The document discusses the importance of content strategy for websites and digital projects. It defines content strategy as organizing and planning communication to meet specific objectives. It states that content strategy is essential for interface planning, social media, blogging, and ongoing website management. It warns of issues that can occur when content is not planned strategically, such as content delay syndrome and website bolt-on syndrome. Finally, it advocates for making great content a priority in order to create experiences that matter for users.
Here we want to present solid ideas you can quickly implement to make your website just that much more user-friendly.
These ideas are here to get developers thinking in terms of design and how to make websites look prettier. It’s now easier than ever before to build scalable responsive website layouts which look good on any digital screen, so let’s get to down to sprucing up our sites.
3dot technologies is one of the top institutes in pune who provides a web design and development course with 100% job Assistance. Our well trained professionals
3dot technologies is one of the top institutes in pune who provides a web design and development course with 100% job Assistance. Our well trained professionals
How to Plan Projects as a Product Manager by former Microsoft PMProduct School
In this talk, Chris shared his experience with managing design-heavy projects ranging from small conceptual exercises to cross-team partnerships. He talked about how these experiences led him and his team to create a dedicated collaboration tool for Product Managers and Designers to plan projects and drive consensus.
I gave this talk at the very first Content Strategy Cape Town Meetup, in September 2010. It was meant as a pretty broad overview and history of the discipline of content strategy.
7 Ingredients That Will Make Your Hotel's Content GreatSTAAH
If you want a hotel website that doesn’t just get by, but flourishes and gets you bookings, there are seven key elements you must include in your content. Let’s take a look.
Here we want to present solid ideas you can quickly implement to make your website just that much more user-friendly.
These ideas are here to get developers thinking in terms of design and how to make websites look prettier. It’s now easier than ever before to build scalable responsive website layouts which look good on any digital screen, so let’s get to down to sprucing up our sites.
3dot technologies is one of the top institutes in pune who provides a web design and development course with 100% job Assistance. Our well trained professionals
3dot technologies is one of the top institutes in pune who provides a web design and development course with 100% job Assistance. Our well trained professionals
How to Plan Projects as a Product Manager by former Microsoft PMProduct School
In this talk, Chris shared his experience with managing design-heavy projects ranging from small conceptual exercises to cross-team partnerships. He talked about how these experiences led him and his team to create a dedicated collaboration tool for Product Managers and Designers to plan projects and drive consensus.
I gave this talk at the very first Content Strategy Cape Town Meetup, in September 2010. It was meant as a pretty broad overview and history of the discipline of content strategy.
7 Ingredients That Will Make Your Hotel's Content GreatSTAAH
If you want a hotel website that doesn’t just get by, but flourishes and gets you bookings, there are seven key elements you must include in your content. Let’s take a look.
» Tips for creating usable web content
» Search Engine Optimization (SEO) tips
» NYU.edu stats and trends
» 30-minutes of answering your pre-submitted questions
The Birth A Of Modern Website - Mixed Digital's Web Re-Design Case StudyMark F Simmons
Mixed Digital decided now was the time to update the look and feel of the company website. The style of the existing site may have been modern in 2011, but standards have dramatically changed in five years and an overhaul was in order.
A 3.5 hour workshop introducing Presumptive Design, situating it within design thinking and research methods, and providing hands-on exercises to internalize the technique
Accessibility Buy-In for Inclusive Product WeekKat K. Richards
Get buy-in for accessibility work by knowing your audience and their priorities. With UX and allyship skills, Kat will discuss effective ways to pitch accessibility. Learn how to sell this to internal teams, senior management and even to clients, and be one step closer to building more inclusive solutions.
Be The King Of Your Content: A Six Week Guide to Creating, Promoting, & Measuring Great Content.
• Assess your existing content and execute changes that increase its
success
• Communicate a distinct brand message through a uniform voice and tone
• Create targeted content that engages your audience
• Manage the content strategy process and each contributing team member
• Implement cross-channel promotional strategies with long-term effects
• Set attainable goals and measure critical KPIs
How to manage web projects without setting your hair on fireKathy Gill
It seems like everyone in the organization believes they know what makes a website "work" despite having no design training. Managers insist that "their" pages look or act in ways directly contrary to the rest of the website. Or the web.
What are the unique characteristics of the web that make managing design a challenge? How can we empower stakeholders while also creating a seamless user experience? And how would an iterative, collaborative design process facilitate a responsive web, one where sites work well on phones, tablets and desktops?
This webinar provides guidance on developing online content that meets user needs, follows healthcare literacy guidelines, is search engine optimized (“SEO”), and complies with legal and regulatory requirements for biotechnology, pharmaceutical, and healthcare companies.
Pre scribed webinar 3: Design Your ContentPre_Scribed
This webinar provides guidance on developing online content that meets user needs, follows healthcare literacy guidelines, is search engine optimized (“SEO”), and complies with legal and regulatory requirements for biotechnology, pharmaceutical, and healthcare companies.
Talk presented at 2017 Digital Experience Strategy conference in Singapore. Presentation covers 1) Finding the 'T' in CX, UX, UI, 2) How to design with the customer first, 3) Common strategies for mobile vs. web and 4) Best practices to include East vs. West and conversational UI.
If you’re looking to maximize your security and ensure that you never miss an important moment, Geovision Remote Playback is a must-have tool. With its advanced features and ease of use, you can rest assured that your security needs are being met.As a creative web developer, we understand the significance of innovation and the importance of staying ahead of the curve in the fast-paced world of web development.
» Tips for creating usable web content
» Search Engine Optimization (SEO) tips
» NYU.edu stats and trends
» 30-minutes of answering your pre-submitted questions
The Birth A Of Modern Website - Mixed Digital's Web Re-Design Case StudyMark F Simmons
Mixed Digital decided now was the time to update the look and feel of the company website. The style of the existing site may have been modern in 2011, but standards have dramatically changed in five years and an overhaul was in order.
A 3.5 hour workshop introducing Presumptive Design, situating it within design thinking and research methods, and providing hands-on exercises to internalize the technique
Accessibility Buy-In for Inclusive Product WeekKat K. Richards
Get buy-in for accessibility work by knowing your audience and their priorities. With UX and allyship skills, Kat will discuss effective ways to pitch accessibility. Learn how to sell this to internal teams, senior management and even to clients, and be one step closer to building more inclusive solutions.
Be The King Of Your Content: A Six Week Guide to Creating, Promoting, & Measuring Great Content.
• Assess your existing content and execute changes that increase its
success
• Communicate a distinct brand message through a uniform voice and tone
• Create targeted content that engages your audience
• Manage the content strategy process and each contributing team member
• Implement cross-channel promotional strategies with long-term effects
• Set attainable goals and measure critical KPIs
How to manage web projects without setting your hair on fireKathy Gill
It seems like everyone in the organization believes they know what makes a website "work" despite having no design training. Managers insist that "their" pages look or act in ways directly contrary to the rest of the website. Or the web.
What are the unique characteristics of the web that make managing design a challenge? How can we empower stakeholders while also creating a seamless user experience? And how would an iterative, collaborative design process facilitate a responsive web, one where sites work well on phones, tablets and desktops?
This webinar provides guidance on developing online content that meets user needs, follows healthcare literacy guidelines, is search engine optimized (“SEO”), and complies with legal and regulatory requirements for biotechnology, pharmaceutical, and healthcare companies.
Pre scribed webinar 3: Design Your ContentPre_Scribed
This webinar provides guidance on developing online content that meets user needs, follows healthcare literacy guidelines, is search engine optimized (“SEO”), and complies with legal and regulatory requirements for biotechnology, pharmaceutical, and healthcare companies.
Talk presented at 2017 Digital Experience Strategy conference in Singapore. Presentation covers 1) Finding the 'T' in CX, UX, UI, 2) How to design with the customer first, 3) Common strategies for mobile vs. web and 4) Best practices to include East vs. West and conversational UI.
If you’re looking to maximize your security and ensure that you never miss an important moment, Geovision Remote Playback is a must-have tool. With its advanced features and ease of use, you can rest assured that your security needs are being met.As a creative web developer, we understand the significance of innovation and the importance of staying ahead of the curve in the fast-paced world of web development.
Similar to Content Strategy: It's Not All Greek (20)
THIS RELATIONSHIP NEEDS WORK: using empathy to drive innovation and creativityGretchen Thomas
From a talk I gave in November to a marketing group. Makes the case for using empathy in business - not only to make our lives better but to drive innovation and creativity.
Exploring Career Paths in Cybersecurity for Technical CommunicatorsBen Woelk, CISSP, CPTC
Brief overview of career options in cybersecurity for technical communicators. Includes discussion of my career path, certification options, NICE and NIST resources.
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide.
www.nidmindia.com
Resumes, Cover Letters, and Applying OnlineBruce Bennett
This webinar showcases resume styles and the elements that go into building your resume. Every job application requires unique skills, and this session will show you how to improve your resume to match the jobs to which you are applying. Additionally, we will discuss cover letters and learn about ideas to include. Every job application requires unique skills so learn ways to give you the best chance of success when applying for a new position. Learn how to take advantage of all the features when uploading a job application to a company’s applicant tracking system.
This comprehensive program covers essential aspects of performance marketing, growth strategies, and tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, and more
New Explore Careers and College Majors 2024.pdfDr. Mary Askew
Explore Careers and College Majors is a new online, interactive, self-guided career, major and college planning system.
The career system works on all devices!
For more Information, go to https://bit.ly/3SW5w8W
Want to move your career forward? Looking to build your leadership skills while helping others learn, grow, and improve their skills? Seeking someone who can guide you in achieving these goals?
You can accomplish this through a mentoring partnership. Learn more about the PMISSC Mentoring Program, where you’ll discover the incredible benefits of becoming a mentor or mentee. This program is designed to foster professional growth, enhance skills, and build a strong network within the project management community. Whether you're looking to share your expertise or seeking guidance to advance your career, the PMI Mentoring Program offers valuable opportunities for personal and professional development.
Watch this to learn:
* Overview of the PMISSC Mentoring Program: Mission, vision, and objectives.
* Benefits for Volunteer Mentors: Professional development, networking, personal satisfaction, and recognition.
* Advantages for Mentees: Career advancement, skill development, networking, and confidence building.
* Program Structure and Expectations: Mentor-mentee matching process, program phases, and time commitment.
* Success Stories and Testimonials: Inspiring examples from past participants.
* How to Get Involved: Steps to participate and resources available for support throughout the program.
Learn how you can make a difference in the project management community and take the next step in your professional journey.
About Hector Del Castillo
Hector is VP of Professional Development at the PMI Silver Spring Chapter, and CEO of Bold PM. He's a mid-market growth product executive and changemaker. He works with mid-market product-driven software executives to solve their biggest growth problems. He scales product growth, optimizes ops and builds loyal customers. He has reduced customer churn 33%, and boosted sales 47% for clients. He makes a significant impact by building and launching world-changing AI-powered products. If you're looking for an engaging and inspiring speaker to spark creativity and innovation within your organization, set up an appointment to discuss your specific needs and identify a suitable topic to inspire your audience at your next corporate conference, symposium, executive summit, or planning retreat.
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For event details, visit pmissc.org.
12. Soon, we realized something: People can read. And they want to read all the time, especially online.
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18. We must meet this demand for information with great content strategy, or we may as well set up shop in Second Life.
19. And Nobody’s In Second Life. (apologies to any Second Lifers)
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21. Content Strategy is a differentiator. But not for long. Just like that “fad” usability, CS is not an added value – it’s a requirement.
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23. Content Delay Syndrome: When you push copywriting, imagery and video to the very end of a project as executables rather than strategically planned interface elements.
25. Website Bolt-On Syndrome: When websites are hastily developed before thoughtful planning can occur, rendering future content and functionality homeless. Also happens when websites are developed from the “bottom up.”
39. To sum it up: Great user experiences take careful cross-functional planning – don’t let half-assed content tear down the rest of your project. Make great content a priority, and you’ll create something that actually matters.
41. Thank You. Gretchen Thomas [email_address] http://www.linkedin.com/in/gretchenthomas414
Editor's Notes
In fact, they’re doing it with alarming rate, almost everywhere they are. Reading, watching videos, and looking at imagery.
In fact, they’re doing it with alarming rate, almost everywhere they are. Reading, watching videos, and looking at imagery.
In fact, they’re doing it with alarming rate, almost everywhere they are. Reading, watching videos, and looking at imagery.
In fact, they’re doing it with alarming rate, almost everywhere they are. Reading, watching videos, and looking at imagery.
In fact, they’re doing it with alarming rate, almost everywhere they are. Reading, watching videos, and looking at imagery.
Smart companies are already doing it, and the rest are catching on quickly. Users are already expecting valuable and fresh content.
- interface planning provides a permanent home for strategic content.
Shoehorning content into a website this way often undoes all the careful thought and planning that went into the rest of the project. Real, thought-out and meaningful content on a site creates a good user experience. It’s best when it’s concise, purposeful and directed toward a specific audience. And that takes planning. From Pepi Ronalds’ A List Apart article.
CDS results in web content clown cars. Only not as fun.
Bolt on syndrome is certainly not just a problem for content strategists, but for anyone involved in the planning process. Insisting on a sound content strategy upfront can mitigate some bolt on problems.
Heidi Montag is a great example of bolt-on content going wrong.
This site has clearly repurposed brochure copy, not a bad visual design. This window blinds site is built on wordpress - and as a result of the functionality restrictions, it’s shoehorning in ecommerce and editorial content.
This site has clearly repurposed brochure copy, not a bad visual design. This window blinds site is built on wordpress - and as a result of the functionality restrictions, it’s shoehorning in ecommerce and editorial content.
Client: help them to think through the implications of what they’re building. Helps understanding of the scope. Project team: shared understanding: why are we doing this? Brand: increases trust and positive impressions Marketers: halo effect of SEO, return visits End users: they benefit from targeted, thoughtful and fresh content. Their lives are made a little easier. Sanity
No one-size fits all Sitemaps - high level sitewide strategy Wireframe callouts - for interface-level strategy. Independent CS docs - for large or complex properties, editorial calendars, etc. Part of a Content distribution plan for social media
No one-size fits all Sitemaps - high level sitewide strategy Wireframe callouts - for interface-level strategy. Independent CS docs - for large or complex properties, editorial calendars, etc. Part of a Content distribution plan for social media
No one-size fits all Sitemaps - high level sitewide strategy Wireframe callouts - for interface-level strategy. Independent CS docs - for large or complex properties, editorial calendars, etc. Part of a Content distribution plan for social media
No one-size fits all Sitemaps - high level sitewide strategy Wireframe callouts - for interface-level strategy. Independent CS docs - for large or complex properties, editorial calendars, etc. Part of a Content distribution plan for social media
Change.org began as a online community that enabled people to network and organize around social causes. The purpose of the website is to have users donate money and get involved. Their site would not even be possible today without strategy and planning. On the site and thru distribution channels.
Change.org began as a online community that enabled people to network and organize around social causes. The purpose of the website is to have users donate money and get involved. Their site would not even be possible today without strategy and planning. On the site and thru distribution channels.
1,388% increase in engagement over a year. Source: http://www.maxgladwell.com/2008/12/changeorgs-content-strategy-success/
1,388% increase in engagement over a year. Source: http://www.maxgladwell.com/2008/12/changeorgs-content-strategy-success/