The course teaches the fundamentals of optimizing website content to improve its visibility and ranking on search engines. On-page SEO refers to the optimizations made directly to the content and HTML source code of a web page. The goal of the course is to give students a comprehensive understanding of the factors that contribute to a website's ranking and provide them with the tools and techniques to implement effective on-page SEO strategies.

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On-Page SEO

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About US
• Web Development & Digital Marketing Agency in US & India
• Collective experience of over 150 years.
• Making brands more discoverable and accessible online.
• Built brands and businesses of various sizes across industries
• Our Digital Marketing, Web Building, Web Marketing and Interactive Marketing services are handcrafted to
specifically meet your brand requirements.
We're a digital and creative agency. We SERV. the service industry. We're a friendly cohort of marketers, creatives,
strategists - and we're massive foodies.
Our mission is to help businesses become more profitable by providing marketing packages at friendly prices.

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On-Page SEO

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SEO Process
SEO Process
1. Research keywords
2. Select a particular keyword
3. Use keyword
4. Use related keywords
5. Share content
6. Build back links
How Google ranks a webpage?
1. Google finds relevance of a page by analyzing its
content
2. Google finds authority by number of links
pointing to that page

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Factors for Ranking
1. Site Speed
1. 40% of people will abandon a web page if it takes more than 3 seconds
to fully load.
2. 47% of end users expect a web page to load in two seconds or less
2. Headline
Your content may be valuable, but if your headline is mediocre, your click-
through rate will be low.
It should be catchy
A top n list of things
A secret that everybody should know
A warning
An irresistible benefit
A headline that creates urgency
Be descriptive. Include the key elements of “thought” in your headline
Give the reader a good idea of what they will get if they read further
Site speed has been a ranking factor since 2010 and it’s good for users, too. If
your load time is more than 2 seconds, which is the standard load time for
sites, then you should take steps to improve it.

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Factors for Ranking

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Factors for Ranking
4. Keyword Frequency
Keyword density should not be more than 5.5%
5. External Links
Page links tell Google that you’re connected and sociable and that you’ve got useful content that people can access somewhere else. This
content could be your own or it could be from another author or site.
1. Link to relevant pages within and outside your site in your introduction
2. Link to more in-depth guides or content on your page or other sites
3. Link with appropriate anchor text, which flows naturally with the content

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Factors for Ranking
6. SEO-Friendly URLs - Google has stated that the first 3-5 words in a URL are given more weight.
7. Title With Keyword - Your title tag is the most important on-page SEO factor.
8. Add Modifiers To Title - Using modifiers like "2016", "best", "guide", and "review" can help you rank for long tail versions of your
target keyword.
9. Blog Post Title in an H1 Tag - The H1 tag is your "headline tag". Most CMS’s (like WordPress) automatically add the H1 tag to your blog
post title. If that’s the case, you’re all set.
10. Dazzle with Multimedia - Text can only take your content so far. Engaging images, videos and diagrams can reduce bounce rate and
increase time on site: two critical user interaction ranking factors.
11. Wrap Subheadings in H2 Tags - Include your target keyword in at least once subheading…and wrap it in an H2 tag.
12. Drop Keyword in First 100 Words - Your keyword should appear in the first 100-150 words of your article.

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Factors for Ranking
13. Use Internal Links - Use 1-2 in every post.
14. Sprinkle LSI Keywords - LSI keywords are synonyms that Google uses to determine a page’s relevancy (and possibly quality). Sprinkle
them into every post.
15. Image Optimization - Make sure at least one image file name includes your target keyword and that your target keyword is part of
your image Alt Text.
16. Post Long Content - The SEO adage "length is strength" was supported by our industry study which found that longer content tends to
rank significantly higher on Google’s first page.
17. Boost Dwell Time - If someone hits their back button immediately after landing on a page, it tells Google in black-and-white: this is
low quality page

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Factors for Ranking
18. Keyword Tags - Keyword frequency, weight, prominence and proximity are a few techniques that can help improve your search engine
rankings. Most of these techniques have one thing in common - use of keywords. Keywords are words people type into a search
engine... words that lead them to your site.
19. Keyword prominence - Keyword prominence is about improving the prominence of keywords by placing important keywords at the
top of a Web page. Basically, the closer your important keywords are to the start of a page, a sentence, title or meta tag, the better.
20. Keyword proximity - Keyword proximity refers to the closeness between two or more keywords. In general, the closer the keywords,
better. will be the results
21. Word stemming - Word stemming is a concept used by some search engines to return search results that include keywords that
extend beyond what you searched for. For example, a search with the keyword "optimize" might return results for, "optimizes,"
"optimizer," and "optimizers." In general, always try to use the longer version of a keyword, especially plurals.

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Factors for Ranking
22. Stop words - Stop words are common words and characters ignored by most search engines. For example: a and are as at be for from
he his I in is it of on that the they this to was Ignoring stop words helps to reduce the amount of storage needed to index the billions
of pages of data, and enhance the speed and relevancy of the search results. Only full-text search engines, such as AltaVista, index
every single word on a Web page.
23. Satisficing - Web users don't prefer optimal ways to find the information they're looking for. They aren't interested in the most
reasonable and sound solution to their problem. Instead they permanently scan for quick'n'dirty-solutions which are "good enough".
Applied to Web, satisficing describes exactly this approach: users settle with a solution to a problem that is "good enough" - even if
alternative solutions can better fulfill their requirements in a long run.

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Contact Info
G E T Y O U R B E S T T A S T E
+1 (724) 612-3694
US Support
+91 9849 037 822
INDIA Backened Support
santosh@digitalcatalystgroup.com
marketing@digitalcatalystgroup.com
E-MAIL

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THANK YOU