Đào tạo seo => daotaoseo.edu.vn
khóa học internet marketing => http://daotaoseo.edu.vn/Khoa-hoc/Khoa-hoc-Internet-Marketing.aspx
khóa học seo => http://daotaoseo.edu.vn/Khoa-hoc/khoa-hoc-SEO.aspx
khóa học lập trình android => http://daotaoseo.edu.vn/Khoa-hoc/Khoa-hoc-Lap-trinh-Android.aspx
khóa học wordpress => http://daotaoseo.edu.vn/Khoa-hoc/Khoa-hoc-wordpress.aspx
The document discusses search engine optimization (SEO) basics including how search engines work by crawling, indexing, and ranking webpages. It provides tips for making websites more search engine friendly such as optimizing page titles, meta descriptions, URLs, and content. The document also discusses ways to analyze website traffic and optimize search results within an organization's Google Search Appliance (GSA).
The document provides tips for using Google more efficiently when searching. It discusses how Google indexes web pages and ranks search results. Some key tips include using quotation marks, OR, and ~ operators to broaden searches. Searching by title, domain, and file type can help limit results. Excluding terms and searching specific sources like Google Scholar or Google as a calculator are also covered.
1. Google indexes web pages by having bots follow links and record all words on pages in titles, text, images and links.
2. By default, Google searches return pages containing all search terms. Quotations indicate exact phrases and punctuation is ignored unless in quotations.
3. Google ranks results based on word location, number of inbound links, and popularity of linking pages.
Google provides a powerful search engine that indexes web pages. It allows for various search techniques like phrase searches using quotes, Boolean logic using AND, OR and parentheses, negation using dashes, and including synonyms using tildes. Google ignores common words by default but they can be explicitly included using plus signs. The site, inurl and related syntaxes allow narrowing searches to specific sites, URLs or related pages. Number ranges and wildcards can be used. The Feeling Lucky button directly takes users to the top search result. Within-results searching allows refining an initial result set.
Effective and efficient google searching power point tutorialJaclyn Lee Parrott
This document provides guidance on effective Google searching. It discusses Google's mission to organize the world's information and make it accessible. It also notes that Google profiles users to target advertising and its products may change. The document then provides examples of basic Google searches and demonstrates more advanced search techniques. It stresses evaluating sources and avoiding plagiarism. Finally, it includes an exercise for readers to practice advanced Google searches.
Google is a search engine that indexes webpages and content on the internet. It allows users to search for keywords and returns relevant results from its index in less than a second. The document discusses various search engine concepts like how they work, different search features available on Google like boolean operators, phrase searching and file type limiting. It also introduces some other Google products and databases like Images, News, Books, Scholar etc. and how they can be used to find images, videos, books and scholarly articles on the topics searched.
The document provides an overview of basic and advanced search features available on Google search. It describes how to perform different types of searches like phrase searches, negative searches, and advanced searches using operators. It also lists other features like safe search filtering, number of results, translation, and specific searches for weather, time, calculations, book searches, and more.
Search engines like Google, Bing, and Yahoo use algorithms and spider programs to index the web and provide search results. Keywords or search terms are important for effective searches. More specific search terms will provide better results. Boolean operators like AND, OR, and NOT can be used to combine search terms and limit or expand search results.
The document discusses search engine optimization (SEO) basics including how search engines work by crawling, indexing, and ranking webpages. It provides tips for making websites more search engine friendly such as optimizing page titles, meta descriptions, URLs, and content. The document also discusses ways to analyze website traffic and optimize search results within an organization's Google Search Appliance (GSA).
The document provides tips for using Google more efficiently when searching. It discusses how Google indexes web pages and ranks search results. Some key tips include using quotation marks, OR, and ~ operators to broaden searches. Searching by title, domain, and file type can help limit results. Excluding terms and searching specific sources like Google Scholar or Google as a calculator are also covered.
1. Google indexes web pages by having bots follow links and record all words on pages in titles, text, images and links.
2. By default, Google searches return pages containing all search terms. Quotations indicate exact phrases and punctuation is ignored unless in quotations.
3. Google ranks results based on word location, number of inbound links, and popularity of linking pages.
Google provides a powerful search engine that indexes web pages. It allows for various search techniques like phrase searches using quotes, Boolean logic using AND, OR and parentheses, negation using dashes, and including synonyms using tildes. Google ignores common words by default but they can be explicitly included using plus signs. The site, inurl and related syntaxes allow narrowing searches to specific sites, URLs or related pages. Number ranges and wildcards can be used. The Feeling Lucky button directly takes users to the top search result. Within-results searching allows refining an initial result set.
Effective and efficient google searching power point tutorialJaclyn Lee Parrott
This document provides guidance on effective Google searching. It discusses Google's mission to organize the world's information and make it accessible. It also notes that Google profiles users to target advertising and its products may change. The document then provides examples of basic Google searches and demonstrates more advanced search techniques. It stresses evaluating sources and avoiding plagiarism. Finally, it includes an exercise for readers to practice advanced Google searches.
Google is a search engine that indexes webpages and content on the internet. It allows users to search for keywords and returns relevant results from its index in less than a second. The document discusses various search engine concepts like how they work, different search features available on Google like boolean operators, phrase searching and file type limiting. It also introduces some other Google products and databases like Images, News, Books, Scholar etc. and how they can be used to find images, videos, books and scholarly articles on the topics searched.
The document provides an overview of basic and advanced search features available on Google search. It describes how to perform different types of searches like phrase searches, negative searches, and advanced searches using operators. It also lists other features like safe search filtering, number of results, translation, and specific searches for weather, time, calculations, book searches, and more.
Search engines like Google, Bing, and Yahoo use algorithms and spider programs to index the web and provide search results. Keywords or search terms are important for effective searches. More specific search terms will provide better results. Boolean operators like AND, OR, and NOT can be used to combine search terms and limit or expand search results.
The document discusses techniques for formulating effective search queries to find relevant information online. It recommends identifying key words from the search topic, removing unnecessary words, and using Boolean operators, quotation marks, and other tools to narrow results. Formulating the right search query involves scaling the topic down to operative terms and parsing phrases. The document also explains how to search the "deep web" by using context terms and site-specific searches.
Web Search: Tips and techniques from a Librarianlerichard
This document provides an overview of Google search tips and features, including:
1. It describes various search operators and filters that can be used to limit search results, such as using quotation marks, boolean operators, and site/filetype filters.
2. It provides examples of different types of searches that can be performed on Google, including currency conversions, unit conversions, weather lookups, flight tracking, and more.
3. It lists 11 tricks for improving Google searches, such as limiting results to specific domains or regions, using related search suggestions, and creating Google alerts.
The document is a presentation about Google that discusses its history, current search engine market share, search operators, advanced search tools, services, and products. It provides details on how Google began as a research project in 1996 and describes some of Google's key search functions and offerings, including Google Search, Gmail, Google Drive, YouTube, and Android.
Internet search techniques by tariq ghayyur1Tariq Ghayyur
This document provides an overview of internet search techniques. It defines key terms like websites, search engines, and web browsers. It describes basic search functions like using boolean operators, quotation marks, and truncation to refine searches. It also distinguishes between different types of search engines like keyword-based, directory-based, and meta-indexes. Finally, it provides examples of specialized search engines and resources for finding more information on search engines.
A search operator (sometimes referred to as a search parameter) is a character or string of characters used in a search engine query to narrow the focus of the search.
In this presentation you will find how to master searching at Google by using search operators.
Google search operators allow users to refine search queries for more specific results. There are over 30 different operators that can be used to search by keyword, phrase, domain, file type, and other parameters. Some key operators include quotation marks to force exact matches, plus/minus signs to include or exclude terms, and site: to limit results to a specific domain. Mastering these search operators allows users to gain control over search results and find information more efficiently on Google.
This document discusses Google search operators, which are special query words that have meaning to Google's search engine. It provides examples of 22 different search operators including allinanchor, allintext, allintitle, define, ext, filetype, group, id, inanchor, insubject, intext, intitle, inurl, link, location, related, site, source, weather, and others. It explains what each operator does and provides examples of queries using each operator to modify and filter search results. The document also discusses how to carefully combine multiple operators in a single query.
This document discusses advanced search techniques for Google including search operators like filetype, related, *, allintext, allintitle, allinurl, site, .., and - to refine search results. It provides examples of how to use each operator and what they search. It also summarizes Google Books, Google Scholar, and additional Google tools for finding books, scholarly articles, stock quotes, conversions, sunrise/sunset times, definitions, and checking spelling. Advanced searching gives more options than basic keyword searches to better find information.
Search engines use computer programs called spiders or robots to crawl the web and index pages, while subject directories are organized by humans. When searching, it is important to use techniques like keywords, Boolean operators, phrase searching and field searching to narrow results and find the most relevant information. These techniques include using AND, OR and AND NOT to combine search terms effectively as well as searching specific fields like title, domain, host, URL and links.
The document provides an overview of the many search features available on Google. It discusses 10 rules for effective searching on Google using operators like quotes, plus/AND, minus/NOT, OR, tilde, and wildcards. It also explains Google's search algorithms and ranking system. Finally, it outlines several specialized search features available on Google including image, news, product, and local searches.
This document provides an overview of how to effectively search for information using Google search. It discusses formulating search queries, using Boolean operators and search modifiers, filtering search results, and utilizing advanced search features. Examples of search engines, operators, and modifiers are given. Tips are provided for analyzing topics, using synonyms, describing needs concisely, and quoting phrases. Methods for saving useful websites located through searches are also outlined.
- Google search is case insensitive and ignores most punctuation. Using simple, common words and phrases usually yields the best results.
- Phrase searching with double quotes can help find exact phrases, but may miss related results. Using fewer search terms that describe the topic well helps focus the search without being too restrictive.
- Operators like -, *, and OR/| can help exclude results, fill in wildcards, or search for multiple options, but are not always needed for good results. Specific searches like site: can ensure results come from a desired domain.
The document provides guidance on how to effectively search the web through search engines and other tools. It discusses how search engines work and best practices for using keywords and Boolean operators to refine searches. Additionally, it describes different types of search tools including web portals, subject directories, metasearch engines, and the invisible web; noting the advantages and appropriate uses of each.
Search engines & effective searching on the webBetsy Irwin
Search engines find information on the internet by using spiders or robots to crawl the web and index pages containing keywords, unlike databases which contain reviewed information from published sources. To perform an effective search, identify keywords and use Boolean operators like AND to narrow results, OR to expand them, and NOT to exclude terms. Phrase searching and title searching can help find specific phrases or pages containing the search terms in the title. Search engines generally interpret capitalization and plurals the same. Advanced operators allow limiting searches to specific sites, linked pages, or getting more site information. However, information online may be inaccurate or biased, so results should be evaluated carefully.
This document outlines Google search tips and tricks. It discusses the Google search results page layout, how to perform searches, using punctuation and operators to refine searches, quick answers, filtering results, and advanced search options. Tips provided include using fewer search terms initially, the auto-complete feature, phrase searching with quotes, wildcard searches, and excluding terms. Advanced topics like site searching and related searches are also covered.
Search operators are symbols that can be added to search queries to make them more precise and targeted. Examples include using quotation marks to search for an exact phrase, a minus sign to exclude unwanted terms, and keywords like "site:" or "related:" to restrict results to a particular site or find related searches. Learning these operators allows users to perform more advanced searches and find more relevant information through search engines like Google.
Google provides powerful search capabilities for genealogy research. Key strategies for effective Google searches include using phrase searches, combining search terms, excluding words, using wildcards, searching within specific sites, and setting date ranges. For example, searching for "james muskett" OR "muskett james" will find references to the person whether their first or last name comes first.
UNL Extension 2.0 Presentation on keywordsdostdiek4
The document discusses the importance of keywords for optimizing websites for search engines. It defines keywords as words or phrases people use to search for relevant web pages. Choosing the right keywords that match a site's content and audience is important to appear high in search results. The document provides tips on tools like Google AdWords and WordTracker to help identify relevant keywords and suggests including keywords in page titles, text, links and other elements to improve search visibility.
Tips for searching more effectively on the internet include using different search engines and browsers, keywords, phrases in quotes, Boolean operators like AND and OR, and refining searches based on file type, site, or other modifiers. Proper use of search syntax along with understanding how to interpret and refine results can help users find what they are looking for more efficiently.
The document discusses techniques for formulating effective search queries to find relevant information online. It recommends identifying key words from the search topic, removing unnecessary words, and using Boolean operators, quotation marks, and other tools to narrow results. Formulating the right search query involves scaling the topic down to operative terms and parsing phrases. The document also explains how to search the "deep web" by using context terms and site-specific searches.
Web Search: Tips and techniques from a Librarianlerichard
This document provides an overview of Google search tips and features, including:
1. It describes various search operators and filters that can be used to limit search results, such as using quotation marks, boolean operators, and site/filetype filters.
2. It provides examples of different types of searches that can be performed on Google, including currency conversions, unit conversions, weather lookups, flight tracking, and more.
3. It lists 11 tricks for improving Google searches, such as limiting results to specific domains or regions, using related search suggestions, and creating Google alerts.
The document is a presentation about Google that discusses its history, current search engine market share, search operators, advanced search tools, services, and products. It provides details on how Google began as a research project in 1996 and describes some of Google's key search functions and offerings, including Google Search, Gmail, Google Drive, YouTube, and Android.
Internet search techniques by tariq ghayyur1Tariq Ghayyur
This document provides an overview of internet search techniques. It defines key terms like websites, search engines, and web browsers. It describes basic search functions like using boolean operators, quotation marks, and truncation to refine searches. It also distinguishes between different types of search engines like keyword-based, directory-based, and meta-indexes. Finally, it provides examples of specialized search engines and resources for finding more information on search engines.
A search operator (sometimes referred to as a search parameter) is a character or string of characters used in a search engine query to narrow the focus of the search.
In this presentation you will find how to master searching at Google by using search operators.
Google search operators allow users to refine search queries for more specific results. There are over 30 different operators that can be used to search by keyword, phrase, domain, file type, and other parameters. Some key operators include quotation marks to force exact matches, plus/minus signs to include or exclude terms, and site: to limit results to a specific domain. Mastering these search operators allows users to gain control over search results and find information more efficiently on Google.
This document discusses Google search operators, which are special query words that have meaning to Google's search engine. It provides examples of 22 different search operators including allinanchor, allintext, allintitle, define, ext, filetype, group, id, inanchor, insubject, intext, intitle, inurl, link, location, related, site, source, weather, and others. It explains what each operator does and provides examples of queries using each operator to modify and filter search results. The document also discusses how to carefully combine multiple operators in a single query.
This document discusses advanced search techniques for Google including search operators like filetype, related, *, allintext, allintitle, allinurl, site, .., and - to refine search results. It provides examples of how to use each operator and what they search. It also summarizes Google Books, Google Scholar, and additional Google tools for finding books, scholarly articles, stock quotes, conversions, sunrise/sunset times, definitions, and checking spelling. Advanced searching gives more options than basic keyword searches to better find information.
Search engines use computer programs called spiders or robots to crawl the web and index pages, while subject directories are organized by humans. When searching, it is important to use techniques like keywords, Boolean operators, phrase searching and field searching to narrow results and find the most relevant information. These techniques include using AND, OR and AND NOT to combine search terms effectively as well as searching specific fields like title, domain, host, URL and links.
The document provides an overview of the many search features available on Google. It discusses 10 rules for effective searching on Google using operators like quotes, plus/AND, minus/NOT, OR, tilde, and wildcards. It also explains Google's search algorithms and ranking system. Finally, it outlines several specialized search features available on Google including image, news, product, and local searches.
This document provides an overview of how to effectively search for information using Google search. It discusses formulating search queries, using Boolean operators and search modifiers, filtering search results, and utilizing advanced search features. Examples of search engines, operators, and modifiers are given. Tips are provided for analyzing topics, using synonyms, describing needs concisely, and quoting phrases. Methods for saving useful websites located through searches are also outlined.
- Google search is case insensitive and ignores most punctuation. Using simple, common words and phrases usually yields the best results.
- Phrase searching with double quotes can help find exact phrases, but may miss related results. Using fewer search terms that describe the topic well helps focus the search without being too restrictive.
- Operators like -, *, and OR/| can help exclude results, fill in wildcards, or search for multiple options, but are not always needed for good results. Specific searches like site: can ensure results come from a desired domain.
The document provides guidance on how to effectively search the web through search engines and other tools. It discusses how search engines work and best practices for using keywords and Boolean operators to refine searches. Additionally, it describes different types of search tools including web portals, subject directories, metasearch engines, and the invisible web; noting the advantages and appropriate uses of each.
Search engines & effective searching on the webBetsy Irwin
Search engines find information on the internet by using spiders or robots to crawl the web and index pages containing keywords, unlike databases which contain reviewed information from published sources. To perform an effective search, identify keywords and use Boolean operators like AND to narrow results, OR to expand them, and NOT to exclude terms. Phrase searching and title searching can help find specific phrases or pages containing the search terms in the title. Search engines generally interpret capitalization and plurals the same. Advanced operators allow limiting searches to specific sites, linked pages, or getting more site information. However, information online may be inaccurate or biased, so results should be evaluated carefully.
This document outlines Google search tips and tricks. It discusses the Google search results page layout, how to perform searches, using punctuation and operators to refine searches, quick answers, filtering results, and advanced search options. Tips provided include using fewer search terms initially, the auto-complete feature, phrase searching with quotes, wildcard searches, and excluding terms. Advanced topics like site searching and related searches are also covered.
Search operators are symbols that can be added to search queries to make them more precise and targeted. Examples include using quotation marks to search for an exact phrase, a minus sign to exclude unwanted terms, and keywords like "site:" or "related:" to restrict results to a particular site or find related searches. Learning these operators allows users to perform more advanced searches and find more relevant information through search engines like Google.
Google provides powerful search capabilities for genealogy research. Key strategies for effective Google searches include using phrase searches, combining search terms, excluding words, using wildcards, searching within specific sites, and setting date ranges. For example, searching for "james muskett" OR "muskett james" will find references to the person whether their first or last name comes first.
UNL Extension 2.0 Presentation on keywordsdostdiek4
The document discusses the importance of keywords for optimizing websites for search engines. It defines keywords as words or phrases people use to search for relevant web pages. Choosing the right keywords that match a site's content and audience is important to appear high in search results. The document provides tips on tools like Google AdWords and WordTracker to help identify relevant keywords and suggests including keywords in page titles, text, links and other elements to improve search visibility.
Tips for searching more effectively on the internet include using different search engines and browsers, keywords, phrases in quotes, Boolean operators like AND and OR, and refining searches based on file type, site, or other modifiers. Proper use of search syntax along with understanding how to interpret and refine results can help users find what they are looking for more efficiently.
Searching for Users: SEO as an Engine for Customer Acquisition (Stephan Spenc...Dealmaker Media
The document discusses search engine optimization (SEO) fundamentals and strategies. It identifies the four key pillars of SEO as keywords, content, links, and site structure. Various SEO tactics are described, including optimizing titles, meta descriptions, internal linking structures, and acquiring both internal and external links through blogging, link baiting, and requesting links from other sites. The importance of the "long tail" of unbranded keywords is also emphasized.
The document discusses search engine optimization (SEO) best practices. It covers how search engines work by crawling the web, indexing documents, processing queries, and ranking results. It then discusses the three key areas of SEO - technical, content, and links. It provides tips for on-site SEO factors like keywords, title tags, meta descriptions and URLs. It also discusses off-site SEO through link building and competitions analysis. Throughout, it emphasizes good practices like unique, accurate and descriptive content and links while avoiding duplicate content or keyword stuffing.
The document provides information about search engines including:
- Search engines use keywords entered by users to find websites containing relevant information and return search results pages.
- Crawler-based search engines like Google automatically index websites using crawlers/spiders while human-powered directories rely on human editors. Hybrid search engines combine both.
- Users can improve search results by using search operators like + - and quotes to respectively add, subtract or find exact phrases.
This document provides tips and techniques for improving rankings in search engine results. It discusses optimizing websites for search engines through techniques like choosing relevant keywords, optimizing page structure and file names, using descriptive title and meta tags, and focusing on link popularity. It also recommends using tools to analyze search terms and referrers in website logs to guide optimization. Blogs are recommended as a way to regularly update content and increase relevant links and rankings. Overall the key strategies emphasized are understanding keywords, designing websites with searchability in mind, and continuously monitoring progress and search trends.
The document discusses search engine optimization (SEO) and content creation. It defines SEO as publishing information in a way that helps search engines understand its relevance. The key elements of SEO include tags, information architecture, link building, brand building, and viral marketing. Effective content for SEO should be scannable, searchable, concise, and relevant while using keywords strategically. The goal of SEO is to increase traffic, while high-quality content aims to engage visitors and encourage return visits.
This document provides a summary of various search operators that can be used to refine Google searches. It lists operators for searching by URL, title, text, anchor text, file type, domain, and more. Boolean operators like AND, OR and NOT are described, as are proximity operators. The document also gives examples of how each operator can help with search and provides time and location-based operators.
This document outlines several SEO best practices for optimizing a website, including on-page factors like keywords, headings and links; engagement objects like images and videos; site architecture through siloing of related content; and server performance. It emphasizes the importance of being a subject matter expert by adding substantial unique content on specific topics and getting links from other experts. Key recommendations include using appropriate on-page elements, structuring content into topic-based silos, ensuring technical factors don't prevent indexing, and behaving naturally to build authority through links and engaging content.
The document provides an overview of search engine optimization (SEO) concepts, including:
1) The importance of SEO for driving online and offline sales.
2) How search engines work and are composed of web crawlers and databases to index web pages.
3) Key factors search engines use to evaluate and rank pages, such as relevance, importance, links, and content.
4) Techniques for improving rankings, like optimizing titles, meta tags, and adding relevant and quality backlinks.
This document provides an overview of how search engines work and tips for effective searching. It discusses directories, search engines, metasearch engines, search fundamentals like Boolean queries and search terminology. Popular search engines like Google, Yahoo and Bing are mentioned. Tips are provided for formulating queries when you get too many or too few results. The document also discusses evaluating the credibility and reliability of websites.
Social bookmarking involves saving and sharing bookmarks online so that others can see popular webpages. It is a powerful SEO technique because each bookmark generates a backlink to the bookmarked page using the bookmark title as anchor text. The more accounts that bookmark the same page, the more backlinks it receives. Popular bookmarks pages typically have high PageRank, so bookmarks featured on them are very effective for improving search engine rankings. Keyword research is important to target relevant keywords with adequate search volume and low competition before social bookmarking.
This document provides an overview of search engine optimization (SEO) strategies for editors. It discusses how people find websites through search engines and the importance of SEO. Key on-page optimization factors covered include title tags, content, meta descriptions, images, and site maps. Off-page factors discussed are link popularity, anchor text, and directories. The document emphasizes optimizing content for users and not tricking search engines. Effective SEO involves both on-page and off-page techniques to deliver relevant information to searchers.
The document discusses optimizing WordPress sites and web content for search engine optimization. It covers best practices like using keyword-rich titles, meta descriptions and images. It also discusses using the Yoast SEO plugin to optimize titles, descriptions and rel=author tags. Proper use of categories, tags and 301 redirects are also covered.
WordCamp Toronto SEO: How to do better in Google: Optimizing your WordPress S...Ruth Maude
In these back-to-back sessions, you’ll learn the steps to take to help your site do better in search results.
Session One will be an overview of SEO tactics to optimize WordPress for search. In Session Two, we’ll focus on optimizing your content, including keyword research, web copy and images.
Optimizing your WordPress Site & Web Content for Search - WordCamp 2012 BuffaloRuth Maude
In this session you’ll learn the steps to take to help your site do better in search results. We'll give you an overview of the WordPress SEO Yoast Plugin as we discuss SEO tactics to optimize your web content for search.
This document provides tips and best practices for optimizing a website for search engine optimization (SEO). It discusses topics like selecting an SEO-friendly WordPress theme, creating SEO-optimized content and internal links, managing multilingual SEO, improving title tags and meta descriptions, and obtaining external backlinks from relevant websites. The overall message is that SEO requires a holistic approach across both on-page and off-page optimization factors to help a website rank highly and get found online.
1) SEO is the practice of optimizing a website to increase traffic from search engines by improving both internal and external factors.
2) Key factors for SEO include keyword research, on-page text optimization, image optimization, internal linking, and external link building.
3) Tools like Google Analytics, keyword research tools, and link analysis tools can help with auditing websites and competitor analysis.
The document is an SEO analysis report for the website https://www.aelfriceden.com. It provides summaries of the site's SEO performance in areas such as basic SEO, keywords, titles, descriptions, images, links, and advanced SEO. The overall site score is 72 out of 100, indicating very good SEO performance. There are some minor issues noted such as images missing alt text and the meta description being too long. Generally the site has implemented many SEO best practices correctly.
This document discusses search engine optimization (SEO) best practices. It covers keyword research, on-page optimization including keyword placement in titles, meta descriptions and content. It also discusses internal linking, external links, social actions and mobile SEO. The document provides checklists for on-page and off-page SEO factors and explains Google algorithm updates like Panda and Penguin that target low-quality content and unnatural links.
Search engine optimization (SEO) involves making small modifications to a website to affect its visibility in organic search results. Key on-page SEO elements include optimizing page titles, meta descriptions, URLs, content, images, and use of heading tags. Off-page factors involve improving site structure, link building, and submitting sitemaps and XML files. Google's Webmaster Tools help webmasters control how Google interacts with their site and provides data on crawl issues and search traffic.
Search engine-optimization-starter-guide-viTrí Tuệ Việt
Đào tạo seo => daotaoseo.edu.vn
khóa học internet marketing => http://daotaoseo.edu.vn/Khoa-hoc/Khoa-hoc-Internet-Marketing.aspx
khóa học seo => http://daotaoseo.edu.vn/Khoa-hoc/khoa-hoc-SEO.aspx
khóa học lập trình android => http://daotaoseo.edu.vn/Khoa-hoc/Khoa-hoc-Lap-trinh-Android.aspx
khóa học wordpress => http://daotaoseo.edu.vn/Khoa-hoc/Khoa-hoc-wordpress.aspx
Đào tạo seo => daotaoseo.edu.vn
khóa học internet marketing => http://daotaoseo.edu.vn/Khoa-hoc/Khoa-hoc-Internet-Marketing.aspx
khóa học seo => http://daotaoseo.edu.vn/Khoa-hoc/khoa-hoc-SEO.aspx
khóa học lập trình android => http://daotaoseo.edu.vn/Khoa-hoc/Khoa-hoc-Lap-trinh-Android.aspx
khóa học wordpress => http://daotaoseo.edu.vn/Khoa-hoc/Khoa-hoc-wordpress.aspx
đào tạo seo => daotaoseo.edu.vn
khóa học internet marketing => http://daotaoseo.edu.vn/Khoa-hoc/Khoa-hoc-Internet-Marketing.aspx
khóa học seo => http://daotaoseo.edu.vn/Khoa-hoc/khoa-hoc-SEO.aspx
khóa học lập trình android => http://daotaoseo.edu.vn/Khoa-hoc/Khoa-hoc-Lap-trinh-Android.aspx
khóa học wordpress => http://daotaoseo.edu.vn/Khoa-hoc/Khoa-hoc-wordpress.aspx
đào tạo seo => daotaoseo.edu.vn
khóa học internet marketing => http://daotaoseo.edu.vn/Khoa-hoc/Khoa-hoc-Internet-Marketing.aspx
khóa học seo => http://daotaoseo.edu.vn/Khoa-hoc/khoa-hoc-SEO.aspx
khóa học lập trình android => http://daotaoseo.edu.vn/Khoa-hoc/Khoa-hoc-Lap-trinh-Android.aspx
khóa học wordpress => http://daotaoseo.edu.vn/Khoa-hoc/Khoa-hoc-wordpress.aspx
Abpco conference-2011-social-media-workshop-kursha-woodgateTrí Tuệ Việt
đào tạo seo => daotaoseo.edu.vn
khóa học internet marketing => http://daotaoseo.edu.vn/Khoa-hoc/Khoa-hoc-Internet-Marketing.aspx
khóa học seo => http://daotaoseo.edu.vn/Khoa-hoc/khoa-hoc-SEO.aspx
khóa học lập trình android => http://daotaoseo.edu.vn/Khoa-hoc/Khoa-hoc-Lap-trinh-Android.aspx
khóa học wordpress => http://daotaoseo.edu.vn/Khoa-hoc/Khoa-hoc-wordpress.aspx
đào tạo seo => daotaoseo.edu.vn
khóa học internet marketing => http://daotaoseo.edu.vn/Khoa-hoc/Khoa-hoc-Internet-Marketing.aspx
khóa học seo => http://daotaoseo.edu.vn/Khoa-hoc/khoa-hoc-SEO.aspx
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Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
Communicating effectively and consistently with students can help them feel at ease during their learning experience and provide the instructor with a communication trail to track the course's progress. This workshop will take you through constructing an engaging course container to facilitate effective communication.
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
2. Agenda
Search engine basics
Characteristics of SE Friendly Sites
Page Layout Tips for Improved SEO
Promoting your site
Analyzing your site traffic
Optimize for Stout’s GSA
Advanced searching techniques
3. Search Engine Basics
Crawling
Process by which web pages are discovered and added to an index
Indexing
Compile a massive index of all the words found on:
The web page itself
Key content tags (ex. title, alt)
Process Queries & Rank Results
Search the index for matching pages and return in relevant order
the most relevant results to the user
Serving Results
4. Characteristics of SE Friendly Sites
They give visitors the info they are looking for
They make sure that other sites link to them
They make their site easily accessible
5. Characteristics of SE Friendly Sites
They don’t fill their pages with lists of keywords
They don’t “cloak” or put up “crawler only”
pages
They don’t use images to display important
names, content or links
They don't create multiple copies of a page
under different URLs
Don’t necessarily use a SEO service
6. Page Layout Tips for Improved SEO
Create unique, accurate page titles
Make use of “description” meta tag
Improve the structure of your URLs
Make your site easier to navigate
Offer quality content and services
Write better anchor/link text
Use heading tags appropriately
Optimize your use of images
7. Create unique, accurate page titles
Accurately describe the page’s content
Create unique Title tags for each page
Use brief, but descriptive titles
Shows in search results
8. Make use of “description” meta tag
Accurately summarize the page’s content
Use unique descriptions for each page
“May” show in search results
9. Improve the structure of your URLs
Use words in URLs
Create a simple directory structure
Provide one version of a URL to
reach a document
10. Make your site easier to navigate
Create a naturally flowing hierarchy
Use mostly text for navigation
Consider what happens when a user
removes part of your URL
11. Offer quality content and services
Write easy-to-read text
Stay organized around the topic
Use relevant language
Create fresh, unique content
Offer exclusive content or services
Create content primarily for your
users, not search engines
12. Write better anchor text
Choose descriptive text
Write concise text
Think about anchor text for internal links too
13. Use heading tags appropriately
Imagine you're writing an outline
Use headings sparingly across the
page
14. Optimize the use of Images
Use brief, but descriptive filenames and
alt text
Supply alt text when using images as
links
Store images in a directory of their own
Use commonly supported file types
15. Promoting your site
Blog about new content/services
Don’t forget about offline promotion
Know about social media sites
Reach out to a related community
16. Analyzing your site traffic
Get insight on how users reach and behave on
our site
Discover the most popular content on your site
Measure the impact of optimizations you make
to your site
Discover additional keywords that searchers
might use to find your site
All CommonSpot site traffic is captured with
Google Analytics. Contact webmaster group
to get started: webmaster@uwstout.edu
17. Optimize for Stout’s GSA
GSA – What is it?
Google Search Appliance
Keymatches
Keymatches prioritize and establish a specific result in
response to a particular search term.
Synonyms
Same principle as keymatches only it suggests alternate
terms, which may bring better results.
Go to the following site to submit GSA requests:
http://www3.uwstout.edu/webdev/optimizing_google.cfm
18. Advanced Search Techniques
Basic Examples
biking Italy the words biking and Italy
recycle steel OR iron information on recycling steel or recycling iron
"I have a dream“ the exact phrase I have a dream
salsa –dance the word salsa but NOT the word dance
Louis +I France information about Louis the First (I),
weeding out other kings of France
castle ~glossary glossaries about castles, as well as
dictionaries, lists of terms, terminology, etc.
fortune-telling all forms of the term, whether spelled as a single
word, a phrase, or hyphenated
define:imbroglio definitions of the word imbroglio from the Web
19. Advanced Search Techniques
Calculation Examples
+–*/ basic arithmetic 12 + 34 - 56 * 7 / 8
% of percentage of 45% of 39
^ or ** raise to a power 2^5 or 2**5
old units in new units convert units 300 Euros in USD,
130 lbs in kg,
31 in hex
20. Advanced Search Techniques
Restrict Search
city1 city2 Book flights
site: Search only one website or domain.
[#]..[#] Search within a range of numbers.
filetype: (or ext:) Find documents of the specified type.
link: Find linked pages
i.e., show pages that point to the URL.
book (or books) Search full-text of books.
phonebook: Disney CA Search for Disney's phone numbers in CA
rphonebook: Show residential phonebook listings.
movie: Find reviews and showtimes.
stocks: Given ticker symbols, show stock info
weather Show weather for a given a location
(zip code or city)
21. Advanced Search Techniques
Restrict Search
info: (or id:) Find info about a page.
related: List web pages that are similar/related to the URL
inanchor: The terms must appear in anchor text of links to the page
intext: The terms must appear in the text of the page
intitle: The terms must appear in the title of the page
inurl: The terms must appear in the URL of the page
22. Resources
Webmaster Group: webmaster@uwstout.edu
http://www3.uwstout.edu/webdev
SEO Cheat Sheet:
http://www.seomoz.org/user_files/SEO_Web_De
SEO Guide (more in depth):
http://www.seomoz.org/article/beginners-1-page
Google Searching Help:
http://search.uwstout.edu/user_help.html
http://www.googleguide.com/
Editor's Notes
Basics When you sit down at your computer and do a search, you're almost instantly presented with a list of results from all over the web. How does a search engine find web pages matching your query, and determine the order of search results? In the simplest terms, you could think of searching the web as looking in a very large book with an impressive index telling you exactly where everything is located. When you perform a search, the search engine checks its index to determine the most relevant search results to be returned ("served") to you. The three key processes in delivering search results to you are: Crawling Search engines run automated programs, called "bots" or "spiders", that use the hyperlink structure of the web to "crawl" the pages and documents that make up the World Wide Web. Estimates are that of the approximately 20 billion existing pages, search engines have crawled between 8 and 10 billion. Indexing Once a page has been crawled, its contents are "indexed" - stored in a gi-normous database of documents that makes up a search engine's "index". This index needs to be tightly managed so that requests which must search and sort billions of documents can be completed in fractions of a second. Processing Queries When a request for information comes into the search engine (hundreds of millions do each day), the engine retrieves from its index all the documents that match the query. A match is determined if the terms or phrase is found on the page in the manner specified by the user. For example, a search for car and driver magazine at Google returns ~5.8 million results, but a search for the same phrase in quotes ("car and driver magazine") returns only ~80 thousand results. Ranking Results Once the search engine has determined which results are a match for the query, the engine's algorithm (a mathematical equation commonly used for sorting) runs calculations on each of the results to determine which is most relevant to the given query. They sort these on the results pages in order from most relevant to least so that users can make a choice about which to select. Serving results When a user enters a query, our machines search the index for matching pages and return the results we believe are the most relevant to the user. Relevancy is determined by over 200 factors, one of which is the PageRank for a given page. PageRank is the measure of the importance of a page based on the incoming links from other pages. In simple terms, each link to a page on your site from another site adds to your site's PageRank. Not all links are equal: Google works hard to improve the user experience by identifying spam links and other practices that negatively impact search results. The best types of links are those that are given based on the quality of your content. In order for your site to rank well in search results pages, it's important to make sure that SE’s can crawl and index your site correctly.
Give visitors the information they're looking for Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. In creating a helpful, information-rich site, write pages that clearly and accurately describe your topic. Think about the words users would type to find your pages and include those words on your site. Make sure that other sites link to yours Links help crawlers find your site and can give your site greater visibility in search results. When returning results for a search, Google uses sophisticated text-matching techniques to display pages that are both important and relevant to each search. Google interprets a link from page A to page B as a vote by page A for page B. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important.“ Natural links to your site develop as part of the dynamic nature of the web when other sites find your content valuable and think it would be helpful for their visitors. Unnatural links to your site are placed there specifically to make your site look more popular to search engines. Only natural links are useful for the indexing and ranking of your site. Make your site easily accessible Build your site with a logical link structure. Every page should be reachable from at least one static text link.
Things to avoid Don't fill your page with lists of keywords, attempt to "cloak" pages, or put up "crawler only" pages. If your site contains pages, links, or text that you don't intend visitors to see, crawlers consider those links and pages deceptive and may ignore your site. Cloaking = technique in which the content presented to the search engine spider is different to that presented to the user's browser Don't use images to display important names, content, or links. Crawlers don't recognize text contained in graphics. Use ALT attributes if the main content and keywords on your page can't be formatted in regular HTML. Don't create multiple copies of a page under different URLs. Many sites offer text-only or printer-friendly versions of pages that contain the same content as the corresponding graphic-rich pages. Don't feel obligated to purchase a search engine optimization service. Some companies claim to "guarantee" high ranking for your site. While legitimate consulting firms can improve your site's flow and content, others employ deceptive tactics in an attempt to fool search engines. Be careful; if your domain is affiliated with one of these deceptive services, it could be banned from indexes.
Good practices for page title tags Accurately describe the page's content Choose a title that effectively communicates the topic of the page's content. Avoid: • choosing a title that has no relation to the content on the page • using default or vague titles like "Untitled" or "New Page 1“ Create unique title tags for each page Each of your pages should ideally have a unique title tag, which helps Google know how the page is distinct from the others on your site. Avoid: • using a single title tag across all of your site's pages or a large group of pages Use brief, but descriptive titles Titles can be both short and informative. If the title is too long, Google will show only a portion of it in the search result. --less than 64 characters is ideal --Google allows 66 chars --Yahoo allows 120 chars --HOWEVER! We already use 47 chars with “ - UW Stout, Wisconsin's Polytechnic University”, So truncation potentially will occur at the SE’s Avoid: • using extremely lengthy titles that are unhelpful to users • stuffing unneeded keywords in your title tags
Good practices for description meta tags Accurately summarize the page's content Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result. Avoid: • writing a description meta tag that has no relation to the content on the page • using generic descriptions like "This is a webpage" or "Page about baseball cards" • filling the description with only keywords • copy and pasting the entire content of the document into the description meta tag Use unique descriptions for each page Having a different description meta tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain (e.g. searches using the site: operator). If your site has thousands or even millions of pages, hand-crafting description meta tags probably isn't feasible. In this case, you could automatically generate description meta tags based on each page's content. Avoid: • using a single description meta tag across all of your site's pages or a large group of pages Description meta tags are important because SE’s might use them as snippets for your pages. Note that we say "might" because they may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query.
Good practices for URL structure Use words in URLs URLs with words that are relevant to your site's content and structure are friendlier for visitors navigating your site. Visitors remember them better and might be more willing to link to them. Avoid: • using lengthy URLs with unnecessary parameters and session IDs • choosing generic page names like "page1.html" • using excessive keywords like "baseball-cards-baseball-cards-baseballcards.htm“ Create a simple directory structure Use a directory structure that organizes your content well and is easy for visitors to know where they're at on your site. Try using your directory structure to indicate the type of content found at that URL. Avoid: • having deep nesting of subdirectories like ".../dir1/dir2/dir3/dir4/dir5/dir6/ page.html" • using directory names that have no relation to the content in them Provide one version of a URL to reach a document To prevent users from linking to one version of a URL and others linking to a different version (this could split the reputation of that content between the URLs), focus on using and referring to one URL in the structure and internal linking of your pages. If you do find that people are accessing the same content through multiple URLs, setting up a 301 redirect from non-preferred URLs to the dominant URL is a good solution for this. Avoid: • having pages from subdomains and the root directory (e.g. "domain.com/page.htm" and "sub.domain.com/page.htm") access the same content • mixing www. and non-www. versions of URLs in your internal linking structure • using odd capitalization of URLs (many users expect lower-case URLs and remember them better)
Good practices for site navigation Create a naturally flowing hierarchy Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure. Avoid: • creating complex webs of navigation links, e.g. linking every page on your site to every other page • going overboard with slicing and dicing your content (it takes twenty clicks to get to deep content) Use mostly text for navigation Controlling most of the navigation from page to page on your site through text links makes it easier for search engines to crawl and understand your site. Many users also prefer this over other approaches, especially on some devices that might not handle Flash or JavaScript. Avoid: • having a navigation based entirely on drop-down menus, images, or animations (many, but not all, search engines can discover such links on a site, but if a user can reach all pages on a site via normal text links, this will improve the accessibility of your site; more on how Google deals with non-text files) Consider what happens when a user removes part of your URL Some users might navigate your site in odd ways, and you should anticipate this. For example, instead of using the breadcrumb links on the page, a user might drop off a part of the URL in the hopes of finding more general content. *** you should always have an index page on every sub-site ***
Good practices for content Write easy-to-read text Users enjoy content that is well written and easy to follow. Avoid: • writing sloppy text with many spelling and grammatical mistakes • embedding text in images for textual content (users may want to copy and paste the text and search engines can't read it) Stay organized around the topic It's always beneficial to organize your content so that visitors have a good sense of where one content topic begins and another ends. Breaking your content up into logical chunks or divisions helps users find the content they want faster. Avoid: • dumping large amounts of text on varying topics onto a page without paragraph, subheading, or layout separation Use relevant language Think about the words that a user might search for to find a piece of your content. Users who know a lot about the topic might use different keywords in their search queries than someone who is new to the topic. For example, a long-time baseball fan might search for [nlcs], an acronym for the National League Championship Series, while a new fan might use a more general query like [baseball playoffs]. Anticipating these differences in search behavior and accounting for them while writing your content (using a good mix of keyword phrases) could produce positive results. Create fresh, unique content New content will not only keep your existing visitor base coming back, but also bring in new visitors. Avoid: • rehashing (or even copying) existing content that will bring little extra value to users • having duplicate or near-duplicate versions of your content across your site Offer exclusive content or services Consider creating a new, useful service that no other site offers. You could also write an original piece of research, break an exciting news story, or leverage your unique user base. Other sites may lack the resources or expertise to do these things. Create content primarily for your users, not search engines Designing your site around your visitors' needs while making sure your site is easily accessible to search engines usually produces positive results. Avoid: • inserting numerous unnecessary keywords aimed at search engines but are annoying or nonsensical to users • having blocks of text like "frequent misspellings used to reach this page" that add little value for users • deceptively hiding text from users, but displaying it to search engines
Good practices for anchor text Choose descriptive text The anchor text you use for a link should provide at least a basic idea of what the page linked to is about. Avoid: • writing generic anchor text like "page", "article", or "click here" • using text that is off-topic or has no relation to the content of the page linked to • using the page's URL as the anchor text in most cases (although there are certainly legitimate uses of this, such as promoting or referencing a new website's address) Write concise text Aim for short but descriptive text—usually a few words or a short phrase. Avoid: • writing long anchor text, such as a lengthy sentence or short paragraph of text Think about anchor text for internal links too You may usually think about linking in terms of pointing to outside websites, but paying more attention to the anchor text used for internal links can help users and SE’s navigate your site better. Avoid: • using excessively keyword-filled or lengthy anchor text just for search engines • creating unnecessary links that don't help with the user's navigation of the site
Good practices for heading tags Imagine you're writing an outline Similar to writing an outline for a large paper, put some thought into what the main points and sub-points of the content on the page will be and decide where to use heading tags appropriately. Avoid: • placing text in heading tags that wouldn't be helpful in defining the structure of the page • using heading tags where other tags like <em> and <strong> may be more appropriate • erratically moving from one heading tag size to another Use headings sparingly across the page Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the content and determine where one topic ends and another begins. Avoid: • excessively using heading tags throughout the page • putting all of the page's text into a heading tag • using heading tags only for styling text and not presenting structure
Good practices for images Use brief, but descriptive filenames and alt text Like many of the other parts of the page targeted for optimization, filenames and alt text (for ASCII languages) are best when they're short, but descriptive. Avoid: • using generic filenames like "image1.jpg", "pic.gif", "1.jpg" when possible (some sites with thousands of images might consider automating the naming of images) • writing extremely lengthy filenames • stuffing keywords into alt text or copying and pasting entire sentences Supply alt text when using images as links If you do decide to use an image as a link, filling out its alt text helps Google understand more about the page you're linking to. Imagine that you're writing anchor text for a text link. Avoid: • writing excessively long alt text that would be considered spammy • using only image links for your site's navigation Store images in a directory of their own Instead of having image files spread out in numerous directories and subdirectories across your domain, consider consolidating your images into a single directory (e.g. brandonsbaseballcards.com/images/). This simplifies the path to your images. Use commonly supported file types Most browsers support JPEG, GIF, PNG, and BMP image formats. It's also a good idea to have the extension of your filename match with the filetype.
Good practices for promoting your website Blog about new content or services A blog post on your own site letting your visitor base know that you added something new is a great way to get the word out about new content or services. Other webmasters who follow your site or RSS feed could pick the story up as well. Don't forget about offline promotion Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them know about new content on the company's website. Know about social media sites Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content. Avoid: • attempting to promote each new, small piece of content you create; go for big, interesting items • involving your site in schemes where your content is artificially promoted to the top of these services Reach out to those in your site's related community Chances are, there are a number of sites that cover topic areas similar to yours. Opening up communication with these sites is usually beneficial. Hot topics in your niche or community could spark additional ideas for content or building a good community resource. Avoid: • spamming link requests out to all sites related to your topic area • purchasing links from another site with the aim of getting PageRank instead of traffic
KeywordMatch A word that must appear anywhere in query. KeywordMatches = "Abraham" and "Lincoln" If your KeywordMatch is "Abraham Lincoln", the search query must include both "Abraham" and "Lincoln" to trigger this KeywordMatch. To get a KeywordMatch for either "Abraham" or "Lincoln," then enter two KeywordMatches: one for "Abraham" and one for "Lincoln." PhraseMatch A phrase that appears anywhere in query. For the phrase to match, all of the words must be present, the order of the words must be the same with no intervening words, and any hyphens in the query must be matched. PhraseMatch = "Abraham Lincoln," "President Abraham Lincoln," "Abraham Lincoln president," and "young Abraham Lincoln" These are all phrase KeyMatches because the words appear in the order entered in the search query, "Abraham Lincoln." "Abraham the Tall Lincoln" is not a PhraseMatch because "the Tall" separates the phrase "Abraham Lincoln." ExactMatch Phrase must exactly match the query. ExactMatch = "Abraham Lincoln" Only "Abraham Lincoln" is an ExactMatch for the query. "President Abraham Lincoln" and "Abraham Lincoln's" are not ExactMatches.