How Marketers Should Think About Virtual Events

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What is a virtual event and how should marketers be thinking about them? Dennis Shiao is a marketing consultant who's helped plan and execute virtual events for HP, Oracle, Cisco and other technology companies. Dennis will break down all of the different types of virtual events and show marketers how they can make use of each type. In addition, he'll detail the questions all marketers need to answer before they start planning a virtual event.

Marketing

Let’s Take a Journey Back in Time...
“The first eComXpo was held between February 17, 2005 and February 19, 2005 and had an estimated
1,600 attendees, 92 exhibitors and 75 presentations by industry experts.”

Let’s Take a Journey Back in Time...
Cisco Live Virtual 2009

Let’s Take a Journey Back in Time...
Cisco Global Sales Experience 2009

Types of Events
Scheduled Chat
● No audio
● No video
● Example: Twitter
chats
Webinar
● Audio
● Video (optional)
● Slides (optional)
● Q&A
● Text-based chat
● Polls
Virtual Event
● Audio
● Video (optional)
● Slides (optional)
● Q&A
● Text-based chat
● Polls
● Multiple webinars
● Booths
● Networking Lounge
● Prize Center
● Leaderboard
Hybrid Event
● Audio
● Video (optional)
● Slides (optional)
● Q&A
● Text-based chat
● Polls
● Multiple webinars
● Booths
● Networking Lounge
● Prize Center
● Leaderboard
● Physical event
integration

2) The power of marketing automation,
applied to events.

3) Your audience is now global. How do
you adapt?

4) Think less about “events” and more
about “365 day experiences.”

Virtual Events: 10 Questions to Answer
Before You Start

10 Questions to Answer
1. Why have a virtual event?
2. Are you giving yourself enough time?
3. How are you handling paid ticketing?
4. Have speakers agreed to present in your virtual
event?
5. Have you worked out important registration details?

10 Questions to Answer
6. What’s your vision?
7. Can your existing team pull this off?
8. How will you deliver leads to sponsors?
9. Will your target audience attend a virtual event?
10. How will you keep your audience engaged?

About Me
Thanks for attending. Feel free to reach out!
1. Find me on Twitter (@dshiao)
2. Connect on LinkedIn
3. Subscribe to the “Content Corner” newsletter

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