- Mobile data traffic will increase by 4,000% by 2014 as more users access the internet via mobile devices instead of PCs.
- 41% of retail customers say personalization leads to higher customer satisfaction, higher order values and increased customer loyalty.
- 60% of online visitors expect websites to know their product preferences and whether they are new or returning visitors.
Inbound marketing is the strategy of getting found by customers using the combination of BLOGGING, SEARCH ENGINE OPTIMIZATION and SOCIAL MEDIA MARKETING.
Peter Rivera, VP of Infusion, and Chris Hallberg, Director in Microsoft Azure, discussed how cloud computing can empower digital marketers during our February 2014 Azure Webinar.
Promote your B2B eCommerce to other business owners could be a challenge. However, you can do so with digital marketing in a smart way and bring you a big ROI. Check out how now.
Upturn private limited marketing and technology capabilitiesUpturn Consulting
Upturn is an innovative digital marketing agency where we strive to ingeniously integrate brand, demand and technology so that the business of our clients can flourish. At Upturn we are a team of young and energetic digital geeks who use their marketing, creative and technological skills to help brands connect and engage with their targeted audience, and generate more sales successfully #digitalmarketing #marketingautomation # leadgeneration #marketingagency
Starting with the Top 10 trends impacting Digital Commerce market, this presentation by Dimension Data shares an understanding of the Digital Commerce landscape & opportunity, five best practices to implement digital commerce, and recommendations like Cloud Services for SAP Hybris Commerce.
There is no disputing that commerce has become increasingly important to every business. But beyond having a commerce capability to support your business, does your commerce platform and technology support the future possibilities of expanding your business to cross borders?
With technology rapidly evolving, the commerce landscape has also changed dramatically, and we can only expect this speed of transformation to continue in 2016 – both in the business-to-business (B2B) and business-to-consumer (B2C) landscapes.
What are the key commerce trends we can expect in 2016? What are the buyers looking for from a commerce experience? How can you start to build a solid commerce strategy that allows you to cross borders? What are some of the commerce best practices to adopt?
Are you delivering a 21st century digital commerce experience? Take the test: https://meetsimplesap.com/commerce
For a full replay of the webinar, watch here: http://bit.ly/beyondcommerce
Inbound marketing is the strategy of getting found by customers using the combination of BLOGGING, SEARCH ENGINE OPTIMIZATION and SOCIAL MEDIA MARKETING.
Peter Rivera, VP of Infusion, and Chris Hallberg, Director in Microsoft Azure, discussed how cloud computing can empower digital marketers during our February 2014 Azure Webinar.
Promote your B2B eCommerce to other business owners could be a challenge. However, you can do so with digital marketing in a smart way and bring you a big ROI. Check out how now.
Upturn private limited marketing and technology capabilitiesUpturn Consulting
Upturn is an innovative digital marketing agency where we strive to ingeniously integrate brand, demand and technology so that the business of our clients can flourish. At Upturn we are a team of young and energetic digital geeks who use their marketing, creative and technological skills to help brands connect and engage with their targeted audience, and generate more sales successfully #digitalmarketing #marketingautomation # leadgeneration #marketingagency
Starting with the Top 10 trends impacting Digital Commerce market, this presentation by Dimension Data shares an understanding of the Digital Commerce landscape & opportunity, five best practices to implement digital commerce, and recommendations like Cloud Services for SAP Hybris Commerce.
There is no disputing that commerce has become increasingly important to every business. But beyond having a commerce capability to support your business, does your commerce platform and technology support the future possibilities of expanding your business to cross borders?
With technology rapidly evolving, the commerce landscape has also changed dramatically, and we can only expect this speed of transformation to continue in 2016 – both in the business-to-business (B2B) and business-to-consumer (B2C) landscapes.
What are the key commerce trends we can expect in 2016? What are the buyers looking for from a commerce experience? How can you start to build a solid commerce strategy that allows you to cross borders? What are some of the commerce best practices to adopt?
Are you delivering a 21st century digital commerce experience? Take the test: https://meetsimplesap.com/commerce
For a full replay of the webinar, watch here: http://bit.ly/beyondcommerce
Omnichannel Commerce & The Customer Experience - Featuring Don PeppersMargot Heiligman
In this presentation content, Don is taking the topic of omnichannel commerce and customer experience right to the core of their essence. What should businesses and management pay attention to in order to successfully transform their business digitally? And what is a good customer experience really about? Access the content now.
Visit "The Future of Customer Engagement and Commerce" by SAP Hybris to get more valuable content around commerce, marketing, and customer engagement here: http://www.the-future-of-commerce.com/
The Paid Media 15 x 20 - Claire Stanley-Manock - Paid Media Director, connect...connective3
With over 15 years of Digital Marketing Experience, Claire has an extensive background in navigating the often challenging paid media space. In her presentation she runs through 15 topics such as achieving incrementality, generating revenue from your display, supply chain management and more, all collated and reviewed with the objective of helping you get the most return from your Paid Media spend.
Join B2B professionals from leading companies at Game Plan 2015, the premier conference that brings together B2B commerce, marketing, sales and service professionals for two days of peer networking, expert-led breakout sessions, case study presentations and workshops. Gain the knowledge to successfully manage your company’s digital transformation on October 21-23 in Fort Worth, Texas. See you there!
More info & how to register here: http://bit.ly/1E5uV5q
In this presentation to the Argyle CMO Forum, Dr Volker G. Hildebrand, SAP Hybris talks "Rethinking Personlization" into the core capabilities in developing an individualized personalization strategy in which customers are identified and treated as individuals.
Alex Blaikley, Industry Head at Google, presented on the future of Display Advertising at our Real-Time Bidding Best Practice Seminar.
Find out why with RTB you know longer have to choose between accountability and effectiveness.
The process that happens between the time a site visitor clicks a link and a page loads with targeted ads can seem mysterious – but this infographic sheds light on what goes on behind the scenes of programmatic advertising and the technology that brings your message to your buyers.
Omnichannel Commerce & The Customer Experience - Featuring Don PeppersMargot Heiligman
In this presentation content, Don is taking the topic of omnichannel commerce and customer experience right to the core of their essence. What should businesses and management pay attention to in order to successfully transform their business digitally? And what is a good customer experience really about? Access the content now.
Visit "The Future of Customer Engagement and Commerce" by SAP Hybris to get more valuable content around commerce, marketing, and customer engagement here: http://www.the-future-of-commerce.com/
The Paid Media 15 x 20 - Claire Stanley-Manock - Paid Media Director, connect...connective3
With over 15 years of Digital Marketing Experience, Claire has an extensive background in navigating the often challenging paid media space. In her presentation she runs through 15 topics such as achieving incrementality, generating revenue from your display, supply chain management and more, all collated and reviewed with the objective of helping you get the most return from your Paid Media spend.
Join B2B professionals from leading companies at Game Plan 2015, the premier conference that brings together B2B commerce, marketing, sales and service professionals for two days of peer networking, expert-led breakout sessions, case study presentations and workshops. Gain the knowledge to successfully manage your company’s digital transformation on October 21-23 in Fort Worth, Texas. See you there!
More info & how to register here: http://bit.ly/1E5uV5q
In this presentation to the Argyle CMO Forum, Dr Volker G. Hildebrand, SAP Hybris talks "Rethinking Personlization" into the core capabilities in developing an individualized personalization strategy in which customers are identified and treated as individuals.
Alex Blaikley, Industry Head at Google, presented on the future of Display Advertising at our Real-Time Bidding Best Practice Seminar.
Find out why with RTB you know longer have to choose between accountability and effectiveness.
The process that happens between the time a site visitor clicks a link and a page loads with targeted ads can seem mysterious – but this infographic sheds light on what goes on behind the scenes of programmatic advertising and the technology that brings your message to your buyers.
Grow with fast growing Technology startup company in Latur, Maharastra.
- Unlimited learning and continuous growth of profile
- Transparent work culture – suggestions implementations and innovative ideas
- Small is beautiful for learning and growth – less approvals and quick turnarounds of any value add
-
High chance to be part of winning success story
- Rapid vertical growth – roles and responsibilities
- Open work culture - work, enjoy, celebrate and self respect
- Work and Job Satisfaction assured and guaranteed
The Future of Marketing: Leveraging Intent Beyond SearchDub_Roll
AdRoll’s President, CMO & Co-Founder, Adam Berke’s keynote presentation at the 5th Digital Media and Marketing Summit in Dublin on May 28th 2014. Adam explores how data and intent data is at the centre of the new digital advertising ecosystem.
Social:
#digitalsummit14 @Digital_Summit @adamberke @AdRoll
www.adroll.com
How to drive great customer experiences for content ROI - government editionMelissa Wilfley
Talk I gave at WPP/Kantar next generation of digital government at Ministry of Manpower in Singapore on best practices for driving great customer experiences and maximizing content ROI for government agencies.
Bridging the Personalization Gap - Adnan SauafSITA
There is a lot of talk about personalizing the message and offers to your customers but sadly the research shows that companies are not even identifying the customer correctly instead using multiple marketing tools to bombard the customer with competing offers across channels.
5 Tips for Designing Websites to serve every Customer individuallywhtl
A modern, responsive and dynamic website is the key to any business success. Here are the 5 tips for designing your website to serve every customer individually.
We, at WHTL, provide you all types of website development services to empower your businesses worldwide with a website to attract, engage & retain new & existing customers.
In a fast evolving retail landscape, where the battle for customers and revenue is being
fought on many fronts, where should retailers seeking instant advantage focus their
efforts and investments?
Native ad buying is one of the most exciting new digital advertising mediums on the Internet. It represents a true way to scale your traffic, revenue, and profitability.
A New Bing-Microsoft Strikes Back.pptx (Chester Yang)ChesterYang6
In this talk, Chester will talk about the rise of AI in advertising and the return of Microsoft Advertising (The new Bing) in the search landscape. Sharing insights for ad formats and best practices that advertisers should adopt to capitalise on the new technology.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
State of ICS and IoT Cyber Threat Landscape Report 2024 preview
Sdl tridion d mexco 2011
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3. ForresterIn Behavioral Targeting werden die Investitionensteigenum 468 percent in USA bis 2012 Sales & Marketing Magazine EineguteKundenerfahrungführtdazu, daßKundenwiederkommen und SiealsAnbieterweiterempfelhlen. Top business driver : 41% of businesses surveyed Improve Customer Experience Forrester Anwender von Location Based Serviceswerden global ansteigen auf mehrals 526 Millionenbis 2012 Mobile Advertising wirderwartungsgemäßsteigen von $530.2 million (2008) auf $7.5 billion in 2012. Gartner Best-in-Class Organisationenerhöhenihr Budget fürmehrpersonalisiertesCross-selling, up-selling und Wiederholungskäufe in 2010 Aberdeen Everywhere Anytime Any Channel Relevancy Drives Conversion Engage The Audience
4. About SDL ENGAGE Publically traded on London Stock Exchange 50 offices across 30 countries Nearly 700 customers in 5 continents 12+ years of WCM experience Highest Analyst rating for WCM 24/7 Support Centers in Netherlands, Belgium,US and Japan Web Content Management eCommerce Structured Content Language Services Language Technologies CONNECT
7. Visitor Aware InteractionBringtalleszusammen: Visitor Intelligence Gateway Ambient Data Framework Your Ecosystem Visitor Aware Interaction CRM Social Geo location Ambient Knowledge Gather Information Leverage Eco System Utilize in all channels Transactions Behavior Any 3rd party Environment CRM System Support System Analytics System
9. Toys R Us Counts OnMaximize Promotions “We automatically select the best items to display on all our pages. Saving us the manual labor we now use our time to fine tune our rising success.” INCREASED: Cross Sales + 250% Same Customer Sales + 25% Conversion + 40% Leading International Toy Reseller
10. Die GrundlagenEffizienz des Contents Globalisierung/Lokalisierung Re-use assets Inherit applications Multi-Channel Localization End to End Translation
11. Kontaktdaten Simone Zahn | Business Development Executive D/A/CH |SDL| Web Content Management Solutions |(t) +49 711 78060 287|(m) +49 176 320 21073 |email: szahn@sdl.com | www.sdl.com
12. Engage The Audience Everywhere, Anytime, Any Channel Relevancy Driven Conversion
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14. Emirates Maximizes Conversion Globally with SDL “Our WCM efficiently structures enterprise-wide processes for the creation, management, distribution and delivery of business critical content across multiple Web sites, portals, e-applications and paper-based publications” 80 Web Sites including : Chinese, Japanese and Arabic (*double-byte characters) 15 Different Brands Accelerated Time to Market Simultaneously across multiple brands and channels Maximized Cross-Sell Automated Promotions based on unfulfilled capacity
15. KLM – Royal Dutch AirlinesDrives Customer Engagement with SDL Central Brand Control But Local Flexibility Speed To Market Low Cost Per Channel Significant Cost Reductions Maximizing Campaigns “We only need to develop our campaigns and promotions once” “We roll-out marketing campaigns and sales promotions to more than sixty countries – in the local language – in just a few days”
16. HP reduced content globalization costs by $100 million over 5 years –140+ Billion page views per year Gilbane Research 2009
17. “ We needed to develop more than 30 regional multilingual sites …SDL Tridion has helped us achieve our goals via its unique BluePrinting technology,’’ Mike Simon, Senior VP Corporate Communications , Emirates Group
18. “The number of bookings we received through the mobile site surpassed our expectations. The investment we made was returned within two months.” Christoph Oberli VP eCommerce & Interactive Mandarin Oriental Hotel Group
19. “We roll-out marketing campaigns and sales promotions to more than sixty countries – in the local language – in just a few days” Alexander Mul, E-marketing Director at KLM
Editor's Notes
Analystenwie Forrester, Gartner, Aberdeen Group und Morgan Stanley untersuchenlaufendrelevanteFaktoren und Entwicklungstendenzen, die in ZukunftfürUnternehmenfürderenentsprechende Online Marketing Strategiewichtigsind. SieführendazuregelmässigBefragungbeiallenBeteiligtendurch. Ob IhrInteressentbereitist, IhreWebseitewiederzubesuchenoderwiederzukaufen, hängt von seiner Erfahrung ab. Was isteineguteErfahrung? EineguteErfahrungist, wennerimmersofort die fürihnrelevantenInhalteerhält. ErwirdSieauchnurbeieinergutenErfahrungweiterempfehlen. 60% der Online Kundenmöchten, dass der AnbieterIhreInteressen online kennt. Sieerwarten auf der WebseitealsNeukundeoderBestandskundeerkanntzuwerden. DesweiterenmöchtenSiesofortmit den richtigen, fürSieinteressantenInhalten der Webseiteangesprochenwerden. (Beispiel Amazon) 41% der befragtenFirmen von Forrester investieren in dieseLösungen. SDL hat auch dies mit der Software SmartTarget in Tridion umgesetzt (Echtzeittargeting) Der mobile DatenverkehrtwirdbisimJahr 2014 um 4000%!!! Steigen, immermehrMenschenwerdenvielmehrmiteinemmobilenEndgerät ins Internet gehen, anstellemiteinem PC. Oder schauenSie auf die Zahlenrund um mobile Werbung: laut Gartner steigt der Anteil von 530,2 Millionen $ in 2008 auf 7,5 Billionen $ in 2012!
EMEA Version
Your maintenance overheads and really boosts your productivity.You see with page based systems, you will typically have to amend every page which uses personalization and targeting techniques if you want to make side-wide changes. With component based systems however, you only define which regions of pages should be delivered in a dynamic and targeted fashion and then manage all personalization and campaigns centrally from one dashboard.That means, that you can for instance change your top offers / messages with only one step in case of a compelling event! That is a huge cost benefit – not to mention the time to market ! [examples of this could be: Flooding in a region causes the requests for house insurance to go up very quickly and you want to offer a promotion quickly for only a day or two. Or: Volcano Eruption means you need urgent updates for travelers across all your pages etc pp)
Toys"R"Us, Inc. (includes Babies"R"Us) is the world's leading dedicated toy and baby products retailer(if you have kids, you know this store maybe all too well)Their objective was to drive business in a very tough market space – SDL’s Answer, no problemSDL helped enable their ecommerce team to Increase Conversion 40%, drive Cross Sales up 250%, Maximize Same Customer Sales another 25%This example epitomizes what I have been saying – Our Targeting, Profiling and Personalization is industrial strength born from serving the most demanding space for TPPThis was not developed as an after thought or a nice to have – this solution is this powerful because to retailers conversion is a matter of lifeToys R us:Toys"R"Us, Inc. is the world's leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. It currently sells merchandise in more than 1,550 stores, including 849 Toys"R"Us and Babies"R"Us stores in the United States, and more than 700 international stores in 33 countries, consisting of both licensed and franchised stores. In addition, it owns and operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand's flagship store on Fifth Avenue in New York City.
Components stored in this repository can be published to multiple publications and in all channels. All components in each publication remain linked to the ‘parent’ component in the repository. This unique inheritance means if the central component is updated, SDL Tridion automatically updates all your pages where this component is used.Technical functionality of applications is as well stored in the central repository and can be used across publications and channels. Re-use of component and the BluePrinting functionality allows organizations to save costs and reduce the time-to-market significantly.Publications can be localized and translated to the native language to adapt to the local expectations and culture. When a publication is localized the author will receive a notification when the ‘parent’ publication changed.As part of SDL we offer translation services which can be embedded in the workflow of SDL Tridion.
’’SDL Tridion efficiently structures enterprise-wide processes for the creation, management, distribution and delivery of business critical content across multiple Web sites, portals, e-applications and paper-based publications,’’ says Mike Simon, Senior VP of Corporate Communications of Emirates Group. The big challenge was keeping the content updated and the branding consistent. SDL Tridion has helped us achieve our goals via its unique BluePrinting technology,’’ says Simon. Emirates required their regional offices worldwide to be capable of updating their own content while simultaneously maintaining a level of centralized control over the content and publishing process. There was also a need to empower non-technical/ business users to take ownership of their content. Emirates have already created around 60 regional sites including Chinese, Japanese and Arabic of emirates.com.
“By using SDL Tridion our international online marketing and sales have become much more efficient,” says Alexander Mul, e-marketing Director at KLM. “Now we roll-out marketing campaigns and sales promotions to more than sixty countries – in the local language – in just a few days. We only need to develop our campaigns and promotions once, which is a huge benefit, as it saves us time and money.” “Central content management, while allowing a controlled degree of localization, results in huge cost reductions,” says JannekeGokemeijer, Manager Content and Usability at KLM. system.”Overall, KLM’s experience of implementing SDL Tridion is that the cost per online sales channel remains low even while the complexity and size of the hierarchy continues to grow,” continues JannekeGokemeijer, Manager Content and Usability at KLM. “We are constantly looking for ways to manage our online sales channels in the most cost-effective way,” says Bart Vos, Vice President e-business at KLM. “Content management is one of the major cost drivers. Centrally, we only need to create and manage a few “BluePrint” sites – one for each of our six standard languages – and then replicate that information across all relevant sites. In countries where several languages are spoken, SDL Tridion BluePrint technology handles the conversion with ease.”
The scale and scope of HP is sometimes hard to grasp – arguably the world most successful manufacturer of computer related products – HP is redefining the term “going global”By using SDL they have experienced major reductions in cost Accelerated time to market And a strategic platform that enables the delivery of there strategy for decades to come
’’SDL Tridion efficiently structures enterprise-wide processes for the creation, management, distribution and delivery of business critical content across multiple Web sites, portals, e-applications and paper-based publications,’’ says Mike Simon, Senior VP of Corporate Communications of Emirates Group. The big challenge was keeping the content updated and the branding consistent. SDL Tridion has helped us achieve our goals via its unique BluePrinting technology,’’ says Simon. Emirates required their regional offices worldwide to be capable of updating their own content while simultaneously maintaining a level of centralized control over the content and publishing process. There was also a need to empower non-technical/ business users to take ownership of their content. Emirates have already created around 60 regional sites including Chinese, Japanese and Arabic of emirates.com.
“Our new mobile website has proven successful on several levels,” Oberli continued. “We’ve extended our reach and offered our guests yet another convenient, easy-to-use method to interact with us. Secondly, we have already received compliments from our guests about how smoothly the mobile site works and how quickly it performs. Thirdly, the number of bookings we received through the mobile site surpassed our expectations. The investment we made was returned within two months.” “We saw an opportunity to cost-effectively deliver an effortless mobile browsing experience, while at the same time ensuring the level of elegance and specialized service that Mandarin Oriental Hotel Group’s guests have come to expect,” says Oberli. As an added benefit, Mandarin Oriental’s content owners can now enter content once, and easily re-use it on the feature-rich mobile site, significantly reducing operational costs and speeding content changes. “[with] explosive growth in online adoption, we’ve seen a fundamental shift in the way consumers interact with travel brands,” says Oberli.
Now we roll-out marketing campaigns and sales promotions to more than sixty countries – in the local language – in just a few days. Alexander Mul E-marketing Director at KLM “By using SDL Tridion our international online marketing and sales have become much more efficient,” says Alexander Mul, e-marketing Director at KLM. “Now we roll-out marketing campaigns and sales promotions to more than sixty countries – in the local language – in just a few days. We only need to develop our campaigns and promotions once, which is a huge benefit, as it saves us time and money.” “Central content management, while allowing a controlled degree of localization, results in huge cost reductions,” says JannekeGokemeijer, Manager Content and Usability at KLM. system.”Overall, KLM’s experience of implementing SDL Tridion is that the cost per online sales channel remains low even while the complexity and size of the hierarchy continues to grow,” continues JannekeGokemeijer, Manager Content and Usability at KLM. “We are constantly looking for ways to manage our online sales channels in the most cost-effective way,” says Bart Vos, Vice President e-business at KLM. “Content management is one of the major cost drivers. Centrally, we only need to create and manage a few “BluePrint” sites – one for each of our six standard languages – and then replicate that information across all relevant sites. In countries where several languages are spoken, SDL Tridion BluePrint technology handles the conversion with ease.”