How to manage client expectations when they have unrealistic goals (specifically in this case an ‘impossible keyword’). Presented by Jess Maloney, Open Partners at DRINK Digital Nottingham, Thursday 29th September 2022.
The document discusses managing client expectations for search engine optimization by using the concept of "impossible keywords" that are unlikely to achieve top rankings. It provides tips for identifying alternative keyword opportunities using metrics on difficulty and volume, as well as exploring related queries and competitors' underperforming or stale content. The key advice is to educate clients with data to set appropriate expectations and find new keyword targets when original ones prove too difficult.
Love Letters from Google: SEO, UX and the Internet of ThingsElement Three
Digital marketing has never changed at a faster pace that it does today. How can you keep pace while keeping search engines happy - and ultimately earn more customers? In this "Inbound Marketing BarCamp" presentation, seasoned marketing veteran Dustin Clark takes you through technical and contextual aspects of the ideal loving relationship you need with Google.
Finding Content Gaps: Moving Buyers Through the Funnel | Digital Growth Unlea...Casie Gillette
Casie Gillette presents on finding content gaps to drive the buyer journey. She discusses how 2/3 of survey respondents reported not finding needed content, resulting in lost sales. Content across the buyer journey is essential to purchasing decisions, as 9 out of 10 B2B buyers say content moderately to majorly affects their decisions. She demonstrates analyzing client content performance and mapping it to their buyer journey and goals to identify gaps and improve content strategy.
The document discusses how adopting agile principles and practices can help content marketers produce more impactful content in less time. It advocates using personas, user stories, and story mapping to create audience-centered content. Content should be created and released iteratively through short cycles rather than long, drawn-out processes. Methods like prioritizing a backlog, daily standups, tracking interruptions, demos, and retrospectives can help teams work collaboratively to consistently deliver content. Adapting agile approaches can potentially double a content team's output while reducing the time spent on production.
The Keyword Research Process That Generated 1.6 Million Impressions In 6 MonthsBristolSEO
Daniel is an SEO for Aira. An inbound marketing agency based in Milton Keynes. Daniel will be sharing the exact keyword research process that generated 1.6 million impressions in just 6 short months.
How To Put Together A Corporate Social Responsibility Strategy (And Why it Ma...Boom Online Marketing
The landscape of digital is changing. Buyers want to know what brands are doing to improve the industry and planet and will base their purchasing decisions on this information.
This talk at DRINK :// Digital, showcases why digital marketers need to get on board with Corporate Social Responsibility, how it can impact revenue, customer loyalty and more, and how to create a digital CSR strategy. Presented by Rebekah Conway, Content Strategist, Boom Online
How to Create Hero Content Campaigns That Drive Long Term Search Visibility a...Boom Online Marketing
Jess Peace, Content Team Lead at NeoMam Studios takes us on a journey on how to get content that gets links for years to come. Basically, how to do digital PR real good.
The document discusses managing client expectations for search engine optimization by using the concept of "impossible keywords" that are unlikely to achieve top rankings. It provides tips for identifying alternative keyword opportunities using metrics on difficulty and volume, as well as exploring related queries and competitors' underperforming or stale content. The key advice is to educate clients with data to set appropriate expectations and find new keyword targets when original ones prove too difficult.
Love Letters from Google: SEO, UX and the Internet of ThingsElement Three
Digital marketing has never changed at a faster pace that it does today. How can you keep pace while keeping search engines happy - and ultimately earn more customers? In this "Inbound Marketing BarCamp" presentation, seasoned marketing veteran Dustin Clark takes you through technical and contextual aspects of the ideal loving relationship you need with Google.
Finding Content Gaps: Moving Buyers Through the Funnel | Digital Growth Unlea...Casie Gillette
Casie Gillette presents on finding content gaps to drive the buyer journey. She discusses how 2/3 of survey respondents reported not finding needed content, resulting in lost sales. Content across the buyer journey is essential to purchasing decisions, as 9 out of 10 B2B buyers say content moderately to majorly affects their decisions. She demonstrates analyzing client content performance and mapping it to their buyer journey and goals to identify gaps and improve content strategy.
The document discusses how adopting agile principles and practices can help content marketers produce more impactful content in less time. It advocates using personas, user stories, and story mapping to create audience-centered content. Content should be created and released iteratively through short cycles rather than long, drawn-out processes. Methods like prioritizing a backlog, daily standups, tracking interruptions, demos, and retrospectives can help teams work collaboratively to consistently deliver content. Adapting agile approaches can potentially double a content team's output while reducing the time spent on production.
The Keyword Research Process That Generated 1.6 Million Impressions In 6 MonthsBristolSEO
Daniel is an SEO for Aira. An inbound marketing agency based in Milton Keynes. Daniel will be sharing the exact keyword research process that generated 1.6 million impressions in just 6 short months.
How To Put Together A Corporate Social Responsibility Strategy (And Why it Ma...Boom Online Marketing
The landscape of digital is changing. Buyers want to know what brands are doing to improve the industry and planet and will base their purchasing decisions on this information.
This talk at DRINK :// Digital, showcases why digital marketers need to get on board with Corporate Social Responsibility, how it can impact revenue, customer loyalty and more, and how to create a digital CSR strategy. Presented by Rebekah Conway, Content Strategist, Boom Online
How to Create Hero Content Campaigns That Drive Long Term Search Visibility a...Boom Online Marketing
Jess Peace, Content Team Lead at NeoMam Studios takes us on a journey on how to get content that gets links for years to come. Basically, how to do digital PR real good.
Structuring YouTube Campaigns For Success - Luke Northbrooke - Paid Media Exe...Boom Online Marketing
YouTube campaigns are an often undervalued and misunderstood area of PPC, with all too many businesses neglecting to branch out due to a lack of direct results. This talk will break down how to structure & measure your YouTube campaigns to maximise reach, interest, and action.
Author: Luke Northbrooke - Paid Media Executive, Impression
This document provides tips on newsjacking, which is commenting on breaking news stories to get media coverage for your brand or clients. It advises to check for news daily at 7am, set up Google alerts with relevant keywords, and check live blogs for opportunities. Comments should be relevant to the story, interesting, sharp, and engaging. They should add extra context or information and consider the future implications. Journalists do not care about personal opinions - the comment must provide value. Newsjacking is not appropriate if your client has nothing to do with the story or you cannot offer useful insights. Researching relevant journalists and beats is important. Comments should be sent within 30 minutes and only to journalists who have covered related stories. Newsjacking can
Building top links through digital PR campaigns doesn't need to break the bank and you don't need to be a big company to do it. Let's explore some tried and tested tactics we use that have generated links.
Talk by Laura Hogan (JellyBean) at DRINK :// Digital 27 August 2020
Dwayne will be looking at the current tech scene in Nottingham; highlighting why the status quo is detrimental to the future of the industry, and why this has to change. How can we do better. What are the steps needed by tech business owners and employees to address this, and get everyone buying into resolving this problem? Speaker: Dwayne Codling, Frontend Developer, JH.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Stories have been told for centuries, with many childhood tales passed down across each generation. But what makes a good story in the 21st century and how can we as Digital PRs and marketers produce a story that is worthy of being covered by the media? During this talk I will discuss what makes a good story, uncover my own interpretation and tactics of storytelling, which I have developed through my love of studying History at university, and apply this to creating content and enticing journalists across all industries, to ultimately secure those all important links. Presented by Marina Plummer, Digital PR Manager, Kaizen Agency.
What is a virtual event and how should marketers be thinking about them? Dennis Shiao is a marketing consultant who's helped plan and execute virtual events for HP, Oracle, Cisco and other technology companies. Dennis will break down all of the different types of virtual events and show marketers how they can make use of each type. In addition, he'll detail the questions all marketers need to answer before they start planning a virtual event.
From Optimiser to Consultant: How to Remain Relevant as an SEO PractitionerBoom Online Marketing
In today's ever-changing digital marketing environment with sheer amount of skills needed to succeed at modern SEO it's important to review your knowledge you need and bring disciplines such as SEO & PPC together to get better results.
Author: Ben Wood, Strategy Director - Hallam Agency
How to Smash Google Analytics for eCommerce | Luke Carthy | DRINK :// DigitalBoom Online Marketing
Luke’s talk is about building a GA rig revolving around best practices and how to figure out common eCommerce problems - like error messages in transactions or capturing lost basket value by using custom dimensions & custom definitions.
Author: Luke Carthy, eCommerce Consultant
Getting the Most out of Your Audiences for Sequential and Remarketing Campaigns Boom Online Marketing
Author: Ann Stanley (Founder & Managing Director - Anicca Digital)
The use of sequential and remarketing in paid media is well documented for B2C paid advertising. However, there is an ongoing challenge for B2B marketers is finding enough volume in niche markets.
In this session, we demonstrate how to use a range of paid search and social remarketing audiences to amplify content marketing for ecommerce and B2B lead generation campaigns.
After this session, you'll be able to:
- Find new customers through niche audience identification, audience amplification & filtration
- Sequence cross-channel campaigns to prime your audiences and focus paid search campaigns on most interested individuals
- Understand which social media channels, ad objectives and audience criteria are best suited for finding your niche B2B audiences
- Use video and images to create lower cost awareness campaigns
The aim of this session is to provide a holistic and comprehensive approach to auditing your website from an SEO perspective. Paul will reveal trial and tested methodology that has helped some of his clients over the years. This includes tools, tips and tactics that you can integrate as part of your audit to help sustain a successful SEO strategy moving forward.
Paul Ngoie
Head of Digital Strategy at Contrast
Competition online is getting increasingly fierce, how do you stand out from the crowd in a marketplace dominated by industry giants? In this talk we’ll explore the ways to win organic clicks and sales away from the big players in your industry whilst working with budgets a fraction of theirs.
Helen Pollitt, Head of Digital Avenue Digital
How E-Commerce Marketers Can Master The Facebook Marketing Funnel Boom Online Marketing
This talk outlines tried and tested strategies that e-commerce marketers from any industry can use to drive users through the marketing funnel and achieve their goals using paid social media.
Charlie Byrne, PPC Executive, Impression
Ian Lockwood, Director of Boom Online Marketing on everything that's been happening in search, including Google BERT, Bedlam update, other algorithm updates, health search & more.
Structuring YouTube Campaigns For Success - Luke Northbrooke - Paid Media Exe...Boom Online Marketing
YouTube campaigns are an often undervalued and misunderstood area of PPC, with all too many businesses neglecting to branch out due to a lack of direct results. This talk will break down how to structure & measure your YouTube campaigns to maximise reach, interest, and action.
Author: Luke Northbrooke - Paid Media Executive, Impression
This document provides tips on newsjacking, which is commenting on breaking news stories to get media coverage for your brand or clients. It advises to check for news daily at 7am, set up Google alerts with relevant keywords, and check live blogs for opportunities. Comments should be relevant to the story, interesting, sharp, and engaging. They should add extra context or information and consider the future implications. Journalists do not care about personal opinions - the comment must provide value. Newsjacking is not appropriate if your client has nothing to do with the story or you cannot offer useful insights. Researching relevant journalists and beats is important. Comments should be sent within 30 minutes and only to journalists who have covered related stories. Newsjacking can
Building top links through digital PR campaigns doesn't need to break the bank and you don't need to be a big company to do it. Let's explore some tried and tested tactics we use that have generated links.
Talk by Laura Hogan (JellyBean) at DRINK :// Digital 27 August 2020
Dwayne will be looking at the current tech scene in Nottingham; highlighting why the status quo is detrimental to the future of the industry, and why this has to change. How can we do better. What are the steps needed by tech business owners and employees to address this, and get everyone buying into resolving this problem? Speaker: Dwayne Codling, Frontend Developer, JH.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Stories have been told for centuries, with many childhood tales passed down across each generation. But what makes a good story in the 21st century and how can we as Digital PRs and marketers produce a story that is worthy of being covered by the media? During this talk I will discuss what makes a good story, uncover my own interpretation and tactics of storytelling, which I have developed through my love of studying History at university, and apply this to creating content and enticing journalists across all industries, to ultimately secure those all important links. Presented by Marina Plummer, Digital PR Manager, Kaizen Agency.
What is a virtual event and how should marketers be thinking about them? Dennis Shiao is a marketing consultant who's helped plan and execute virtual events for HP, Oracle, Cisco and other technology companies. Dennis will break down all of the different types of virtual events and show marketers how they can make use of each type. In addition, he'll detail the questions all marketers need to answer before they start planning a virtual event.
From Optimiser to Consultant: How to Remain Relevant as an SEO PractitionerBoom Online Marketing
In today's ever-changing digital marketing environment with sheer amount of skills needed to succeed at modern SEO it's important to review your knowledge you need and bring disciplines such as SEO & PPC together to get better results.
Author: Ben Wood, Strategy Director - Hallam Agency
How to Smash Google Analytics for eCommerce | Luke Carthy | DRINK :// DigitalBoom Online Marketing
Luke’s talk is about building a GA rig revolving around best practices and how to figure out common eCommerce problems - like error messages in transactions or capturing lost basket value by using custom dimensions & custom definitions.
Author: Luke Carthy, eCommerce Consultant
Getting the Most out of Your Audiences for Sequential and Remarketing Campaigns Boom Online Marketing
Author: Ann Stanley (Founder & Managing Director - Anicca Digital)
The use of sequential and remarketing in paid media is well documented for B2C paid advertising. However, there is an ongoing challenge for B2B marketers is finding enough volume in niche markets.
In this session, we demonstrate how to use a range of paid search and social remarketing audiences to amplify content marketing for ecommerce and B2B lead generation campaigns.
After this session, you'll be able to:
- Find new customers through niche audience identification, audience amplification & filtration
- Sequence cross-channel campaigns to prime your audiences and focus paid search campaigns on most interested individuals
- Understand which social media channels, ad objectives and audience criteria are best suited for finding your niche B2B audiences
- Use video and images to create lower cost awareness campaigns
The aim of this session is to provide a holistic and comprehensive approach to auditing your website from an SEO perspective. Paul will reveal trial and tested methodology that has helped some of his clients over the years. This includes tools, tips and tactics that you can integrate as part of your audit to help sustain a successful SEO strategy moving forward.
Paul Ngoie
Head of Digital Strategy at Contrast
Competition online is getting increasingly fierce, how do you stand out from the crowd in a marketplace dominated by industry giants? In this talk we’ll explore the ways to win organic clicks and sales away from the big players in your industry whilst working with budgets a fraction of theirs.
Helen Pollitt, Head of Digital Avenue Digital
How E-Commerce Marketers Can Master The Facebook Marketing Funnel Boom Online Marketing
This talk outlines tried and tested strategies that e-commerce marketers from any industry can use to drive users through the marketing funnel and achieve their goals using paid social media.
Charlie Byrne, PPC Executive, Impression
Ian Lockwood, Director of Boom Online Marketing on everything that's been happening in search, including Google BERT, Bedlam update, other algorithm updates, health search & more.
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
TAM AdEx-Quarterly Report on Television Advertising_2024.pdfSocial Samosa
According to the report, there was a 4% decrease in television advertising volumes compared to the same period in 2023, indicating shifts in advertising strategies or market dynamics.
Masira Digital Marketing Agency, Bangalore offers the most advanced digital marketing services to help businesses grow. For more details, visit: https://masiradm.com/
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
Digital Marketing Company in India - DIGI BrooksDIGI Brooks
This infographic provides guidance on marketing analytics, helping businesses grow using tools like Google Analytics and AI, measuring ROI, and analysing future trends to track business development.
https://digibrooks.com/digital-marketing-services/
Advertising and Promotion of whisper by Sakthi Sundarsakthisundar2001
This presentation is an invaluable resource for marketing professionals, students, and anyone interested in understanding the dynamics of effective advertising and promotion in the feminine hygiene sector. Explore how Whisper maintains its brand leadership and continues to innovate in a competitive market.
Boost your brand with top-notch digital marketing services in New York! Our expert team specializes in SEO, social media marketing, PPC advertising, and email campaigns to drive engagement and increase your online presence. Partner with us to reach your target audience, track performance, and achieve measurable results. Transform your digital strategy and stay ahead in the competitive NYC market. Contact us today!
12. #DRINKDigital @JessicaMal_
◆ They’ve got a TV ad live that says search for
‘KEYWORD’ and they don’t currently rank for it.
◆ The ‘higher-ups’ are demanding they rank for the
keyword.
◆ They think SEO is as ‘easy’ as PPC.
12
20. #DRINKDigital @JessicaMal_
◆ Do the results align with their product or service?
◆ Is there one clear result or is it mismatched?
◆ Is there one brand who dominates the SERP?
◆ Do the results encourage clicks?
20