A brief introduction to search engine optimisation from Ian Lockwood of Boom Online Marketing, delivered at IGEM House to Business Link delegates from the East Midlands in July 2010.

1. Search Engine Optimisation Maximise Your Business Potential Online July 2010

3. Search Engine Market Share Google 89.4% Bing 3.03% Yahoo 5% Other 2.57%

4. Are You Getting Indexed?

5. Roadblock: Frames

6. Roadblock: Flash

7. Roadblock: JavaScript

8. Roadblock: JavaScript

10. Title Tag Importance

11. Title Tag Importance

12. Title & Meta Tags

14. Checking Keyword Density www.seoquake.com

15. Keyword Density

19. Aim For The Top 0.29% 21 0.66% 11 2.97% 10 2.83% 9 2.98% 8 3.37% 7 3.99% 6 4.86% 5 6.03% 4 8.44% 3 11.92% 2 42.30% 1 Click Through Rate Position

20. Keyword Research https://adwords.google.com/select/KeywordToolExternal

21. Keyword Research

22. Keyword Research

24. Case Study: Injury Compensation Keywords Search Count per month Total Search Results Competitors with term in Title tag Pages with exact phrase in text Accident claim 756,000 6,000,000 18,800 667,000 Accident claim expert 11,300 1,370,000 605 3,750 Road traffic accident compensation 240 1,500,000 352 831 Whiplash injury compensation 170 365,000 316 5,000 Work accident compensation claim 490 1,260,000 37 738 Industrial injury compensation 140 1,330,000 79 9,830 Whiplash injury claim UK 8 327,000 0 1 Whiplash compensation award 8 102,000 1 3

25. Case Study: Injury Compensation Keywords Search Count per month Total Search Results Competitors with term in Title tag Pages with exact phrase in text Accident claim 756,000 6,000,000 18,800 667,000 Accident claim expert 11,300 1,370,000 605 3,750 Road traffic accident compensation 240 1,500,000 352 831 Whiplash injury compensation 170 365,000 316 5,000 Work accident compensation claim 490 1,260,000 37 738 Industrial injury compensation 140 1,330,000 79 9,830 Whiplash injury claim UK 8 327,000 0 1 Whiplash compensation award 8 102,000 1 3

26. Keyword Examiner www.keywordexaminer.com

28. Who Links to You? linkdomain:mysite.com

29. Major Directories

30. Major Directories

31. Major Directories

33. Blogging

34. Blogging: WordPress

35. WordPress

37. Link Request Example

38. Link Request Example

39. Viral Content: Resources

40. Viral Content: YouTube

41. Viral Content: Video

42. Optimising For YouTube

43. Optimising For YouTube

44. Optimising For YouTube

46. Google Places

47. Google Places

48. Google Places

49. Google Places

50. Google Places