New Media Drivers License Final Presentation
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NMDL ADV 420 Final Presentation. Full digital marketing strategy. Example: Michigan's Economic Development Corporation
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- 1. MEDC 2013 Digital Marketing Strategy Sara Soderstrom New Media Drivers License ADV 420: Sect. 704
- 4. Big Idea
- 5. Tools and Tactics: Partnering Website • Bring together supporters and Michigan marketing efforts – Pure Michigan Tourism • Example of successful partnering website: TexasOne Program – Info about Texas business and travel – Major source of marketing funds
- 6. Tools and Tactics: Website Enhancements • International Viewing Option – Provide information about opportunities Michigan offers worldwide • Example: Florida’s Economic Development Website – 15 Languages – Mexico Example
- 7. Tools and Tactics: Social Media
- 8. Tools and Tactics: Other Digital Efforts • Google AdWords – 1st seen during search – Interest them to look further into Michigan – Increase website traffic and brand awareness • Direct Marketing Emails – Permission-based marketing – Link to partnering website with blog • SEO/SEM
- 9. Key Performance Indicators: KPI Short-Term: Long-Term: • Quantitative • Measure Michigan’s – Social Media: Visitor Views and Overall Change Followers/Likes – Business Activity – Partner Website: Members and – Job Creation Donations – Email Sign Ups • Google AdWords Measure Time: – Pay-Per-Click • Before, during and after – Compare keyword success campaign launch
- 10. Budget • $1,588,150 • 12 Month Plan – 3 months: planning and building – 9 months: implement and manage • Not inexpensive but will provide for a successful campaign
- 11. Summary • Great opportunity to gain support for Michigan’s economic development – Bring jobs and businesses to Michigan – Achieve the end goal • Plan: – Increase digital interaction – Highlight existing efforts – Add new promising efforts to Pure Michigan: Michigan’s Advantage • Positively affect Michigan’s economic development