Search Engine Optimization Tools
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NextBee Media (http://www.nextbee.com) whose flag ship product focuses on referral marketing solution for small and medium sized businesses, discusses the various SEO tools it used while building its community portal at http://rewards.nextbee.com
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Search Engine Optimization Tools
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Editor's Notes
- Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.
- In this presentation we will look search engine optimization tool , the cost and skills required, Usage details, along with the selection checklist, tips and additional tools.
- Overview of search engine optimization tool Search engine optimization, or SEO, is a process which seeks to make a website friendly to the search engines which index them and rise up the rankings, get more traffic, and get more business. There are a variety of tools that have been created to help you maximize the potential of your sites, such as link checkers, keyword tools, tools that check for similar pages online, and others that simulate the spiders that the search engines use to index sites.
- Cost and skills required Many SEO tools are low-cost, or free, come included in advertising packages, such as Google's AdWords and AdSense. These tools don't require highly advanced skills, and many are quite intuitive so that they can be used by people of all skill sets.
- Usage details You can employ many of these tools, such as keyword analysis tools, keyword suggestion tools, and domain stats, to analyze the market even before you create your own website. If your site is already up and running, using such tools as anchor text analysis, you can make sure that this powerful SEO component is helping your site to high rankings, rather than dragging it down.
- Checklist before selection The features you should look for before selecting any search engine optimization tool are :- Integrated link price calculator, Search engine spider simulator, Reciprocal link checker, Domain stats tool, Keyword density tool, Anchor text analysis, Backlink builder, and Domain age tool.
- Tips CSS is a way to make sure that all your pages are built the same way, and to lessens the chance of error messages appearing from broken links on your website. Robot tags are little bits of codes that can be included in your site to help invite the spiders into certain parts of your site, while keeping them out of others.
- Additional tools to consider Some additional tools you can consider along with search engine optimization tools are : - HTTP/HTTPS header check, Whois lookup, IP to city, File search engine, and SEO bookmarklets.
- We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.