These are extremely important steps to be focused while working on SEO

1. 9 Black Hat SEO Techniques
That Do Not Work Any More
KIRAN MANDRAWADKAR

2. Overview
• Search Engine Optimization, SEO is taken after to enhance search
engine rankings of a page and has changed approaches including
Black Hat SEO techniques
• This specific way has practices focused only on search engines and
you as a marketer need to have a clear picture of rules to follow
under the spectrum
• You are supposed to certify the quality of user experience and
thereby, should abstain from using techniques just for the purpose
of manipulating Google

3. #1 Keyword Stuffing
• Keyword stuffing is about stacking a website page with keywords
in its Meta tags or content.
• The strategy is no longer pertinent as Google’s search and ranking
algorithms ban or penalize such sites in search ranking, either
briefly or for all time.
• Overusing keywords make your page spammy as the content
doesn’t look natural and so, you should concentrate on approaches
to create findable content.

4. #2 Cloaking
• Cloaking is measured as a broadly used Black Hat SEO technique in
which the content offered to the search engine is different from
that accessible to user’s browser.
• These must get avoided as Google uses its search algorithms to
locate the exercises and when discovered blameworthy, such
websites’ rankings get hurt or are even banned from search
engines completely.

5. #3 Link exchange/ Buying Links
• Buying or exchanging links for SEO purpose has disadvantages as it
really affects a website’s ranking.
• Though, the technique being effective was practiced earlier, now
is supposed to get avoided as Google algorithms discourage these
activities.
• You should focus on building links naturally instead of going for
paid link options.
• Link exchanges guarantee your webpage to get heaps of links in
lesser time, though SEO endeavors to go to squander as Google’s
Penguin update find and consider such sites as spam.

6. #4 Article Spinning
• Article spinning is an activity very much similar to the plagiarized
content issue.
• The practice involves using special software which rephrases the
copied content to be used later on as a new & uniquely written
post.
• The specific alteration lowers the risk of plagiarism and as Google
Panda’s update works; it degrades your site value and penalizes it
for the violation.

7. #5 Optimized Anchor-texts
• Anchor text is the clickable text in a hyperlink and it gets
optimized with the use of keywords on which a site wants to rank.
For example, if a site wants to rank for the term “digital
marketing institute,” it would use the anchor “digital marketing
institute” to link to its digital marketing institute site.
• The practice worked great until Google cautioned this activity
against measured algorithmic penalization and now collects a big
no-no in SEO.
• Google Penguin updates look for optimized anchor texts while
indexing your site and lowers your rank or penalizes you on finding
accountable.

8. #6 Link-Wheel
• The Link-wheel is an idea under which numerous
themed websites are brought together to create a circle
of links.
• For example, there are four websites; A, B, C, D and E, if A
is your main website (money site), B, C, D and E link to A
reciprocally and then, B links to C, C links to D, D links to E
and E links back to B, completing the wheel.
• Earlier, link wheels were used trying to trick out search
engines through spammy manipulation of reciprocal
links.
• But, as search engine algorithms are now aware of the
pattern, it is not recommended anymore.

9. #7 Hidden Text
• There are a few ways to conceal text on a page, using white texts
on white backgrounds, locating text behind an image, using tiny
font/div tag or using hidden links or texts in content to control
Google’s search rankings is seen as misleading and is a violation.
• Google devalues hidden content using its automated system that
results in penalization of a website.

10. #8 Spam Comments
• Spam Comments are worthless messages and non-related
promotional links and usually appear when sites/blogs stay open
for commenting with no quality control.
• The procedure is taken after to make free backlinks, yet as
prompting no-take after reaction, is a complete waste of time.
• As a part of site optimization, you must prevent spam comments
before these make your reader uncomfortable and blog
unprofessional.

11. #9 Writing for search engines
• Writing for search engines is helpful only when not done rigorously or in
a spammed way.
• There are several sites/blogs that use spam means to publish post such
as text rewriting, using automated ways to create content or others.
• These practices must be kept at strategic distance as Google’s Panda
Update detect such spam content and eliminate it from rankings.
• Also, lengthy write-ups (500-800 words) don’t look impressive anymore.
• To write useful and relevant content is the best practice to draw in
readers to your page, even in terms of SEO optimization.

12. Conclusion
• Black Hat techniques that results in deindexing of sites in Google
search rankings.
• You should keep away from these short term ranking schemes and
go with the decent practices.
• There are a number of ways that work to mend website visibility
in a genuine way, these may require significant investment yet
have better risks for survival in the long-term.