Search Engine Optimization (SEO) for Community Colleges - eMarketing Techniques Webinar

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Brad Kleinman discusses the power of Search Engine Optimization (SEO) for community colleges and continuing education departments.

Education Technology Design

Complimentary eMarketing Webinar Series for Educators Email Brad at [email_address] Part 3 Search Engine Optimization Email Christian at [email_address]

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

About the webinar series ,[object Object],[object Object],[object Object]

First, Two Pearls of Wisdom ,[object Object],[object Object]

Some Stats ,[object Object],[object Object],[object Object]

How we search # of results viewed before click -- iProspect, 2006 -- HitWise, 2006 How many words we search with Only a few 23% First page 39% First 2 pages 19% First 3 pages 9% More than 3 pages 10% 1 word 23.4% 2 words 26.3% 3 words 21% 4 words 13.4% 5 words 7.4% 6 words 3.9% 7 words 2% 8 words+ 2.6%

eMarketing Best Practices – SEM ,[object Object],[object Object],[object Object]

On-page SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Off-page SEO ,[object Object],[object Object],[object Object],[object Object],[object Object]

A few don’ts ,[object Object],[object Object],[object Object],[object Object]

General Tips ,[object Object],[object Object],[object Object]

Questions / Comments? Email Brad at [email_address] Email Christian at [email_address]

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