The document discusses the benefits of meditation including reducing stress and anxiety, lowering blood pressure, and improving focus and productivity. Regular meditation practice of 10-20 minutes per day is recommended to reap these rewards. Breathing exercises and mindfulness techniques can help quiet the mind and relieve tension.
How To Put Together A Corporate Social Responsibility Strategy (And Why it Ma...Boom Online Marketing
The landscape of digital is changing. Buyers want to know what brands are doing to improve the industry and planet and will base their purchasing decisions on this information.
This talk at DRINK :// Digital, showcases why digital marketers need to get on board with Corporate Social Responsibility, how it can impact revenue, customer loyalty and more, and how to create a digital CSR strategy. Presented by Rebekah Conway, Content Strategist, Boom Online
Managing Expectations with 'Impossible Keywords' - Jess MaloneyBoom Online Marketing
How to manage client expectations when they have unrealistic goals (specifically in this case an ‘impossible keyword’). Presented by Jess Maloney, Open Partners at DRINK Digital Nottingham, Thursday 29th September 2022.
How to Create Hero Content Campaigns That Drive Long Term Search Visibility a...Boom Online Marketing
Jess Peace, Content Team Lead at NeoMam Studios takes us on a journey on how to get content that gets links for years to come. Basically, how to do digital PR real good.
Structuring YouTube Campaigns For Success - Luke Northbrooke - Paid Media Exe...Boom Online Marketing
YouTube campaigns are an often undervalued and misunderstood area of PPC, with all too many businesses neglecting to branch out due to a lack of direct results. This talk will break down how to structure & measure your YouTube campaigns to maximise reach, interest, and action.
Author: Luke Northbrooke - Paid Media Executive, Impression
The document discusses the benefits of meditation including reducing stress and anxiety, lowering blood pressure, and improving focus and productivity. Regular meditation practice of 10-20 minutes per day is recommended to reap these rewards. Breathing exercises and mindfulness techniques can help quiet the mind and relieve tension.
How To Put Together A Corporate Social Responsibility Strategy (And Why it Ma...Boom Online Marketing
The landscape of digital is changing. Buyers want to know what brands are doing to improve the industry and planet and will base their purchasing decisions on this information.
This talk at DRINK :// Digital, showcases why digital marketers need to get on board with Corporate Social Responsibility, how it can impact revenue, customer loyalty and more, and how to create a digital CSR strategy. Presented by Rebekah Conway, Content Strategist, Boom Online
Managing Expectations with 'Impossible Keywords' - Jess MaloneyBoom Online Marketing
How to manage client expectations when they have unrealistic goals (specifically in this case an ‘impossible keyword’). Presented by Jess Maloney, Open Partners at DRINK Digital Nottingham, Thursday 29th September 2022.
How to Create Hero Content Campaigns That Drive Long Term Search Visibility a...Boom Online Marketing
Jess Peace, Content Team Lead at NeoMam Studios takes us on a journey on how to get content that gets links for years to come. Basically, how to do digital PR real good.
Structuring YouTube Campaigns For Success - Luke Northbrooke - Paid Media Exe...Boom Online Marketing
YouTube campaigns are an often undervalued and misunderstood area of PPC, with all too many businesses neglecting to branch out due to a lack of direct results. This talk will break down how to structure & measure your YouTube campaigns to maximise reach, interest, and action.
Author: Luke Northbrooke - Paid Media Executive, Impression
This document provides tips on newsjacking, which is commenting on breaking news stories to get media coverage for your brand or clients. It advises to check for news daily at 7am, set up Google alerts with relevant keywords, and check live blogs for opportunities. Comments should be relevant to the story, interesting, sharp, and engaging. They should add extra context or information and consider the future implications. Journalists do not care about personal opinions - the comment must provide value. Newsjacking is not appropriate if your client has nothing to do with the story or you cannot offer useful insights. Researching relevant journalists and beats is important. Comments should be sent within 30 minutes and only to journalists who have covered related stories. Newsjacking can
Building top links through digital PR campaigns doesn't need to break the bank and you don't need to be a big company to do it. Let's explore some tried and tested tactics we use that have generated links.
Talk by Laura Hogan (JellyBean) at DRINK :// Digital 27 August 2020
Dwayne will be looking at the current tech scene in Nottingham; highlighting why the status quo is detrimental to the future of the industry, and why this has to change. How can we do better. What are the steps needed by tech business owners and employees to address this, and get everyone buying into resolving this problem? Speaker: Dwayne Codling, Frontend Developer, JH.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Stories have been told for centuries, with many childhood tales passed down across each generation. But what makes a good story in the 21st century and how can we as Digital PRs and marketers produce a story that is worthy of being covered by the media? During this talk I will discuss what makes a good story, uncover my own interpretation and tactics of storytelling, which I have developed through my love of studying History at university, and apply this to creating content and enticing journalists across all industries, to ultimately secure those all important links. Presented by Marina Plummer, Digital PR Manager, Kaizen Agency.
What is a virtual event and how should marketers be thinking about them? Dennis Shiao is a marketing consultant who's helped plan and execute virtual events for HP, Oracle, Cisco and other technology companies. Dennis will break down all of the different types of virtual events and show marketers how they can make use of each type. In addition, he'll detail the questions all marketers need to answer before they start planning a virtual event.
From Optimiser to Consultant: How to Remain Relevant as an SEO PractitionerBoom Online Marketing
In today's ever-changing digital marketing environment with sheer amount of skills needed to succeed at modern SEO it's important to review your knowledge you need and bring disciplines such as SEO & PPC together to get better results.
Author: Ben Wood, Strategy Director - Hallam Agency
How to Smash Google Analytics for eCommerce | Luke Carthy | DRINK :// DigitalBoom Online Marketing
Luke’s talk is about building a GA rig revolving around best practices and how to figure out common eCommerce problems - like error messages in transactions or capturing lost basket value by using custom dimensions & custom definitions.
Author: Luke Carthy, eCommerce Consultant
Getting the Most out of Your Audiences for Sequential and Remarketing Campaigns Boom Online Marketing
Author: Ann Stanley (Founder & Managing Director - Anicca Digital)
The use of sequential and remarketing in paid media is well documented for B2C paid advertising. However, there is an ongoing challenge for B2B marketers is finding enough volume in niche markets.
In this session, we demonstrate how to use a range of paid search and social remarketing audiences to amplify content marketing for ecommerce and B2B lead generation campaigns.
After this session, you'll be able to:
- Find new customers through niche audience identification, audience amplification & filtration
- Sequence cross-channel campaigns to prime your audiences and focus paid search campaigns on most interested individuals
- Understand which social media channels, ad objectives and audience criteria are best suited for finding your niche B2B audiences
- Use video and images to create lower cost awareness campaigns
The aim of this session is to provide a holistic and comprehensive approach to auditing your website from an SEO perspective. Paul will reveal trial and tested methodology that has helped some of his clients over the years. This includes tools, tips and tactics that you can integrate as part of your audit to help sustain a successful SEO strategy moving forward.
Paul Ngoie
Head of Digital Strategy at Contrast
Competition online is getting increasingly fierce, how do you stand out from the crowd in a marketplace dominated by industry giants? In this talk we’ll explore the ways to win organic clicks and sales away from the big players in your industry whilst working with budgets a fraction of theirs.
Helen Pollitt, Head of Digital Avenue Digital
How E-Commerce Marketers Can Master The Facebook Marketing Funnel Boom Online Marketing
This talk outlines tried and tested strategies that e-commerce marketers from any industry can use to drive users through the marketing funnel and achieve their goals using paid social media.
Charlie Byrne, PPC Executive, Impression
Ian Lockwood, Director of Boom Online Marketing on everything that's been happening in search, including Google BERT, Bedlam update, other algorithm updates, health search & more.
Ian Lockwood, Director of Boom Online Marketing, tells you all you need to know about what's been going on with Google, Search and SEO in October 2019.
Google Isn’t Gospel: How to Use Behavioural Data to Drive RevenueBoom Online Marketing
Learn how fast growing companies leverage customer behaviour data and analytics to drive customer acquisition, retention and growth, and how simple techniques and thinking can be applied to your business.
Author: Jave Singh
Digital Account Director, go Inspire Group
Educate your prospects to buy from you by providing educational content like eBooks, articles, talks, webinars, and courses. This content should inform and provide solutions without directly selling or badmouthing competitors. Educating prospects builds authority and trust, informs them about new offerings, and develops them into customers that can utilize more advanced products and services. The goal is to save prospects from making uninformed decisions by qualifying them to evaluate options and purchase from you.
This document provides tips on newsjacking, which is commenting on breaking news stories to get media coverage for your brand or clients. It advises to check for news daily at 7am, set up Google alerts with relevant keywords, and check live blogs for opportunities. Comments should be relevant to the story, interesting, sharp, and engaging. They should add extra context or information and consider the future implications. Journalists do not care about personal opinions - the comment must provide value. Newsjacking is not appropriate if your client has nothing to do with the story or you cannot offer useful insights. Researching relevant journalists and beats is important. Comments should be sent within 30 minutes and only to journalists who have covered related stories. Newsjacking can
Building top links through digital PR campaigns doesn't need to break the bank and you don't need to be a big company to do it. Let's explore some tried and tested tactics we use that have generated links.
Talk by Laura Hogan (JellyBean) at DRINK :// Digital 27 August 2020
Dwayne will be looking at the current tech scene in Nottingham; highlighting why the status quo is detrimental to the future of the industry, and why this has to change. How can we do better. What are the steps needed by tech business owners and employees to address this, and get everyone buying into resolving this problem? Speaker: Dwayne Codling, Frontend Developer, JH.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Stories have been told for centuries, with many childhood tales passed down across each generation. But what makes a good story in the 21st century and how can we as Digital PRs and marketers produce a story that is worthy of being covered by the media? During this talk I will discuss what makes a good story, uncover my own interpretation and tactics of storytelling, which I have developed through my love of studying History at university, and apply this to creating content and enticing journalists across all industries, to ultimately secure those all important links. Presented by Marina Plummer, Digital PR Manager, Kaizen Agency.
What is a virtual event and how should marketers be thinking about them? Dennis Shiao is a marketing consultant who's helped plan and execute virtual events for HP, Oracle, Cisco and other technology companies. Dennis will break down all of the different types of virtual events and show marketers how they can make use of each type. In addition, he'll detail the questions all marketers need to answer before they start planning a virtual event.
From Optimiser to Consultant: How to Remain Relevant as an SEO PractitionerBoom Online Marketing
In today's ever-changing digital marketing environment with sheer amount of skills needed to succeed at modern SEO it's important to review your knowledge you need and bring disciplines such as SEO & PPC together to get better results.
Author: Ben Wood, Strategy Director - Hallam Agency
How to Smash Google Analytics for eCommerce | Luke Carthy | DRINK :// DigitalBoom Online Marketing
Luke’s talk is about building a GA rig revolving around best practices and how to figure out common eCommerce problems - like error messages in transactions or capturing lost basket value by using custom dimensions & custom definitions.
Author: Luke Carthy, eCommerce Consultant
Getting the Most out of Your Audiences for Sequential and Remarketing Campaigns Boom Online Marketing
Author: Ann Stanley (Founder & Managing Director - Anicca Digital)
The use of sequential and remarketing in paid media is well documented for B2C paid advertising. However, there is an ongoing challenge for B2B marketers is finding enough volume in niche markets.
In this session, we demonstrate how to use a range of paid search and social remarketing audiences to amplify content marketing for ecommerce and B2B lead generation campaigns.
After this session, you'll be able to:
- Find new customers through niche audience identification, audience amplification & filtration
- Sequence cross-channel campaigns to prime your audiences and focus paid search campaigns on most interested individuals
- Understand which social media channels, ad objectives and audience criteria are best suited for finding your niche B2B audiences
- Use video and images to create lower cost awareness campaigns
The aim of this session is to provide a holistic and comprehensive approach to auditing your website from an SEO perspective. Paul will reveal trial and tested methodology that has helped some of his clients over the years. This includes tools, tips and tactics that you can integrate as part of your audit to help sustain a successful SEO strategy moving forward.
Paul Ngoie
Head of Digital Strategy at Contrast
Competition online is getting increasingly fierce, how do you stand out from the crowd in a marketplace dominated by industry giants? In this talk we’ll explore the ways to win organic clicks and sales away from the big players in your industry whilst working with budgets a fraction of theirs.
Helen Pollitt, Head of Digital Avenue Digital
How E-Commerce Marketers Can Master The Facebook Marketing Funnel Boom Online Marketing
This talk outlines tried and tested strategies that e-commerce marketers from any industry can use to drive users through the marketing funnel and achieve their goals using paid social media.
Charlie Byrne, PPC Executive, Impression
Ian Lockwood, Director of Boom Online Marketing on everything that's been happening in search, including Google BERT, Bedlam update, other algorithm updates, health search & more.
Ian Lockwood, Director of Boom Online Marketing, tells you all you need to know about what's been going on with Google, Search and SEO in October 2019.
Google Isn’t Gospel: How to Use Behavioural Data to Drive RevenueBoom Online Marketing
Learn how fast growing companies leverage customer behaviour data and analytics to drive customer acquisition, retention and growth, and how simple techniques and thinking can be applied to your business.
Author: Jave Singh
Digital Account Director, go Inspire Group
Educate your prospects to buy from you by providing educational content like eBooks, articles, talks, webinars, and courses. This content should inform and provide solutions without directly selling or badmouthing competitors. Educating prospects builds authority and trust, informs them about new offerings, and develops them into customers that can utilize more advanced products and services. The goal is to save prospects from making uninformed decisions by qualifying them to evaluate options and purchase from you.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
E-Learning Vs Traditional Learning_ Benefits and Differences.pdfMega P
E-learning and traditional learning are two distinct approaches to education, each offering unique advantages and facing specific challenges. E-learning provides flexibility and convenience, allowing students to access materials and complete assignments at their own pace and schedule. Traditional learning fosters direct, face-to-face interaction between students and instructors, which can enhance communication, immediate feedback, and a sense of community.
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
Masira Digital Marketing Agency, Bangalore offers the most advanced digital marketing services to help businesses grow. For more details, visit: https://masiradm.com/
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
Advertising and Promotion of whisper by Sakthi Sundarsakthisundar2001
This presentation is an invaluable resource for marketing professionals, students, and anyone interested in understanding the dynamics of effective advertising and promotion in the feminine hygiene sector. Explore how Whisper maintains its brand leadership and continues to innovate in a competitive market.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
Digital Marketing Company in India - DIGI BrooksDIGI Brooks
This infographic provides guidance on marketing analytics, helping businesses grow using tools like Google Analytics and AI, measuring ROI, and analysing future trends to track business development.
https://digibrooks.com/digital-marketing-services/