SearchLeeds 2018 - Gerry White - Just Eat - The past, present and future of Mobile

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Everyone by now has realised that mobile has shifted from being a quick check when you are out of the house, to actually the primary device for many companies. Historically this presented challenges but rapidly it is developing into an opportunity as marketers can do far more as the opportunities within the mobile space will increase faster than any other source. Gerry’s talk provided a brief look into what is happening in the future and whether you can cash in on this.

Marketing

Past, the present and the future
Twitter - @dergal #searchleeds

- History of the mobile
web
- Where we are today
- 5 key technologies
- & The future
- Questions ?
Twitter - @dergal #searchleeds

I think most of us are
Nomophobic today…
I blame Nokia
Twitter - @dergal #searchleeds

Nokia N Series 2005
Twitter - @dergal #searchleeds

8gb microSD (vs 4gb)
5mp Camera
3G!!!! (vs 2g)
TV Out
GPS (iPhone couldn’t)
Video (iPhone couldn’t)
Cut and Paste!
Twitter - @dergal #searchleeds

In 2015 – PWAs
NOTE – Google just because Google say that
Tinder is a good example, installing it on your
phone to demo to colleagues, means you might
sleep on the sofa …

❑ Site is served over HTTPS
❑ Pages are responsive on tablets & mobile
devices
❑ All app URLs load while offline
❑ Metadata provided for Add to Home screen
❑ First load fast even on 3G
❑ Site works cross-browser
❑ Page transitions don't feel like they block on
the network
❑ Each page has a URL
❑ Site's content is indexed by Google
❑ Schema.org metadata is provided where
appropriate
❑ Social metadata is provided where
appropriate
❑ Canonical URLs are provided when necessary
❑ Pages use the History API
❑ Content doesn't jump as the page loads
❑ When tapped, inputs aren't obscured by the
on screen keyboard
❑ Content is easily shareable from standalone or
full screen mode
❑ Site is responsive across phone, tablet and
desktop screen sizes
❑ Any app install prompts are
not used excessively
❑ The Add to Home Screen
prompt is intercepted
❑ First load very fast even on 3G
❑ Site uses cache-first
networking
❑ Site appropriately informs the
user when they're offline
❑ Provide context to the user
about how notifications will be
used
❑ Site dims the screen when
permission request is showing
❑ Push notifications must be
timely, precise and relevant
❑ Provides controls to enable
and disable notifications
❑ User is logged in across devices
via Credential Management
API
❑ User can pay easily via native
UI from Payment Request API.

The level of stress caused
by mobile phone delays is
greater than a horror
movie
Twitter - @dergal #searchleeds

https://erudite.agency/insights/
The level of stress caused
by mobile phone delays is
greater than a horror
movie
Twitter - @dergal #searchleeds

In 2011 – meet Siri
Twitter - @dergal #searchleeds

mobilemoxie.com/blog/entity-first-indexing-mobile-first-crawling-1-of-5/

Getting
Started -
codecademy.com/courses/learn-alexa-skills-kit

In 2009 – AR was limited but
Twitter - @dergal #searchleeds

In 2011 – DigitalLeeds game!
Photo by Rick Harrison

In 2013 – AR was practical
Twitter - @dergal #searchleeds

2018 – Spotlight Stories
Twitter - @dergal #searchleeds

2018 – ARCore bit.ly/arcoreapps
Twitter - @dergal #searchleeds

Today? FIX THE BASICS
https://www.youtube.com/watch?v=N1VJVz2JBX

ESPECIALLY SCHOOLS
https://www.youtube.com/watch?v=N1VJVz2JBX

The future … prediction!
Twitter - @dergal #searchleeds

Twitter - @dergal #searchleedsMovie – Her

Twitter - @dergal #searchleedsMagic Leap 2018

Twitter - @dergal #searchleeds
Privacy is a thing

Thanks!
Gerry White
Gerry@takeitoffline.co.uk
TakeItOffline.co.uk
Linkedin/in/dergal
Twitter - @dergal

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