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SEO, LLC Internet Competitive Analysis 
Research and Advice 
9/25/2014 
SEO, LLC Internet Competitive 
Analysis 
500 N. Michigan Ave. 
Suite 500 
Chicago, IL 60611 
920-285-7570 
Date: 9/25/2014 
Recipient: Brian C. Bateman 
SplinternetMarketing.com 
500 N. Michicgan Ave. Ste. 300 
CHICAGO IL 60611 
Phone: 877-710-2007 
http://splinternetmarketing.com/default.asp 
http://twitter.splinternetmarketing.com 
http://facebook.splinternetmarketing.com 
http://youtube.splinternetmarketing.com 
This analysis has been created by SEO, LLC. Visit us on the Web at 
http://SplinternetMarketing.com/default.aspor call 920-285-7570 for an appointment for your 
personalized plan to dominate in the search results on Google and Bing. 
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SEO, LLC Internet Competitive Analysis 
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Report overview 
This report helps you to optimize the web page "http://www.heinslawoffice.com/" for a high 
ranking on Google.com (without Places) for the search term "Employment Law". 
Your web page 
http://www.heinslawoffice.com/ 
Title: Employment Law Attorneys - Wisconsin Employee Rights Lawyers 
Description: [No meta description available.] 
Your competitors for the search term "Employment Law" on Google.com (without 
Places) 
1 http://www.dol.gov/compliance/guide/ 
Title: Employment Law Guide - A Companion to the FirstStep Employment 
Law Advisor 
Description: [No meta description available.] 
2 http://www.law.cornell.edu/wex/employment 
Title: Employment | Wex Legal Dictionary / Encyclopedia | LII / Legal 
Information Institute 
Description: [No meta description available.] 
3 http://timesofindia.indiatimes.com/Business/India-Business/Bombay-HC-r 
uling-mirrors-US-law-on-employment/articleshow/43377717.cms 
Title: Bombay HC ruling mirrors US law on employment - The Times of 
India 
Description: Workplace hiring in the United States is underscored by the 
Equal Employment Opportunity Law, which goes back to the Kennedy 
years and the Civil Rights movement. 
4 http://www.nolo.com/legal-encyclopedia/hr-employment-law 
Title: Employment Law: Human Resources & Workplace Rights - 
Nolo.com 
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Your competitors for the search term "Employment Law" on Google.com (without 
Places) 
Description: Whether you're a small business owner, an HR professional, 
or an employee, you can learn the rules of employment law here. 
5 http://www.hg.org/employ.html 
Title: Employment Law - Guide to Labor Law - HG.org 
Description: Employment law governs the rights and duties between 
employers and workers. Also referred to as labor law. 
6 http://www.employee-advocates.com/ 
Title: Milwaukee Employment Law Lawyer | Wisconsin Unemployment 
Compensation Attorney | Nationwide Disability Benefits Law Firm 
Description: [No meta description available.] 
7 http://www.celcwi.com/ 
Title: Consumer & Employment Law Center of Wisconsin Home Page 
Description: Consumer and Employment Law Center of Wisconsin, 
Protecting People from Unlawful Consumer and Employment Practices 
8 http://www.eeoc.gov/ 
Title: EEOC Home Page 
Description: EEOC Home Page 
9 http://en.wikipedia.org/wiki/Labour_law 
Title: Labour law - Wikipedia, the free encyclopedia 
Description: [No meta description available.] 
10 http://www.fox-law.com/ 
Title: Wisconsin Employment Law Attorney | Chicago Civil Rights Lawyer 
| Whistleblower, Accident Injury 
Description: Experienced Wisconsin and Illinois employment law 
attorneys. Contact Fox & Fox today at 800-416-5368 to speak with a 
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SEO, LLC Internet Competitive Analysis 
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Your competitors for the search term "Employment Law" on Google.com (without 
Places) 
Wisconsin employment lawyer. 
Analyzed search terms 
1. Employment Law 
2. Employment 
3. Law 
Top 10 Ranking Requirements Score™ 79% The Top 10 Ranking Requirements Score™ of 79% means that the web page 
www.heinslawoffice.commeets only 79% of the requirements for a top 10 ranking on 
Google.com (without Places) for the search term "Employment Law". 
Note that not all ranking factors are weighted equally, and that there are some ranking factors 
that cannot be taken into account because search engines do not reveal the necessary data. 
Search engine ranking factors performance 
Ranking Factor 
Factors 
Importance 
Passed 
Factors 
Failed Ranking Factors Performance 
104 ranking factors passed 
15 ranking factors failed 
Essential (weighted most): 20 3 
Very Important: 9 0 
Important: 34 2 
Moderately Important: 33 8 
Slightly Important: 8 2 
Total: 104 15 
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SEO, LLC Internet Competitive Analysis 
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Table of contents 
1. Report overview 18. Keyword use in outbound anchor texts 
2. Keyword use in document title 19. Keyword use in same domain link URLs 
3. Number of backlinks 20. Keyword use in outbound link URLs 
4. Anchor texts of backlinks 21. Keyword use in meta description 
5. Keyword use in body text 22. Number of trailing slashes in URL 
6. Age of web site 23. HTML validation of web page to W3C 
standards 
7. Keyword use in H1 headline texts 24. Readability level of web page 
8. Keyword use in domain name 25. Keyword use in the first sentence of the 
body text 
9. Keyword use in page URL 26. Search engine compatibility 
10. Mentions on social sites 27. Factors that could prevent your top ranking 
11. Server speed 28. Table: Number of keywords 
12. Keyword use in H2-H6 headline texts 29. Table: Keyword density 
13. Keyword use in IMG ALT attributes 30. Table: Keyword position 
14. Top level domain of web site 31. Table: Number of words 
15. Keyword use in bold body text 32. Table: Number of characters 
16. Number of visitors to the site 33. Table: Ranking factors digest 
17. Keyword use in same domain anchor texts 
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SEO, LLC Internet Competitive Analysis 
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Keyword use in document title 
Essential 
The document title is the text within the <title>...</title> tags in the HTML code of your web page. 
This chapter tries to find out how to use the search term "Employment Law" in the document title 
and if it's important for Google.com (without Places). 
Example: <title>Your web page title</title> 
Their contents 
Rank Keyword use in document title 
1 EmploymentLaw Guide - A Companion to the FirstStepE mploymentLaw Advisor 
2 Employment| Wex Legal Dictionary / Encyclopedia | LII / Legal Information Institute 
3 Bombay HC ruling mirrors US law on employment- The Times of India 
4 EmploymentLaw: Human Resources & Workplace Rights - Nolo.com 
5 EmploymentLaw - Guide to Labor Law - HG.org 
6 Milwaukee EmploymentLaw Lawyer | Wisconsin UnemploymentCompensation 
Attorney | Nationwide Disability BenefitsL aw Firm 
7 Consumer & EmploymentLaw Center of Wisconsin Home Page 
8 EEOC Home Page 
9 Labour law - Wikipedia, the free encyclopedia 
10 Wisconsin EmploymentLaw Attorney | Chicago Civil Rights Lawyer | Whistleblower, 
Accident Injury 
Your contents 
EmploymentLaw Attorneys - Wisconsin Employee Rights Lawyers 
Advice for your document title 
Search term: "Employment Law" 
Competitors Your Site Advice 
Number of keywords: 0 to 2 1 OK OK 
Keyword density: 0% to 36% 29% OK OK 
Search term: "Employment" 
Competitors Your Site Advice 
Number of keywords: 0 to 2 1 OK OK 
Keyword density: 0% to 18% 14% OK OK 
Search term: "Law" 
Competitors Your Site Advice 
Number of keywords: 0 to 3 2 OK OK 
Keyword density: 0% to 29% 29% OK OK 
Keywords "Employment" or "Law" 
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SEO, LLC Internet Competitive Analysis 
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Advice for your document title 
Search term: "Employment Law" 
Competitors Your Site Advice 
Number of keywords: 0 to 5 3 OK OK 
Keyword density: 0% to 21% 21% OK OK 
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Number of backlinks 
Essential 
This chapter measures how many web pages link to your website domain according to the data 
providers Alexa.com and SEOprofiler.com. The SEOprofiler service provides the number of 
unique linking domains, not the number of all linking pages. 
Keep in mind that the raw number of linking web pages is not as important as the quality of the 
web pages that link to your site. 
Number of backlinks according to these data providers (the more the better) 
Alexa SEOprofiler (unique 
backlinks) 
Peak Value 
To Your Site: 10 18 18 
To Site 1: 19,514 64,070 64,070 
To Site 2: 61,853 n/a 61,853 
To Site 3: 53,162 n/a 53,162 
To Site 4: 6,949 17,953 17,953 
To Site 5: 2,849 7,195 7,195 
To Site 6: 15 13 15 
To Site 7: 8 12 12 
To Site 8: 6,698 22,930 22,930 
To Site 9: 1,855,495 n/a 1,855,495 
To Site 10: 8 6 8 
Range: 8 to 1,855,495 6 to 64,070 8 to 1,855,495 
Advice for the number of backlinks 
In average, less web pages link to your page than to the top ranked pages. The average link 
popularity of the top ranked pages is 208,269, the link popularity of your web page is 18. 
You must increase the number of web pages from different domains that link to your web 
site. Keep in mind that all search engines also evaluate the anchor texts and the quality of 
the web pages that link to your web site. 
<< 
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SEO, LLC Internet Competitive Analysis 
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Anchor texts of backlinks 
Essential 
Backlinks are links from other web sites to your site. If many other sites link to your site, then 
search engines consider your site to be important. However, the number of links is not as 
important as is the relevance of the linking page and the anchor text used in linking to your site. 
This chapter lists the most popular anchor texts used in linking to your site, as well as a sample 
of the web pages that link to your site, along with the anchor text. 
Most popular anchor texts used to link to your site 
Anchor Text Popularity 
heins law office 18.8% 
http://www.heinslawoffice.com 18.8% 
janet heins 12.5% 
http://www.heinslawoffice.com/ 6.2% 
erica reib 6.2% 
executive order to ban contractors from lgbt discrimination e- mployment 
6.2% 
law attorneys 
view site 6.2% 
harassment 6.2% 
heinslawoffice.com 6.2% 
milwaukee employmentlaw attorneys 6.2% 
visit website 6.2% 
Sample of the web pages that link to your site 
Anchor Text Linked URL Web Page That Links To Your Site 
[no anchor text, 
usually images] 
http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl 
og.com/2014/02/ 
[no anchor text, 
usually images] 
http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl 
og.com/2014/02/actress-may-seek-n 
ew-trial-over-wrongful-termination.sht 
ml 
[no anchor text, 
usually images] 
http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl 
og.com/2014/02/class-action-lawsuit-f 
iled-on-behalf-of-football-cheerleader 
s.shtml 
[no anchor text, 
usually images] 
http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl 
og.com/2014/02/president-obama-pra 
ises-gap-for-raising-wages.shtml 
[no anchor text, 
usually images] 
http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl 
og.com/2014/02/wrongful-termination 
-leads-to-back-pay-award.shtml 
[no anchor text, http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl 
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Sample of the web pages that link to your site 
Anchor Text Linked URL Web Page That Links To Your Site 
usually images] og.com/2014/03/ 
[no anchor text, 
usually images] 
http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl 
og.com/2014/03/former-playboy-empl 
oyee-wins-wrongful-termination-lawsu 
it.shtml 
[no anchor text, 
usually images] 
http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl 
og.com/2014/03/senator-hopes-to-fig 
ht-workplace-harassment-with-new-bil 
l.shtml 
[no anchor text, 
usually images] 
http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl 
og.com/2014/03/wage-lawsuits-filed-a 
gainst-mcdonalds.shtml 
[no anchor text, 
usually images] 
http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl 
og.com/2014/03/wisconsin-equal-righ 
ts-claim-results-in-settlement.shtml 
[no anchor text, 
usually images] 
http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl 
og.com/2014/04/ 
[no anchor text, 
usually images] 
http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl 
og.com/2014/04/eeoc-files-suit-again 
st-merry-maids-franchise.shtml 
[no anchor text, 
usually images] 
http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl 
og.com/2014/04/government-lawyer-t 
estifies-before-house-on-cfpb-discrim 
ination.shtml 
[no anchor text, 
usually images] 
http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl 
og.com/2014/04/non-compete-agree 
ments-damaging-to-free-market-growt 
h.shtml 
[no anchor text, 
usually images] 
http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl 
og.com/2014/04/wisconsin-railroad-c 
ompany-ordered-to-pay-worker-over- 
350k.shtml 
[no anchor text, 
usually images] 
http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl 
og.com/2014/05/ 
[no anchor text, 
usually images] 
http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl 
og.com/2014/05/employee-speech-is 
sues-in-the-private-sector.shtml 
[no anchor text, 
usually images] 
http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl 
og.com/2014/05/non-compete-agree 
ments-and-the-inevitable-disclosure-d 
octrine.shtml 
[no anchor text, 
usually images] 
http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl 
og.com/2014/05/supreme-court-hear 
s-whistleblower-case.shtml 
[no anchor text, 
usually images] 
http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl 
og.com/2014/05/tribal-casino-must-c 
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Sample of the web pages that link to your site 
Anchor Text Linked URL Web Page That Links To Your Site 
omply-with-eeoc-subpoena.shtml 
[no anchor text, 
usually images] 
http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl 
og.com/2014/06/ 
[no anchor text, 
usually images] 
http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl 
og.com/2014/06/company-sued-over-discharged- 
workers.shtml 
[no anchor text, 
usually images] 
http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl 
og.com/2014/06/donald-sterling-sued 
-over-alleged-sexual-harassment.shtm 
l 
[no anchor text, 
usually images] 
http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl 
og.com/2014/06/executive-order-to-b 
an-contractors-from-lgbt-discriminatio 
n.shtml 
[no anchor text, 
usually images] 
http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl 
og.com/2014/06/tribal-sovereignty-pot 
entially-problematic-for-employees.sh 
tml 
[no anchor text, 
usually images] 
http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl 
og.com/2014/06/wisconsin-dnr-fires-employee- 
for-sexual-harassment.sht 
ml 
[no anchor text, 
usually images] 
http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl 
og.com/2014/07/ 
[no anchor text, 
usually images] 
http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl 
og.com/2014/07/noncompete-clauses 
-in-wisconsin-employment-agreement 
s.shtml 
[no anchor text, 
usually images] 
http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl 
og.com/2014/07/reducing-employee-discrimination. 
shtml 
[no anchor text, 
usually images] 
http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl 
og.com/2014/07/tinder-sued-for-sexu 
al-harassment.shtml 
[no anchor text, 
usually images] 
http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl 
og.com/2014/07/unpaid-interns-not-c 
onsidered-employees.shtml 
[no anchor text, 
usually images] 
http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl 
og.com/2014/07/wisconsin-man-termi 
nated-after-showing-firearm-to-co-wo 
rker.shtml 
[no anchor text, 
usually images] 
http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl 
og.com/2014/08/ 
[no anchor text, 
usually images] 
http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl 
og.com/2014/08/6-million-payout-fro 
m-linkedin-to-workers.shtml 
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9/25/2014 
Sample of the web pages that link to your site 
Anchor Text Linked URL Web Page That Links To Your Site 
[no anchor text, 
usually images] 
http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl 
og.com/2014/08/eeoc-sues-grocery-chain- 
for-workplace-discrimination.sh 
tml 
[no anchor text, 
usually images] 
http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl 
og.com/2014/08/retail-giant-sued-for-discrimination. 
shtml 
[no anchor text, 
usually images] 
http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl 
og.com/2014/08/seventh-circuit-court 
-of-appeals-issues-fmla-decision.sht 
ml 
[no anchor text, 
usually images] 
http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl 
og.com/2014/08/wisconsin-workers-d 
ealt-setback-in-employee-rights-lawsu 
it.shtml 
[no anchor text, 
usually images] 
http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl 
og.com/2014/09/ 
[no anchor text, 
usually images] 
http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl 
og.com/2014/09/employee-rights-in-w 
orkplace-age-discrimination.shtml 
[no anchor text, 
usually images] 
http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl 
og.com/2014/09/female-employees-a 
ccuse-archie-comics-of-gender-discr 
imination.shtml 
[no anchor text, 
usually images] 
http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl 
og.com/2014/09/what-is-the-process-once- 
a-discrimination-claim-is-filed.s 
html 
[no anchor text, 
usually images] 
http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl 
og.com/About.shtml 
[no anchor text, 
usually images] 
http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl 
og.com/archives.shtml 
[no anchor text, 
usually images] 
http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl 
og.com/arrest-conviction-record/ 
[no anchor text, 
usually images] 
http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl 
og.com/Contact.shtml 
[no anchor text, 
usually images] 
http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl 
og.com/employee-rights/ 
[no anchor text, 
usually images] 
http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl 
og.com/Privacy-Policy.shtml 
[no anchor text, 
usually images] 
http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl 
og.com/sex-discrimination/ 
[no anchor text, 
usually images] 
http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl 
og.com/sexual-harassment/ 
[no anchor text, 
usually images] 
http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl 
og.com/unemployment/ 
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Sample of the web pages that link to your site 
Anchor Text Linked URL Web Page That Links To Your Site 
age discrimination http://www.heinslawoffice.com/Discri 
mination/ 
http://www.wisconsinemploymentlawbl 
og.com/2014/05/ 
age discrimination http://www.heinslawoffice.com/Discri 
mination/ 
http://www.wisconsinemploymentlawbl 
og.com/2014/05/tribal-casino-must-c 
omply-with-eeoc-subpoena.shtml 
employee 
discrimination 
http://www.heinslawoffice.com/Discri 
mination/ 
http://www.wisconsinemploymentlawbl 
og.com/2014/07/reducing-employee-discrimination. 
shtml 
Employee rights http://www.heinslawoffice.com/Practic 
e-Areas/ 
http://www.wisconsinemploymentlawbl 
og.com/2014/03/former-playboy-empl 
oyee-wins-wrongful-termination-lawsu 
it.shtml 
employee rights http://www.heinslawoffice.com/Practic 
e-Areas/ 
http://www.wisconsinemploymentlawbl 
og.com/2014/04/wisconsin-railroad-c 
ompany-ordered-to-pay-worker-over- 
350k.shtml 
employee rights http://www.heinslawoffice.com/Practic 
e-Areas/ 
http://www.wisconsinemploymentlawbl 
og.com/2014/08/6-million-payout-fro 
m-linkedin-to-workers.shtml 
employment 
benefits 
http://www.heinslawoffice.com/Practic 
e-Areas/Employment-Contract-Revie 
ws.shtml 
http://www.wisconsinemploymentlawbl 
og.com/employment-disputes/ 
employment 
disputes 
http://www.heinslawoffice.com/Practic 
e-Areas/Employment-Contract-Revie 
ws.shtml 
http://www.wisconsinemploymentlawbl 
og.com/2014/02/president-obama-pra 
ises-gap-for-raising-wages.shtml 
Executive order to 
ban contractors 
from LGBT 
discrimination - 
EmploymentLaw 
Attorneys 
http://www.heinslawoffice.com/blog/ex 
ecutive-order-to-ban-contractors-from 
-lgbt-discrimination 
http://areabisnis.com/story.php?title= 
executive-order-to-ban-contractors-fr 
om-lgbt-discrimination-employment-la 
w-attorneys 
harassment http://www.heinslawoffice.com/SideN 
avigation/Harassment2.shtml 
http://www.employment-law-wi.com/At 
torneys/Janet-L-Heins.shtml 
Heins Law Office http://www.heinslawoffice.com/ http://professionals.avidlocals.com/list 
ing/heins-law-office.html 
Heins Law Office http://www.heinslawoffice.com/ http://professionals.prospotlight.com/li 
sting/heins-law-office.html 
http://www.heins 
lawoffice.com 
http://www.heinslawoffice.com/ http://www.a1resourcemoz.com/new. 
php?page=10&part=week 
http://www.heins 
lawoffice.com 
http://www.heinslawoffice.com/blog/c 
ompany-sued-over-discharged-worke 
rs 
http://socialwebsubmitter.com/tag/co 
mpany 
http://www.heins 
lawoffice.com 
http://www.heinslawoffice.com/blog/c 
ompany-sued-over-discharged-worke 
rs 
http://socialwebsubmitter.com/tag/dis 
charged 
http://www.heins http://www.heinslawoffice.com/blog/c http://socialwebsubmitter.com/tag/em 
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Sample of the web pages that link to your site 
Anchor Text Linked URL Web Page That Links To Your Site 
lawoffice.com ompany-sued-over-discharged-worke 
rs 
p 
http://www.heins 
lawoffice.com 
http://www.heinslawoffice.com/blog/c 
ompany-sued-over-discharged-worke 
rs 
http://socialwebsubmitter.com/tag/ove 
r 
http://www.heins 
lawoffice.com 
http://www.heinslawoffice.com/blog/c 
ompany-sued-over-discharged-worke 
rs 
http://socialwebsubmitter.com/tag/wor 
kers 
http://www.heins 
lawoffice.com 
http://www.heinslawoffice.com/blog/c 
ounty-employee-alleges-sexual-haras 
sment 
http://socialwebsubmitter.com/tag/cou 
nty 
http://www.heins 
lawoffice.com 
http://www.heinslawoffice.com/blog/c 
ounty-employee-alleges-sexual-haras 
sment 
http://socialwebsubmitter.com/tag/sex 
ual 
http://www.heins 
lawoffice.com 
http://www.heinslawoffice.com/blog/re 
ducing-employee-discrimination 
http://socialwebsubmitter.com/tag/em 
ploym 
http://www.heins 
lawoffice.com 
http://www.heinslawoffice.com/blog/re 
tail-giant-sued-for-discrimination 
http://socialwebsubmitter.com/tag/gia 
nt 
http://www.heins 
lawoffice.com 
http://www.heinslawoffice.com/blog/re 
tail-giant-sued-for-discrimination 
http://socialwebsubmitter.com/tag/reta 
il 
http://www.heins 
lawoffice.com 
http://www.heinslawoffice.com/blog/tin 
der-sued-for-sexual-harassment 
http://socialwebsubmitter.com/search/ 
sued/rss/ 
http://www.heins 
lawoffice.com 
http://www.heinslawoffice.com/blog/tin 
der-sued-for-sexual-harassment 
http://socialwebsubmitter.com/search/ 
tinder/rss/ 
http://www.heins 
lawoffice.com 
http://www.heinslawoffice.com/blog/tin 
der-sued-for-sexual-harassment 
http://socialwebsubmitter.com/tag/har 
assment 
http://www.heins 
lawoffice.com 
http://www.heinslawoffice.com/blog/tin 
der-sued-for-sexual-harassment 
http://socialwebsubmitter.com/tag/sue 
d 
http://www.heins 
lawoffice.com 
http://www.heinslawoffice.com/blog/tin 
der-sued-for-sexual-harassment 
http://socialwebsubmitter.com/tag/tind 
er 
http://www.heins 
lawoffice.com 
http://www.heinslawoffice.com/blog/u 
npaid-interns-not-considered-employ 
ees 
http://www.gloriouslinks.com/tag/empl/ 
http://www.heins 
lawoffice.com 
http://www.heinslawoffice.com/employ 
ee-discrimination.html 
http://socialwebsubmitter.com/tag/dis 
crimination 
http://www.heins 
lawoffice.com 
http://www.heinslawoffice.com/employ 
ment-contract-reviews.html 
http://socialwebsubmitter.com/tag/revi 
ews 
http://www.heins 
lawoffice.com 
http://www.heinslawoffice.com/fmla-di 
scrimination.html 
http://socialwebsubmitter.com/tag/em 
ployment 
http://www.heins 
lawoffice.com 
http://www.heinslawoffice.com/fmla-di 
scrimination.html 
http://www.gloriouslinks.com/upcomin 
g/ 
http://www.heins 
lawoffice.com/ 
http://www.heinslawoffice.com/ https://www.nela-illinois.org/members/ 
detail/3127/ 
http://www.heins 
lawoffice.com/ 
http://www.heinslawoffice.com/ https://www.nela-illinois.org/members/ 
detail/3169/ 
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Sample of the web pages that link to your site 
Anchor Text Linked URL Web Page That Links To Your Site 
http://www.heins 
lawoffice.com/ 
http://www.heinslawoffice.com/ https://www.nela-illinois.org/members/ 
detail/3244/ 
http://www.heins 
lawoffice.com/ 
http://www.heinslawoffice.com/ https://www.nela-illinois.org/members/ 
detail/3247/ 
Milwaukee 
EmploymentLaw 
Attorneys 
http://www.heinslawoffice.com/ http://www.sighbercafe.com/business 
_commercial/law/legal_practice/labor 
_law/ 
non-compete 
agreements 
http://www.heinslawoffice.com/Practic 
e-Areas/Employment-Contract-Revie 
ws.shtml 
http://www.wisconsinemploymentlawbl 
og.com/2014/05/non-compete-agree 
ments-and-the-inevitable-disclosure-d 
octrine.shtml 
retaliated http://www.heinslawoffice.com/Practic 
e-Areas/Retaliation.shtml 
http://www.wisconsinemploymentlawbl 
og.com/federal-law/ 
sexual harassment 
claim 
http://www.heinslawoffice.com/Practic 
e-Areas/Harassment.shtml. 
http://www.wisconsinemploymentlawbl 
og.com/2014/06/wisconsin-dnr-fires-employee- 
for-sexual-harassment.sht 
ml 
sexual harassmenthttp://www.heinslawoffice.com/Practic 
e-Areas/Harassment.shtml 
http://www.wisconsinemploymentlawbl 
og.com/2014/07/ 
sexual orientation 
discrimination 
http://www.heinslawoffice.com/Discri 
mination/ 
http://www.wisconsinemploymentlawbl 
og.com/ 
View Site http://www.heinslawoffice.com/ https://www.justia.com/lawyers/emplo 
yment-law/wisconsin 
View Site http://www.heinslawoffice.com/ https://www.justia.com/lawyers/wiscon 
sin 
View Site http://www.heinslawoffice.com/ https://www.justia.com/lawyers/wiscon 
sin/ozaukee-county 
Visit Website http://www.heinslawoffice.com/ http://instantlaw.com/state/results/WI/ 
Mequon/firms 
Wrongful 
termination or 
discharge 
http://www.heinslawoffice.com/Practic 
e-Areas/Wrongful-Discharge.shtml 
http://www.wisconsinemploymentlawbl 
og.com/About.shtml 
wrongful 
termination 
http://www.heinslawoffice.com/Practic 
e-Areas/Wrongful-Discharge.shtml 
http://www.wisconsinemploymentlawbl 
og.com/2014/02/actress-may-seek-n 
ew-trial-over-wrongful-termination.sht 
ml 
Advice for the anchor texts of backlinks 
To get a high ranking on Google.com (without Places), make sure that the web pages that 
link to your site use the search term "Employment Law" in their anchor texts. The more links 
to your web site contain "Employment Law" (or a part of it) in the anchor text, the more 
likely it is that your web site will get a high ranking on Google.com (without Places) for that 
search term. 
It is advisable to use different but related keywords for the anchor texts. If all links to your 
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Advice for the anchor texts of backlinks 
web site use exactly the same anchor text, then Google.com (without Places) might lower 
your rankings because of unnatural linking patterns. 
In addition, the quality and reputation of the web pages that link to your site is very 
important to the search engines. 
At least 10% of the analyzed backlink anchor texts contain the search term "Employment 
Law". This is good. 
OK 
At least 20% of the analyzed backlink anchor texts contain the search term "Employment 
Law". This is good. 
OK 
At least 40% of the analyzed backlink anchor texts contain the search term "Employment 
Law". This is good. 
OK 
Less than 60% of the analyzed backlink anchor texts contain the search term "Employment 
Law". You must increase the number of backlinks or anchor texts that contain that search 
term. 
<< 
Less than 80% of the analyzed backlink anchor texts contain the search term "Employment 
Law". You must increase the number of backlinks or anchor texts that contain that search 
term. 
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Keyword use in body text 
Essential 
The body text is the text on your web page that can be seen by people in their web browsers. It 
does not include HTML commands, comments, etc. The more visible text there is on a web page, 
the more a search engine can index. The calculations include spaces and punctuation marks. 
Your contents 
866-241-8444 EmploymentLaw Home Privacy Policy Disclaimer Legal Services Overview 
EmploymentContract Reviews Employee Discrimination FMLA Discrimination Milwaukee 
Disability Discrimination Milwaukee Pregnancy Discrimination Employer Harassment Employer 
Retaliation Federal Employee Rights Wrongful Discharge Attorneys Janet L. Heins Erica N. 
Reib Michael J. Gentry Mark L. Snell David Minko About ouLra w Firm Firm Overview Heins 
Law Testimonials Legal Resources FAQ's Blog Legal Careers Contact HeiLnsa w Janet has a 
genuine passion for representing employees. Throughout my experience working for her, I was 
inspired by her aggressive litigation style and attention to her clients' interests. She truly handles 
every case as if it were her own. I recommend Janet with the utmost confidence, and I am 
thankful for the skills and experiences I obtained while working for heLr.a wyer Janet Heins | 
Top Attorney EmploymentGreater Milwaukee Wisconsin EmploymentLaw Attorneys Heins & 
Minko - Fighting for Wisconsin Employee Rights Fighting for Wisconsin Employee Rights 
Discrimination, harassment and retaliation are all wrong. You know it, we know it and your 
employer knows it. If your rights have been violated by your employer, you can rely on thlea w 
yers at Heins & Minko to aggressively fight for your rights. We investigate each case thoroughly 
and use the facts and evidence to craft an effective legal strategy. Our attorneys are committed 
to doing the right thing for our clients. We will provide you with honest advice and treat you with 
the respect you deserve. If your rights have been violated, you can rely on our firm to fight 
tenaciously to make sure your employer is held accountable. Call us toll free at 877-304-8819 
for a free initial consultation with one of our Milwaukee mploymentlaw attorneys. Fighting for 
the Rights of Employees Our firm represents employees ienm ploymentlaw cases in state and 
federal courts, including cases of: Wrongful discharge Employer Discrimination Workplace 
Harassment / Job Harassment Employer Retaliation / Unfair Treatment For more information on 
the employmentlaw services we offer, visit our practice areas overview page. Know Your 
Rights In Wisconsin, employees without ane mploymentcontract are "at will" employees who 
can be fired for any legal reason. However, employers can be held financially liable for harm 
suffered by an employee when discrimination, harassment or unfair labor practices are involved. 
At Heins Law, we will fully explain your rights and fight aggressively to secure the best possible 
outcome in your case. Protect Yourself If you believe you have been the target of harassment or 
discrimination, there are steps you can take now to bolster your case, such as gathering 
documentation including e-mails and memos. In order to avoid your employer's HR department 
being notified of your complaint, contact us before taking your case to the Equal Rights Division 
(ERD) or Equal EmploymentOpportunity Commission (EEOC). Most HR departments are more 
concerned about the company's best interests than your individual rights. Not sure if you have a 
case? 
Contact us today for a consultation with a skillede mploymentlaw attorney. The attorneys at 
Heins Law handle each client’s case as a team, beginning immediately with your consultation. 
Our unique and personalized team approach assures you of superior service and prompt and 
focused attention to your case. Let us put our team to work for you today! We are always 
looking for knowledgeable, motivated individuals to join our firm. For more information on 
employmentopportunities, call us toll free at 877-304-8819. 
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Advice for your body text 
Search term: "Employment Law" 
Competitors Your Site Advice 
Number of keywords: 0 to 32 7 OK OK 
Keyword density: 0% to 5% 2% OK OK 
Number of words: 235 to 8,490 651 OK OK 
Search term: "Employment" 
Competitors Your Site Advice 
Number of keywords: 5 to 70 13 OK OK 
Keyword density: 0% to 5% 2% OK OK 
Search term: "Law" 
Competitors Your Site Advice 
Number of keywords: 6 to 206 16 OK OK 
Keyword density: 1% to 6% 3% OK OK 
Keywords "Employment" or "Law" 
Competitors Your Site Advice 
Number of keywords: 14 to 274 29 OK OK 
Keyword density: 0% to 5% 2% OK OK 
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Age of web site 
Very Important 
Spam sites often come and go quickly. For this reason, search engines tend to trust a web site 
that has been around for a long time over one that is brand new. The age of the domain is seen 
as a sign of trustworthiness because it cannot be faked. The data is provided by Alexa.com and 
SEOprofiler.com. 
Dates of the domain registration or of the first contents 
URL Registration Date 
Your Site http://www.heinslawoffice.com/ Tuesday, January 3, 2006 
1 http://www.dol.gov/compliance/guide/ Saturday, November 2, 1996 
2 http://www.law.cornell.edu/wex/employmen 
t 
Monday, July 15, 1985 (oldest domain) 
3 http://timesofindia.indiatimes.com/Busines 
Friday, November 22, 1996 
s/India-Business/Bombay-HC-ruling-mirro 
rs-US-law-on-employment/articleshow/433 
77717.cms 
4 http://www.nolo.com/legal-encyclopedia/hr 
-employment-law 
Thursday, March 24, 1994 
5 http://www.hg.org/employ.html Thursday, June 15, 1995 
6 http://www.employee-advocates.com/ Friday, October 10, 2003 (newest domain) 
7 http://www.celcwi.com/ n/a 
8 http://www.eeoc.gov/ Friday, May 30, 1997 
9 http://en.wikipedia.org/wiki/Labour_law Saturday, January 13, 2001 
10 http://www.fox-law.com/ Saturday, January 13, 2001 
Range Monday, July 15, 1985 to Friday, October 10, 2003 
Advice for the web site age 
Your web site is about 8 years old. This is very good because the older your web site, the 
better it is for your rankings on Google.com (without Places). 
OK 
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Keyword use in H1 headline texts 
Very Important 
H1 headline texts are the texts that are written between the <h1>...</h1> tags in the HTML code 
of a web page. Some search engines give extra relevance to search terms that appear in the 
headline texts. This chapter examines if this applies to Google.com (without Places), too. 
Example: <h1>your very big headline text</h1> 
Your contents 
[not used] 
Advice for your H1 headline texts 
Search term: "Employment Law" 
Competitors Your Site Advice 
Number of keywords: 0 to 2 0 You could use the search term 
"Employment Law" at least once but this is 
optional. 
< 
Keyword density: 0% to 100% 0% You could increase the keyword density 
for the search term "Employment Law" but 
this is optional. 
< 
Search term: "Employment" 
Competitors Your Site Advice 
Number of keywords: 0 to 2 0 You could use the search term 
"Employment" at least once but this is 
optional. 
< 
Keyword density: 0% to 100% 0% You could increase the keyword density 
for the search term "Employment" but this 
is optional. 
< 
Search term: "Law" 
Competitors Your Site Advice 
Number of keywords: 0 to 2 0 You could use the search term "Law" at 
least once but this is optional. 
< 
Keyword density: 0% to 50% 0% You could increase the keyword density 
for the search term "Law" but this is 
optional. 
< 
Keywords "Employment" or "Law" 
Competitors Your Site Advice 
Number of keywords: 0 to 4 0 You could use one of the keywords 
"Employment" or "Law" at least once but 
this is optional. 
< 
Keyword density: 0% to 50% 0% You could increase the keyword density 
for the keywords "Employment" or "Law" 
but this is optional. 
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Keyword use in domain name 
Important 
The domain name is the main part of the web page address. This chapter tries to find out if 
Google.com (without Places) gives extra relevance to search terms within the domain name. 
Example: "your-keyword" is the domain name of http://www.your-keyword.com 
Their contents 
Rank Words In Domain Name URL 
1 dol http://www.dol.gov/compliance/guide/ 
2 law cornell http://www.law.cornell.edu/wex/employment 
3 timesofindia indiatimes http://timesofindia.indiatimes.com/Business/ 
India-Business/Bombay-HC-ruling-mirrors- 
US-law-on-employment/articleshow/4337771 
7.cms 
4 nolo http://www.nolo.com/legal-encyclopedia/hr-e 
mployment-law 
5 hg http://www.hg.org/employ.html 
6 employee advocates http://www.employee-advocates.com/ 
7 celcwi http://www.celcwi.com/ 
8 eeoc http://www.eeoc.gov/ 
9 en wikipedia http://en.wikipedia.org/wiki/Labour_law 
10 fox law http://www.fox-law.com/ 
Your contents 
heinslawoffice (Domain name: "heinslawoffice.com") 
Advice for the domain name 
The domain name heinslawoffice.com contains only a part of the search term "Employment 
Law". This is acceptable. 
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Keyword use in page URL 
Important 
The page URL is the part after the domain name in the web page address. This chapter tries to 
find out if Google.com (without Places) gives extra relevance to search terms within the page 
URL. Separate your search terms in the page URL with slashes, dashes or underscores. 
Example: "keyword/another-keyword.htm" is the page URL of 
http://www.domain.com/keyword/another-keyword.htm 
Their contents 
Rank Words In Page URL URL 
1 compliance guide http://www.dol.gov/compliance/guide/ 
2 wex employment http://www.law.cornell.edu/wex/employment 
3 Business India Business Bombay HC ruling 
mirrors US law on employmentarticleshow 
43377717 cms 
http://timesofindia.indiatimes.com/Business/ 
India-Business/Bombay-HC-ruling-mirrors- 
US-law-on-employment/articleshow/4337771 
7.cms 
4 legal encyclopedia hr employmentlaw http://www.nolo.com/legal-encyclopedia/hr-e 
mployment-law 
5 employ http://www.hg.org/employ.html 
6 [no words] http://www.employee-advocates.com/ 
7 [no words] http://www.celcwi.com/ 
8 [no words] http://www.eeoc.gov/ 
9 wiki Labour law http://en.wikipedia.org/wiki/Labour_law 
10 [no words] http://www.fox-law.com/ 
Your contents 
[no words] (no page URL because you analyzed your homepage) 
Advice for your page URL 
Search term: "Employment Law" 
Competitors Your Site Advice 
Number of keywords: 0 to 1 0 You could use the search term 
"Employment Law" at least once but this is 
optional. 
< 
Keyword density: 0% to 40% 0% You could increase the keyword density 
for the search term "Employment Law" but 
this is optional. 
< 
Search term: "Employment" 
Competitors Your Site Advice 
Number of keywords: 0 to 1 0 You could use the search term 
"Employment" at least once but this is 
optional. 
< 
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Advice for your page URL 
Search term: "Employment Law" 
Keyword density: 0% to 50% 0% You could increase the keyword density 
for the search term "Employment" but this 
is optional. 
< 
Search term: "Law" 
Competitors Your Site Advice 
Number of keywords: 0 to 1 0 You could use the search term "Law" at 
least once but this is optional. 
< 
Keyword density: 0% to 33% 0% You could increase the keyword density 
for the search term "Law" but this is 
optional. 
< 
Keywords "Employment" or "Law" 
Competitors Your Site Advice 
Number of keywords: 0 to 2 0 You could use one of the keywords 
"Employment" or "Law" at least once but 
this is optional. 
< 
Keyword density: 0% to 25% 0% You could increase the keyword density 
for the keywords "Employment" or "Law" 
but this is optional. 
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Mentions on social sites 
Important 
On social network sites, people decide which web sites are popular. This means that the 
popularity on social network sites cannot be easily influenced. For this reason, search engines 
might trust web sites more if they are popular on social networks. ("n/a" means "data not 
available".) 
Mentions on social sites (the more the better) 
Delicious.com Facebook 
Mentions 
Google +1 Twitter 
Tweets 
Total 
To Your Site: 0 15 0 42 57 
To Site 1: 0 4,390 6 630 5,026 
To Site 2: 0 2,630 0 247 2,877 
To Site 3: 0 37,107 0 47,060 84,167 
To Site 4: 0 2,604 11 112,861 115,476 
To Site 5: 0 304 11 439 754 
To Site 6: 0 25 5 3 33 
To Site 7: 0 12 0 2 14 
To Site 8: 0 4,472 56 653 5,181 
To Site 9: 0 152,359 6 419 152,784 
To Site 10: 0 10 1 0 11 
Range: all 0 10 to 152,359 0 to 56 0 to 112,861 11 to 152,784 
Advice for the mentions on social sites 
In average, less web pages link to your page than to the top ranked pages on these social 
networks. The average link popularity of the top ranked pages is 33,302, the link popularity 
of your web page is 57. You must increase the number of web pages that link to your web 
site on these social networks. 
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Server speed 
Important 
Popular web sites often have faster server response times compared to smaller unimportant 
sites. In addition, most search engines index more pages from fast web sites. This chapter 
shows you how long it takes on average for web pages on the top ranked sites to load. The data 
is based on the average server speed of the last 30 days and is provided by Alexa.com ("n/a" 
means that Alexa.com does not have data about your server speed). 
Server speed results 
Average Page Load Time (measured in seconds, the lower the better) 
Your 
Site 
1 2 3 4 5 6 7 8 9 10 Range 
n/a 0.79s 1.15s 6.70s 1.82s 1.12s n/a n/a 0.47s 1.68s n/a 0.47s 
to 
6.70s 
Server Speed Relative To Other Servers On The Internet (the faster the better) 
Your 
Site 
1 2 3 4 5 6 7 8 9 10 Range 
n/a very 
fast: 
top 
15% 
very 
fast: 
top 
20% 
very 
slow: 
bottom 
10% 
averag 
e: 
bottom 
45% 
fast: 
top 
30% 
n/a n/a very 
fast: 
top 5% 
averag 
e: 
top 
50% 
n/a very 
slow: 
bottom 
10% to 
very 
fast: 
top 5% 
Advice for the server speed 
The speed of your web site could not be determined. In general, the faster your web site, 
the better it could be for your rankings on Google.com (without Places). If you have a slow 
web site, you should contact or even switch your web hosting provider. 
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Keyword use in H2-H6 headline texts 
Important 
H2, H3, H4, H5 and H6 headline texts are the texts that are written between the <h2>...</h2>, 
<h3>...</h3>, etc. tags in the HTML code of your web page. Some search engines give extra 
relevance to search terms that appear in the headline texts. This chapter examines if this applies 
to Google.com (without Places), too. 
Example: <h3>your big headline text</h3> 
Your contents 
No. Heading Texts 
1. [H2] EmploymentLaw 
2. [H2] Greater Milwaukee Wisconsin EmploymentLaw Attorneys 
3. [H2] Heins & Minko - Fighting for Wisconsin Employee Rights 
4. [H2] Fighting for the Rights of Employees 
5. [H2] Know Your Rights 
6. [H2] Protect Yourself 
Advice for your H2-H6 headline texts 
Search term: "Employment Law" 
Competitors Your Site Advice 
Number of keywords: 0 to 4 2 OK OK 
Keyword density: 0% to 24% 14% OK OK 
Search term: "Employment" 
Competitors Your Site Advice 
Number of keywords: 0 to 6 2 OK OK 
Keyword density: 0% to 18% 7% OK OK 
Search term: "Law" 
Competitors Your Site Advice 
Number of keywords: 0 to 6 2 OK OK 
Keyword density: 0% to 18% 7% OK OK 
Keywords "Employment" or "Law" 
Competitors Your Site Advice 
Number of keywords: 0 to 12 4 OK OK 
Keyword density: 0% to 18% 7% OK OK 
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Keyword use in IMG ALT attributes 
Important 
The <img alt> attribute defines an alternative text for an image when the user uses a text browser 
or when the user has turned off the display of images in the web browser application. Microsoft's 
Internet Explorer displays the alternative text if the user puts the cursor over the graphic. This 
chapter tries to find out if it makes sense to include the search term in the <img alt> attributes to 
improve your rankings. 
Example: <img src="logo.gif" width="200" height="75" alt="picture description with keyword"> 
Your contents 
No. Image Alt Attribute Text Image File Name 
1. [empty] /uploads/2/4/5/7/24577833/7139213.png 
2. Picture /uploads/2/4/5/7/24577833/3141414_orig.jpg 
3. Picture /uploads/2/4/5/7/24577833/1262771_orig.gif 
4. Picture /uploads/2/4/5/7/24577833/1308904.jpg?278 
5. Picture /uploads/2/4/5/7/24577833/2140122.jpg?270 
6. Quantcast //pixel.quantserve.com/pixel/p-0dYLvhSGGq 
UWo.gif 
Advice for your IMG ALT attributes 
Search term: "Employment Law" 
Competitors Your Site Advice 
Number of keywords: 0 to 1 0 You could use the search term 
"Employment Law" at least once but this is 
optional. 
< 
Keyword density: 0% to 22% 0% You could increase the keyword density 
for the search term "Employment Law" but 
this is optional. 
< 
Search term: "Employment" 
Competitors Your Site Advice 
Number of keywords: 0 to 2 0 You could use the search term 
"Employment" at least once but this is 
optional. 
< 
Keyword density: 0% to 11% 0% You could increase the keyword density 
for the search term "Employment" but this 
is optional. 
< 
Search term: "Law" 
Competitors Your Site Advice 
Number of keywords: 0 to 4 0 You could use the search term "Law" at 
least once but this is optional. 
< 
Keyword density: 0% to 22% 0% You could increase the keyword density 
for the search term "Law" but this is 
< 
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Advice for your IMG ALT attributes 
Search term: "Employment Law" 
optional. 
Keywords "Employment" or "Law" 
Competitors Your Site Advice 
Number of keywords: 0 to 5 0 You could use one of the keywords 
"Employment" or "Law" at least once but 
this is optional. 
< 
Keyword density: 0% to 17% 0% You could increase the keyword density 
for the keywords "Employment" or "Law" 
but this is optional. 
< 
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Top level domain of web site 
Important 
Web sites with certain top level domains (TLD) are statistically more likely to contain higher 
quality, trustworthy contents. For this reason, search engines might prefer web sites with 
restricted TLD (.edu, .gov., .mil) over younger TLD (e.g., .biz, .info, .jobs). In addition, country 
code TLD (e.g., .ca, .de, .fr) are often preferred in the country's local search results. 
Top level domain results 
Your 
Site 
1 2 3 4 5 6 7 8 9 10 
.com .gov .edu .com .com .org .com .com .gov .org .com 
Advice for the top level domain of your web site 
Your web site URL www.heinslawoffice.com contains the often used top level domain .com. 
This is neither good nor bad for your rankings on Google.com (without Places). 
OK 
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Keyword use in bold body text 
Important 
The body text is the text on your web page that can be seen by people in their web browsers. 
The bold body text uses a darker and heavier face than the regular type face. It appears 
between <b>...</b> or <strong>...</strong> tags in the HTML source of your web page. CSS is 
not recognized. The statistics include spaces and punctuation marks. 
Their contents 
Rank Keyword use in bold body text 
1 EmploymentLaw Guide: Laws, Regulations, and Technical Assistance Services 
Preface Overview I. Wages and Hours Worked II. Safety and Health Standards III. Health 
Benefits, Retirement Standards, and Workers' Compensation IV. Other Workplace 
Standards V. Work Authorization for non-U.S. citizens VI. Federal Contracts: Working 
Conditions VII. Federal Contracts: Equal Opportunity inE mploymentINDEX OF LAWS 
OF PARTICULAR APPLICABILITY TO AN INDUSTRY Agriculture Mining Construction 
2 [not used] 
3 The Times of India READ ALSO: Bombay HC - No govt can force anyone to list religion 
Help us delete comments by marking them offensive 
4 Your Rights in the Workplace 
5 Law Center What is EmploymentLaw? The “At Will” Presumption 
6 WHAT SETS US APART? Ourla wyers know employmentlaw — and what it takes to 
get results. We work hard. We love what we do. View Attorney McLeod in PBS Video: 
"Benefits in Doubt" 
7 [not used] 
8 [not used] 
9 Labour law Labour law labor law employmentlaw Labour law needs additional citations 
for verification labour law ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ 29 ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ 
^ ^ ^ ^ ^ ^ ^ ^ ^ ^ a b ^ Labourla w Labour law Category Index Outline Portal 
10 Ranked # 1 in Wisconsin 800-416-5368 Standing Up For Individuals Contact Our 
Wisconsin And Chicago Civil Rights Attorneys 800-416-5368 Bold Email Address Please 
enter a valid email address. Please enter a valid phone number. You may use 0-9, 
spaces and the ( ) - + characters. Please verify that you have read the disclaimer. I have 
read the disclaimer. disclaimer . Fox & Fox, S.C. Milwaukee Office Chicago Office 
Your contents 
877-304-8819 Contact the EmploymentAttorneys of Heins Law Office, L.L.C. 
Advice for your bold body text 
Search term: "Employment Law" 
Competitors Your Site Advice 
Number of keywords: 0 to 1 0 You could use the search term 
"Employment Law" at least once but this is 
optional. 
< 
Keyword density: 0% to 20% 0% You could increase the keyword density < 
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Advice for your bold body text 
Search term: "Employment Law" 
for the search term "Employment Law" but 
this is optional. 
Search term: "Employment" 
Competitors Your Site Advice 
Number of keywords: 0 to 2 1 OK OK 
Keyword density: 0% to 10% 8% OK OK 
Search term: "Law" 
Competitors Your Site Advice 
Number of keywords: 0 to 8 1 OK OK 
Keyword density: 0% to 20% 8% OK OK 
Keywords "Employment" or "Law" 
Competitors Your Site Advice 
Number of keywords: 0 to 9 2 OK OK 
Keyword density: 0% to 15% 8% OK OK 
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Number of visitors to the site 
Important 
Search engines might look at web site usage data, such as the number of visitors to your site, to 
determine if your site is reputable and contains popular contents. The Alexa.com traffic rank is 
based on three months of aggregated traffic data from millions of Alexa Toolbar users and is a 
combined measure of page views and number of site visitors. 
Alexa.com Traffic Rank results (the lower the better) 
URL Alexa Traffic Rank 
Your Site http://www.heinslawoffice.com/ Rank #4,464,221 
1 http://www.dol.gov/compliance/guide/ Rank #15,055 
2 http://www.law.cornell.edu/wex/employmen 
t 
Rank #3,020 
3 http://timesofindia.indiatimes.com/Busines 
s/India-Business/Bombay-HC-ruling-mirro 
rs-US-law-on-employment/articleshow/433 
77717.cms 
Rank #102 
4 http://www.nolo.com/legal-encyclopedia/hr 
-employment-law 
Rank #4,704 
5 http://www.hg.org/employ.html Rank #13,091 
6 http://www.employee-advocates.com/ Rank #15,015,261 (least visitors of the 
competitors) 
7 http://www.celcwi.com/ n/a 
8 http://www.eeoc.gov/ Rank #64,622 
9 http://en.wikipedia.org/wiki/Labour_law Rank #6 (most visitors of the competitors) 
10 http://www.fox-law.com/ Rank #7,470,362 
Range 6 to 15,015,261 
(average rank: #2,509,580) 
Advice for the number of visitors to your site 
Your web site www.heinslawoffice.com does not appear to attract many visitors because 
your traffic rank is above #100,000 and you have less visitors than the average of your 
competitors. This could be disadvantageous to your rankings on Google.com (without 
Places). 
<< 
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Keyword use in same domain anchor texts 
Moderately Important 
Anchor texts are words and sentences that are used as links. Same domain anchor texts are the 
anchor texts of the links that point to a web page on the same domain. This chapter examines if 
Google.com (without Places) takes search terms in same domain anchor texts into account. 
Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same 
domain anchor text "Contact information". 
Your contents 
No. Same Domain Link Text Link URL 
1. [empty] / 
2. Home / 
3. Privacy Policy /privacy-policy.html 
4. Disclaimer /disclaimer.html 
5. Legal Services Overview /legal-services-overview.html 
6. EmploymentContract Reviews /employment-contract-reviews.html 
7. Employee Discrimination /employee-discrimination.html 
8. FMLA Discrimination /fmla-discrimination.html 
9. Milwaukee Disability Discrimination /milwaukee-disability-discrimination.html 
10. Milwaukee Pregnancy Discrimination /milwaukee-pregnancy-discrimination.html 
11. Employer Harassment /employer-harassment.html 
12. Employer Retaliation /employer-retaliation.html 
13. Federal Employee Rights /federal-employee-rights.html 
14. Wrongful Discharge /wrongful-discharge.html 
15. Attorneys /attorneys.html 
16. Janet L. Heins /janet-l-heins.html 
17. Erica N. Reib /erica-n-reib.html 
18. Michael J. Gentry /michael-j-gentry.html 
19. Mark L. Snell /mark-l-snell.html 
20. David Minko /david-minko.html 
21. About our Law Firm /about-our-law-firm.html 
22. Firm Overview /firm-overview.html 
23. Heins Law Testimonials /heins-law-testimonials.html 
24. Legal Resources /legal-resources.html 
25. FAQ's /faqs.html 
26. Blog /blog.html 
27. Legal Careers /legal-careers.html 
28. Contact Heins Law /contact-heins-law.html 
29. Heins & Minko /firm-overview.html 
30. attorneys /attorneys.html 
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Your contents 
No. Same Domain Link Text Link URL 
31. Wrongful discharge /wrongful-discharge.html 
32. Employer Discrimination /employee-discrimination.html 
33. Workplace Harassment / Job Harassment /employer-harassment.html 
34. Employer Retaliation / Unfair Treatment /employer-retaliation.html 
35. employmentlaw services /legal-services-overview.html 
36. practice areas /legal-services-overview.html 
37. "at will" employees /faqs/can-my-employer-fire-me-for-no-reaso 
n 
38. discrimination, harassment or unfair labor 
practices 
/faqs/what-is-illegal-discrimination 
39. Contact us /contact-heins-law.html 
40. Wisconsin Employee Rights /apps/search?q=Wisconsin+Employee+Righ 
ts 
41. Greater Milwaukee Area and Wisconsin /apps/search?q=milwaukee+employment+la 
w 
42. employmentlaw attorney /apps/search?q=employment+law+attorney& 
amp;filter=blog_post&amp;page=2 
43. Contact our law firm online /contact-heins-law.html 
Advice for your same domain anchor texts 
Search term: "Employment Law" 
Competitors Your Site Advice 
Number of keywords: 0 to 6 2 OK OK 
Keyword density: 0% to 4% 4% OK OK 
Search term: "Employment" 
Competitors Your Site Advice 
Number of keywords: 1 to 43 3 OK OK 
Keyword density: 0% to 5% 3% OK OK 
Search term: "Law" 
Competitors Your Site Advice 
Number of keywords: 0 to 100 6 OK OK 
Keyword density: 0% to 7% 5% OK OK 
Keywords "Employment" or "Law" 
Competitors Your Site Advice 
Number of keywords: 1 to 143 9 OK OK 
Keyword density: 0% to 5% 4% OK OK 
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Keyword use in outbound anchor texts 
Moderately Important 
Anchor texts are words and sentences that are used as links. Outbound anchor texts are the 
texts within the <a>...</a> tags when the <a> tag links to a web page on a different domain. This 
chapter examines if Google.com (without Places) gives relevance to search terms in outbound 
anchor texts. 
Example: The HTML tag <a href="http://www.not-your-site.com/about.htm">About the 
company</a> contains the outbound anchor text "About the company". 
Your contents 
No. Outbound Link Text Link URL 
1. [empty] https://www.facebook.com/pages/Heins-Mink 
o-LLC/153379641339127 
2. [empty] http://www.linkedin.com/company/heins-law-office- 
llc 
3. [empty] https://twitter.com/heinslaw 
4. [empty] https://plus.google.com/+HeinsLawOfficeLLC 
Mequon 
5. Lawyer Janet Heins http://www.avvo.com/attorneys/53092-wi-jane 
t-heins-1522652.html?utm_campaign=avvo_r 
ating&utm_content=1522652&utm_medium= 
avvo_badge&utm_source=avvo 
6. Top Attorney Employment http://www.avvo.com/employment-labor-lawy 
er/wi/mequon.html?utm_campaign=avvo_rati 
ng&utm_content=1522652&utm_medium=avv 
o_badge&utm_source=avvo 
7. Web Design, SEO and Internet Marketing 
Services for Attorneys Provided by SEO 
LLC 
http://SplinternetMarketing.com 
Advice for your outbound anchor texts 
Search term: "Employment Law" 
Competitors Your Site Advice 
Number of keywords: 0 to 7 0 You could use the search term 
"Employment Law" at least once but this is 
optional. 
< 
Keyword density: 0% to 21% 0% You could increase the keyword density 
for the search term "Employment Law" but 
this is optional. 
< 
Search term: "Employment" 
Competitors Your Site Advice 
Number of keywords: 0 to 13 1 OK OK 
Keyword density: 0% to 10% 5% OK OK 
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Advice for your outbound anchor texts 
Search term: "Employment Law" 
Search term: "Law" 
Competitors Your Site Advice 
Number of keywords: 0 to 12 1 OK OK 
Keyword density: 0% to 17% 5% OK OK 
Keywords "Employment" or "Law" 
Competitors Your Site Advice 
Number of keywords: 0 to 25 2 OK OK 
Keyword density: 0% to 14% 5% OK OK 
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Keyword use in same domain link URLs 
Moderately Important 
Links connect one web page to another. Same domain links are the links in <a href> attributes 
that point to other pages on the same domain. This chapter examines if search terms in same 
domain link URLs are relevant to Google.com (without Places). 
Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same 
domain link URL "contact.htm". 
Your contents 
No. Same Domain Link URL Link Text 
1. [empty] [/] [empty] 
2. [empty] [/] Home 
3. privacy policy [/privacy-policy.html] Privacy Policy 
4. disclaimer [/disclaimer.html] Disclaimer 
5. legal services overview 
[/legal-services-overview.html] 
Legal Services Overview 
6. employmentcontract reviews [/ 
employment-contract-reviews.html] 
Employment Contract Reviews 
7. employee discrimination 
[/employee-discrimination.html] 
Employee Discrimination 
8. fmla discrimination [/fmla-discrimination.html]FMLA Discrimination 
9. milwaukee disability discrimination 
[/milwaukee-disability-discrimination.html] 
Milwaukee Disability Discrimination 
10. milwaukee pregnancy discrimination 
[/milwaukee-pregnancy-discrimination.html] 
Milwaukee Pregnancy Discrimination 
11. employer harassment 
[/employer-harassment.html] 
Employer Harassment 
12. employer retaliation 
[/employer-retaliation.html] 
Employer Retaliation 
13. federal employee rights 
[/federal-employee-rights.html] 
Federal Employee Rights 
14. wrongful discharge 
[/wrongful-discharge.html] 
Wrongful Discharge 
15. attorneys [/attorneys.html] Attorneys 
16. janet l heins [/janet-l-heins.html] Janet L. Heins 
17. erica n reib [/erica-n-reib.html] Erica N. Reib 
18. michael j gentry [/michael-j-gentry.html] Michael J. Gentry 
19. mark l snell [/mark-l-snell.html] Mark L. Snell 
20. david minko [/david-minko.html] David Minko 
21. about our law firm [/about-our-law-firm.html] About our Law Firm 
22. firm overview [/firm-overview.html] Firm Overview 
23. heins law testimonials [/heins-law Heins Law Testimonials 
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Your contents 
No. Same Domain Link URL Link Text 
-testimonials.html] 
24. legal resources [/legal-resources.html] Legal Resources 
25. faqs [/faqs.html] FAQ's 
26. blog [/blog.html] Blog 
27. legal careers [/legal-careers.html] Legal Careers 
28. contact heins law [/contact-heins-law.html] Contact Heins Law 
29. firm overview [/firm-overview.html] Heins & Minko 
30. attorneys [/attorneys.html] attorneys 
31. wrongful discharge 
[/wrongful-discharge.html] 
Wrongful discharge 
32. employee discrimination 
[/employee-discrimination.html] 
Employer Discrimination 
33. employer harassment 
[/employer-harassment.html] 
Workplace Harassment / Job Harassment 
34. employer retaliation 
[/employer-retaliation.html] 
Employer Retaliation / Unfair Treatment 
35. legal services overview 
[/legal-services-overview.html] 
employment law services 
36. legal services overview 
[/legal-services-overview.html] 
practice areas 
37. faqs can my employer fire me for no reason 
[/faqs/can-my-employer-fire-me-for-no-reas 
on] 
"at will" employees 
38. faqs what is illegal discrimination 
[/faqs/what-is-illegal-discrimination] 
discrimination, harassment or unfair labor 
practices 
39. contact heins law [/contact-heins-law.html] Contact us 
40. apps search q Wisconsin Employee Rights 
[/apps/search?q=Wisconsin+Employee+Rig 
hts] 
Wisconsin Employee Rights 
41. apps search q milwaukee employmentlaw 
[/apps/search?q=milwaukee+employment+ 
law] 
Greater Milwaukee Area and Wisconsin 
42. apps search q employmentlaw attorney 
amp filter blog post amp page 2 
[/apps/search?q=employment+law 
+attorney&amp;filter=blog_post&amp;page= 
2] 
employment law attorney 
43. contact heins law [/contact-heins-law.html] Contact our law firm online 
Advice for your same domain link URLs 
Search term: "Employment Law" 
Competitors Your Site Advice 
Number of keywords: 0 to 15 2 OK OK 
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Advice for your same domain link URLs 
Search term: "Employment Law" 
Keyword density: 0% to 29% 3% OK OK 
Search term: "Employment" 
Competitors Your Site Advice 
Number of keywords: 0 to 57 3 OK OK 
Keyword density: 0% to 14% 2% OK OK 
Search term: "Law" 
Competitors Your Site Advice 
Number of keywords: 0 to 169 7 OK OK 
Keyword density: 0% to 14% 6% OK OK 
Keywords "Employment" or "Law" 
Competitors Your Site Advice 
Number of keywords: 2 to 226 10 OK OK 
Keyword density: 0% to 14% 4% OK OK 
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Keyword use in outbound link URLs 
Moderately Important 
Links connect one web page to another. Outbound links are the links on a web page that point to 
web pages on other web sites, i.e. links to other domains. This chapter examines if Google.com 
(without Places) gives relevance to search terms in outbound links 
Example: The HTML tag <a href="http://www.not-your-site.com/info.htm">Click here</a> 
contains the outbound link URL "www.not-your-site.com/info.htm". 
Your contents 
No. Outbound Link URL Link Text 
1. www facebook pages Heins Minko LLC 
[empty] 
153379641339127 
[https://www.facebook.com/pages/Heins-Min 
ko-LLC/153379641339127] 
2. www linkedin company heinsl aw office llc 
[http://www.linkedin.com/company/heinsla-w 
-office-llc] 
[empty] 
3. twitter heinslaw [https://twitter.com/heinslaw] [empty] 
4. plus google HeinsLawOfficeLLCMequon 
[https://plus.google.com/+HeinsLaw 
OfficeLLCMequon] 
[empty] 
5. www avvo attorneys 53092 wi janet heins 
Lawyer Janet Heins 
1522652 utm campaign avvo rating utm 
content 1522652 utm medium avvo badge 
utm source avvo 
[http://www.avvo.com/attorneys/53092-wi-jan 
et-heins-1522652.html?utm_campaign=avvo_ 
rating&utm_content=1522652&utm_medium= 
avvo_badge&utm_source=avvo] 
6. www avvo employmentlabor lawyer wi 
Top Attorney Employment 
mequon utm campaign avvo rating utm 
content 1522652 utm medium avvo badge 
utm source avvo [http://www.avvo.com/ 
employment-labor-law 
yer/wi/mequon.html?utm_campaign=avvo_rat 
ing&utm_content=1522652&utm_medium=av 
vo_badge&utm_source=avvo] 
7. SplinternetMarketing 
[http://SplinternetMarketing.com] 
Web Design, SEO and Internet Marketing 
Services for Attorneys Provided by SEO 
LLC 
Advice for your outbound link URLs 
Search term: "Employment Law" 
Competitors Your Site Advice 
Number of keywords: 0 to 7 0 You could use the search term < 
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Advice for your outbound link URLs 
Search term: "Employment Law" 
"Employment Law" at least once but this is 
optional. 
Keyword density: 0% to 3% 0% You could increase the keyword density 
for the search term "Employment Law" but 
this is optional. 
< 
Search term: "Employment" 
Competitors Your Site Advice 
Number of keywords: 0 to 9 1 OK OK 
Keyword density: 0% to 4% 2% OK OK 
Search term: "Law" 
Competitors Your Site Advice 
Number of keywords: 0 to 15 4 OK OK 
Keyword density: 0% to 10% 6% OK OK 
Keywords "Employment" or "Law" 
Competitors Your Site Advice 
Number of keywords: 0 to 21 5 OK OK 
Keyword density: 0% to 6% 4% OK OK 
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Keyword use in meta description 
Moderately Important 
The Meta Description tag allows you to describe your web page. This chapter tries to find out if 
Google.com (without Places) takes the Meta Description tag into account. Some search engines 
display the text to the user in the search results. 
Example: <meta name="description" content="This sentence describes the contents of your web 
site."> 
Even if the Meta Description tag might not be important for ranking purposes, you should use 
the Meta Description tag to make sure that your web site is displayed with an attractive 
description in the search results. 
Their contents 
Rank Keyword use in meta description 
1 [not used] 
2 [not used] 
3 Workplace hiring in the United States is underscored by the EquaEl mployment 
Opportunity Law, which goes back to the Kennedy years and the Civil Rights movement. 
4 Whether you're a small business owner, an HR professional, or an employee, you can 
learn the rules of employmentlaw here. 
5 Employmentlaw governs the rights and duties between employers and workers. Also 
referred to as labor law. 
6 Milwaukee employmentattorneys Alan C. Olson & Associates aid clients with 
employmentlaw, discrimination law, and sexual harassmentl awsuit legal matters. 
7 Consumer and EmploymentLaw Center of Wisconsin, Protecting People from Unlawful 
Consumer and EmploymentPractices 
8 EEOC Home Page 
9 [not used] 
10 Experienced Wisconsin and Illinois employmentlaw attorneys. Contact Fox & Fox today 
at 800-416-5368 to speak with a Wisconsine mploymentlawyer. 
Your contents 
[not used] 
Advice for your meta description 
Search term: "Employment Law" 
Competitors Your Site Advice 
Number of keywords: 0 to 2 0 You should use the search term 
"Employment Law" at least once. 
<< 
Keyword density: 0% to 17% 0% You should increase the keyword density 
for the search term "Employment Law". 
<< 
Search term: "Employment" 
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Advice for your meta description 
Search term: "Employment Law" 
Competitors Your Site Advice 
Number of keywords: 0 to 2 0 You should use the search term 
"Employment" at least once. 
<< 
Keyword density: 0% to 13% 0% You should increase the keyword density 
for the search term "Employment". 
<< 
Search term: "Law" 
Competitors Your Site Advice 
Number of keywords: 0 to 3 0 You should use the search term "Law" at 
least once. 
<< 
Keyword density: 0% to 14% 0% You should increase the keyword density 
for the search term "Law". 
<< 
Keywords "Employment" or "Law" 
Competitors Your Site Advice 
Number of keywords: 0 to 5 0 You should use one of the keywords 
"Employment" or "Law" at least once. 
<< 
Keyword density: 0% to 13% 0% You should increase the keyword density 
for the keywords "Employment" or "Law". 
<< 
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Number of trailing slashes in URL 
Moderately Important 
The number of trailing slashes (/) in the URL indicates where a web page falls in a site's overall 
hierarchy. If the URL contains many trailing slashes, meaning it is placed in a 
sub-sub-directory, then the webmaster does not seem to think that the page is important in 
relation to the other pages. 
Number of trailing slashes 
Your 
Site 
1 2 3 4 5 6 7 8 9 10 Range 
0 2 1 4 1 0 0 0 0 1 0 0 to 4 
Advice for the number of trailing slashes in your web site URL 
The URL www.heinslawoffice.com does not contain more or less trailing slashes than the 
top ranked pages. This means that you do not have to change the number of trailing 
slashes in your URL. 
OK 
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HTML validation of web page to W3C standards 
Slightly Important 
Web pages are written in special languages called HTML and CSS. If there are errors in the 
HTML code of your web page, then search engines might not be able to read everything of your 
web page. You should also check the CSS code of your web page (see link below). 
Validation results 
Validity 
HTML: 23 errors, not valid 
http://validator.w3.org/check?uri=http://www.heinslawoffice.com/ 
CSS: http://jigsaw.w3.org/css-validator/validator?uri=http://www.heinslawoffice.com/ 
Advice regarding the validity of your web site 
The HTML code validation of your web page www.heinslawoffice.com failed. This means 
that Google.com (without Places) might not be able to read your web page. You should fix 
any HTML errors. 
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Readability level of web page 
Slightly Important 
The Flesch Reading Ease test is a United States governmental standard to determine how easy 
a text is to read. It measures the approximate level of education necessary to understand the 
web page content. Higher scores indicate the text that is easier to read, and lower numbers 
mark harder-to-read texts. Scores among different languages are not comparable. 
Readability results 
Flesch Reading Ease Score (0-100, higher score means that the text is easier to 
understand) 
Your 
Site 
1 2 3 4 5 6 7 8 9 10 Range 
50 28 38 43 53 45 65 34 42 51 46 28 to 
65 
Flesch-Kincaid Grade Level (shows the number of years of education required to 
understand the text) 
Your 
Site 
1 2 3 4 5 6 7 8 9 10 Range 
11 12 9 11 9 11 7 14 11 9 11 7 to 14 
Advice for the readability of your web site 
The Flesch Reading Ease Score of your web page www.heinslawoffice.com is 50. A score 
of 60 to 80 is considered to be optimal. This means that the text of your web page is too 
difficult to comprehend. If the language of your web page is not English, then the score 
might be alright. 
To improve your score, break long sentences into shorter sentences and use shorter 
words. In addition, make sure that you end sentences with punctuation (a period, question 
mark, or exclamation point). There should be one space between each word, and after any 
punctuation, including commas. 
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Keyword use in the first sentence of the body text 
Slightly Important 
The first sentence of the body text is the first sentence after the <body> tag in the HTML code of 
your web page. Some search engines give more relevance to search terms when they appear in 
the first sentence. Some will use your first sentence as the description of your page on the 
search result page. 
Example: <body>Here goes the first sentence. This text is not the first sentence. 
Their contents 
Rank Keyword use in the first sentence of the body text 
1 Skip to page content 
2 Jump to navigation Cornell UniversityL aw School Search Cornell Toggle navigation 
Support Us! 
3 Indiatimes | The Times of India | The Economic Times | More More Follow India Business 
The Times of India The Times of India Indiatimes Web (by Google) Video Photos 
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Style Women Spirituality NRI Photos Videos Mumbai doctor held for aborting rape 
survivor’s foetus Jadavpur University to keep ‘kolorob’ decibe. 
4 Sign In Support Show Cart in association with Go Get Informed Free Legal Information 
Accidents & Injuries Bankruptcy Business Formation: LLCs & Corporations CriminaLla w 
Debt Management DisabilityL aw Divorce & Family Law DUI / DWI & Traffic Tickets 
EmploymentLaw Foreclosure Immigration Landlords LGBTL aw Nonprofits Patent, 
Copyright & Trademark Personal Finance Real Estate Small Business Small Claims Court 
& Lawsuits Social Security & Retiremen [and 758 additional characters] 
5 HG.org Legal Resources Sign in Add Firm Affiliate Contact us SearcLha wyers Legal 
Support The Law Areas of Practice Business Law Divorce Estate Planning U.S. 
6 Skip to navigation Skip to content Jump To Navigation Search Home What We Do This is 
Job Law Contract Claims How to Get the Best Severance Package Every Time Post 
EmploymentCompetition Union Failure EmploymentDiscrimination Age Discrimination 
Americans with Disabilities Act Gender Discrimination Pregnancy Discrimination 
Discrimination According to Race / National Origin / Religion Discrimination Based on 
Sexual Orientation Sexual Harassment Qui [and 933 additional characters] 
7 Tel: (414) 431-1920 Home Practice Areas Contact Directions Wisconsin Consumer Blog 
by Gordon Leech EmploymentCredit Reporting Background Reports Renter Screening 
Reports Car Fraud Debt & Bankruptcy Health & Disability Benefits 
8 Skip to content Español | Other Languages 
9 Labour law From Wikipedia, the free encyclopedia Jump to: navigation , search Part of a 
series on 
10 Menu 800.416.5368 Home Firm Overview Attorneys Practice Areas Case Results Articles 
Contact Close Ranked # 1 in Wisconsin - Chambers USA “smartest and toughest 
negotiators and litigators” Click Here To Contact Us Online Madison Milwaukee Chicago 
Madison Milwaukee Chicago Wisconsin And Chicago Metro AreaL aw Firm 
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Your contents 
866-241-8444 
Advice for your first sentence of the body text 
Search term: "Employment Law" 
Competitors Your Site Advice 
Number of keywords: 0 to 3 0 You could use the search term 
"Employment Law" at least once but this is 
optional. 
< 
Keyword density: 0% to 3% 0% You could increase the keyword density 
for the search term "Employment Law" but 
this is optional. 
< 
Search term: "Employment" 
Competitors Your Site Advice 
Number of keywords: 0 to 8 0 You could use the search term 
"Employment" at least once but this is 
optional. 
< 
Keyword density: 0% to 4% 0% You could increase the keyword density 
for the search term "Employment" but this 
is optional. 
< 
Search term: "Law" 
Competitors Your Site Advice 
Number of keywords: 0 to 18 0 You could use the search term "Law" at 
least once but this is optional. 
< 
Keyword density: 0% to 12% 0% You could increase the keyword density 
for the search term "Law" but this is 
optional. 
< 
Keywords "Employment" or "Law" 
Competitors Your Site Advice 
Number of keywords: 0 to 21 0 You could use one of the keywords 
"Employment" or "Law" at least once but 
this is optional. 
< 
Keyword density: 0% to 6% 0% You could increase the keyword density 
for the keywords "Employment" or "Law" 
but this is optional. 
< 
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Search engine compatibility 
This chapter examines the general search engine compatibility of your web page. 
Advice 
Search engines need text to index your web pages, to determine the theme of your web site 
and to produce a site summary. They cannot read what is written on your graphical images 
or in a Flash movie. Google recommends to create a useful, information-rich site. Fresh, 
continuously updated content is one of the best ways to ensure that search engines return 
to your web site (and your visitors, too). Your web page "www.heinslawoffice.com" contains 
658 words which should be enough for search engines. 
OK 
Your web page doesn't use the Meta Refresh tag so there won't be any problems with the 
search engines in this aspect. 
OK 
Your web page doesn't use the Meta Robots tag so there won't be any problems with the 
search engines in this aspect. 
OK 
Your web page doesn't use the Meta Title tag so there won't be any problems with the 
search engines in this aspect. 
OK 
Your web page doesn't use any Dublin Core meta tags so there won't be any problems with 
the search engines in this aspect. 
OK 
Your web page doesn't use any Meta tags twice so there won't be any problems with the 
search engines in this aspect. 
OK 
Your web page doesn't use the <title> tag twice so there won't be any problems with search 
engines in this aspect. 
OK 
Your web page uses script code in an external file so you've already minimized the 
problems with scripts and the search engines. 
OK 
Your web page uses style sheet code in an external file so you've already minimized the 
problems with style sheets and the search engines. 
OK 
Your web page doesn't use frames so there won't be any problems with the search engines 
in this aspect. 
OK 
Some search engines consider tiny text (i.e. font size 1) as an attempt to fool the search 
engines. Some webmasters have abused tiny text in the past to hide dozens of keywords on 
a web page that human web surfers cannot see. Your web page doesn't seem to use tiny 
text so there shouldn't be any problems with the search engines in this aspect. 
OK 
Your web page URL "www.heinslawoffice.com" doesn't indicate a dynamically served web 
page so there shouldn't be any problems with the search engines in this aspect. 
OK 
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Factors that could prevent your top ranking 
Some ranking factors cannot be measured because the search engines do not reveal the 
necessary data, or it would be extremely time-consuming to measure the data. Make sure you 
pay attention to the following factors because they could prevent a top ranking for 
www.heinslawoffice.com on Google.com (without Places). 
Advice 
Backlinks to your web page 
Are the web pages linking to your web page relevant to the search term "Employment Law"? 
How fast does your web page get new links pointing to it? 
Do the web sites which link to your page belong to the same content category? 
Since when do the links to your page exist? 
Is the text surrounding the link to your page relevant to the search term "Employment Law"? 
Your web page 
How many important links from your other pages point to your web page? 
Do the links on your web page point to high quality, topically-related pages? 
How often and how many changes do you make to your web page over time? Is your content 
up-to-date? 
How often and how many web pages do you add to your web site? 
How long do your visitors spend time on your web page? 
Search engine result page 
Do your competitors on the search engine result page get a manual ranking boost by 
Google.com (without Places), for example Amazon or Wikipedia? 
How many visitors of the search engine result pages click through to your page? 
How often do search engine visitors search for your company name or web page URL on 
Google.com (without Places)? 
Negative ranking factors (you should be able to say "no" to all the following questions) 
Is your content very similar or a duplicate of existing content? 
Is your server often down when search engine crawlers try to access it? 
Do you link to web sites that do not deserve a link? 
Do you use the same title or meta tags for many web pages? 
Do you overuse the same keyword or key phrase? 
Do you participate in link schemes? 
Do you actively sell links on your web page? 
Do a majority of your backlinks come from low quality or spam sites? 
Does your web page have any spelling or grammar mistakes? 
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Table: Number of keywords 
This chapter lists the analyzed keyword ranking factors in tabular form. 
(AT = anchor text, LU = link URL, SD = same domain.) 
Search term: "Employment Law" 
Your 
Site 
1 2 3 4 5 6 7 8 9 10 Range 
Document Title: 1 2 0 0 1 1 1 1 0 0 1 0 to 2 
Body Text: 7 5 14 0 6 32 11 2 0 7 4 0 to 32 
H1 Texts: 0 0 0 0 1 1 2 0 0 0 0 0 to 2 
Domain: 0 0 0 0 0 0 0 0 0 0 0 all 0 
Page URL: 0 0 0 0 1 0 0 0 0 0 0 0 to 1 
H2-H6 Texts: 2 0 1 0 0 4 1 0 0 0 0 0 to 4 
IMG ALT: 0 1 0 0 0 0 1 1 0 0 1 0 to 1 
Bold Text: 0 1 0 0 0 1 1 0 0 1 0 0 to 1 
SD AT: 2 2 2 0 3 6 3 0 0 1 2 0 to 6 
Outbound AT: 0 0 5 0 1 7 1 0 0 2 0 0 to 7 
SD LU: 2 0 2 0 14 2 3 0 0 1 15 0 to 15 
Outbound LU: 0 0 0 0 1 1 7 0 0 5 0 0 to 7 
Meta Descr.: 0 0 0 0 1 1 1 1 0 0 2 0 to 2 
First Sentence: 0 0 0 0 3 0 1 0 0 0 0 0 to 3 
Search term: "Employment" 
Your 
Site 
1 2 3 4 5 6 7 8 9 10 Range 
Document Title: 1 2 1 1 1 1 2 1 0 0 1 0 to 2 
Body Text: 13 15 29 9 12 70 29 8 5 68 6 5 to 70 
H1 Texts: 0 0 1 1 1 1 2 0 0 0 0 0 to 2 
Domain: 0 0 0 0 0 0 0 0 0 0 0 all 0 
Page URL: 0 0 1 1 1 0 0 0 0 0 0 0 to 1 
H2-H6 Texts: 2 1 1 0 1 6 2 0 0 1 0 0 to 6 
IMG ALT: 0 1 0 0 1 0 1 2 0 0 1 0 to 2 
Bold Text: 1 2 0 0 0 1 1 0 0 1 0 0 to 2 
SD AT: 3 9 10 1 7 17 17 1 5 43 2 1 to 43 
Outbound AT: 1 0 5 0 1 13 2 1 0 2 0 0 to 13 
SD LU: 3 0 14 2 44 11 17 2 0 57 15 0 to 57 
Outbound LU: 1 0 0 0 1 4 9 1 0 6 0 0 to 9 
Meta Descr.: 0 0 0 1 1 1 2 2 0 0 2 0 to 2 
First Sentence: 0 0 0 0 3 0 8 1 0 0 0 0 to 8 
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Search term: "Law" 
Your 
Site 
1 2 3 4 5 6 7 8 9 10 Range 
Document Title: 2 2 0 1 1 2 3 1 0 1 2 0 to 3 
Body Text: 16 9 36 11 34 88 25 6 17 206 14 6 to 206 
H1 Texts: 0 0 0 1 1 1 2 0 0 1 1 0 to 2 
Domain: 1 0 1 0 0 0 0 0 0 0 1 0 to 1 
Page URL: 0 0 0 1 1 0 0 0 0 1 0 0 to 1 
H2-H6 Texts: 2 1 2 0 1 6 4 0 1 5 0 0 to 6 
IMG ALT: 0 2 0 0 0 2 4 1 0 0 4 0 to 4 
Bold Text: 1 3 0 0 0 2 2 0 0 8 0 0 to 8 
SD AT: 6 3 19 1 27 24 7 0 13 100 3 0 to 100 
Outbound AT: 1 0 8 0 1 12 3 1 0 9 1 0 to 12 
SD LU: 7 3 8 2 32 28 11 0 67 169 15 0 to 169 
Outbound LU: 4 0 3 0 6 11 10 1 0 15 4 0 to 15 
Meta Descr.: 0 0 0 1 1 2 3 2 0 0 2 0 to 3 
First Sentence: 0 0 1 0 18 3 3 0 0 1 1 0 to 18 
Keywords "Employment" or "Law" 
Your 
Site 
1 2 3 4 5 6 7 8 9 10 Range 
Document Title: 3 4 1 2 2 3 5 2 0 1 3 0 to 5 
Body Text: 29 24 65 20 46 158 54 14 22 274 20 14 to 274 
H1 Texts: 0 0 1 2 2 2 4 0 0 1 1 0 to 4 
Domain: 1 0 1 0 0 0 0 0 0 0 1 0 to 1 
Page URL: 0 0 1 2 2 0 0 0 0 1 0 0 to 2 
H2-H6 Texts: 4 2 3 0 2 12 6 0 1 6 0 0 to 12 
IMG ALT: 0 3 0 0 1 2 5 3 0 0 5 0 to 5 
Bold Text: 2 5 0 0 0 3 3 0 0 9 0 0 to 9 
SD AT: 9 12 29 2 34 41 24 1 18 143 5 1 to 143 
Outbound AT: 2 0 13 0 2 25 5 2 0 11 1 0 to 25 
SD LU: 10 3 22 4 76 39 28 2 67 226 30 2 to 226 
Outbound LU: 5 0 3 0 7 15 19 2 0 21 4 0 to 21 
Meta Descr.: 0 0 0 2 2 3 5 4 0 0 4 0 to 5 
First Sentence: 0 0 1 0 21 3 11 1 0 1 1 0 to 21 
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Table: Keyword density 
This chapter lists the analyzed keyword ranking factors in tabular form. 
(AT = anchor text, LU = link URL, SD = same domain.) 
Search term: "Employment Law" 
Your 
Site 
1 2 3 4 5 6 7 8 9 10 Range 
Document Title: 29% 36% 0% 0% 25% 29% 13% 22% 0% 0% 15% 0% to 
36% 
Body Text: 2% 1% 5% 0% 2% 2% 2% 2% 0% 0% 1% 0% to 5% 
H1 Texts: 0% 0% 0% 0% 67% 100 
% 
50% 0% 0% 0% 0% 0% to 
100% 
Domain: 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0% 
Page URL: 0% 0% 0% 0% 40% 0% 0% 0% 0% 0% 0% 0% to 
40% 
H2-H6 Texts: 14% 0% 4% 0% 0% 24% 6% 0% 0% 0% 0% 0% to 
24% 
IMG ALT: 0% 22% 0% 0% 0% 0% 4% 5% 0% 0% 7% 0% to 
22% 
Bold Text: 0% 3% 0% 0% 0% 20% 6% 0% 0% 3% 0% 0% to 
20% 
SD AT: 4% 1% 1% 0% 2% 3% 1% 0% 0% 0% 4% 0% to 4% 
Outbound AT: 0% 0% 21% 0% 6% 6% 3% 0% 0% 2% 0% 0% to 
21% 
SD LU: 3% 0% 1% 0% 3% 2% 1% 0% 0% 0% 29% 0% to 
29% 
Outbound LU: 0% 0% 0% 0% 2% 0% 3% 0% 0% 2% 0% 0% to 3% 
Meta Descr.: 0% 0% 0% 0% 10% 12% 10% 13% 0% 0% 17% 0% to 
17% 
First Sentence: 0% 0% 0% 0% 3% 0% 1% 0% 0% 0% 0% 0% to 3% 
Search term: "Employment" 
Your 
Site 
1 2 3 4 5 6 7 8 9 10 Range 
Document Title: 14% 18% 8% 8% 13% 14% 13% 11% 0% 0% 8% 0% to 
18% 
Body Text: 2% 2% 5% 0% 2% 3% 3% 3% 1% 1% 1% 0% to 5% 
H1 Texts: 0% 0% 100 
% 
13% 33% 50% 25% 0% 0% 0% 0% 0% to 
100% 
Domain: 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0% 
Page URL: 0% 0% 50% 7% 20% 0% 0% 0% 0% 0% 0% 0% to 
50% 
H2-H6 Texts: 7% 2% 2% 0% 3% 18% 6% 0% 0% 1% 0% 0% to 
18% 
IMG ALT: 0% 11% 0% 0% 2% 0% 2% 5% 0% 0% 4% 0% to 
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Search term: "Employment" 
Your 
Site 
1 2 3 4 5 6 7 8 9 10 Range 
11% 
Bold Text: 8% 3% 0% 0% 0% 10% 3% 0% 0% 1% 0% 0% to 
10% 
SD AT: 3% 3% 3% 0% 2% 5% 4% 5% 1% 2% 2% 0% to 5% 
Outbound AT: 5% 0% 10% 0% 3% 5% 3% 8% 0% 1% 0% 0% to 
10% 
SD LU: 2% 0% 3% 0% 4% 4% 4% 6% 0% 1% 14% 0% to 
14% 
Outbound LU: 2% 0% 0% 0% 2% 1% 4% 2% 0% 1% 0% 0% to 4% 
Meta Descr.: 0% 0% 0% 4% 5% 6% 10% 13% 0% 0% 9% 0% to 
13% 
First Sentence: 0% 0% 0% 0% 2% 0% 4% 3% 0% 0% 0% 0% to 4% 
Search term: "Law" 
Your 
Site 
1 2 3 4 5 6 7 8 9 10 Range 
Document Title: 29% 18% 0% 8% 13% 29% 20% 11% 0% 17% 15% 0% to 
29% 
Body Text: 3% 1% 6% 1% 5% 3% 3% 3% 2% 2% 2% 1% to 6% 
H1 Texts: 0% 0% 0% 13% 33% 50% 25% 0% 0% 50% 14% 0% to 
50% 
Domain: 100 
% 
0% 50% 0% 0% 0% 0% 0% 0% 0% 50% 0% to 
50% 
Page URL: 0% 0% 0% 7% 20% 0% 0% 0% 0% 33% 0% 0% to 
33% 
H2-H6 Texts: 7% 2% 4% 0% 3% 18% 11% 0% 1% 2% 0% 0% to 
18% 
IMG ALT: 0% 22% 0% 0% 0% 12% 8% 2% 0% 0% 15% 0% to 
22% 
Bold Text: 8% 5% 0% 0% 0% 20% 6% 0% 0% 11% 0% 0% to 
20% 
SD AT: 5% 1% 6% 0% 7% 6% 2% 0% 2% 4% 3% 0% to 7% 
Outbound AT: 5% 0% 17% 0% 3% 5% 5% 8% 0% 3% 6% 0% to 
17% 
SD LU: 6% 3% 2% 0% 3% 11% 3% 0% 10% 4% 14% 0% to 
14% 
Outbound LU: 6% 0% 8% 0% 10% 4% 5% 2% 0% 3% 3% 0% to 
10% 
Meta Descr.: 0% 0% 0% 4% 5% 12% 14% 13% 0% 0% 9% 0% to 
14% 
First Sentence: 0% 0% 8% 0% 10% 12% 2% 0% 0% 6% 2% 0% to 
12% 
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Keywords "Employment" or "Law" 
Your 
Site 
1 2 3 4 5 6 7 8 9 10 Range 
Document Title: 21% 18% 4% 8% 13% 21% 17% 11% 0% 8% 12% 0% to 
21% 
Body Text: 2% 1% 5% 0% 3% 3% 3% 3% 1% 2% 2% 0% to 5% 
H1 Texts: 0% 0% 50% 13% 33% 50% 25% 0% 0% 25% 7% 0% to 
50% 
Domain: 50% 0% 25% 0% 0% 0% 0% 0% 0% 0% 25% 0% to 
25% 
Page URL: 0% 0% 25% 7% 20% 0% 0% 0% 0% 17% 0% 0% to 
25% 
H2-H6 Texts: 7% 2% 3% 0% 3% 18% 8% 0% 1% 2% 0% 0% to 
18% 
IMG ALT: 0% 17% 0% 0% 1% 6% 5% 3% 0% 0% 9% 0% to 
17% 
Bold Text: 8% 4% 0% 0% 0% 15% 4% 0% 0% 6% 0% 0% to 
15% 
SD AT: 4% 2% 4% 0% 4% 5% 3% 2% 1% 3% 3% 0% to 5% 
Outbound AT: 5% 0% 14% 0% 3% 5% 4% 8% 0% 2% 3% 0% to 
14% 
SD LU: 4% 2% 2% 0% 4% 8% 3% 3% 5% 3% 14% 0% to 
14% 
Outbound LU: 4% 0% 4% 0% 6% 3% 4% 2% 0% 2% 2% 0% to 6% 
Meta Descr.: 0% 0% 0% 4% 5% 9% 12% 13% 0% 0% 9% 0% to 
13% 
First Sentence: 0% 0% 4% 0% 6% 6% 3% 2% 0% 3% 1% 0% to 6% 
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Table: Keyword position 
This chapter lists the analyzed keyword ranking factors in tabular form. 
(AT = anchor text, LU = link URL, SD = same domain.) 
Search term: "Employment Law" 
Your 
Site 
1 2 3 4 5 6 7 8 9 10 Range 
Document Title: 1 1 n/a n/a 1 1 11 12 n/a n/a 11 n/a to 12 
Body Text: 15 249 607 n/a 263 1,48 
7 
1,25 
1 
249 n/a 862 464 n/a to 
1,487 
H1 Texts: n/a n/a n/a n/a 1 1 7 n/a n/a n/a n/a n/a to 7 
Domain: n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a 
Page URL: n/a n/a n/a n/a 23 n/a n/a n/a n/a n/a n/a n/a to 23 
H2-H6 Texts: 1 n/a 1 n/a n/a 64 202 n/a n/a n/a n/a n/a to 202 
IMG ALT: n/a 9 n/a n/a n/a n/a 132 159 n/a n/a 29 n/a to 159 
Bold Text: n/a 1 n/a n/a n/a 20 38 n/a n/a 33 n/a n/a to 38 
SD AT: 640 197 556 n/a 240 700 1,19 
9 
n/a n/a 5,89 
5 
118 n/a to 
5,895 
Outbound AT: n/a n/a 122 n/a 2 522 351 n/a n/a 1,18 
2 
n/a n/a to 
1,182 
SD LU: 788 n/a 472 n/a 381 448 1,15 
0 
n/a n/a 8,92 
3 
78 n/a to 
8,923 
Outbound LU: n/a n/a n/a n/a 70 1,61 
5 
41 n/a n/a 2,57 
0 
n/a n/a to 
2,570 
Meta Descr.: n/a n/a n/a n/a 103 1 76 14 n/a n/a 36 n/a to 103 
First Sentence: n/a n/a n/a n/a 251 n/a 1,20 
6 
n/a n/a n/a n/a n/a to 
1,206 
Search term: "Employment" 
Your 
Site 
1 2 3 4 5 6 7 8 9 10 Range 
Document Title: 1 1 1 36 1 1 11 12 n/a n/a 11 n/a to 36 
Body Text: 15 249 607 7,20 
5 
263 280 173 102 59 862 464 59 to 
7,205 
H1 Texts: n/a n/a 1 36 1 1 7 n/a n/a n/a n/a n/a to 36 
Domain: n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a 
Page URL: n/a n/a 5 60 23 n/a n/a n/a n/a n/a n/a n/a to 60 
H2-H6 Texts: 1 386 1 n/a 19 30 59 n/a n/a 108 n/a n/a to 386 
IMG ALT: n/a 9 n/a n/a 29 n/a 132 159 n/a n/a 29 n/a to 159 
Bold Text: 26 1 n/a n/a n/a 20 38 n/a n/a 33 n/a n/a to 38 
SD AT: 59 197 556 3,26 
6 
240 254 157 40 52 730 118 40 to 
3,266 
Outbound AT: 34 n/a 122 n/a 2 522 351 75 n/a 1,18 
2 
n/a n/a to 
1,182 
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Search term: "Employment" 
Your 
Site 
1 2 3 4 5 6 7 8 9 10 Range 
SD LU: 51 n/a 472 7,74 
0 
381 255 92 39 n/a 1,19 
5 
78 n/a to 
7,740 
Outbound LU: 287 n/a n/a n/a 70 789 41 177 n/a 2,57 
0 
n/a n/a to 
2,570 
Meta Descr.: n/a n/a n/a 67 103 1 11 14 n/a n/a 36 n/a to 103 
First Sentence: n/a n/a n/a n/a 251 n/a 164 100 n/a n/a n/a n/a to 251 
Search term: "Law" 
Your 
Site 
1 2 3 4 5 6 7 8 9 10 Range 
Document Title: 12 12 n/a 29 12 12 22 23 n/a 8 22 n/a to 29 
Body Text: 26 232 40 7,19 
8 
174 75 96 260 193 8 323 8 to 7,198 
H1 Texts: n/a n/a n/a 29 12 12 18 n/a n/a 8 34 n/a to 34 
Domain: 6 n/a 1 n/a n/a n/a n/a n/a n/a n/a 5 n/a to 5 
Page URL: n/a n/a n/a 53 34 n/a n/a n/a n/a 13 n/a n/a to 53 
H2-H6 Texts: 12 406 12 n/a 248 16 11 n/a 526 95 n/a n/a to 526 
IMG ALT: n/a 2 n/a n/a n/a 8 143 170 n/a n/a 40 n/a to 170 
Bold Text: 56 12 n/a n/a n/a 1 25 n/a n/a 8 n/a n/a to 25 
SD AT: 387 183 39 3,25 
9 
151 62 83 n/a 178 839 129 n/a to 
3,259 
Outbound AT: 2 n/a 88 n/a 13 68 326 42 n/a 285 107 n/a to 326 
SD LU: 367 85 138 7,73 
3 
94 75 32 n/a 108 1,25 
2 
89 n/a to 
7,733 
Outbound LU: 79 n/a 105 n/a 80 162 51 194 n/a 417 440 n/a to 440 
Meta Descr.: n/a n/a n/a 90 114 12 87 25 n/a n/a 47 n/a to 114 
First Sentence: n/a n/a 39 n/a 167 69 90 n/a n/a 8 306 n/a to 306 
Created by SEO, LLC dba 
www.SplinternetMarketing.com 
57 of 
60 
http://SplinternetMarketing.com/default.asp
How to Rank in the search engines for the search phrase  Wisconsin employment-law
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How to Rank in the search engines for the search phrase Wisconsin employment-law

  • 1. SEO, LLC Internet Competitive Analysis Research and Advice 9/25/2014 SEO, LLC Internet Competitive Analysis 500 N. Michigan Ave. Suite 500 Chicago, IL 60611 920-285-7570 Date: 9/25/2014 Recipient: Brian C. Bateman SplinternetMarketing.com 500 N. Michicgan Ave. Ste. 300 CHICAGO IL 60611 Phone: 877-710-2007 http://splinternetmarketing.com/default.asp http://twitter.splinternetmarketing.com http://facebook.splinternetmarketing.com http://youtube.splinternetmarketing.com This analysis has been created by SEO, LLC. Visit us on the Web at http://SplinternetMarketing.com/default.aspor call 920-285-7570 for an appointment for your personalized plan to dominate in the search results on Google and Bing. Created by SEO, LLC dba www.SplinternetMarketing.com 1 of 60 http://SplinternetMarketing.com/default.asp
  • 2. SEO, LLC Internet Competitive Analysis Research and Advice 9/25/2014 Report overview This report helps you to optimize the web page "http://www.heinslawoffice.com/" for a high ranking on Google.com (without Places) for the search term "Employment Law". Your web page http://www.heinslawoffice.com/ Title: Employment Law Attorneys - Wisconsin Employee Rights Lawyers Description: [No meta description available.] Your competitors for the search term "Employment Law" on Google.com (without Places) 1 http://www.dol.gov/compliance/guide/ Title: Employment Law Guide - A Companion to the FirstStep Employment Law Advisor Description: [No meta description available.] 2 http://www.law.cornell.edu/wex/employment Title: Employment | Wex Legal Dictionary / Encyclopedia | LII / Legal Information Institute Description: [No meta description available.] 3 http://timesofindia.indiatimes.com/Business/India-Business/Bombay-HC-r uling-mirrors-US-law-on-employment/articleshow/43377717.cms Title: Bombay HC ruling mirrors US law on employment - The Times of India Description: Workplace hiring in the United States is underscored by the Equal Employment Opportunity Law, which goes back to the Kennedy years and the Civil Rights movement. 4 http://www.nolo.com/legal-encyclopedia/hr-employment-law Title: Employment Law: Human Resources & Workplace Rights - Nolo.com Created by SEO, LLC dba www.SplinternetMarketing.com 2 of 60 http://SplinternetMarketing.com/default.asp
  • 3. SEO, LLC Internet Competitive Analysis Research and Advice 9/25/2014 Your competitors for the search term "Employment Law" on Google.com (without Places) Description: Whether you're a small business owner, an HR professional, or an employee, you can learn the rules of employment law here. 5 http://www.hg.org/employ.html Title: Employment Law - Guide to Labor Law - HG.org Description: Employment law governs the rights and duties between employers and workers. Also referred to as labor law. 6 http://www.employee-advocates.com/ Title: Milwaukee Employment Law Lawyer | Wisconsin Unemployment Compensation Attorney | Nationwide Disability Benefits Law Firm Description: [No meta description available.] 7 http://www.celcwi.com/ Title: Consumer & Employment Law Center of Wisconsin Home Page Description: Consumer and Employment Law Center of Wisconsin, Protecting People from Unlawful Consumer and Employment Practices 8 http://www.eeoc.gov/ Title: EEOC Home Page Description: EEOC Home Page 9 http://en.wikipedia.org/wiki/Labour_law Title: Labour law - Wikipedia, the free encyclopedia Description: [No meta description available.] 10 http://www.fox-law.com/ Title: Wisconsin Employment Law Attorney | Chicago Civil Rights Lawyer | Whistleblower, Accident Injury Description: Experienced Wisconsin and Illinois employment law attorneys. Contact Fox & Fox today at 800-416-5368 to speak with a Created by SEO, LLC dba www.SplinternetMarketing.com 3 of 60 http://SplinternetMarketing.com/default.asp
  • 4. SEO, LLC Internet Competitive Analysis Research and Advice 9/25/2014 Your competitors for the search term "Employment Law" on Google.com (without Places) Wisconsin employment lawyer. Analyzed search terms 1. Employment Law 2. Employment 3. Law Top 10 Ranking Requirements Score™ 79% The Top 10 Ranking Requirements Score™ of 79% means that the web page www.heinslawoffice.commeets only 79% of the requirements for a top 10 ranking on Google.com (without Places) for the search term "Employment Law". Note that not all ranking factors are weighted equally, and that there are some ranking factors that cannot be taken into account because search engines do not reveal the necessary data. Search engine ranking factors performance Ranking Factor Factors Importance Passed Factors Failed Ranking Factors Performance 104 ranking factors passed 15 ranking factors failed Essential (weighted most): 20 3 Very Important: 9 0 Important: 34 2 Moderately Important: 33 8 Slightly Important: 8 2 Total: 104 15 Created by SEO, LLC dba www.SplinternetMarketing.com 4 of 60 http://SplinternetMarketing.com/default.asp
  • 5. SEO, LLC Internet Competitive Analysis Research and Advice 9/25/2014 Table of contents 1. Report overview 18. Keyword use in outbound anchor texts 2. Keyword use in document title 19. Keyword use in same domain link URLs 3. Number of backlinks 20. Keyword use in outbound link URLs 4. Anchor texts of backlinks 21. Keyword use in meta description 5. Keyword use in body text 22. Number of trailing slashes in URL 6. Age of web site 23. HTML validation of web page to W3C standards 7. Keyword use in H1 headline texts 24. Readability level of web page 8. Keyword use in domain name 25. Keyword use in the first sentence of the body text 9. Keyword use in page URL 26. Search engine compatibility 10. Mentions on social sites 27. Factors that could prevent your top ranking 11. Server speed 28. Table: Number of keywords 12. Keyword use in H2-H6 headline texts 29. Table: Keyword density 13. Keyword use in IMG ALT attributes 30. Table: Keyword position 14. Top level domain of web site 31. Table: Number of words 15. Keyword use in bold body text 32. Table: Number of characters 16. Number of visitors to the site 33. Table: Ranking factors digest 17. Keyword use in same domain anchor texts Created by SEO, LLC dba www.SplinternetMarketing.com 5 of 60 http://SplinternetMarketing.com/default.asp
  • 6. SEO, LLC Internet Competitive Analysis Research and Advice 9/25/2014 Keyword use in document title Essential The document title is the text within the <title>...</title> tags in the HTML code of your web page. This chapter tries to find out how to use the search term "Employment Law" in the document title and if it's important for Google.com (without Places). Example: <title>Your web page title</title> Their contents Rank Keyword use in document title 1 EmploymentLaw Guide - A Companion to the FirstStepE mploymentLaw Advisor 2 Employment| Wex Legal Dictionary / Encyclopedia | LII / Legal Information Institute 3 Bombay HC ruling mirrors US law on employment- The Times of India 4 EmploymentLaw: Human Resources & Workplace Rights - Nolo.com 5 EmploymentLaw - Guide to Labor Law - HG.org 6 Milwaukee EmploymentLaw Lawyer | Wisconsin UnemploymentCompensation Attorney | Nationwide Disability BenefitsL aw Firm 7 Consumer & EmploymentLaw Center of Wisconsin Home Page 8 EEOC Home Page 9 Labour law - Wikipedia, the free encyclopedia 10 Wisconsin EmploymentLaw Attorney | Chicago Civil Rights Lawyer | Whistleblower, Accident Injury Your contents EmploymentLaw Attorneys - Wisconsin Employee Rights Lawyers Advice for your document title Search term: "Employment Law" Competitors Your Site Advice Number of keywords: 0 to 2 1 OK OK Keyword density: 0% to 36% 29% OK OK Search term: "Employment" Competitors Your Site Advice Number of keywords: 0 to 2 1 OK OK Keyword density: 0% to 18% 14% OK OK Search term: "Law" Competitors Your Site Advice Number of keywords: 0 to 3 2 OK OK Keyword density: 0% to 29% 29% OK OK Keywords "Employment" or "Law" Created by SEO, LLC dba www.SplinternetMarketing.com 6 of 60 http://SplinternetMarketing.com/default.asp
  • 7. SEO, LLC Internet Competitive Analysis Research and Advice 9/25/2014 Advice for your document title Search term: "Employment Law" Competitors Your Site Advice Number of keywords: 0 to 5 3 OK OK Keyword density: 0% to 21% 21% OK OK Created by SEO, LLC dba www.SplinternetMarketing.com 7 of 60 http://SplinternetMarketing.com/default.asp
  • 8. SEO, LLC Internet Competitive Analysis Research and Advice 9/25/2014 Number of backlinks Essential This chapter measures how many web pages link to your website domain according to the data providers Alexa.com and SEOprofiler.com. The SEOprofiler service provides the number of unique linking domains, not the number of all linking pages. Keep in mind that the raw number of linking web pages is not as important as the quality of the web pages that link to your site. Number of backlinks according to these data providers (the more the better) Alexa SEOprofiler (unique backlinks) Peak Value To Your Site: 10 18 18 To Site 1: 19,514 64,070 64,070 To Site 2: 61,853 n/a 61,853 To Site 3: 53,162 n/a 53,162 To Site 4: 6,949 17,953 17,953 To Site 5: 2,849 7,195 7,195 To Site 6: 15 13 15 To Site 7: 8 12 12 To Site 8: 6,698 22,930 22,930 To Site 9: 1,855,495 n/a 1,855,495 To Site 10: 8 6 8 Range: 8 to 1,855,495 6 to 64,070 8 to 1,855,495 Advice for the number of backlinks In average, less web pages link to your page than to the top ranked pages. The average link popularity of the top ranked pages is 208,269, the link popularity of your web page is 18. You must increase the number of web pages from different domains that link to your web site. Keep in mind that all search engines also evaluate the anchor texts and the quality of the web pages that link to your web site. << Created by SEO, LLC dba www.SplinternetMarketing.com 8 of 60 http://SplinternetMarketing.com/default.asp
  • 9. SEO, LLC Internet Competitive Analysis Research and Advice 9/25/2014 Anchor texts of backlinks Essential Backlinks are links from other web sites to your site. If many other sites link to your site, then search engines consider your site to be important. However, the number of links is not as important as is the relevance of the linking page and the anchor text used in linking to your site. This chapter lists the most popular anchor texts used in linking to your site, as well as a sample of the web pages that link to your site, along with the anchor text. Most popular anchor texts used to link to your site Anchor Text Popularity heins law office 18.8% http://www.heinslawoffice.com 18.8% janet heins 12.5% http://www.heinslawoffice.com/ 6.2% erica reib 6.2% executive order to ban contractors from lgbt discrimination e- mployment 6.2% law attorneys view site 6.2% harassment 6.2% heinslawoffice.com 6.2% milwaukee employmentlaw attorneys 6.2% visit website 6.2% Sample of the web pages that link to your site Anchor Text Linked URL Web Page That Links To Your Site [no anchor text, usually images] http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl og.com/2014/02/ [no anchor text, usually images] http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl og.com/2014/02/actress-may-seek-n ew-trial-over-wrongful-termination.sht ml [no anchor text, usually images] http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl og.com/2014/02/class-action-lawsuit-f iled-on-behalf-of-football-cheerleader s.shtml [no anchor text, usually images] http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl og.com/2014/02/president-obama-pra ises-gap-for-raising-wages.shtml [no anchor text, usually images] http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl og.com/2014/02/wrongful-termination -leads-to-back-pay-award.shtml [no anchor text, http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl Created by SEO, LLC dba www.SplinternetMarketing.com 9 of 60 http://SplinternetMarketing.com/default.asp
  • 10. SEO, LLC Internet Competitive Analysis Research and Advice 9/25/2014 Sample of the web pages that link to your site Anchor Text Linked URL Web Page That Links To Your Site usually images] og.com/2014/03/ [no anchor text, usually images] http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl og.com/2014/03/former-playboy-empl oyee-wins-wrongful-termination-lawsu it.shtml [no anchor text, usually images] http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl og.com/2014/03/senator-hopes-to-fig ht-workplace-harassment-with-new-bil l.shtml [no anchor text, usually images] http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl og.com/2014/03/wage-lawsuits-filed-a gainst-mcdonalds.shtml [no anchor text, usually images] http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl og.com/2014/03/wisconsin-equal-righ ts-claim-results-in-settlement.shtml [no anchor text, usually images] http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl og.com/2014/04/ [no anchor text, usually images] http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl og.com/2014/04/eeoc-files-suit-again st-merry-maids-franchise.shtml [no anchor text, usually images] http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl og.com/2014/04/government-lawyer-t estifies-before-house-on-cfpb-discrim ination.shtml [no anchor text, usually images] http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl og.com/2014/04/non-compete-agree ments-damaging-to-free-market-growt h.shtml [no anchor text, usually images] http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl og.com/2014/04/wisconsin-railroad-c ompany-ordered-to-pay-worker-over- 350k.shtml [no anchor text, usually images] http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl og.com/2014/05/ [no anchor text, usually images] http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl og.com/2014/05/employee-speech-is sues-in-the-private-sector.shtml [no anchor text, usually images] http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl og.com/2014/05/non-compete-agree ments-and-the-inevitable-disclosure-d octrine.shtml [no anchor text, usually images] http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl og.com/2014/05/supreme-court-hear s-whistleblower-case.shtml [no anchor text, usually images] http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl og.com/2014/05/tribal-casino-must-c Created by SEO, LLC dba www.SplinternetMarketing.com 10 of 60 http://SplinternetMarketing.com/default.asp
  • 11. SEO, LLC Internet Competitive Analysis Research and Advice 9/25/2014 Sample of the web pages that link to your site Anchor Text Linked URL Web Page That Links To Your Site omply-with-eeoc-subpoena.shtml [no anchor text, usually images] http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl og.com/2014/06/ [no anchor text, usually images] http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl og.com/2014/06/company-sued-over-discharged- workers.shtml [no anchor text, usually images] http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl og.com/2014/06/donald-sterling-sued -over-alleged-sexual-harassment.shtm l [no anchor text, usually images] http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl og.com/2014/06/executive-order-to-b an-contractors-from-lgbt-discriminatio n.shtml [no anchor text, usually images] http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl og.com/2014/06/tribal-sovereignty-pot entially-problematic-for-employees.sh tml [no anchor text, usually images] http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl og.com/2014/06/wisconsin-dnr-fires-employee- for-sexual-harassment.sht ml [no anchor text, usually images] http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl og.com/2014/07/ [no anchor text, usually images] http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl og.com/2014/07/noncompete-clauses -in-wisconsin-employment-agreement s.shtml [no anchor text, usually images] http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl og.com/2014/07/reducing-employee-discrimination. shtml [no anchor text, usually images] http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl og.com/2014/07/tinder-sued-for-sexu al-harassment.shtml [no anchor text, usually images] http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl og.com/2014/07/unpaid-interns-not-c onsidered-employees.shtml [no anchor text, usually images] http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl og.com/2014/07/wisconsin-man-termi nated-after-showing-firearm-to-co-wo rker.shtml [no anchor text, usually images] http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl og.com/2014/08/ [no anchor text, usually images] http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl og.com/2014/08/6-million-payout-fro m-linkedin-to-workers.shtml Created by SEO, LLC dba www.SplinternetMarketing.com 11 of 60 http://SplinternetMarketing.com/default.asp
  • 12. SEO, LLC Internet Competitive Analysis Research and Advice 9/25/2014 Sample of the web pages that link to your site Anchor Text Linked URL Web Page That Links To Your Site [no anchor text, usually images] http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl og.com/2014/08/eeoc-sues-grocery-chain- for-workplace-discrimination.sh tml [no anchor text, usually images] http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl og.com/2014/08/retail-giant-sued-for-discrimination. shtml [no anchor text, usually images] http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl og.com/2014/08/seventh-circuit-court -of-appeals-issues-fmla-decision.sht ml [no anchor text, usually images] http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl og.com/2014/08/wisconsin-workers-d ealt-setback-in-employee-rights-lawsu it.shtml [no anchor text, usually images] http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl og.com/2014/09/ [no anchor text, usually images] http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl og.com/2014/09/employee-rights-in-w orkplace-age-discrimination.shtml [no anchor text, usually images] http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl og.com/2014/09/female-employees-a ccuse-archie-comics-of-gender-discr imination.shtml [no anchor text, usually images] http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl og.com/2014/09/what-is-the-process-once- a-discrimination-claim-is-filed.s html [no anchor text, usually images] http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl og.com/About.shtml [no anchor text, usually images] http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl og.com/archives.shtml [no anchor text, usually images] http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl og.com/arrest-conviction-record/ [no anchor text, usually images] http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl og.com/Contact.shtml [no anchor text, usually images] http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl og.com/employee-rights/ [no anchor text, usually images] http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl og.com/Privacy-Policy.shtml [no anchor text, usually images] http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl og.com/sex-discrimination/ [no anchor text, usually images] http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl og.com/sexual-harassment/ [no anchor text, usually images] http://www.heinslawoffice.com/ http://www.wisconsinemploymentlawbl og.com/unemployment/ Created by SEO, LLC dba www.SplinternetMarketing.com 12 of 60 http://SplinternetMarketing.com/default.asp
  • 13. SEO, LLC Internet Competitive Analysis Research and Advice 9/25/2014 Sample of the web pages that link to your site Anchor Text Linked URL Web Page That Links To Your Site age discrimination http://www.heinslawoffice.com/Discri mination/ http://www.wisconsinemploymentlawbl og.com/2014/05/ age discrimination http://www.heinslawoffice.com/Discri mination/ http://www.wisconsinemploymentlawbl og.com/2014/05/tribal-casino-must-c omply-with-eeoc-subpoena.shtml employee discrimination http://www.heinslawoffice.com/Discri mination/ http://www.wisconsinemploymentlawbl og.com/2014/07/reducing-employee-discrimination. shtml Employee rights http://www.heinslawoffice.com/Practic e-Areas/ http://www.wisconsinemploymentlawbl og.com/2014/03/former-playboy-empl oyee-wins-wrongful-termination-lawsu it.shtml employee rights http://www.heinslawoffice.com/Practic e-Areas/ http://www.wisconsinemploymentlawbl og.com/2014/04/wisconsin-railroad-c ompany-ordered-to-pay-worker-over- 350k.shtml employee rights http://www.heinslawoffice.com/Practic e-Areas/ http://www.wisconsinemploymentlawbl og.com/2014/08/6-million-payout-fro m-linkedin-to-workers.shtml employment benefits http://www.heinslawoffice.com/Practic e-Areas/Employment-Contract-Revie ws.shtml http://www.wisconsinemploymentlawbl og.com/employment-disputes/ employment disputes http://www.heinslawoffice.com/Practic e-Areas/Employment-Contract-Revie ws.shtml http://www.wisconsinemploymentlawbl og.com/2014/02/president-obama-pra ises-gap-for-raising-wages.shtml Executive order to ban contractors from LGBT discrimination - EmploymentLaw Attorneys http://www.heinslawoffice.com/blog/ex ecutive-order-to-ban-contractors-from -lgbt-discrimination http://areabisnis.com/story.php?title= executive-order-to-ban-contractors-fr om-lgbt-discrimination-employment-la w-attorneys harassment http://www.heinslawoffice.com/SideN avigation/Harassment2.shtml http://www.employment-law-wi.com/At torneys/Janet-L-Heins.shtml Heins Law Office http://www.heinslawoffice.com/ http://professionals.avidlocals.com/list ing/heins-law-office.html Heins Law Office http://www.heinslawoffice.com/ http://professionals.prospotlight.com/li sting/heins-law-office.html http://www.heins lawoffice.com http://www.heinslawoffice.com/ http://www.a1resourcemoz.com/new. php?page=10&part=week http://www.heins lawoffice.com http://www.heinslawoffice.com/blog/c ompany-sued-over-discharged-worke rs http://socialwebsubmitter.com/tag/co mpany http://www.heins lawoffice.com http://www.heinslawoffice.com/blog/c ompany-sued-over-discharged-worke rs http://socialwebsubmitter.com/tag/dis charged http://www.heins http://www.heinslawoffice.com/blog/c http://socialwebsubmitter.com/tag/em Created by SEO, LLC dba www.SplinternetMarketing.com 13 of 60 http://SplinternetMarketing.com/default.asp
  • 14. SEO, LLC Internet Competitive Analysis Research and Advice 9/25/2014 Sample of the web pages that link to your site Anchor Text Linked URL Web Page That Links To Your Site lawoffice.com ompany-sued-over-discharged-worke rs p http://www.heins lawoffice.com http://www.heinslawoffice.com/blog/c ompany-sued-over-discharged-worke rs http://socialwebsubmitter.com/tag/ove r http://www.heins lawoffice.com http://www.heinslawoffice.com/blog/c ompany-sued-over-discharged-worke rs http://socialwebsubmitter.com/tag/wor kers http://www.heins lawoffice.com http://www.heinslawoffice.com/blog/c ounty-employee-alleges-sexual-haras sment http://socialwebsubmitter.com/tag/cou nty http://www.heins lawoffice.com http://www.heinslawoffice.com/blog/c ounty-employee-alleges-sexual-haras sment http://socialwebsubmitter.com/tag/sex ual http://www.heins lawoffice.com http://www.heinslawoffice.com/blog/re ducing-employee-discrimination http://socialwebsubmitter.com/tag/em ploym http://www.heins lawoffice.com http://www.heinslawoffice.com/blog/re tail-giant-sued-for-discrimination http://socialwebsubmitter.com/tag/gia nt http://www.heins lawoffice.com http://www.heinslawoffice.com/blog/re tail-giant-sued-for-discrimination http://socialwebsubmitter.com/tag/reta il http://www.heins lawoffice.com http://www.heinslawoffice.com/blog/tin der-sued-for-sexual-harassment http://socialwebsubmitter.com/search/ sued/rss/ http://www.heins lawoffice.com http://www.heinslawoffice.com/blog/tin der-sued-for-sexual-harassment http://socialwebsubmitter.com/search/ tinder/rss/ http://www.heins lawoffice.com http://www.heinslawoffice.com/blog/tin der-sued-for-sexual-harassment http://socialwebsubmitter.com/tag/har assment http://www.heins lawoffice.com http://www.heinslawoffice.com/blog/tin der-sued-for-sexual-harassment http://socialwebsubmitter.com/tag/sue d http://www.heins lawoffice.com http://www.heinslawoffice.com/blog/tin der-sued-for-sexual-harassment http://socialwebsubmitter.com/tag/tind er http://www.heins lawoffice.com http://www.heinslawoffice.com/blog/u npaid-interns-not-considered-employ ees http://www.gloriouslinks.com/tag/empl/ http://www.heins lawoffice.com http://www.heinslawoffice.com/employ ee-discrimination.html http://socialwebsubmitter.com/tag/dis crimination http://www.heins lawoffice.com http://www.heinslawoffice.com/employ ment-contract-reviews.html http://socialwebsubmitter.com/tag/revi ews http://www.heins lawoffice.com http://www.heinslawoffice.com/fmla-di scrimination.html http://socialwebsubmitter.com/tag/em ployment http://www.heins lawoffice.com http://www.heinslawoffice.com/fmla-di scrimination.html http://www.gloriouslinks.com/upcomin g/ http://www.heins lawoffice.com/ http://www.heinslawoffice.com/ https://www.nela-illinois.org/members/ detail/3127/ http://www.heins lawoffice.com/ http://www.heinslawoffice.com/ https://www.nela-illinois.org/members/ detail/3169/ Created by SEO, LLC dba www.SplinternetMarketing.com 14 of 60 http://SplinternetMarketing.com/default.asp
  • 15. SEO, LLC Internet Competitive Analysis Research and Advice 9/25/2014 Sample of the web pages that link to your site Anchor Text Linked URL Web Page That Links To Your Site http://www.heins lawoffice.com/ http://www.heinslawoffice.com/ https://www.nela-illinois.org/members/ detail/3244/ http://www.heins lawoffice.com/ http://www.heinslawoffice.com/ https://www.nela-illinois.org/members/ detail/3247/ Milwaukee EmploymentLaw Attorneys http://www.heinslawoffice.com/ http://www.sighbercafe.com/business _commercial/law/legal_practice/labor _law/ non-compete agreements http://www.heinslawoffice.com/Practic e-Areas/Employment-Contract-Revie ws.shtml http://www.wisconsinemploymentlawbl og.com/2014/05/non-compete-agree ments-and-the-inevitable-disclosure-d octrine.shtml retaliated http://www.heinslawoffice.com/Practic e-Areas/Retaliation.shtml http://www.wisconsinemploymentlawbl og.com/federal-law/ sexual harassment claim http://www.heinslawoffice.com/Practic e-Areas/Harassment.shtml. http://www.wisconsinemploymentlawbl og.com/2014/06/wisconsin-dnr-fires-employee- for-sexual-harassment.sht ml sexual harassmenthttp://www.heinslawoffice.com/Practic e-Areas/Harassment.shtml http://www.wisconsinemploymentlawbl og.com/2014/07/ sexual orientation discrimination http://www.heinslawoffice.com/Discri mination/ http://www.wisconsinemploymentlawbl og.com/ View Site http://www.heinslawoffice.com/ https://www.justia.com/lawyers/emplo yment-law/wisconsin View Site http://www.heinslawoffice.com/ https://www.justia.com/lawyers/wiscon sin View Site http://www.heinslawoffice.com/ https://www.justia.com/lawyers/wiscon sin/ozaukee-county Visit Website http://www.heinslawoffice.com/ http://instantlaw.com/state/results/WI/ Mequon/firms Wrongful termination or discharge http://www.heinslawoffice.com/Practic e-Areas/Wrongful-Discharge.shtml http://www.wisconsinemploymentlawbl og.com/About.shtml wrongful termination http://www.heinslawoffice.com/Practic e-Areas/Wrongful-Discharge.shtml http://www.wisconsinemploymentlawbl og.com/2014/02/actress-may-seek-n ew-trial-over-wrongful-termination.sht ml Advice for the anchor texts of backlinks To get a high ranking on Google.com (without Places), make sure that the web pages that link to your site use the search term "Employment Law" in their anchor texts. The more links to your web site contain "Employment Law" (or a part of it) in the anchor text, the more likely it is that your web site will get a high ranking on Google.com (without Places) for that search term. It is advisable to use different but related keywords for the anchor texts. If all links to your < Created by SEO, LLC dba www.SplinternetMarketing.com 15 of 60 http://SplinternetMarketing.com/default.asp
  • 16. SEO, LLC Internet Competitive Analysis Research and Advice 9/25/2014 Advice for the anchor texts of backlinks web site use exactly the same anchor text, then Google.com (without Places) might lower your rankings because of unnatural linking patterns. In addition, the quality and reputation of the web pages that link to your site is very important to the search engines. At least 10% of the analyzed backlink anchor texts contain the search term "Employment Law". This is good. OK At least 20% of the analyzed backlink anchor texts contain the search term "Employment Law". This is good. OK At least 40% of the analyzed backlink anchor texts contain the search term "Employment Law". This is good. OK Less than 60% of the analyzed backlink anchor texts contain the search term "Employment Law". You must increase the number of backlinks or anchor texts that contain that search term. << Less than 80% of the analyzed backlink anchor texts contain the search term "Employment Law". You must increase the number of backlinks or anchor texts that contain that search term. << Created by SEO, LLC dba www.SplinternetMarketing.com 16 of 60 http://SplinternetMarketing.com/default.asp
  • 17. SEO, LLC Internet Competitive Analysis Research and Advice 9/25/2014 Keyword use in body text Essential The body text is the text on your web page that can be seen by people in their web browsers. It does not include HTML commands, comments, etc. The more visible text there is on a web page, the more a search engine can index. The calculations include spaces and punctuation marks. Your contents 866-241-8444 EmploymentLaw Home Privacy Policy Disclaimer Legal Services Overview EmploymentContract Reviews Employee Discrimination FMLA Discrimination Milwaukee Disability Discrimination Milwaukee Pregnancy Discrimination Employer Harassment Employer Retaliation Federal Employee Rights Wrongful Discharge Attorneys Janet L. Heins Erica N. Reib Michael J. Gentry Mark L. Snell David Minko About ouLra w Firm Firm Overview Heins Law Testimonials Legal Resources FAQ's Blog Legal Careers Contact HeiLnsa w Janet has a genuine passion for representing employees. Throughout my experience working for her, I was inspired by her aggressive litigation style and attention to her clients' interests. She truly handles every case as if it were her own. I recommend Janet with the utmost confidence, and I am thankful for the skills and experiences I obtained while working for heLr.a wyer Janet Heins | Top Attorney EmploymentGreater Milwaukee Wisconsin EmploymentLaw Attorneys Heins & Minko - Fighting for Wisconsin Employee Rights Fighting for Wisconsin Employee Rights Discrimination, harassment and retaliation are all wrong. You know it, we know it and your employer knows it. If your rights have been violated by your employer, you can rely on thlea w yers at Heins & Minko to aggressively fight for your rights. We investigate each case thoroughly and use the facts and evidence to craft an effective legal strategy. Our attorneys are committed to doing the right thing for our clients. We will provide you with honest advice and treat you with the respect you deserve. If your rights have been violated, you can rely on our firm to fight tenaciously to make sure your employer is held accountable. Call us toll free at 877-304-8819 for a free initial consultation with one of our Milwaukee mploymentlaw attorneys. Fighting for the Rights of Employees Our firm represents employees ienm ploymentlaw cases in state and federal courts, including cases of: Wrongful discharge Employer Discrimination Workplace Harassment / Job Harassment Employer Retaliation / Unfair Treatment For more information on the employmentlaw services we offer, visit our practice areas overview page. Know Your Rights In Wisconsin, employees without ane mploymentcontract are "at will" employees who can be fired for any legal reason. However, employers can be held financially liable for harm suffered by an employee when discrimination, harassment or unfair labor practices are involved. At Heins Law, we will fully explain your rights and fight aggressively to secure the best possible outcome in your case. Protect Yourself If you believe you have been the target of harassment or discrimination, there are steps you can take now to bolster your case, such as gathering documentation including e-mails and memos. In order to avoid your employer's HR department being notified of your complaint, contact us before taking your case to the Equal Rights Division (ERD) or Equal EmploymentOpportunity Commission (EEOC). Most HR departments are more concerned about the company's best interests than your individual rights. Not sure if you have a case? Contact us today for a consultation with a skillede mploymentlaw attorney. The attorneys at Heins Law handle each client’s case as a team, beginning immediately with your consultation. Our unique and personalized team approach assures you of superior service and prompt and focused attention to your case. Let us put our team to work for you today! We are always looking for knowledgeable, motivated individuals to join our firm. For more information on employmentopportunities, call us toll free at 877-304-8819. Web Design, SEO and Internet Marketing Services for Attorneys Provided by SEO LLC Created by SEO, LLC dba www.SplinternetMarketing.com 17 of 60 http://SplinternetMarketing.com/default.asp
  • 18. SEO, LLC Internet Competitive Analysis Research and Advice 9/25/2014 Advice for your body text Search term: "Employment Law" Competitors Your Site Advice Number of keywords: 0 to 32 7 OK OK Keyword density: 0% to 5% 2% OK OK Number of words: 235 to 8,490 651 OK OK Search term: "Employment" Competitors Your Site Advice Number of keywords: 5 to 70 13 OK OK Keyword density: 0% to 5% 2% OK OK Search term: "Law" Competitors Your Site Advice Number of keywords: 6 to 206 16 OK OK Keyword density: 1% to 6% 3% OK OK Keywords "Employment" or "Law" Competitors Your Site Advice Number of keywords: 14 to 274 29 OK OK Keyword density: 0% to 5% 2% OK OK Created by SEO, LLC dba www.SplinternetMarketing.com 18 of 60 http://SplinternetMarketing.com/default.asp
  • 19. SEO, LLC Internet Competitive Analysis Research and Advice 9/25/2014 Age of web site Very Important Spam sites often come and go quickly. For this reason, search engines tend to trust a web site that has been around for a long time over one that is brand new. The age of the domain is seen as a sign of trustworthiness because it cannot be faked. The data is provided by Alexa.com and SEOprofiler.com. Dates of the domain registration or of the first contents URL Registration Date Your Site http://www.heinslawoffice.com/ Tuesday, January 3, 2006 1 http://www.dol.gov/compliance/guide/ Saturday, November 2, 1996 2 http://www.law.cornell.edu/wex/employmen t Monday, July 15, 1985 (oldest domain) 3 http://timesofindia.indiatimes.com/Busines Friday, November 22, 1996 s/India-Business/Bombay-HC-ruling-mirro rs-US-law-on-employment/articleshow/433 77717.cms 4 http://www.nolo.com/legal-encyclopedia/hr -employment-law Thursday, March 24, 1994 5 http://www.hg.org/employ.html Thursday, June 15, 1995 6 http://www.employee-advocates.com/ Friday, October 10, 2003 (newest domain) 7 http://www.celcwi.com/ n/a 8 http://www.eeoc.gov/ Friday, May 30, 1997 9 http://en.wikipedia.org/wiki/Labour_law Saturday, January 13, 2001 10 http://www.fox-law.com/ Saturday, January 13, 2001 Range Monday, July 15, 1985 to Friday, October 10, 2003 Advice for the web site age Your web site is about 8 years old. This is very good because the older your web site, the better it is for your rankings on Google.com (without Places). OK Created by SEO, LLC dba www.SplinternetMarketing.com 19 of 60 http://SplinternetMarketing.com/default.asp
  • 20. SEO, LLC Internet Competitive Analysis Research and Advice 9/25/2014 Keyword use in H1 headline texts Very Important H1 headline texts are the texts that are written between the <h1>...</h1> tags in the HTML code of a web page. Some search engines give extra relevance to search terms that appear in the headline texts. This chapter examines if this applies to Google.com (without Places), too. Example: <h1>your very big headline text</h1> Your contents [not used] Advice for your H1 headline texts Search term: "Employment Law" Competitors Your Site Advice Number of keywords: 0 to 2 0 You could use the search term "Employment Law" at least once but this is optional. < Keyword density: 0% to 100% 0% You could increase the keyword density for the search term "Employment Law" but this is optional. < Search term: "Employment" Competitors Your Site Advice Number of keywords: 0 to 2 0 You could use the search term "Employment" at least once but this is optional. < Keyword density: 0% to 100% 0% You could increase the keyword density for the search term "Employment" but this is optional. < Search term: "Law" Competitors Your Site Advice Number of keywords: 0 to 2 0 You could use the search term "Law" at least once but this is optional. < Keyword density: 0% to 50% 0% You could increase the keyword density for the search term "Law" but this is optional. < Keywords "Employment" or "Law" Competitors Your Site Advice Number of keywords: 0 to 4 0 You could use one of the keywords "Employment" or "Law" at least once but this is optional. < Keyword density: 0% to 50% 0% You could increase the keyword density for the keywords "Employment" or "Law" but this is optional. < Created by SEO, LLC dba www.SplinternetMarketing.com 20 of 60 http://SplinternetMarketing.com/default.asp
  • 21. SEO, LLC Internet Competitive Analysis Research and Advice 9/25/2014 Keyword use in domain name Important The domain name is the main part of the web page address. This chapter tries to find out if Google.com (without Places) gives extra relevance to search terms within the domain name. Example: "your-keyword" is the domain name of http://www.your-keyword.com Their contents Rank Words In Domain Name URL 1 dol http://www.dol.gov/compliance/guide/ 2 law cornell http://www.law.cornell.edu/wex/employment 3 timesofindia indiatimes http://timesofindia.indiatimes.com/Business/ India-Business/Bombay-HC-ruling-mirrors- US-law-on-employment/articleshow/4337771 7.cms 4 nolo http://www.nolo.com/legal-encyclopedia/hr-e mployment-law 5 hg http://www.hg.org/employ.html 6 employee advocates http://www.employee-advocates.com/ 7 celcwi http://www.celcwi.com/ 8 eeoc http://www.eeoc.gov/ 9 en wikipedia http://en.wikipedia.org/wiki/Labour_law 10 fox law http://www.fox-law.com/ Your contents heinslawoffice (Domain name: "heinslawoffice.com") Advice for the domain name The domain name heinslawoffice.com contains only a part of the search term "Employment Law". This is acceptable. < Created by SEO, LLC dba www.SplinternetMarketing.com 21 of 60 http://SplinternetMarketing.com/default.asp
  • 22. SEO, LLC Internet Competitive Analysis Research and Advice 9/25/2014 Keyword use in page URL Important The page URL is the part after the domain name in the web page address. This chapter tries to find out if Google.com (without Places) gives extra relevance to search terms within the page URL. Separate your search terms in the page URL with slashes, dashes or underscores. Example: "keyword/another-keyword.htm" is the page URL of http://www.domain.com/keyword/another-keyword.htm Their contents Rank Words In Page URL URL 1 compliance guide http://www.dol.gov/compliance/guide/ 2 wex employment http://www.law.cornell.edu/wex/employment 3 Business India Business Bombay HC ruling mirrors US law on employmentarticleshow 43377717 cms http://timesofindia.indiatimes.com/Business/ India-Business/Bombay-HC-ruling-mirrors- US-law-on-employment/articleshow/4337771 7.cms 4 legal encyclopedia hr employmentlaw http://www.nolo.com/legal-encyclopedia/hr-e mployment-law 5 employ http://www.hg.org/employ.html 6 [no words] http://www.employee-advocates.com/ 7 [no words] http://www.celcwi.com/ 8 [no words] http://www.eeoc.gov/ 9 wiki Labour law http://en.wikipedia.org/wiki/Labour_law 10 [no words] http://www.fox-law.com/ Your contents [no words] (no page URL because you analyzed your homepage) Advice for your page URL Search term: "Employment Law" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "Employment Law" at least once but this is optional. < Keyword density: 0% to 40% 0% You could increase the keyword density for the search term "Employment Law" but this is optional. < Search term: "Employment" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "Employment" at least once but this is optional. < Created by SEO, LLC dba www.SplinternetMarketing.com 22 of 60 http://SplinternetMarketing.com/default.asp
  • 23. SEO, LLC Internet Competitive Analysis Research and Advice 9/25/2014 Advice for your page URL Search term: "Employment Law" Keyword density: 0% to 50% 0% You could increase the keyword density for the search term "Employment" but this is optional. < Search term: "Law" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "Law" at least once but this is optional. < Keyword density: 0% to 33% 0% You could increase the keyword density for the search term "Law" but this is optional. < Keywords "Employment" or "Law" Competitors Your Site Advice Number of keywords: 0 to 2 0 You could use one of the keywords "Employment" or "Law" at least once but this is optional. < Keyword density: 0% to 25% 0% You could increase the keyword density for the keywords "Employment" or "Law" but this is optional. < Created by SEO, LLC dba www.SplinternetMarketing.com 23 of 60 http://SplinternetMarketing.com/default.asp
  • 24. SEO, LLC Internet Competitive Analysis Research and Advice 9/25/2014 Mentions on social sites Important On social network sites, people decide which web sites are popular. This means that the popularity on social network sites cannot be easily influenced. For this reason, search engines might trust web sites more if they are popular on social networks. ("n/a" means "data not available".) Mentions on social sites (the more the better) Delicious.com Facebook Mentions Google +1 Twitter Tweets Total To Your Site: 0 15 0 42 57 To Site 1: 0 4,390 6 630 5,026 To Site 2: 0 2,630 0 247 2,877 To Site 3: 0 37,107 0 47,060 84,167 To Site 4: 0 2,604 11 112,861 115,476 To Site 5: 0 304 11 439 754 To Site 6: 0 25 5 3 33 To Site 7: 0 12 0 2 14 To Site 8: 0 4,472 56 653 5,181 To Site 9: 0 152,359 6 419 152,784 To Site 10: 0 10 1 0 11 Range: all 0 10 to 152,359 0 to 56 0 to 112,861 11 to 152,784 Advice for the mentions on social sites In average, less web pages link to your page than to the top ranked pages on these social networks. The average link popularity of the top ranked pages is 33,302, the link popularity of your web page is 57. You must increase the number of web pages that link to your web site on these social networks. << Created by SEO, LLC dba www.SplinternetMarketing.com 24 of 60 http://SplinternetMarketing.com/default.asp
  • 25. SEO, LLC Internet Competitive Analysis Research and Advice 9/25/2014 Server speed Important Popular web sites often have faster server response times compared to smaller unimportant sites. In addition, most search engines index more pages from fast web sites. This chapter shows you how long it takes on average for web pages on the top ranked sites to load. The data is based on the average server speed of the last 30 days and is provided by Alexa.com ("n/a" means that Alexa.com does not have data about your server speed). Server speed results Average Page Load Time (measured in seconds, the lower the better) Your Site 1 2 3 4 5 6 7 8 9 10 Range n/a 0.79s 1.15s 6.70s 1.82s 1.12s n/a n/a 0.47s 1.68s n/a 0.47s to 6.70s Server Speed Relative To Other Servers On The Internet (the faster the better) Your Site 1 2 3 4 5 6 7 8 9 10 Range n/a very fast: top 15% very fast: top 20% very slow: bottom 10% averag e: bottom 45% fast: top 30% n/a n/a very fast: top 5% averag e: top 50% n/a very slow: bottom 10% to very fast: top 5% Advice for the server speed The speed of your web site could not be determined. In general, the faster your web site, the better it could be for your rankings on Google.com (without Places). If you have a slow web site, you should contact or even switch your web hosting provider. < Created by SEO, LLC dba www.SplinternetMarketing.com 25 of 60 http://SplinternetMarketing.com/default.asp
  • 26. SEO, LLC Internet Competitive Analysis Research and Advice 9/25/2014 Keyword use in H2-H6 headline texts Important H2, H3, H4, H5 and H6 headline texts are the texts that are written between the <h2>...</h2>, <h3>...</h3>, etc. tags in the HTML code of your web page. Some search engines give extra relevance to search terms that appear in the headline texts. This chapter examines if this applies to Google.com (without Places), too. Example: <h3>your big headline text</h3> Your contents No. Heading Texts 1. [H2] EmploymentLaw 2. [H2] Greater Milwaukee Wisconsin EmploymentLaw Attorneys 3. [H2] Heins & Minko - Fighting for Wisconsin Employee Rights 4. [H2] Fighting for the Rights of Employees 5. [H2] Know Your Rights 6. [H2] Protect Yourself Advice for your H2-H6 headline texts Search term: "Employment Law" Competitors Your Site Advice Number of keywords: 0 to 4 2 OK OK Keyword density: 0% to 24% 14% OK OK Search term: "Employment" Competitors Your Site Advice Number of keywords: 0 to 6 2 OK OK Keyword density: 0% to 18% 7% OK OK Search term: "Law" Competitors Your Site Advice Number of keywords: 0 to 6 2 OK OK Keyword density: 0% to 18% 7% OK OK Keywords "Employment" or "Law" Competitors Your Site Advice Number of keywords: 0 to 12 4 OK OK Keyword density: 0% to 18% 7% OK OK Created by SEO, LLC dba www.SplinternetMarketing.com 26 of 60 http://SplinternetMarketing.com/default.asp
  • 27. SEO, LLC Internet Competitive Analysis Research and Advice 9/25/2014 Keyword use in IMG ALT attributes Important The <img alt> attribute defines an alternative text for an image when the user uses a text browser or when the user has turned off the display of images in the web browser application. Microsoft's Internet Explorer displays the alternative text if the user puts the cursor over the graphic. This chapter tries to find out if it makes sense to include the search term in the <img alt> attributes to improve your rankings. Example: <img src="logo.gif" width="200" height="75" alt="picture description with keyword"> Your contents No. Image Alt Attribute Text Image File Name 1. [empty] /uploads/2/4/5/7/24577833/7139213.png 2. Picture /uploads/2/4/5/7/24577833/3141414_orig.jpg 3. Picture /uploads/2/4/5/7/24577833/1262771_orig.gif 4. Picture /uploads/2/4/5/7/24577833/1308904.jpg?278 5. Picture /uploads/2/4/5/7/24577833/2140122.jpg?270 6. Quantcast //pixel.quantserve.com/pixel/p-0dYLvhSGGq UWo.gif Advice for your IMG ALT attributes Search term: "Employment Law" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "Employment Law" at least once but this is optional. < Keyword density: 0% to 22% 0% You could increase the keyword density for the search term "Employment Law" but this is optional. < Search term: "Employment" Competitors Your Site Advice Number of keywords: 0 to 2 0 You could use the search term "Employment" at least once but this is optional. < Keyword density: 0% to 11% 0% You could increase the keyword density for the search term "Employment" but this is optional. < Search term: "Law" Competitors Your Site Advice Number of keywords: 0 to 4 0 You could use the search term "Law" at least once but this is optional. < Keyword density: 0% to 22% 0% You could increase the keyword density for the search term "Law" but this is < Created by SEO, LLC dba www.SplinternetMarketing.com 27 of 60 http://SplinternetMarketing.com/default.asp
  • 28. SEO, LLC Internet Competitive Analysis Research and Advice 9/25/2014 Advice for your IMG ALT attributes Search term: "Employment Law" optional. Keywords "Employment" or "Law" Competitors Your Site Advice Number of keywords: 0 to 5 0 You could use one of the keywords "Employment" or "Law" at least once but this is optional. < Keyword density: 0% to 17% 0% You could increase the keyword density for the keywords "Employment" or "Law" but this is optional. < Created by SEO, LLC dba www.SplinternetMarketing.com 28 of 60 http://SplinternetMarketing.com/default.asp
  • 29. SEO, LLC Internet Competitive Analysis Research and Advice 9/25/2014 Top level domain of web site Important Web sites with certain top level domains (TLD) are statistically more likely to contain higher quality, trustworthy contents. For this reason, search engines might prefer web sites with restricted TLD (.edu, .gov., .mil) over younger TLD (e.g., .biz, .info, .jobs). In addition, country code TLD (e.g., .ca, .de, .fr) are often preferred in the country's local search results. Top level domain results Your Site 1 2 3 4 5 6 7 8 9 10 .com .gov .edu .com .com .org .com .com .gov .org .com Advice for the top level domain of your web site Your web site URL www.heinslawoffice.com contains the often used top level domain .com. This is neither good nor bad for your rankings on Google.com (without Places). OK Created by SEO, LLC dba www.SplinternetMarketing.com 29 of 60 http://SplinternetMarketing.com/default.asp
  • 30. SEO, LLC Internet Competitive Analysis Research and Advice 9/25/2014 Keyword use in bold body text Important The body text is the text on your web page that can be seen by people in their web browsers. The bold body text uses a darker and heavier face than the regular type face. It appears between <b>...</b> or <strong>...</strong> tags in the HTML source of your web page. CSS is not recognized. The statistics include spaces and punctuation marks. Their contents Rank Keyword use in bold body text 1 EmploymentLaw Guide: Laws, Regulations, and Technical Assistance Services Preface Overview I. Wages and Hours Worked II. Safety and Health Standards III. Health Benefits, Retirement Standards, and Workers' Compensation IV. Other Workplace Standards V. Work Authorization for non-U.S. citizens VI. Federal Contracts: Working Conditions VII. Federal Contracts: Equal Opportunity inE mploymentINDEX OF LAWS OF PARTICULAR APPLICABILITY TO AN INDUSTRY Agriculture Mining Construction 2 [not used] 3 The Times of India READ ALSO: Bombay HC - No govt can force anyone to list religion Help us delete comments by marking them offensive 4 Your Rights in the Workplace 5 Law Center What is EmploymentLaw? The “At Will” Presumption 6 WHAT SETS US APART? Ourla wyers know employmentlaw — and what it takes to get results. We work hard. We love what we do. View Attorney McLeod in PBS Video: "Benefits in Doubt" 7 [not used] 8 [not used] 9 Labour law Labour law labor law employmentlaw Labour law needs additional citations for verification labour law ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ 29 ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ a b ^ Labourla w Labour law Category Index Outline Portal 10 Ranked # 1 in Wisconsin 800-416-5368 Standing Up For Individuals Contact Our Wisconsin And Chicago Civil Rights Attorneys 800-416-5368 Bold Email Address Please enter a valid email address. Please enter a valid phone number. You may use 0-9, spaces and the ( ) - + characters. Please verify that you have read the disclaimer. I have read the disclaimer. disclaimer . Fox & Fox, S.C. Milwaukee Office Chicago Office Your contents 877-304-8819 Contact the EmploymentAttorneys of Heins Law Office, L.L.C. Advice for your bold body text Search term: "Employment Law" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "Employment Law" at least once but this is optional. < Keyword density: 0% to 20% 0% You could increase the keyword density < Created by SEO, LLC dba www.SplinternetMarketing.com 30 of 60 http://SplinternetMarketing.com/default.asp
  • 31. SEO, LLC Internet Competitive Analysis Research and Advice 9/25/2014 Advice for your bold body text Search term: "Employment Law" for the search term "Employment Law" but this is optional. Search term: "Employment" Competitors Your Site Advice Number of keywords: 0 to 2 1 OK OK Keyword density: 0% to 10% 8% OK OK Search term: "Law" Competitors Your Site Advice Number of keywords: 0 to 8 1 OK OK Keyword density: 0% to 20% 8% OK OK Keywords "Employment" or "Law" Competitors Your Site Advice Number of keywords: 0 to 9 2 OK OK Keyword density: 0% to 15% 8% OK OK Created by SEO, LLC dba www.SplinternetMarketing.com 31 of 60 http://SplinternetMarketing.com/default.asp
  • 32. SEO, LLC Internet Competitive Analysis Research and Advice 9/25/2014 Number of visitors to the site Important Search engines might look at web site usage data, such as the number of visitors to your site, to determine if your site is reputable and contains popular contents. The Alexa.com traffic rank is based on three months of aggregated traffic data from millions of Alexa Toolbar users and is a combined measure of page views and number of site visitors. Alexa.com Traffic Rank results (the lower the better) URL Alexa Traffic Rank Your Site http://www.heinslawoffice.com/ Rank #4,464,221 1 http://www.dol.gov/compliance/guide/ Rank #15,055 2 http://www.law.cornell.edu/wex/employmen t Rank #3,020 3 http://timesofindia.indiatimes.com/Busines s/India-Business/Bombay-HC-ruling-mirro rs-US-law-on-employment/articleshow/433 77717.cms Rank #102 4 http://www.nolo.com/legal-encyclopedia/hr -employment-law Rank #4,704 5 http://www.hg.org/employ.html Rank #13,091 6 http://www.employee-advocates.com/ Rank #15,015,261 (least visitors of the competitors) 7 http://www.celcwi.com/ n/a 8 http://www.eeoc.gov/ Rank #64,622 9 http://en.wikipedia.org/wiki/Labour_law Rank #6 (most visitors of the competitors) 10 http://www.fox-law.com/ Rank #7,470,362 Range 6 to 15,015,261 (average rank: #2,509,580) Advice for the number of visitors to your site Your web site www.heinslawoffice.com does not appear to attract many visitors because your traffic rank is above #100,000 and you have less visitors than the average of your competitors. This could be disadvantageous to your rankings on Google.com (without Places). << Created by SEO, LLC dba www.SplinternetMarketing.com 32 of 60 http://SplinternetMarketing.com/default.asp
  • 33. SEO, LLC Internet Competitive Analysis Research and Advice 9/25/2014 Keyword use in same domain anchor texts Moderately Important Anchor texts are words and sentences that are used as links. Same domain anchor texts are the anchor texts of the links that point to a web page on the same domain. This chapter examines if Google.com (without Places) takes search terms in same domain anchor texts into account. Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same domain anchor text "Contact information". Your contents No. Same Domain Link Text Link URL 1. [empty] / 2. Home / 3. Privacy Policy /privacy-policy.html 4. Disclaimer /disclaimer.html 5. Legal Services Overview /legal-services-overview.html 6. EmploymentContract Reviews /employment-contract-reviews.html 7. Employee Discrimination /employee-discrimination.html 8. FMLA Discrimination /fmla-discrimination.html 9. Milwaukee Disability Discrimination /milwaukee-disability-discrimination.html 10. Milwaukee Pregnancy Discrimination /milwaukee-pregnancy-discrimination.html 11. Employer Harassment /employer-harassment.html 12. Employer Retaliation /employer-retaliation.html 13. Federal Employee Rights /federal-employee-rights.html 14. Wrongful Discharge /wrongful-discharge.html 15. Attorneys /attorneys.html 16. Janet L. Heins /janet-l-heins.html 17. Erica N. Reib /erica-n-reib.html 18. Michael J. Gentry /michael-j-gentry.html 19. Mark L. Snell /mark-l-snell.html 20. David Minko /david-minko.html 21. About our Law Firm /about-our-law-firm.html 22. Firm Overview /firm-overview.html 23. Heins Law Testimonials /heins-law-testimonials.html 24. Legal Resources /legal-resources.html 25. FAQ's /faqs.html 26. Blog /blog.html 27. Legal Careers /legal-careers.html 28. Contact Heins Law /contact-heins-law.html 29. Heins & Minko /firm-overview.html 30. attorneys /attorneys.html Created by SEO, LLC dba www.SplinternetMarketing.com 33 of 60 http://SplinternetMarketing.com/default.asp
  • 34. SEO, LLC Internet Competitive Analysis Research and Advice 9/25/2014 Your contents No. Same Domain Link Text Link URL 31. Wrongful discharge /wrongful-discharge.html 32. Employer Discrimination /employee-discrimination.html 33. Workplace Harassment / Job Harassment /employer-harassment.html 34. Employer Retaliation / Unfair Treatment /employer-retaliation.html 35. employmentlaw services /legal-services-overview.html 36. practice areas /legal-services-overview.html 37. "at will" employees /faqs/can-my-employer-fire-me-for-no-reaso n 38. discrimination, harassment or unfair labor practices /faqs/what-is-illegal-discrimination 39. Contact us /contact-heins-law.html 40. Wisconsin Employee Rights /apps/search?q=Wisconsin+Employee+Righ ts 41. Greater Milwaukee Area and Wisconsin /apps/search?q=milwaukee+employment+la w 42. employmentlaw attorney /apps/search?q=employment+law+attorney& amp;filter=blog_post&amp;page=2 43. Contact our law firm online /contact-heins-law.html Advice for your same domain anchor texts Search term: "Employment Law" Competitors Your Site Advice Number of keywords: 0 to 6 2 OK OK Keyword density: 0% to 4% 4% OK OK Search term: "Employment" Competitors Your Site Advice Number of keywords: 1 to 43 3 OK OK Keyword density: 0% to 5% 3% OK OK Search term: "Law" Competitors Your Site Advice Number of keywords: 0 to 100 6 OK OK Keyword density: 0% to 7% 5% OK OK Keywords "Employment" or "Law" Competitors Your Site Advice Number of keywords: 1 to 143 9 OK OK Keyword density: 0% to 5% 4% OK OK Created by SEO, LLC dba www.SplinternetMarketing.com 34 of 60 http://SplinternetMarketing.com/default.asp
  • 35. SEO, LLC Internet Competitive Analysis Research and Advice 9/25/2014 Keyword use in outbound anchor texts Moderately Important Anchor texts are words and sentences that are used as links. Outbound anchor texts are the texts within the <a>...</a> tags when the <a> tag links to a web page on a different domain. This chapter examines if Google.com (without Places) gives relevance to search terms in outbound anchor texts. Example: The HTML tag <a href="http://www.not-your-site.com/about.htm">About the company</a> contains the outbound anchor text "About the company". Your contents No. Outbound Link Text Link URL 1. [empty] https://www.facebook.com/pages/Heins-Mink o-LLC/153379641339127 2. [empty] http://www.linkedin.com/company/heins-law-office- llc 3. [empty] https://twitter.com/heinslaw 4. [empty] https://plus.google.com/+HeinsLawOfficeLLC Mequon 5. Lawyer Janet Heins http://www.avvo.com/attorneys/53092-wi-jane t-heins-1522652.html?utm_campaign=avvo_r ating&utm_content=1522652&utm_medium= avvo_badge&utm_source=avvo 6. Top Attorney Employment http://www.avvo.com/employment-labor-lawy er/wi/mequon.html?utm_campaign=avvo_rati ng&utm_content=1522652&utm_medium=avv o_badge&utm_source=avvo 7. Web Design, SEO and Internet Marketing Services for Attorneys Provided by SEO LLC http://SplinternetMarketing.com Advice for your outbound anchor texts Search term: "Employment Law" Competitors Your Site Advice Number of keywords: 0 to 7 0 You could use the search term "Employment Law" at least once but this is optional. < Keyword density: 0% to 21% 0% You could increase the keyword density for the search term "Employment Law" but this is optional. < Search term: "Employment" Competitors Your Site Advice Number of keywords: 0 to 13 1 OK OK Keyword density: 0% to 10% 5% OK OK Created by SEO, LLC dba www.SplinternetMarketing.com 35 of 60 http://SplinternetMarketing.com/default.asp
  • 36. SEO, LLC Internet Competitive Analysis Research and Advice 9/25/2014 Advice for your outbound anchor texts Search term: "Employment Law" Search term: "Law" Competitors Your Site Advice Number of keywords: 0 to 12 1 OK OK Keyword density: 0% to 17% 5% OK OK Keywords "Employment" or "Law" Competitors Your Site Advice Number of keywords: 0 to 25 2 OK OK Keyword density: 0% to 14% 5% OK OK Created by SEO, LLC dba www.SplinternetMarketing.com 36 of 60 http://SplinternetMarketing.com/default.asp
  • 37. SEO, LLC Internet Competitive Analysis Research and Advice 9/25/2014 Keyword use in same domain link URLs Moderately Important Links connect one web page to another. Same domain links are the links in <a href> attributes that point to other pages on the same domain. This chapter examines if search terms in same domain link URLs are relevant to Google.com (without Places). Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same domain link URL "contact.htm". Your contents No. Same Domain Link URL Link Text 1. [empty] [/] [empty] 2. [empty] [/] Home 3. privacy policy [/privacy-policy.html] Privacy Policy 4. disclaimer [/disclaimer.html] Disclaimer 5. legal services overview [/legal-services-overview.html] Legal Services Overview 6. employmentcontract reviews [/ employment-contract-reviews.html] Employment Contract Reviews 7. employee discrimination [/employee-discrimination.html] Employee Discrimination 8. fmla discrimination [/fmla-discrimination.html]FMLA Discrimination 9. milwaukee disability discrimination [/milwaukee-disability-discrimination.html] Milwaukee Disability Discrimination 10. milwaukee pregnancy discrimination [/milwaukee-pregnancy-discrimination.html] Milwaukee Pregnancy Discrimination 11. employer harassment [/employer-harassment.html] Employer Harassment 12. employer retaliation [/employer-retaliation.html] Employer Retaliation 13. federal employee rights [/federal-employee-rights.html] Federal Employee Rights 14. wrongful discharge [/wrongful-discharge.html] Wrongful Discharge 15. attorneys [/attorneys.html] Attorneys 16. janet l heins [/janet-l-heins.html] Janet L. Heins 17. erica n reib [/erica-n-reib.html] Erica N. Reib 18. michael j gentry [/michael-j-gentry.html] Michael J. Gentry 19. mark l snell [/mark-l-snell.html] Mark L. Snell 20. david minko [/david-minko.html] David Minko 21. about our law firm [/about-our-law-firm.html] About our Law Firm 22. firm overview [/firm-overview.html] Firm Overview 23. heins law testimonials [/heins-law Heins Law Testimonials Created by SEO, LLC dba www.SplinternetMarketing.com 37 of 60 http://SplinternetMarketing.com/default.asp
  • 38. SEO, LLC Internet Competitive Analysis Research and Advice 9/25/2014 Your contents No. Same Domain Link URL Link Text -testimonials.html] 24. legal resources [/legal-resources.html] Legal Resources 25. faqs [/faqs.html] FAQ's 26. blog [/blog.html] Blog 27. legal careers [/legal-careers.html] Legal Careers 28. contact heins law [/contact-heins-law.html] Contact Heins Law 29. firm overview [/firm-overview.html] Heins & Minko 30. attorneys [/attorneys.html] attorneys 31. wrongful discharge [/wrongful-discharge.html] Wrongful discharge 32. employee discrimination [/employee-discrimination.html] Employer Discrimination 33. employer harassment [/employer-harassment.html] Workplace Harassment / Job Harassment 34. employer retaliation [/employer-retaliation.html] Employer Retaliation / Unfair Treatment 35. legal services overview [/legal-services-overview.html] employment law services 36. legal services overview [/legal-services-overview.html] practice areas 37. faqs can my employer fire me for no reason [/faqs/can-my-employer-fire-me-for-no-reas on] "at will" employees 38. faqs what is illegal discrimination [/faqs/what-is-illegal-discrimination] discrimination, harassment or unfair labor practices 39. contact heins law [/contact-heins-law.html] Contact us 40. apps search q Wisconsin Employee Rights [/apps/search?q=Wisconsin+Employee+Rig hts] Wisconsin Employee Rights 41. apps search q milwaukee employmentlaw [/apps/search?q=milwaukee+employment+ law] Greater Milwaukee Area and Wisconsin 42. apps search q employmentlaw attorney amp filter blog post amp page 2 [/apps/search?q=employment+law +attorney&amp;filter=blog_post&amp;page= 2] employment law attorney 43. contact heins law [/contact-heins-law.html] Contact our law firm online Advice for your same domain link URLs Search term: "Employment Law" Competitors Your Site Advice Number of keywords: 0 to 15 2 OK OK Created by SEO, LLC dba www.SplinternetMarketing.com 38 of 60 http://SplinternetMarketing.com/default.asp
  • 39. SEO, LLC Internet Competitive Analysis Research and Advice 9/25/2014 Advice for your same domain link URLs Search term: "Employment Law" Keyword density: 0% to 29% 3% OK OK Search term: "Employment" Competitors Your Site Advice Number of keywords: 0 to 57 3 OK OK Keyword density: 0% to 14% 2% OK OK Search term: "Law" Competitors Your Site Advice Number of keywords: 0 to 169 7 OK OK Keyword density: 0% to 14% 6% OK OK Keywords "Employment" or "Law" Competitors Your Site Advice Number of keywords: 2 to 226 10 OK OK Keyword density: 0% to 14% 4% OK OK Created by SEO, LLC dba www.SplinternetMarketing.com 39 of 60 http://SplinternetMarketing.com/default.asp
  • 40. SEO, LLC Internet Competitive Analysis Research and Advice 9/25/2014 Keyword use in outbound link URLs Moderately Important Links connect one web page to another. Outbound links are the links on a web page that point to web pages on other web sites, i.e. links to other domains. This chapter examines if Google.com (without Places) gives relevance to search terms in outbound links Example: The HTML tag <a href="http://www.not-your-site.com/info.htm">Click here</a> contains the outbound link URL "www.not-your-site.com/info.htm". Your contents No. Outbound Link URL Link Text 1. www facebook pages Heins Minko LLC [empty] 153379641339127 [https://www.facebook.com/pages/Heins-Min ko-LLC/153379641339127] 2. www linkedin company heinsl aw office llc [http://www.linkedin.com/company/heinsla-w -office-llc] [empty] 3. twitter heinslaw [https://twitter.com/heinslaw] [empty] 4. plus google HeinsLawOfficeLLCMequon [https://plus.google.com/+HeinsLaw OfficeLLCMequon] [empty] 5. www avvo attorneys 53092 wi janet heins Lawyer Janet Heins 1522652 utm campaign avvo rating utm content 1522652 utm medium avvo badge utm source avvo [http://www.avvo.com/attorneys/53092-wi-jan et-heins-1522652.html?utm_campaign=avvo_ rating&utm_content=1522652&utm_medium= avvo_badge&utm_source=avvo] 6. www avvo employmentlabor lawyer wi Top Attorney Employment mequon utm campaign avvo rating utm content 1522652 utm medium avvo badge utm source avvo [http://www.avvo.com/ employment-labor-law yer/wi/mequon.html?utm_campaign=avvo_rat ing&utm_content=1522652&utm_medium=av vo_badge&utm_source=avvo] 7. SplinternetMarketing [http://SplinternetMarketing.com] Web Design, SEO and Internet Marketing Services for Attorneys Provided by SEO LLC Advice for your outbound link URLs Search term: "Employment Law" Competitors Your Site Advice Number of keywords: 0 to 7 0 You could use the search term < Created by SEO, LLC dba www.SplinternetMarketing.com 40 of 60 http://SplinternetMarketing.com/default.asp
  • 41. SEO, LLC Internet Competitive Analysis Research and Advice 9/25/2014 Advice for your outbound link URLs Search term: "Employment Law" "Employment Law" at least once but this is optional. Keyword density: 0% to 3% 0% You could increase the keyword density for the search term "Employment Law" but this is optional. < Search term: "Employment" Competitors Your Site Advice Number of keywords: 0 to 9 1 OK OK Keyword density: 0% to 4% 2% OK OK Search term: "Law" Competitors Your Site Advice Number of keywords: 0 to 15 4 OK OK Keyword density: 0% to 10% 6% OK OK Keywords "Employment" or "Law" Competitors Your Site Advice Number of keywords: 0 to 21 5 OK OK Keyword density: 0% to 6% 4% OK OK Created by SEO, LLC dba www.SplinternetMarketing.com 41 of 60 http://SplinternetMarketing.com/default.asp
  • 42. SEO, LLC Internet Competitive Analysis Research and Advice 9/25/2014 Keyword use in meta description Moderately Important The Meta Description tag allows you to describe your web page. This chapter tries to find out if Google.com (without Places) takes the Meta Description tag into account. Some search engines display the text to the user in the search results. Example: <meta name="description" content="This sentence describes the contents of your web site."> Even if the Meta Description tag might not be important for ranking purposes, you should use the Meta Description tag to make sure that your web site is displayed with an attractive description in the search results. Their contents Rank Keyword use in meta description 1 [not used] 2 [not used] 3 Workplace hiring in the United States is underscored by the EquaEl mployment Opportunity Law, which goes back to the Kennedy years and the Civil Rights movement. 4 Whether you're a small business owner, an HR professional, or an employee, you can learn the rules of employmentlaw here. 5 Employmentlaw governs the rights and duties between employers and workers. Also referred to as labor law. 6 Milwaukee employmentattorneys Alan C. Olson & Associates aid clients with employmentlaw, discrimination law, and sexual harassmentl awsuit legal matters. 7 Consumer and EmploymentLaw Center of Wisconsin, Protecting People from Unlawful Consumer and EmploymentPractices 8 EEOC Home Page 9 [not used] 10 Experienced Wisconsin and Illinois employmentlaw attorneys. Contact Fox & Fox today at 800-416-5368 to speak with a Wisconsine mploymentlawyer. Your contents [not used] Advice for your meta description Search term: "Employment Law" Competitors Your Site Advice Number of keywords: 0 to 2 0 You should use the search term "Employment Law" at least once. << Keyword density: 0% to 17% 0% You should increase the keyword density for the search term "Employment Law". << Search term: "Employment" Created by SEO, LLC dba www.SplinternetMarketing.com 42 of 60 http://SplinternetMarketing.com/default.asp
  • 43. SEO, LLC Internet Competitive Analysis Research and Advice 9/25/2014 Advice for your meta description Search term: "Employment Law" Competitors Your Site Advice Number of keywords: 0 to 2 0 You should use the search term "Employment" at least once. << Keyword density: 0% to 13% 0% You should increase the keyword density for the search term "Employment". << Search term: "Law" Competitors Your Site Advice Number of keywords: 0 to 3 0 You should use the search term "Law" at least once. << Keyword density: 0% to 14% 0% You should increase the keyword density for the search term "Law". << Keywords "Employment" or "Law" Competitors Your Site Advice Number of keywords: 0 to 5 0 You should use one of the keywords "Employment" or "Law" at least once. << Keyword density: 0% to 13% 0% You should increase the keyword density for the keywords "Employment" or "Law". << Created by SEO, LLC dba www.SplinternetMarketing.com 43 of 60 http://SplinternetMarketing.com/default.asp
  • 44. SEO, LLC Internet Competitive Analysis Research and Advice 9/25/2014 Number of trailing slashes in URL Moderately Important The number of trailing slashes (/) in the URL indicates where a web page falls in a site's overall hierarchy. If the URL contains many trailing slashes, meaning it is placed in a sub-sub-directory, then the webmaster does not seem to think that the page is important in relation to the other pages. Number of trailing slashes Your Site 1 2 3 4 5 6 7 8 9 10 Range 0 2 1 4 1 0 0 0 0 1 0 0 to 4 Advice for the number of trailing slashes in your web site URL The URL www.heinslawoffice.com does not contain more or less trailing slashes than the top ranked pages. This means that you do not have to change the number of trailing slashes in your URL. OK Created by SEO, LLC dba www.SplinternetMarketing.com 44 of 60 http://SplinternetMarketing.com/default.asp
  • 45. SEO, LLC Internet Competitive Analysis Research and Advice 9/25/2014 HTML validation of web page to W3C standards Slightly Important Web pages are written in special languages called HTML and CSS. If there are errors in the HTML code of your web page, then search engines might not be able to read everything of your web page. You should also check the CSS code of your web page (see link below). Validation results Validity HTML: 23 errors, not valid http://validator.w3.org/check?uri=http://www.heinslawoffice.com/ CSS: http://jigsaw.w3.org/css-validator/validator?uri=http://www.heinslawoffice.com/ Advice regarding the validity of your web site The HTML code validation of your web page www.heinslawoffice.com failed. This means that Google.com (without Places) might not be able to read your web page. You should fix any HTML errors. << Created by SEO, LLC dba www.SplinternetMarketing.com 45 of 60 http://SplinternetMarketing.com/default.asp
  • 46. SEO, LLC Internet Competitive Analysis Research and Advice 9/25/2014 Readability level of web page Slightly Important The Flesch Reading Ease test is a United States governmental standard to determine how easy a text is to read. It measures the approximate level of education necessary to understand the web page content. Higher scores indicate the text that is easier to read, and lower numbers mark harder-to-read texts. Scores among different languages are not comparable. Readability results Flesch Reading Ease Score (0-100, higher score means that the text is easier to understand) Your Site 1 2 3 4 5 6 7 8 9 10 Range 50 28 38 43 53 45 65 34 42 51 46 28 to 65 Flesch-Kincaid Grade Level (shows the number of years of education required to understand the text) Your Site 1 2 3 4 5 6 7 8 9 10 Range 11 12 9 11 9 11 7 14 11 9 11 7 to 14 Advice for the readability of your web site The Flesch Reading Ease Score of your web page www.heinslawoffice.com is 50. A score of 60 to 80 is considered to be optimal. This means that the text of your web page is too difficult to comprehend. If the language of your web page is not English, then the score might be alright. To improve your score, break long sentences into shorter sentences and use shorter words. In addition, make sure that you end sentences with punctuation (a period, question mark, or exclamation point). There should be one space between each word, and after any punctuation, including commas. << Created by SEO, LLC dba www.SplinternetMarketing.com 46 of 60 http://SplinternetMarketing.com/default.asp
  • 47. SEO, LLC Internet Competitive Analysis Research and Advice 9/25/2014 Keyword use in the first sentence of the body text Slightly Important The first sentence of the body text is the first sentence after the <body> tag in the HTML code of your web page. Some search engines give more relevance to search terms when they appear in the first sentence. Some will use your first sentence as the description of your page on the search result page. Example: <body>Here goes the first sentence. This text is not the first sentence. Their contents Rank Keyword use in the first sentence of the body text 1 Skip to page content 2 Jump to navigation Cornell UniversityL aw School Search Cornell Toggle navigation Support Us! 3 Indiatimes | The Times of India | The Economic Times | More More Follow India Business The Times of India The Times of India Indiatimes Web (by Google) Video Photos Advanced Search » Home City India World Business Tech Sports Entertainment Life & Style Women Spirituality NRI Photos Videos Mumbai doctor held for aborting rape survivor’s foetus Jadavpur University to keep ‘kolorob’ decibe. 4 Sign In Support Show Cart in association with Go Get Informed Free Legal Information Accidents & Injuries Bankruptcy Business Formation: LLCs & Corporations CriminaLla w Debt Management DisabilityL aw Divorce & Family Law DUI / DWI & Traffic Tickets EmploymentLaw Foreclosure Immigration Landlords LGBTL aw Nonprofits Patent, Copyright & Trademark Personal Finance Real Estate Small Business Small Claims Court & Lawsuits Social Security & Retiremen [and 758 additional characters] 5 HG.org Legal Resources Sign in Add Firm Affiliate Contact us SearcLha wyers Legal Support The Law Areas of Practice Business Law Divorce Estate Planning U.S. 6 Skip to navigation Skip to content Jump To Navigation Search Home What We Do This is Job Law Contract Claims How to Get the Best Severance Package Every Time Post EmploymentCompetition Union Failure EmploymentDiscrimination Age Discrimination Americans with Disabilities Act Gender Discrimination Pregnancy Discrimination Discrimination According to Race / National Origin / Religion Discrimination Based on Sexual Orientation Sexual Harassment Qui [and 933 additional characters] 7 Tel: (414) 431-1920 Home Practice Areas Contact Directions Wisconsin Consumer Blog by Gordon Leech EmploymentCredit Reporting Background Reports Renter Screening Reports Car Fraud Debt & Bankruptcy Health & Disability Benefits 8 Skip to content Español | Other Languages 9 Labour law From Wikipedia, the free encyclopedia Jump to: navigation , search Part of a series on 10 Menu 800.416.5368 Home Firm Overview Attorneys Practice Areas Case Results Articles Contact Close Ranked # 1 in Wisconsin - Chambers USA “smartest and toughest negotiators and litigators” Click Here To Contact Us Online Madison Milwaukee Chicago Madison Milwaukee Chicago Wisconsin And Chicago Metro AreaL aw Firm Created by SEO, LLC dba www.SplinternetMarketing.com 47 of 60 http://SplinternetMarketing.com/default.asp
  • 48. SEO, LLC Internet Competitive Analysis Research and Advice 9/25/2014 Your contents 866-241-8444 Advice for your first sentence of the body text Search term: "Employment Law" Competitors Your Site Advice Number of keywords: 0 to 3 0 You could use the search term "Employment Law" at least once but this is optional. < Keyword density: 0% to 3% 0% You could increase the keyword density for the search term "Employment Law" but this is optional. < Search term: "Employment" Competitors Your Site Advice Number of keywords: 0 to 8 0 You could use the search term "Employment" at least once but this is optional. < Keyword density: 0% to 4% 0% You could increase the keyword density for the search term "Employment" but this is optional. < Search term: "Law" Competitors Your Site Advice Number of keywords: 0 to 18 0 You could use the search term "Law" at least once but this is optional. < Keyword density: 0% to 12% 0% You could increase the keyword density for the search term "Law" but this is optional. < Keywords "Employment" or "Law" Competitors Your Site Advice Number of keywords: 0 to 21 0 You could use one of the keywords "Employment" or "Law" at least once but this is optional. < Keyword density: 0% to 6% 0% You could increase the keyword density for the keywords "Employment" or "Law" but this is optional. < Created by SEO, LLC dba www.SplinternetMarketing.com 48 of 60 http://SplinternetMarketing.com/default.asp
  • 49. SEO, LLC Internet Competitive Analysis Research and Advice 9/25/2014 Search engine compatibility This chapter examines the general search engine compatibility of your web page. Advice Search engines need text to index your web pages, to determine the theme of your web site and to produce a site summary. They cannot read what is written on your graphical images or in a Flash movie. Google recommends to create a useful, information-rich site. Fresh, continuously updated content is one of the best ways to ensure that search engines return to your web site (and your visitors, too). Your web page "www.heinslawoffice.com" contains 658 words which should be enough for search engines. OK Your web page doesn't use the Meta Refresh tag so there won't be any problems with the search engines in this aspect. OK Your web page doesn't use the Meta Robots tag so there won't be any problems with the search engines in this aspect. OK Your web page doesn't use the Meta Title tag so there won't be any problems with the search engines in this aspect. OK Your web page doesn't use any Dublin Core meta tags so there won't be any problems with the search engines in this aspect. OK Your web page doesn't use any Meta tags twice so there won't be any problems with the search engines in this aspect. OK Your web page doesn't use the <title> tag twice so there won't be any problems with search engines in this aspect. OK Your web page uses script code in an external file so you've already minimized the problems with scripts and the search engines. OK Your web page uses style sheet code in an external file so you've already minimized the problems with style sheets and the search engines. OK Your web page doesn't use frames so there won't be any problems with the search engines in this aspect. OK Some search engines consider tiny text (i.e. font size 1) as an attempt to fool the search engines. Some webmasters have abused tiny text in the past to hide dozens of keywords on a web page that human web surfers cannot see. Your web page doesn't seem to use tiny text so there shouldn't be any problems with the search engines in this aspect. OK Your web page URL "www.heinslawoffice.com" doesn't indicate a dynamically served web page so there shouldn't be any problems with the search engines in this aspect. OK Created by SEO, LLC dba www.SplinternetMarketing.com 49 of 60 http://SplinternetMarketing.com/default.asp
  • 50. SEO, LLC Internet Competitive Analysis Research and Advice 9/25/2014 Factors that could prevent your top ranking Some ranking factors cannot be measured because the search engines do not reveal the necessary data, or it would be extremely time-consuming to measure the data. Make sure you pay attention to the following factors because they could prevent a top ranking for www.heinslawoffice.com on Google.com (without Places). Advice Backlinks to your web page Are the web pages linking to your web page relevant to the search term "Employment Law"? How fast does your web page get new links pointing to it? Do the web sites which link to your page belong to the same content category? Since when do the links to your page exist? Is the text surrounding the link to your page relevant to the search term "Employment Law"? Your web page How many important links from your other pages point to your web page? Do the links on your web page point to high quality, topically-related pages? How often and how many changes do you make to your web page over time? Is your content up-to-date? How often and how many web pages do you add to your web site? How long do your visitors spend time on your web page? Search engine result page Do your competitors on the search engine result page get a manual ranking boost by Google.com (without Places), for example Amazon or Wikipedia? How many visitors of the search engine result pages click through to your page? How often do search engine visitors search for your company name or web page URL on Google.com (without Places)? Negative ranking factors (you should be able to say "no" to all the following questions) Is your content very similar or a duplicate of existing content? Is your server often down when search engine crawlers try to access it? Do you link to web sites that do not deserve a link? Do you use the same title or meta tags for many web pages? Do you overuse the same keyword or key phrase? Do you participate in link schemes? Do you actively sell links on your web page? Do a majority of your backlinks come from low quality or spam sites? Does your web page have any spelling or grammar mistakes? Created by SEO, LLC dba www.SplinternetMarketing.com 50 of 60 http://SplinternetMarketing.com/default.asp
  • 51. SEO, LLC Internet Competitive Analysis Research and Advice 9/25/2014 Table: Number of keywords This chapter lists the analyzed keyword ranking factors in tabular form. (AT = anchor text, LU = link URL, SD = same domain.) Search term: "Employment Law" Your Site 1 2 3 4 5 6 7 8 9 10 Range Document Title: 1 2 0 0 1 1 1 1 0 0 1 0 to 2 Body Text: 7 5 14 0 6 32 11 2 0 7 4 0 to 32 H1 Texts: 0 0 0 0 1 1 2 0 0 0 0 0 to 2 Domain: 0 0 0 0 0 0 0 0 0 0 0 all 0 Page URL: 0 0 0 0 1 0 0 0 0 0 0 0 to 1 H2-H6 Texts: 2 0 1 0 0 4 1 0 0 0 0 0 to 4 IMG ALT: 0 1 0 0 0 0 1 1 0 0 1 0 to 1 Bold Text: 0 1 0 0 0 1 1 0 0 1 0 0 to 1 SD AT: 2 2 2 0 3 6 3 0 0 1 2 0 to 6 Outbound AT: 0 0 5 0 1 7 1 0 0 2 0 0 to 7 SD LU: 2 0 2 0 14 2 3 0 0 1 15 0 to 15 Outbound LU: 0 0 0 0 1 1 7 0 0 5 0 0 to 7 Meta Descr.: 0 0 0 0 1 1 1 1 0 0 2 0 to 2 First Sentence: 0 0 0 0 3 0 1 0 0 0 0 0 to 3 Search term: "Employment" Your Site 1 2 3 4 5 6 7 8 9 10 Range Document Title: 1 2 1 1 1 1 2 1 0 0 1 0 to 2 Body Text: 13 15 29 9 12 70 29 8 5 68 6 5 to 70 H1 Texts: 0 0 1 1 1 1 2 0 0 0 0 0 to 2 Domain: 0 0 0 0 0 0 0 0 0 0 0 all 0 Page URL: 0 0 1 1 1 0 0 0 0 0 0 0 to 1 H2-H6 Texts: 2 1 1 0 1 6 2 0 0 1 0 0 to 6 IMG ALT: 0 1 0 0 1 0 1 2 0 0 1 0 to 2 Bold Text: 1 2 0 0 0 1 1 0 0 1 0 0 to 2 SD AT: 3 9 10 1 7 17 17 1 5 43 2 1 to 43 Outbound AT: 1 0 5 0 1 13 2 1 0 2 0 0 to 13 SD LU: 3 0 14 2 44 11 17 2 0 57 15 0 to 57 Outbound LU: 1 0 0 0 1 4 9 1 0 6 0 0 to 9 Meta Descr.: 0 0 0 1 1 1 2 2 0 0 2 0 to 2 First Sentence: 0 0 0 0 3 0 8 1 0 0 0 0 to 8 Created by SEO, LLC dba www.SplinternetMarketing.com 51 of 60 http://SplinternetMarketing.com/default.asp
  • 52. SEO, LLC Internet Competitive Analysis Research and Advice 9/25/2014 Search term: "Law" Your Site 1 2 3 4 5 6 7 8 9 10 Range Document Title: 2 2 0 1 1 2 3 1 0 1 2 0 to 3 Body Text: 16 9 36 11 34 88 25 6 17 206 14 6 to 206 H1 Texts: 0 0 0 1 1 1 2 0 0 1 1 0 to 2 Domain: 1 0 1 0 0 0 0 0 0 0 1 0 to 1 Page URL: 0 0 0 1 1 0 0 0 0 1 0 0 to 1 H2-H6 Texts: 2 1 2 0 1 6 4 0 1 5 0 0 to 6 IMG ALT: 0 2 0 0 0 2 4 1 0 0 4 0 to 4 Bold Text: 1 3 0 0 0 2 2 0 0 8 0 0 to 8 SD AT: 6 3 19 1 27 24 7 0 13 100 3 0 to 100 Outbound AT: 1 0 8 0 1 12 3 1 0 9 1 0 to 12 SD LU: 7 3 8 2 32 28 11 0 67 169 15 0 to 169 Outbound LU: 4 0 3 0 6 11 10 1 0 15 4 0 to 15 Meta Descr.: 0 0 0 1 1 2 3 2 0 0 2 0 to 3 First Sentence: 0 0 1 0 18 3 3 0 0 1 1 0 to 18 Keywords "Employment" or "Law" Your Site 1 2 3 4 5 6 7 8 9 10 Range Document Title: 3 4 1 2 2 3 5 2 0 1 3 0 to 5 Body Text: 29 24 65 20 46 158 54 14 22 274 20 14 to 274 H1 Texts: 0 0 1 2 2 2 4 0 0 1 1 0 to 4 Domain: 1 0 1 0 0 0 0 0 0 0 1 0 to 1 Page URL: 0 0 1 2 2 0 0 0 0 1 0 0 to 2 H2-H6 Texts: 4 2 3 0 2 12 6 0 1 6 0 0 to 12 IMG ALT: 0 3 0 0 1 2 5 3 0 0 5 0 to 5 Bold Text: 2 5 0 0 0 3 3 0 0 9 0 0 to 9 SD AT: 9 12 29 2 34 41 24 1 18 143 5 1 to 143 Outbound AT: 2 0 13 0 2 25 5 2 0 11 1 0 to 25 SD LU: 10 3 22 4 76 39 28 2 67 226 30 2 to 226 Outbound LU: 5 0 3 0 7 15 19 2 0 21 4 0 to 21 Meta Descr.: 0 0 0 2 2 3 5 4 0 0 4 0 to 5 First Sentence: 0 0 1 0 21 3 11 1 0 1 1 0 to 21 Created by SEO, LLC dba www.SplinternetMarketing.com 52 of 60 http://SplinternetMarketing.com/default.asp
  • 53. SEO, LLC Internet Competitive Analysis Research and Advice 9/25/2014 Table: Keyword density This chapter lists the analyzed keyword ranking factors in tabular form. (AT = anchor text, LU = link URL, SD = same domain.) Search term: "Employment Law" Your Site 1 2 3 4 5 6 7 8 9 10 Range Document Title: 29% 36% 0% 0% 25% 29% 13% 22% 0% 0% 15% 0% to 36% Body Text: 2% 1% 5% 0% 2% 2% 2% 2% 0% 0% 1% 0% to 5% H1 Texts: 0% 0% 0% 0% 67% 100 % 50% 0% 0% 0% 0% 0% to 100% Domain: 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0% Page URL: 0% 0% 0% 0% 40% 0% 0% 0% 0% 0% 0% 0% to 40% H2-H6 Texts: 14% 0% 4% 0% 0% 24% 6% 0% 0% 0% 0% 0% to 24% IMG ALT: 0% 22% 0% 0% 0% 0% 4% 5% 0% 0% 7% 0% to 22% Bold Text: 0% 3% 0% 0% 0% 20% 6% 0% 0% 3% 0% 0% to 20% SD AT: 4% 1% 1% 0% 2% 3% 1% 0% 0% 0% 4% 0% to 4% Outbound AT: 0% 0% 21% 0% 6% 6% 3% 0% 0% 2% 0% 0% to 21% SD LU: 3% 0% 1% 0% 3% 2% 1% 0% 0% 0% 29% 0% to 29% Outbound LU: 0% 0% 0% 0% 2% 0% 3% 0% 0% 2% 0% 0% to 3% Meta Descr.: 0% 0% 0% 0% 10% 12% 10% 13% 0% 0% 17% 0% to 17% First Sentence: 0% 0% 0% 0% 3% 0% 1% 0% 0% 0% 0% 0% to 3% Search term: "Employment" Your Site 1 2 3 4 5 6 7 8 9 10 Range Document Title: 14% 18% 8% 8% 13% 14% 13% 11% 0% 0% 8% 0% to 18% Body Text: 2% 2% 5% 0% 2% 3% 3% 3% 1% 1% 1% 0% to 5% H1 Texts: 0% 0% 100 % 13% 33% 50% 25% 0% 0% 0% 0% 0% to 100% Domain: 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0% Page URL: 0% 0% 50% 7% 20% 0% 0% 0% 0% 0% 0% 0% to 50% H2-H6 Texts: 7% 2% 2% 0% 3% 18% 6% 0% 0% 1% 0% 0% to 18% IMG ALT: 0% 11% 0% 0% 2% 0% 2% 5% 0% 0% 4% 0% to Created by SEO, LLC dba www.SplinternetMarketing.com 53 of 60 http://SplinternetMarketing.com/default.asp
  • 54. SEO, LLC Internet Competitive Analysis Research and Advice 9/25/2014 Search term: "Employment" Your Site 1 2 3 4 5 6 7 8 9 10 Range 11% Bold Text: 8% 3% 0% 0% 0% 10% 3% 0% 0% 1% 0% 0% to 10% SD AT: 3% 3% 3% 0% 2% 5% 4% 5% 1% 2% 2% 0% to 5% Outbound AT: 5% 0% 10% 0% 3% 5% 3% 8% 0% 1% 0% 0% to 10% SD LU: 2% 0% 3% 0% 4% 4% 4% 6% 0% 1% 14% 0% to 14% Outbound LU: 2% 0% 0% 0% 2% 1% 4% 2% 0% 1% 0% 0% to 4% Meta Descr.: 0% 0% 0% 4% 5% 6% 10% 13% 0% 0% 9% 0% to 13% First Sentence: 0% 0% 0% 0% 2% 0% 4% 3% 0% 0% 0% 0% to 4% Search term: "Law" Your Site 1 2 3 4 5 6 7 8 9 10 Range Document Title: 29% 18% 0% 8% 13% 29% 20% 11% 0% 17% 15% 0% to 29% Body Text: 3% 1% 6% 1% 5% 3% 3% 3% 2% 2% 2% 1% to 6% H1 Texts: 0% 0% 0% 13% 33% 50% 25% 0% 0% 50% 14% 0% to 50% Domain: 100 % 0% 50% 0% 0% 0% 0% 0% 0% 0% 50% 0% to 50% Page URL: 0% 0% 0% 7% 20% 0% 0% 0% 0% 33% 0% 0% to 33% H2-H6 Texts: 7% 2% 4% 0% 3% 18% 11% 0% 1% 2% 0% 0% to 18% IMG ALT: 0% 22% 0% 0% 0% 12% 8% 2% 0% 0% 15% 0% to 22% Bold Text: 8% 5% 0% 0% 0% 20% 6% 0% 0% 11% 0% 0% to 20% SD AT: 5% 1% 6% 0% 7% 6% 2% 0% 2% 4% 3% 0% to 7% Outbound AT: 5% 0% 17% 0% 3% 5% 5% 8% 0% 3% 6% 0% to 17% SD LU: 6% 3% 2% 0% 3% 11% 3% 0% 10% 4% 14% 0% to 14% Outbound LU: 6% 0% 8% 0% 10% 4% 5% 2% 0% 3% 3% 0% to 10% Meta Descr.: 0% 0% 0% 4% 5% 12% 14% 13% 0% 0% 9% 0% to 14% First Sentence: 0% 0% 8% 0% 10% 12% 2% 0% 0% 6% 2% 0% to 12% Created by SEO, LLC dba www.SplinternetMarketing.com 54 of 60 http://SplinternetMarketing.com/default.asp
  • 55. SEO, LLC Internet Competitive Analysis Research and Advice 9/25/2014 Keywords "Employment" or "Law" Your Site 1 2 3 4 5 6 7 8 9 10 Range Document Title: 21% 18% 4% 8% 13% 21% 17% 11% 0% 8% 12% 0% to 21% Body Text: 2% 1% 5% 0% 3% 3% 3% 3% 1% 2% 2% 0% to 5% H1 Texts: 0% 0% 50% 13% 33% 50% 25% 0% 0% 25% 7% 0% to 50% Domain: 50% 0% 25% 0% 0% 0% 0% 0% 0% 0% 25% 0% to 25% Page URL: 0% 0% 25% 7% 20% 0% 0% 0% 0% 17% 0% 0% to 25% H2-H6 Texts: 7% 2% 3% 0% 3% 18% 8% 0% 1% 2% 0% 0% to 18% IMG ALT: 0% 17% 0% 0% 1% 6% 5% 3% 0% 0% 9% 0% to 17% Bold Text: 8% 4% 0% 0% 0% 15% 4% 0% 0% 6% 0% 0% to 15% SD AT: 4% 2% 4% 0% 4% 5% 3% 2% 1% 3% 3% 0% to 5% Outbound AT: 5% 0% 14% 0% 3% 5% 4% 8% 0% 2% 3% 0% to 14% SD LU: 4% 2% 2% 0% 4% 8% 3% 3% 5% 3% 14% 0% to 14% Outbound LU: 4% 0% 4% 0% 6% 3% 4% 2% 0% 2% 2% 0% to 6% Meta Descr.: 0% 0% 0% 4% 5% 9% 12% 13% 0% 0% 9% 0% to 13% First Sentence: 0% 0% 4% 0% 6% 6% 3% 2% 0% 3% 1% 0% to 6% Created by SEO, LLC dba www.SplinternetMarketing.com 55 of 60 http://SplinternetMarketing.com/default.asp
  • 56. SEO, LLC Internet Competitive Analysis Research and Advice 9/25/2014 Table: Keyword position This chapter lists the analyzed keyword ranking factors in tabular form. (AT = anchor text, LU = link URL, SD = same domain.) Search term: "Employment Law" Your Site 1 2 3 4 5 6 7 8 9 10 Range Document Title: 1 1 n/a n/a 1 1 11 12 n/a n/a 11 n/a to 12 Body Text: 15 249 607 n/a 263 1,48 7 1,25 1 249 n/a 862 464 n/a to 1,487 H1 Texts: n/a n/a n/a n/a 1 1 7 n/a n/a n/a n/a n/a to 7 Domain: n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a Page URL: n/a n/a n/a n/a 23 n/a n/a n/a n/a n/a n/a n/a to 23 H2-H6 Texts: 1 n/a 1 n/a n/a 64 202 n/a n/a n/a n/a n/a to 202 IMG ALT: n/a 9 n/a n/a n/a n/a 132 159 n/a n/a 29 n/a to 159 Bold Text: n/a 1 n/a n/a n/a 20 38 n/a n/a 33 n/a n/a to 38 SD AT: 640 197 556 n/a 240 700 1,19 9 n/a n/a 5,89 5 118 n/a to 5,895 Outbound AT: n/a n/a 122 n/a 2 522 351 n/a n/a 1,18 2 n/a n/a to 1,182 SD LU: 788 n/a 472 n/a 381 448 1,15 0 n/a n/a 8,92 3 78 n/a to 8,923 Outbound LU: n/a n/a n/a n/a 70 1,61 5 41 n/a n/a 2,57 0 n/a n/a to 2,570 Meta Descr.: n/a n/a n/a n/a 103 1 76 14 n/a n/a 36 n/a to 103 First Sentence: n/a n/a n/a n/a 251 n/a 1,20 6 n/a n/a n/a n/a n/a to 1,206 Search term: "Employment" Your Site 1 2 3 4 5 6 7 8 9 10 Range Document Title: 1 1 1 36 1 1 11 12 n/a n/a 11 n/a to 36 Body Text: 15 249 607 7,20 5 263 280 173 102 59 862 464 59 to 7,205 H1 Texts: n/a n/a 1 36 1 1 7 n/a n/a n/a n/a n/a to 36 Domain: n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a Page URL: n/a n/a 5 60 23 n/a n/a n/a n/a n/a n/a n/a to 60 H2-H6 Texts: 1 386 1 n/a 19 30 59 n/a n/a 108 n/a n/a to 386 IMG ALT: n/a 9 n/a n/a 29 n/a 132 159 n/a n/a 29 n/a to 159 Bold Text: 26 1 n/a n/a n/a 20 38 n/a n/a 33 n/a n/a to 38 SD AT: 59 197 556 3,26 6 240 254 157 40 52 730 118 40 to 3,266 Outbound AT: 34 n/a 122 n/a 2 522 351 75 n/a 1,18 2 n/a n/a to 1,182 Created by SEO, LLC dba www.SplinternetMarketing.com 56 of 60 http://SplinternetMarketing.com/default.asp
  • 57. SEO, LLC Internet Competitive Analysis Research and Advice 9/25/2014 Search term: "Employment" Your Site 1 2 3 4 5 6 7 8 9 10 Range SD LU: 51 n/a 472 7,74 0 381 255 92 39 n/a 1,19 5 78 n/a to 7,740 Outbound LU: 287 n/a n/a n/a 70 789 41 177 n/a 2,57 0 n/a n/a to 2,570 Meta Descr.: n/a n/a n/a 67 103 1 11 14 n/a n/a 36 n/a to 103 First Sentence: n/a n/a n/a n/a 251 n/a 164 100 n/a n/a n/a n/a to 251 Search term: "Law" Your Site 1 2 3 4 5 6 7 8 9 10 Range Document Title: 12 12 n/a 29 12 12 22 23 n/a 8 22 n/a to 29 Body Text: 26 232 40 7,19 8 174 75 96 260 193 8 323 8 to 7,198 H1 Texts: n/a n/a n/a 29 12 12 18 n/a n/a 8 34 n/a to 34 Domain: 6 n/a 1 n/a n/a n/a n/a n/a n/a n/a 5 n/a to 5 Page URL: n/a n/a n/a 53 34 n/a n/a n/a n/a 13 n/a n/a to 53 H2-H6 Texts: 12 406 12 n/a 248 16 11 n/a 526 95 n/a n/a to 526 IMG ALT: n/a 2 n/a n/a n/a 8 143 170 n/a n/a 40 n/a to 170 Bold Text: 56 12 n/a n/a n/a 1 25 n/a n/a 8 n/a n/a to 25 SD AT: 387 183 39 3,25 9 151 62 83 n/a 178 839 129 n/a to 3,259 Outbound AT: 2 n/a 88 n/a 13 68 326 42 n/a 285 107 n/a to 326 SD LU: 367 85 138 7,73 3 94 75 32 n/a 108 1,25 2 89 n/a to 7,733 Outbound LU: 79 n/a 105 n/a 80 162 51 194 n/a 417 440 n/a to 440 Meta Descr.: n/a n/a n/a 90 114 12 87 25 n/a n/a 47 n/a to 114 First Sentence: n/a n/a 39 n/a 167 69 90 n/a n/a 8 306 n/a to 306 Created by SEO, LLC dba www.SplinternetMarketing.com 57 of 60 http://SplinternetMarketing.com/default.asp