2. They have tried to market themselves as a fun company that
enjoys what they do. They have recently tried to aim their
company at the feel good and young factor by creating new,
different and fun adverts for example; the amazing baby and
me 2. This series of adverts have been made to seem fun and
make people that drink Evian feel younger and more
energetic.
WHAT IS THEIR IMAGE?
3. Because Evian are one of the largest water companies they
are marketed and advertised very well because they know
their target audience. They used this advert to try and widen
that and make their company feel fun and not just like any of
the other water companies. With this advert they would have
also made many posters and different short clips to make the
advert seem new and interesting every time it came on. To
help with the fact that the advert was a fun and interesting
advert this also went viral which made the Evian sales
explode. In the recent years before the advert the sales had
dropped by 25% however this advert brought these back up
and make their sales sky rocket. They have made many
different versions on the baby advert after making the first
one because it reaches out to lots of people making them feel
younger for drinking the water.
CONSIDER HOW THEY ARE ADVERTISED
AND MARKETED.
4. RECENT ADVERT – LIVE YOUNG
This is the most recent
advert that Evian have
made, live young. They
made this advert so
that the people who
drank the Evian water
will feel young and also
natural.
They are also both
smiling and looking
happy, they are trying
to make people think
that if you drink the
water you will be
happy and you will
start enjoying your
everyday life more.
