Upturn is an innovative digital marketing agency where we strive to ingeniously integrate brand, demand and technology so that the business of our clients can flourish. At Upturn we are a team of young and energetic digital geeks who use their marketing, creative and technological skills to help brands connect and engage with their targeted audience, and generate more sales successfully #digitalmarketing #marketingautomation # leadgeneration #marketingagency

1. Copyright© 2017 Upturn pvt ltd & its affiliates | Upturn Confidential – Internal/Restricted/Highly RestrictedCopyright© 2016Upturn pvt ltd & its affiliates | Upturn Confidential – Internal/Restricted/Highly Restricted
The Customer Experience and Lead Generation Solutions
Increase sales and customer experience for your business with Digital Marketing Practices
Overview Presentation : Upturn Private Limited

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Customers Don’t Follow
Pre-Determined “Journeys”
Rationality predicts consumer expectations,
but not consumer behaviors
5%The number of marketers
that say they are “very
much set up to effectively
orchestrate cross-channel
marketing activities.”
-Econsultancy, 2015

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Of marketers have silo’d teams
and technologies by channels
-eConsultancy, 2014
93%
IT
3
Customer Experience Collapses when Teams & Data Don’t Talk
Of customers have no relationship
with brands beyond the transaction
- eConsultancy, 2014
77%
CREATIVE
MEDIA
MARKETING ACTIVITIES
EMAIL SOCIAL CONTENT ADVERTSING
WEB MOBILE SEARCH DATA

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Customers Deserve—and Demand—Better Experiences
• Despite more channels, data, and growth opportunity than ever, “batch-and-blast” persists
Than those who shop on only one.
Source: IDC, 2015
+30%
LTV
Customers who shop on more
than one channel have a
Desired Customer Experience
Interactions are personalized,
contextually relevant, and consistent—
regardless of channel or lifecycle stage.
Real Customer Experience
Interactions are disconnected, not
contextually relevant, inconsistent
across channels and lifecycle stages.

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How Do we fix the cross channel customer Experience
Deliver Marketing Simplicity and Personalized Experiences At Scale

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Content Marketing
Offline &
online media
Infographics
Customer life
cycle Marketing
Search engine
optimization
Customer Journey
Strategy
Integrated
UX solutions
Newsletters
Search engine
marketing
Marketing cloud
Platform Alliance
Web Strategy
& Design
Social Media
Marketing
Events
Testing &
Optimization
Analytic &
Data Management
Mobile & Device
responsive
Marketing automation
& CRM Support Demand
GenerationReputation
management

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EMAIL MOBILE SOCIAL WEB COMMERCE DISPLAY SEARCH
• Enhanced Authorization
• Best in Class Deliverability
• Security
• Scalability
Enterprise Infrastructure
A platform that marketers love, but IT
trusts
• Connect APIs
• AppCloud
Open Platform
Pull together apps, data and media
Audience Segmentation
Identify and target audiences individually
• Filter Designer
• Personalization
• Dynamic Content
• Message Designer
• Mobile Message Designer
• Campaign Workbook
• Content Marketing
• Segmentation
• Audience Data Marketplace
• Intent and Interest Data
Cross-Channel Orchestration
Canvas
Create consistent and optimized experience
• Rapid Retargeter
• Multivariate Testing
• Send Time Optimization
• Behavioral Switches
• Event Switches Next-Generation
Reporting & Analytics
Attribute revenue and
engagement for marketing
• Revenue Attribution
• Granular Reporting
• Cross-Device Attribution
• KPIs
Connected Data
Aggregate data from disparate
sources
• Offline Data
• Commerce
• CRM
• Loyalty
• Owned, Earned, Paid
• Oracle Data Cloud
• Oracle DMP
Content
Engage customers personally

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8
Web: Real-time Browse & Cart Abandon Campaigns
with Rapid Retargeter
 Pull in data from web analytics to
improve targeting and relevance
 Web events trigger other channel
actions, like a browse or cart
abandon email, in real-time
Deliver Timely Messages
That Drive Conversions

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Search : Make your business discoverable on
Google search result
Evaluate the search demand for your product or service
90 %
of Marketer use search
engines as part of their
decision-making process.
A search marketing strategy will allow you to connect with
consumers who have clearly expressed a specific need that
your product or service can meet.

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Target Your Best Customers &Personalize Interactions
with Social
Leverage Social Media channels Custom
Audiences Within Program
 Target email messages to social Custom
Audiences
 Utilize social sharing within email messages
and promotions

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Digital Ads: Retarget, Recapture, and Cross-Sell Within Program
Bring cross-channel consistency beyond your owned channels
Leverage Display Interactions in Programs
Cross-Sell E-mail
Campaign
Display Ad
Data Switch
Purchased
Earbuds
Add-to-Cart
No purchase
 Retarget messages to consumers across
digital channels from the Program Canvas
 Influence transactions across the web
 Lower media spend and drive ROI with
enhanced targeting capabilities

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Effective, Efficient Email that Marketers and Customers Love
Consistent experiences
across channels
Simple, powerful platform
removes roadblocks
Adaptive programs that
build loyalty and $$
Email that adapts quickly, scales easily, and enables marketers to keep up with consumers

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Mobile Messaging for Apps: Create Highly Curated
Mobile Experiences for your Customers In Real-Time
Manage the Mobile Lifecycle
Create behavior-based, personalized
experiences customers love – without IT
Integrated Messaging
Orchestrate experiences across
channels that boost ROI on mobile
Optimize Customer Experience
Make data-driven decisions with
testing and real-time insight

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Why Upturn AndWho AreWe
Upturn is an innovative digital marketing agency where we strive to ingeniously
integrate brand, demand and technology so that the business of our clients can
flourish. At Upturn we are a team of young and energetic digital geeks who use their
marketing, creative and technological skills to help brands connect and engage with
their targeted audience, and generate more sales successfully.
We are not just any digital marketing agency who will blindly
provide you with a solution that may either work or not. We
believe in understanding your industry thoroughly, we walk
through with you over your business needs and goals, and
understand your requirements. Based on our analysis we offer you
a tailor made digital strategy and solution that is bound to provide
you with quality leads and make your business reach greater
heights.

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Tools & Technology we work on

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Thank You
Take the next step towards smarter selling
Vivek Srivastava
vivek@upturnc.com
+91 9985712255
www.upturnc.com