO teams that are already struggling to keep up with expanding scope. This session will help digital marketers scale their instant answer research and optimization to get quick results without stretching contributors too thin.The introduction of voice answers and featured snippets requires significant time investment for SEO teams that are already struggling to keep up with expanding scope. This session will help digital marketers scale their instant answer research and optimization to get quick results without stretching contributors too thin.
SearchLove Boston 2019 - Tom Anthony - Search in 2020: Technologies That Will...Distilled
Signed exchanges? ITP? SEO is a constantly updating discipline, and to succeed we have to understand the technologies the web is running on. The current pace of change is high and there are a wealth of changes that are going to impact how we do effective SEO. Signed Exchanges mean Google can serve pages from your domain from their servers. Intelligent Tracking Prevention means that your analytics are about to be transformed. Googlebot updates may increase the pressure to adopt new web technologies to compete. In this session Tom is going to outline some of the important changes, help you understand what they mean for your SEO efforts, and show you how you can prepare.
SearchLove Boston 2019 - Derek Gleason - Benchmarking Success for Client Site...Distilled
The document discusses various methods for benchmarking and measuring the performance of content, including creating a quartile dashboard to compare performance metrics to peers, using change-point analysis to identify growth periods and top performers, tracking brand search volume to measure progress towards goals, and calculating values like LAR (links above replacement) to control for differences in site strength. The key is developing a valid, relative and sustainable way to evaluate content beyond just individual metrics or shares to inform strategy and identify what drives the most engagement.
SearchLove Boston 2019 - Kameron Jenkins - The Modern Search Writer’s ToolkitDistilled
A few minutes in your favorite keyword research tool, a few minutes reading top results in Google, and a few hours drafting... that post will perform, right? Not so fast. The landscape is more saturated and algorithms are more mature than ever before. We need to think bigger. In this talk, Kameron will share what tools are in her “full-stack writer” toolkit along with clear examples of what this looks like put into practice.
SearchLove Boston 2019 - Joy Hawkins - 10 Ways to Get Results with Local SEODistilled
In this session, Joy will be going through various case studies of real clients and highlighting what exactly she did to improve their Local SEO results and what the impact was.
This presentation by OECD, OECD Secretariat, was made during the discussion “Pro-competitive Industrial Policy” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/pcip.
This presentation was uploaded with the author’s consent.
This presentation by Yong Lim, Professor of Economic Law at Seoul National University School of Law, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
This presentation by Professor Alex Robson, Deputy Chair of Australia’s Productivity Commission, was made during the discussion “Competition and Regulation in Professions and Occupations” held at the 77th meeting of the OECD Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found at oe.cd/crps.
This presentation was uploaded with the author’s consent.
XP 2024 presentation: A New Look to Leadershipsamililja
Presentation slides from XP2024 conference, Bolzano IT. The slides describe a new view to leadership and combines it with anthro-complexity (aka cynefin).
Suzanne Lagerweij - Influence Without Power - Why Empathy is Your Best Friend...Suzanne Lagerweij
This is a workshop about communication and collaboration. We will experience how we can analyze the reasons for resistance to change (exercise 1) and practice how to improve our conversation style and be more in control and effective in the way we communicate (exercise 2).
This session will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
Abstract:
Let’s talk about powerful conversations! We all know how to lead a constructive conversation, right? Then why is it so difficult to have those conversations with people at work, especially those in powerful positions that show resistance to change?
Learning to control and direct conversations takes understanding and practice.
We can combine our innate empathy with our analytical skills to gain a deeper understanding of complex situations at work. Join this session to learn how to prepare for difficult conversations and how to improve our agile conversations in order to be more influential without power. We will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
In the session you will experience how preparing and reflecting on your conversation can help you be more influential at work. You will learn how to communicate more effectively with the people needed to achieve positive change. You will leave with a self-revised version of a difficult conversation and a practical model to use when you get back to work.
Come learn more on how to become a real influencer!
This presentation by OECD, OECD Secretariat, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
Carrer goals.pptx and their importance in real lifeartemacademy2
Career goals serve as a roadmap for individuals, guiding them toward achieving long-term professional aspirations and personal fulfillment. Establishing clear career goals enables professionals to focus their efforts on developing specific skills, gaining relevant experience, and making strategic decisions that align with their desired career trajectory. By setting both short-term and long-term objectives, individuals can systematically track their progress, make necessary adjustments, and stay motivated. Short-term goals often include acquiring new qualifications, mastering particular competencies, or securing a specific role, while long-term goals might encompass reaching executive positions, becoming industry experts, or launching entrepreneurial ventures.
Moreover, having well-defined career goals fosters a sense of purpose and direction, enhancing job satisfaction and overall productivity. It encourages continuous learning and adaptation, as professionals remain attuned to industry trends and evolving job market demands. Career goals also facilitate better time management and resource allocation, as individuals prioritize tasks and opportunities that advance their professional growth. In addition, articulating career goals can aid in networking and mentorship, as it allows individuals to communicate their aspirations clearly to potential mentors, colleagues, and employers, thereby opening doors to valuable guidance and support. Ultimately, career goals are integral to personal and professional development, driving individuals toward sustained success and fulfillment in their chosen fields.
This presentation by OECD, OECD Secretariat, was made during the discussion “Competition and Regulation in Professions and Occupations” held at the 77th meeting of the OECD Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found at oe.cd/crps.
This presentation was uploaded with the author’s consent.
Collapsing Narratives: Exploring Non-Linearity • a micro report by Rosie WellsRosie Wells
Insight: In a landscape where traditional narrative structures are giving way to fragmented and non-linear forms of storytelling, there lies immense potential for creativity and exploration.
'Collapsing Narratives: Exploring Non-Linearity' is a micro report from Rosie Wells.
Rosie Wells is an Arts & Cultural Strategist uniquely positioned at the intersection of grassroots and mainstream storytelling.
Their work is focused on developing meaningful and lasting connections that can drive social change.
Please download this presentation to enjoy the hyperlinks!
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
Mastering the Concepts Tested in the Databricks Certified Data Engineer Assoc...SkillCertProExams
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This presentation by Juraj Čorba, Chair of OECD Working Party on Artificial Intelligence Governance (AIGO), was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
Why Psychological Safety Matters for Software Teams - ACE 2024 - Ben Linders.pdfBen Linders
Psychological safety in teams is important; team members must feel safe and able to communicate and collaborate effectively to deliver value. It’s also necessary to build long-lasting teams since things will happen and relationships will be strained.
But, how safe is a team? How can we determine if there are any factors that make the team unsafe or have an impact on the team’s culture?
In this mini-workshop, we’ll play games for psychological safety and team culture utilizing a deck of coaching cards, The Psychological Safety Cards. We will learn how to use gamification to gain a better understanding of what’s going on in teams. Individuals share what they have learned from working in teams, what has impacted the team’s safety and culture, and what has led to positive change.
Different game formats will be played in groups in parallel. Examples are an ice-breaker to get people talking about psychological safety, a constellation where people take positions about aspects of psychological safety in their team or organization, and collaborative card games where people work together to create an environment that fosters psychological safety.